19 January 2024

64 Awesome Marketing Tips for Small Business Saturday

By Ronald Smith

Are you ready to rock Small Business Saturday? I’ve got some killer marketing ideas that’ll help you stand out from the pack. Whether you’re a mom-and-pop shop or a local entrepreneur, these tips will make your business shine on the big day. Let’s dive in!

1. Create a catchy slogan: Catchy slogans grab attention and stick in people’s minds. Come up with a fun and memorable phrase that represents your business.

2. Offer exclusive discounts: Give your customers a reason to choose your business by offering special discounts that are only available on Small Business Saturday.

3. Decorate your storefront: Make your business stand out with eye-catching decorations. Colorful balloons, window displays, and banners will attract customers’ attention.

4. Host a pop-up event: Collaborate with other local businesses to create a pop-up event. This will not only drive traffic to your store but also create a buzz in the community.

5. Run a social media contest: Engage your customers on social media by hosting a contest. Encourage them to share their Small Business Saturday experiences for a chance to win a prize.

6. Show appreciation: Thank your loyal customers by offering them a small token of appreciation, such as a personalized note or a discount on their next purchase.

7. Partner with a charity: Create a partnership with a local charity and donate a percentage of your Small Business Saturday profits. This will not only benefit the charity but also attract customers who are passionate about giving back.

8. Offer free gift wrapping: Make shopping at your store hassle-free by offering complimentary gift wrapping. This small gesture will go a long way and make customers feel valued.

9. Collaborate with influencers: Reach out to local influencers and offer them an exclusive experience at your store. In return, they can share their experience with their followers, boosting your business’s visibility.

10. Create a Small Business Saturday gift guide: Curate a list of your best-selling products and create a gift guide that will help customers find the perfect presents for their loved ones.

11. Host a workshop: Share your expertise with the community by hosting a workshop or a demonstration related to your products or services. This will not only attract potential customers but also position you as an expert in your field.

12. Offer personalized recommendations: Train your staff to provide personalized recommendations based on customers’ preferences. This personalized approach will make customers feel valued and increase their likelihood of making a purchase.

13. Team up with other local businesses: Collaborate with neighboring businesses to create a Small Business Saturday shopping trail. This will encourage customers to explore different shops in the area and drive more foot traffic to your store.

14. Run a limited-time promotion: Create a sense of urgency by offering a limited-time promotion that expires at the end of Small Business Saturday. This will encourage customers to make a purchase on the spot.

15. Engage with your community: Get involved in local events or sponsor community initiatives to show your support and build a strong presence within your community.

16. Get creative with your signage: Design eye-catching signs that highlight your Small Business Saturday deals. Playful and colorful signage will attract attention and draw customers into your store.

17. Create a festive atmosphere: Decorate your store with holiday-themed decorations to create a warm and inviting atmosphere. Play festive music in the background to get customers in the holiday spirit.

18. Offer a unique experience: Think outside the box and create a unique shopping experience for your customers. Whether it’s live music, complimentary refreshments, or a photo booth, make sure your store stands out from the competition.

19. Use email marketing: Send out tailored emails to your customer base, highlighting your Small Business Saturday deals and encouraging them to visit your store.

20. Leverage local media: Reach out to local news outlets and pitch a story about your business and its participation in Small Business Saturday. This will generate free publicity and attract new customers.

21. Create a sense of community online: Engage with your customers on social media by sharing behind-the-scenes content, hosting live QA sessions, and showcasing customer testimonials.

22. Offer a buy-one-get-one deal: Encourage customers to make a purchase by offering a buy-one-get-one deal. This not only adds value but also incentivizes customers to buy more.

23. Share success stories: Highlight success stories from your customers to build trust and show potential customers the value of your products or services.

24. Display customer reviews: Showcase positive customer reviews in your store to create social proof and reassure potential customers of the quality of your offerings.

25. Give out free samples: Hand out free samples of your products to attract customers and give them a taste of what your business has to offer.

26. Create a loyalty program: Implement a loyalty program that rewards customers for their continuous support. This will encourage repeat purchases and foster customer loyalty.

27. Offer a special Small Business Saturday menu: If you own a restaurant or cafe, create a special menu for Small Business Saturday. Offer exclusive dishes or discounts on popular items to entice customers to dine with you.

28. Create a Snapchat or Instagram filter: Get creative and design a custom Snapchat or Instagram filter that customers can use when they visit your store. This will generate buzz on social media and attract a younger audience.

29. Highlight local products: If your business sells products from local artisans or producers, create a dedicated section in your store to showcase these items. This will not only support local talent but also attract customers who appreciate unique and locally made products.

30. Create a scavenger hunt: Organize a scavenger hunt around your store or in the local area. Create clues that lead participants to your business and offer a special discount or prize for completing the hunt.

31. Offer personalized gift wrapping: Take your gift wrapping service to the next level by offering personalized options. Customers can choose from different wrapping papers, ribbons, and gift tags to create a truly unique gift.

32. Create anticipation: Tease exclusive deals and surprises on your social media platforms in the days leading up to Small Business Saturday. This will create buzz and excitement, driving more traffic to your store.

33. Offer a limited-edition product: Create a limited-edition product that is only available on Small Business Saturday. This will create a sense of exclusivity and encourage customers to make a purchase.

34. Become a neighborhood expert: Position yourself as a neighborhood expert by sharing recommendations for other local businesses, attractions, and events. This will help build trust with your customers and establish you as a reliable source of information.

35. Create a memorable hashtag: Come up with a unique hashtag for Small Business Saturday and encourage customers to use it when sharing their purchases or experiences on social media. This will help you track engagement and reach a wider audience.

36. Show appreciation for your staff: Your staff plays a crucial role in the success of your business. Show them how much you appreciate their hard work by organizing a special staff event or offering small perks and incentives.

37. Create a customer loyalty wall: Dedicate a wall in your store to displaying photos or messages from loyal customers. This will not only show your appreciation but also create a sense of community among your customers.

38. Offer a VIP shopping experience: Create an exclusive shopping experience for your most loyal customers. This can include a private shopping event, early access to deals, or personalized styling sessions.

39. Create an interactive display: Set up an interactive display in your store that allows customers to engage with your products in a fun and unique way. This will create a memorable experience and encourage customers to stay longer.

40. Offer a personalized gift guide: Help your customers find the perfect gift by offering personalized gift guides. Customers can provide information about the recipient, and you can suggest products based on their preferences.

41. Create a Small Business Saturday playlist: Curate a playlist of upbeat and festive songs that customers can enjoy while shopping at your store. Music has the power to create a positive atmosphere and enhance the overall shopping experience.

42. Offer a behind-the-scenes tour: Take your customers behind the scenes and show them how your products are made or your services are delivered. This will give them a deeper understanding and appreciation for what you do.

43. Collaborate with local schools: Partner with local schools and offer special discounts for teachers or students. This will not only attract new customers but also show your support for education in your community.

44. Create a Small Business Saturday photo booth: Set up a photo booth in your store where customers can take fun pictures. Encourage them to share these photos on social media using your hashtag, further promoting your business.

45. Personalize customer interactions: Train your staff to address customers by their names and engage in friendly conversations. This personal touch will make customers feel valued and encourage repeat visits.

46. Offer a Small Business Saturday punch card: Create a punch card that rewards customers for multiple purchases. Once they have filled their card, they can receive a special discount or free gift.

47. Send personalized thank you notes: After Small Business Saturday, send personalized thank you notes to your customers. This gesture will show your gratitude and leave a lasting impression.

48. Offer a free gift with purchase: Surprise and delight your customers by offering a free gift with their purchase. This unexpected bonus will create a positive shopping experience and encourage repeat business.

49. Create an Instagram scavenger hunt: Use Instagram stories to create a scavenger hunt that leads participants to different locations in your store. Each location can offer a clue or a special discount.

50. Host a Small Business Saturday happy hour: If you own a bar or a restaurant, host a happy hour with exclusive Small Business Saturday deals. This will attract customers who are looking for a break from their shopping spree.

51. Create a loyalty app: Develop a mobile app that allows customers to track their loyalty points, receive exclusive offers, and stay updated with your business.

52. Offer personalized engraving: If you sell goods that can be personalized, offer on-the-spot engraving or monogramming. This extra touch will make the product one-of-a-kind and special to the customer.

53. Create a Small Business Saturday tradition: Establish a tradition that customers can look forward to every year. Whether it’s a special event, a limited-edition product, or a unique discount, make sure it becomes a part of their Small Business Saturday routine.

54. Feature local influencers in your marketing: Collaborate with local influencers and feature them in your Small Business Saturday marketing campaigns. Their endorsement will help attract new customers and build credibility.

55. Offer a gift with purchase: Give customers an additional incentive to shop by offering a free gift with their purchase. This can be a sample-sized product, a reusable tote bag, or a branded item.

56. Host a live demonstration: Show customers how to use or style your products by hosting a live demonstration. This interactive experience will generate interest and increase sales.

57. Create a Small Business Saturday scavenger hunt: Hide special offers or discounts throughout your store and invite customers to participate in a scavenger hunt. This will keep them engaged and encourage them to explore your store.

58. Promote reviews on social media: Encourage customers to leave reviews on platforms like Google or Yelp by offering a small incentive or entering them into a giveaway. Positive reviews will attract new customers and build trust.

59. Create a Small Business Saturday photo contest: Ask customers to share photos of their Small Business Saturday purchases on social media and tag your business. Offer a prize for the most creative or inspiring photo.

60. Offer free shipping: If you have an online store, offer free shipping on Small Business Saturday. This will encourage customers who prefer online shopping to support your business.

61. Create a Small Business Saturday video: Produce a short video that showcases your business’s unique offerings and includes customer testimonials. Share it on social media and your website to engage potential customers.

62. Create a local business directory: Partner with other local businesses to create a directory that maps out all the participating businesses on Small Business Saturday. Offer the directory as a free resource to customers, encouraging them to explore the area.

63. Create a Small Business Saturday bundle: Group related products or services together and offer them as a discounted bundle. This will add value and incentivize customers to make multiple purchases.

64. Follow up with customers: After Small Business Saturday, follow up with your customers to thank them for their support and offer them an exclusive post-sale discount. This will help you maintain customer loyalty and keep them coming back.

So there you have it, 64 awesome marketing tips for making the most of Small Business Saturday. Now it’s time to put these ideas into action and make your business shine. Good luck!

64 Awesome Marketing Tips for Small Business Saturday

As Small Business Saturday approaches, I know many of you entrepreneurs are thinking about how to make your business shine in the midst of all the excitement. It can definitely be a challenge, but here’s the thing – it’s also a huge opportunity!

By coming up with a smart plan, you can make your business stand out and leave a lasting impression. And guess what? I’ve got 50 awesome ideas right here to help you promote your business and make this holiday season your best one yet.


Get Noticed on Small Business Saturday

  • Put Up Eye-Catching Signs
  • Offer Special Deals That Are Totally Unique
  • Host a Cool Raffle
  • Tell Your Business’s Story – It’s Important!
  • Team Up with Other Businesses (You’ll Both Benefit!)
  • Create a Handy Shopping Guide for Locals

Here are some exciting ideas to make your local business shine:

1. Treat special customers with exclusive offers if they have shopped at other local businesses. Let’s show our appreciation!

2. Use the hashtags #ShopSmall and #US AmericaSat to spread the word about your store. Join the online conversation!

3. Get creative and come up with your own unique hashtag. It’s a fun way to engage with customers and build brand awareness.

4. Share captivating photos of your products or store on social media. Show everyone why they should visit!

5. Create a Facebook event for your store. Invite customers and make them feel part of something special.

6. Offer refreshments to make shopping at your store a delightful experience. A little treat can go a long way!

7. Amp up the excitement by having in-store entertainment. Music or performances can make shopping more enjoyable.

8. Showcase local talent by hosting a local art exhibit. It’s a great way to support artists and attract an art-loving crowd.

9. Make your store family-friendly by including activities for kids. Parents will appreciate it, and kids will have a blast!

10. Surprise your customers by bringing in special guests or experts. Their presence will add a touch of uniqueness to your store.

11. Create beautiful photo opportunities within your store. Customers will love sharing their experience with their friends.

12. Make your store stand out by focusing on outdoor attractions. Set up an inviting display or decorate your storefront creatively.

13. Encourage customers to share their experience on social media. Their word of mouth can bring in more people!

14. Ask customers to tag their location when they visit your store. It helps spread the word about your business in the local community.

15. Host a contest with exciting prizes. It will create buzz and get people excited about visiting your store.

16. Invite customers to subscribe to your email list. They’ll get exclusive updates and offers from your store.

17. Surprise your customers with free gifts when they make a purchase. It’s a thoughtful gesture that will leave a lasting impression.

18. Offer gift wrapping services to make your customers’ lives easier during the holiday season. It’s the little things that count!

19. Attract early birds with special deals or discounts. They’ll appreciate the opportunity to get a head start on their shopping.

20. Decorate for the holidays and create a festive atmosphere in your store. Spread the holiday cheer to your customers!

21. Live stream your event on social media. It allows people who can’t attend to still be part of the excitement.

22. Create a viral video that showcases your store or products. A captivating video can go a long way in capturing viewers’ attention.

Feel free to explore these ideas and make them your own. Let’s make your local business a vibrant and thriving destination!

Here are some great ways to promote your small business during the holiday season:

1. Reach out to the press and let them know about any special events or promotions you have planned. They might be interested in featuring your business in a story or article.

2. Create a gift guide to help customers find the perfect presents. Highlight your top-selling products and include gift recommendations for different types of recipients.

3. Sponsor local events in your community. This can help raise awareness of your business and show your support for the community.

4. Send sneak peeks of upcoming promotions or new products to your email list. This will make your subscribers feel special and give them a reason to visit your store or website.

5. Build anticipation on social media by counting down to the event. Post daily updates, share behind-the-scenes footage, and offer exclusive discounts or giveaways.

6. Offer gift certificates that customers can purchase for their loved ones. This is a great way to bring in new customers and encourage repeat business.

7. Contribute to local causes or charities. This not only helps those in need, but it also shows your customers that you are committed to making a positive impact in the community.

8. Have a sidewalk sale to attract passersby and offer discounts on your products. This can help create a festive atmosphere and draw in new customers.

9. Host a special event just for your loyal customers. Show them your appreciation by offering exclusive discounts, giveaways, or even a small celebration.

10. Attend holiday shows or markets in your area. This is a great opportunity to showcase your products and connect with potential customers.

11. Send holiday cards to your customers to express your gratitude for their support. Include a personalized message and maybe even a special offer.

12. Collaborate with influencers in your industry or community. They can help spread the word about your business and attract new customers.

13. Have sales leading up to Small Business Saturday to generate excitement and encourage customers to shop local.

14. Put up flyers in your community to let people know about your business and any upcoming promotions. Make sure to include your contact information and location.

15. Offer discounts or special incentives for customers who put out signage promoting your business. This can help increase your visibility in the community.

16. Consider buying local search ads to target customers who are specifically looking for products or services in your area.

17. Encourage customers to leave reviews on platforms like Google or Yelp. Positive reviews can help attract new customers and build trust in your business.

18. Create festive window displays to catch the attention of passersby. Use holiday-themed decor and showcase your best-selling products.

19. Alert your customers of future promotions or events through email or social media. This will keep them engaged and encourage them to visit your business again.

20. Share the benefits of shopping locally with your customers. Explain how supporting small businesses helps the local economy and creates a sense of community.

21. Finally, make an effort to talk to your customers and build personal connections. Ask for feedback, offer assistance, and show genuine interest in their needs.

By implementing these strategies, you can promote your small business during the holiday season and attract new customers while keeping your loyal ones coming back. Happy holidays!

Here are some great ideas to help support local businesses and make a positive impact in your community:

1. Send Thank You Messages: Take a moment to send a heartfelt thank you message to your favorite local businesses. It’s a simple way to show your appreciation and make their day.

2. Utilize Mobile Apps for Personalized Deals: Download mobile apps that offer personalized deals and discounts from local businesses. This way, you can save money while supporting your community.

3. Implement QR Codes for Interactive Experiences: Look for QR codes at local businesses that provide interactive experiences, such as virtual tours or exclusive content. Scan the codes with your phone to unlock these exciting features.

4. Organize a Small Business Saturday Block Party: Gather your neighbors and local businesses to throw a fun-filled block party on Small Business Saturday. It’s a great way to celebrate and support the small businesses in your area.

5. Launch a ‘Support Local’ Loyalty Program: Encourage loyalty to local businesses by creating a ‘Support Local’ program. Offer incentives and rewards to customers who frequent participating businesses.

6. Host Skill-Sharing Sessions: Share your skills and knowledge with others by hosting skill-sharing sessions. You can teach a workshop on a hobby or talent you’re passionate about, helping others in your community grow.

7. Provide Small Business Education: Consider organizing educational events or workshops to help small business owners in your community. Sharing your expertise can empower them to succeed.

8. Implement Interactive Technology in Your Store: Enhance the shopping experience by incorporating interactive technology into your local store. This could include touchscreen displays, virtual reality demos, or digital product catalogs.

9. Create a Community Bulletin Board: Set up a bulletin board in a central location where local businesses and community members can post announcements, promotions, and other relevant information.

10. Enhance Your Website for Local SEO: If you own a local business, optimize your website for local search engine optimization (SEO) to increase visibility in online search results. This can help bring more customers to your door.

11. Start a Blog Focused on Local Interests: Share stories, news, and insights about your community through a blog. Highlight local businesses, events, and attractions to foster a sense of community pride.

12. Promote Eco-Friendly Practices: Encourage local businesses to adopt eco-friendly practices. This includes initiatives such as recycling, reducing waste, using sustainable materials, and promoting energy efficiency.

13. Host a Recycling Event: Organize a recycling event in your community to raise awareness and promote responsible waste management. Provide resources and information on recycling best practices.

14. Create a Virtual Marketplace: Establish an online platform where local businesses can showcase and sell their products or services. This virtual marketplace can help them expand their customer base beyond the local area.

15. Engage Through Social Media Groups: Join and participate in local social media groups dedicated to supporting small businesses. Share your experiences, recommendations, and promotions to help boost local businesses’ visibility and success.

By taking action on these ideas, you can make a difference in supporting local businesses and building a stronger, more vibrant community. Together, we can create a thriving local economy.

64 Awesome Marketing Tips for Small Business Saturday

Show Off Your Support

If you want to let people know that you’re a part of Small Business Saturday, a simple way to do it is by putting up signs at your location. You can create your own signs or use marketing materials from American Express (NYSE:AXP), if you like.

Create Special Deals

During the busy holiday season, shoppers are always looking for great bargains and special deals. By offering discounts that are unique to your small business, you not only attract shoppers who are watching their wallets but also create a memorable shopping experience that will bring even more potential customers to your store.

Get People Excited

In addition to your regular promotions, try thinking outside the box and come up with engaging activities. Hosting a simple raffle, for example, can have a big impact by attracting more people and creating excitement.

When you engage with customers, it’s like building a special connection that makes them feel more involved with your brand and what you offer.

Tell your Business’s Story

People who love small businesses also love supporting local, family-run shops.

So why not share the unique journey of your business? You can do this by creating displays in your store, dedicating a section on your website, or posting interactive content on social media. By telling your story, you’ll create stronger bonds with your customers.

Team up with Other Businesses

On Small Business Saturday, many shoppers will visit different local shops. Take advantage of this by partnering with nearby businesses.

Let’s work together to promote offers and advertise each other’s businesses, creating a situation where we both benefit. These cooperative promotions can expand our customer base and bring attention to the lively small businesses in our community.

64 Awesome Marketing Tips for Small Business Saturday

Let’s Create a Local Shopping Guide Together!

I’m excited to work hand in hand with you and other businesses in our community to strengthen our ties. We can start by crafting a comprehensive local shopping guide or map that showcases every unique shop and eatery nearby.

This guide will not only promote camaraderie among businesses, but it will also serve as a beacon, guiding customers to explore every nook and cranny of our community’s amazing offerings.

Special Deals for Our Valued Customers

Let’s take the idea of inter-business collaboration a step further. We can introduce a reciprocal discount system where customers who show receipts from partner stores will receive special deals from us.

At the same time, our partner businesses can reciprocate by offering discounts to our customers. This way, we can foster shared customer loyalty and appreciation, while also reinforcing the spirit of community shopping.

Spread the Word with #ShopSmall and #US AmericaSat

These little tags are like bright beacons, waving in the vast online world and grabbing attention from all the people out there. This is your chance to show off what your business has to offer during this special event.

Create Your Very Own Hashtag

You can make a brand-new hashtag just for your business. This way, you and your customers can share all the fun experiences you have on Small Business Saturday.

Share Your Photos on Social Media

Even with all the busy excitement of the day, take a moment to capture the true spirit of your business on Small Business Saturday.

By posting real-time pictures on platforms like Facebook and Instagram, you’ll create a visual appeal that gets your followers excited to join in and experience everything you have to offer.

64 Awesome Marketing Tips for Small Business Saturday

Get Ready to Have Fun

Are you ready to make your Small Business Saturday a memorable event? Well, I’ve got some awesome tips to help you do just that!

Create a Buzz on Facebook

So, here’s the deal. You want people to get excited about your Small Business Saturday, right? Well, the best way to do that is by creating a Facebook event that will truly captivate your digital audience! Let them know about all the exclusive deals and amazing stuff they can look forward to on that day. Get them pumped up and excited to be a part of your fantastic festivities!

Tantalize with Tasty Treats

Now, let’s add a little something extra to their shopping experience. How about the irresistible aroma of delicious snacks and refreshing drinks? Trust me, this will make shoppers flock to your store! Offering a warm drink or a small treat is like a delightful break from their shopping journey, making it even more enjoyable and unforgettable.

Get the Party Started

Let’s amp up the energy in the air with some live entertainment! Adding musicians or small performers can make your shop more than just a place to buy things – it becomes an experience that sticks with people even after they leave.

Why not host an art exhibit?

You can use your space as a canvas for local artists and their work. This transforms your business into a blend of art and commerce, bringing the community together.

This not only brings more people to your shop, but it also creates a sense of community and supports local talent while boosting sales.

Don’t forget about the kids!

Remember, holiday shopping often turns into a family outing. So why not cater to the little ones? You could have activities that are fun for kids to enjoy while their parents shop.

64 Awesome Marketing Tips for Small Business Saturday

Get Some Special Guests

I love Small Business Saturday! It’s such a great time to kick off the holiday season. And you know what would make it even better? Bringing in special guests like Santa Claus! Imagine how excited families would be to come and see him in your store. It would be like having a magnet that attracts everyone who wants to feel that holiday spirit.

Create Fun Photo Spots

In today’s world, everything is about sharing experiences. And what better way to create a memorable experience than by setting up fun photo opportunities in your store? You could have a cool photo booth with a holiday theme or a corner that’s designed in a really creative way. These spots will make your customers want to click pictures and share them with their friends, which will also help spread the word about your business on social media.

Make Your Outdoor Area Stand Out

Want to know a secret to attracting more customers? Well, how about adding some exciting visual spectacles right outside your store? It’s like magic! Imagine beautiful ice sculptures or themed displays that catch everyone’s eye as they walk by.

Believe me, when people see these amazing attractions, they’ll be so curious and eager to check out what’s going on at your place. It’s like an irresistible magnet pulling them right to your doorstep!

Now here’s another trick…

If you want to reach even more people, you can encourage the folks who visit your store to share their experience online. Trust me, it makes a huge difference! You can put up signs or even offer a discount just for those who share their posts. How cool is that?

And there’s more!

On social media platforms like Facebook and Instagram, you can ask your customers to tag your location. That way, you can keep an eye on what they’re saying about your business and increase your online presence. It’s like having your very own online cheerleaders!

But wait, there’s one last thing…

How about hosting a fun contest? That’s right! People love contests, and it’s a great way to get them excited about your store. Plus, it’s another opportunity for them to shout about your business to the world. So go ahead and get creative with those contest ideas!

64 Awesome Marketing Tips for Small Business Saturday

Get More Email Subscribers

Want to keep in touch with your customers even after they leave your store? Well, I’ve got a great idea for you. On Small Business Saturday, set up a special place where people can easily sign up with their email. That way, you can send them all the latest updates and deals. Plus, it helps build a stronger bond with your customers and turn them into repeat buyers.

Surprise Your Customers with Free Gifts

Who doesn’t love a little surprise? When someone buys something from your store, why not give them a small, festive gift? It’s all about adding a personal touch to their purchase and making them feel special. These little gestures might seem small, but they can leave a big impression and show your customers just how much you appreciate them.

Make Gift Wrapping a Breeze

During the holiday season, time is crucial. Offering a gift-wrapping service can be a real lifesaver for many shoppers. It not only saves them time, but also adds a touch of beauty to their purchase, making the gift-giving experience even more special, and showing that you care as a retailer.

Get an Early Start

Attract customers to your store early on Small Business Saturday by offering exclusive early bird specials. Create discounts and deals that are only available to those who come in early, creating a sense of urgency that can make your shop buzz with excitement right from the start.

Add Some Holiday Magic

Small Business Saturday falls right in the middle of the holiday season, when the joy and festivity are contagious. Capture this festive spirit by decorating your business with enchanting holiday-themed decorations that will make your customers feel the holiday magic as soon as they step through your door.

64 Awesome Marketing Tips for Small Business Saturday

Stream Your Event Live

Streaming your event online is just as important as having people attend in person. Take advantage of platforms like Periscope or Facebook Live to show the world what’s happening.

By sharing the excitement and energy in real time, you can capture the interest of online viewers and encourage them to come experience the atmosphere firsthand at your store.

Make a Video That Goes Viral

Creating a viral video can be a fantastic way to grab attention for your business on the internet. You can make a video that shows what happens behind the scenes at your business or get creative with something funny or eye-catching to catch people’s interest.

Contact the Press

It’s also a good idea to get in touch with local newspapers or magazines that focus on your industry to share news about your business or any Small Business Saturday deals you have.

Put Together a Gift Guide

I’ve got a cool idea for you. Let’s create a gift guide to showcase all the awesome products you have. It’s a helpful way to give people some neat suggestions on how they can use your items.

Show Some Community Love

Guess what? You can get your business in the spotlight by sponsoring local events that happen before Small Business Saturday. It’s an awesome way to catch some attention within your own community.

Sneak Peeks for Our VIPs

Your email list is a treasure trove of potential supporters. So why not send them sneak peeks on what’s coming for Small Business Saturday? You can share info about your sales, or go all fancy and offer exclusive discounts or items just for your loyal customers. It’s a win-win!

Get Social with the Countdown

Give the Gift of Choice

If you ever find yourself struggling to pick the absolute perfect gift, I’ve got a solution for you – gift certificates. They’re like a magic ticket that lets the lucky recipient choose exactly what they want.

When you offer gift certificates, you give people the freedom to give the gift of shopping. That way, you can ensure they get exactly what they desire, while also encouraging them to visit your business in the future.

64 Awesome Marketing Tips for Small Business Saturday

Make a Difference in Your Community

Getting involved in your community can make your business stand out and show that you’re more than just a regular store. By donating a portion of your Small Business Saturday sales to a local cause or charity, you not only create goodwill but also connect with shoppers who care about their community.

This generous act demonstrates your dedication to the well-being of your neighborhood and can help you build strong relationships with customers who appreciate businesses that give back.

Bring the Shopping Outdoors

If the weather permits on Small Business Saturday, you can showcase some of your products outside of your store. This will attract more customers to visit your shop and create extra space inside for even more merchandise.

Show Your Appreciation to Loyal Customers

Let’s Check Out Holiday Shows

If you want to find something special for the holidays, keep an eye out for holiday shopping fairs or other events where we can set up a booth. We can sell our unique items and make our customers happy.

Time to Send Holiday Cards

I think it’s a great idea to send out holiday cards early in the season. It shows our customers how much we care about them and reminds them why they love shopping with small businesses like ours.

Let’s Collaborate with Influencers

Influencers are people who have a big audience and can really make an impact. If we know any influencers in our area or niche, we can send them samples of our products or work with them to spread the word about our business this holiday season.

Get Ready for Small Business Saturday with Sales

Let me tell you a cool idea. So, when it comes to promoting your Small Business Saturday sales or events, there’s more than one way to do it. You don’t just have to wait until that day to offer some awesome deals. Here’s a thought: why not have some sales and discounts leading up to Small Business Saturday? That way, even if someone’s gonna be out of town or super busy on the actual day, they can still take advantage of your amazing offers. Pretty neat, huh?

64 Awesome Marketing Tips for Small Business Saturday

Get the Word Out in Your Community

There are so many ways to let people know about your business. But if you have a store in town, sometimes the simple act of putting up flyers can still work wonders.

Reward Customers for Promoting Your Business

You could also give out small signs or pictures to customers who want to help you spread the word about your business’s special deals. And you can give extra discounts to those customers who lend you a hand.

Try Advertising Locally Online

Even if you only sell things in your store, people often use the internet to find information. So it’s a smart move to advertise online in your community during the holiday season.

Ask Customers to Share Their Experiences

Did you know that reviews have a big effect on how people see your business online? It’s true! That’s why it’s important to encourage customers to leave reviews when they shop with you on Small Business Saturday. One way to do this is by putting reminders on signs around your store or even printing them on receipts.

Get Creative with Festive Window Displays

When people walk by your store, you want to catch their attention, right? One great way to do this is by creating festive window displays that use eye-catching visuals. This can help draw customers in and make your business stand out.

64 Awesome Marketing Tips for Small Business Saturday

Let Customers Know About Future Special Offers

If we have any other special offers planned for the upcoming holiday season, we can also use Small Business Saturday to tell people about those sales. We can put up signs or include flyers with their purchases to spread the word.

Show the Benefits of Shopping Locally

Local businesses are really important to our community. We can put up signs or make posts online to let people know why it’s great to shop at local stores. We can tell them how shopping locally helps our economy, makes our community grow, and gives our community a unique feel that big chain stores can’t match.

Make a Connection with Customers

In today’s world of technology, it’s rare to have genuine human connections. But those connections are incredibly valuable. When you have heartfelt conversations with your customers, it goes beyond just a transaction. You can create a special shopping experience by showing gratitude, sharing stories, and asking about their day. This direct communication not only makes their visit special, but also builds trust and loyalty. It makes them feel seen, heard, and valued.

Send Thank You Messages

After someone buys something from you, it’s important to keep the conversation going. Sending personalized thank you emails to your customers can leave a lasting impression. This is especially true for those who join your mailing list. It’s like building a bridge of goodwill between you and them.

I wanted to remind you about the amazing time you had with us. It’s these little moments that make our business special and create a lasting bond with our customers like you.

Even the smallest gestures can have a big impact. They show that we truly appreciate and value each and every customer, which is important for our business to thrive.

More Ideas to Promote Small Business Saturday

Make Use of Mobile Apps for Personalized Deals

In this day and age, almost everyone has a smartphone. That’s why using mobile technology can really help us engage with our customers. We can create a simple app or join forces with existing platforms to offer personalized deals.

With our app, you’ll get notifications about exclusive discounts and flash sales happening in our store. Not only will this bring more people to our physical location, but it also adds a touch of modernity to our business.

QR codes are like magical symbols that can totally transform how you do marketing stuff. You can strategically put them all around your store and on cool promo things. And when people scan them, they might get super special deals, learn cool stories about products, or even get entered into a digital raffle. How amazing is that?

These QR codes aren’t just fancy decorations, though. They bring a whole new level of tech-smart awesomeness to your store’s vibe. It’s like adding a touch of futuristic coolness to the whole shopping experience!

Let’s Have a Block Party for Small Business Saturday!

How about organizing a rad block party that celebrates all the awesome local businesses in our community? We can have live music, yummy local food, and team up with other stores for amazing promotions. Think about it – a day filled with fun and adventure, where people can explore and support all the cool local businesses. Sounds like the best idea ever, right?

I wanted to talk about something really cool called a block party. It’s a super fun event that can help businesses get more attention and customers.

Let’s Start a Loyalty Program to Support Local Businesses!

We can create a special program that rewards you for shopping at local stores. When you make a purchase at a participating store, you’ll earn points or stamps. Later on, you can use those points to get awesome discounts or even cool gifts. Not only will this program bring you back to shop again, but it will also create a strong sense of community among local shoppers.

Get Ready for Skill-Sharing Sessions!

Want to make the most of your community’s diverse talents? Why not host workshops or skill-sharing sessions right in your store? You can offer everything from DIY crafts and cooking demonstrations to talks on financial literacy. These workshops not only bring value to your customers, but they also position your business as a central hub for learning and community engagement.

Share Small Business Knowledge

Why not share your expertise with other small business owners? You can offer educational sessions on a variety of topics related to running a business, such as marketing strategies, financial management, or sustainability practices. By doing so, you not only establish your business as a knowledgeable leader in the community but also foster a network of local businesses supporting one another.

Make Your Store More Interactive

Let’s Create a Community Bulletin Board!

I want you to imagine setting up a special place in your store where people can share important news, their business cards, or even information about local events. This special area, called a community bulletin board, not only gives people a chance to find out what’s going on in the neighborhood, but it also helps your store become a welcoming and friendly place where everyone feels like they belong.

Make Your Website Better for People Searching Locally

Did you know that there are ways to make your website show up higher in search results when people are looking for local businesses? It’s true! One thing you can do is make sure that your business is listed in local directories. Another thing you can try is using special words on your website that are related to your location. By doing these things, you can attract even more customers who are trying to find local businesses online.

Create a Blog That Focuses on Things Happening Nearby

How about creating a blog on your website where you can chat about stuff that’s important to your community? You can share stories about your business, feature local events, or give out tips related to your industry. Having a blog is a great way to connect with your audience, show off your expertise, and make your website more visible to search engines.

Spread the Word about Being Eco-Friendly

Let’s show everyone how much you care about the environment by adopting and promoting eco-friendly practices in your business. This could mean using sustainable materials, reducing waste, or supporting local green projects. It’s also a good idea to let your customers know about these practices through signs and social media. Not only will this attract environmentally aware customers, but it will also show that your business is committed to creating a sustainable community.

Organize a Recycling Event

Create a Virtual Marketplace

If you know a bunch of local businesses, you can make an online marketplace. This fancy website will have all the stuff and services from different local bosses. People can come here to do all their local shopping from one place. By doing this, we help out the local business community and make it easier for customers to shop locally online.

Join in on Social Media Groups

Make or join groups on social media that are all about local businesses and stuff people in the community like. Use these groups to share info, connect with customers, and spread the word about local events. Hanging out with folks on social media who live nearby can make your online presence way better and help you keep good relationships with your customers.

64 Awesome Marketing Tips for Small Business Saturday

Choosing the Best Marketing Strategy for Small Business Saturday

It’s not easy to make your business shine on Small Business Saturday, but the right strategy can make a big impact. Let’s take a look at different strategies and figure out which one will work best for you: