20 February 2024

LinkedIn Live: A Powerful Tool to Boost Your Company’s Success

By Ronald Smith

Today, I want to talk to you about an exciting feature on LinkedIn called LinkedIn Live. So, what is it, and how can it benefit your company? Let’s explore!

Picture this: you’re at a lively, interactive conference where you can connect with industry experts and engage with a wide audience. Well, LinkedIn Live is like bringing that vibrant experience directly to your digital doorstep. It’s a live video streaming feature that allows you to share your company’s events, presentations, and insights with professionals all over the world.

By leveraging LinkedIn Live, you have the opportunity to showcase your expertise, expand your network, and gain visibility. It’s like turning up the volume on your professional persona and letting people know what you’re all about. You can engage in real-time with your audience, respond to their comments, and foster meaningful connections.

So how does LinkedIn Live work? It’s simple! Once you’re eligible and have access to this powerful tool, you can start streaming live videos directly from your LinkedIn page or through a third-party streaming software. Whether you want to host a virtual event, present a product launch, or share industry insights, LinkedIn Live gives you the platform to captivate your audience and make a lasting impression.

But here’s the best part – LinkedIn Live doesn’t stop when the live broadcast ends. Your videos become available for replay, extending their reach and providing ongoing value. This means that even those who couldn’t join you live can still catch up and engage with your valuable content.

Still not convinced? Well, let’s take a closer look at the benefits. Firstly, LinkedIn Live builds trust and credibility for your company. By sharing your expertise in real-time, you position yourself as a thought leader in your industry, gaining respect and trust from your audience. They get to see the real you, not just a static profile or text-based posts.

Secondly, LinkedIn Live opens doors to new connections like never before. People from all corners of the professional world can discover your content, engage with it, and reach out to connect. It’s like attending a conference, but with a global audience right at your virtual fingertips. Imagine the opportunities that could result from that!

Lastly, LinkedIn Live helps you humanize your brand. By interacting face-to-face, even through a screen, you connect with your audience on a personal level. They see the passion and enthusiasm in your eyes as you share your knowledge and experiences. This emotional connection goes a long way in building long-lasting relationships with potential clients, partners, and collaborators.

So there you have it – LinkedIn Live is a game-changer for your company. It amplifies your voice, expands your network, and boosts your professional image. Don’t miss out on this incredible opportunity to shine on the world’s largest professional networking platform!

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

I’ve got some exciting news to share with you about LinkedIn Pages. They’ve recently made some updates, and one of the coolest additions is the ability to stream live video! You might already be familiar with LinkedIn Live, which launched last year for individual accounts. But here’s the really exciting part – now you can use it on your own LinkedIn page or your company’s profile!

Whether you’re a professional or a business owner, this new feature has the potential to make a major impact on your company’s LinkedIn strategy. How, you ask? Well, let me break it down for you. According to LinkedIn, when people use LinkedIn Live, they get seven times more reactions than if they were to post a standard video. And not only that, they also receive a whopping 24 times more comments!

So, what exactly is LinkedIn Live?

LinkedIn Live is a fantastic tool that allows professionals and businesses to engage with their network in real-time. It’s like having a dynamic avenue to connect and interact with your audience as things happen.

Let me tell you about this cool feature called LinkedIn Live. It was created because people wanted more interactive stuff on the platform. You know, like live videos on Facebook and Instagram. But what makes LinkedIn Live different is that it’s all about being professional.

So, here’s how it works. Instead of just uploading a video like usual, users have to use special streaming tools from other companies to make their livestream happen. And when they go live, it’s not just a random moment. It’s like a real-time professional event, like a seminar or workshop, where you can have live discussions with the audience. Pretty cool, huh?

These interactions go beyond the normal content you see on LinkedIn. They help people build stronger connections and show off their expertise. It’s all about being a leader in your field, right on the LinkedIn platform.

LinkedIn Live: A Powerful Tool to Boost Your Company's SuccessWhat’s so great about LinkedIn Live?

LinkedIn Live is an awesome feature that lets you Livestream on LinkedIn. With the help of third-party streaming tools, you can create amazing content and broadcast it in real time. The best part? You can directly interact with your viewers and get higher engagement rates compared to regular videos.

Since its launch, LinkedIn Live has been used by some big names in interesting ways. For example, Best Buy interviewed their CEO using this feature. And Emirates NBD hosted an ask me anything session to connect with their customers.

Here’s how to create your very own LinkedIn Live stream:

First things first, if you want to go live on LinkedIn, you have to fill out their online form to get approved. Once you’re approved, they’ll send you an email with a list of approved streaming platforms for you to choose from.

Find the one that works best for you and create an account. Then, link that service to your LinkedIn account.

Once that’s done, log into your streaming tool and start your live video. And remember, be ready to engage with your viewers on LinkedIn – that’s one of the great things about livestreaming!

Of course, it’s a good idea to have a script or an outline to make sure your video content aligns with your company’s goals on the platform.

Here’s How to Create a LinkedIn Live Stream:

  • Fill out LinkedIn’s online form to apply for approval.
  • Once I get the green light, I need to pick a streaming platform that has been approved and link it with my LinkedIn account.
  • I’ll then log in to the streaming tool and start my live video.
  • During the video, it’s important for me to engage with the viewers and follow a script or outline for the content.

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

10 Tips for Maximizing LinkedIn Live

Ask and Answer Questions

LinkedIn Live is a unique social media platform that allows for interactive engagement. When you participate in live QA sessions, you not only have the chance to address questions, but you also get the opportunity to showcase your expertise and thought leadership in real time.

By diving into commonly asked questions within your industry, you establish yourself as an expert and build trust with your audience. It’s a chance to be transparent and immediate, strengthening relationships along the way.

Showcase Special Events

Attending or organizing major industry events shows the importance of your brand. When you use LinkedIn Live, you can magnify the impact of these events.

When you livestream an event, it’s like bringing your friends and followers along with you virtually. They get to experience the event’s atmosphere and insights, whether it’s a keynote speech, behind-the-scenes access, or a panel discussion.

Livestreaming not only makes the event more accessible, but it also encourages people to join in future events that you organize or support.

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

Get to Know Our Team

In today’s world, being real and genuine is more important than ever. That’s why it’s crucial to introduce the people behind our brand. By showcasing our team members, we give you a deeper understanding of who we are.

It’s not just about their jobs and duties. It’s about their journeys, their experiences, and the stories that shape our brand. When we share these stories with you on LinkedIn, we bring you closer to our company. We want to build a strong and trusting community where you feel connected to us as real people, not just a faceless corporation.

Experience Our Unique Workplace

Our company is not only about the products we make or the services we provide. It’s also about our values, traditions, and culture. With LinkedIn Live, we can give you a behind-the-scenes look at our operations.

If I show you everything from our brainstorming sessions and team-building exercises to our festive celebrations and unique office traditions, you’ll get a complete picture of what our organization is all about.

These transparent glimpses not only attract potential talent, but also resonate with our clients and partners, strengthening our shared values.

Introducing New Products or Services

Launching a new product or service is always an exciting time, and there’s a great way to make it even more thrilling – livestreaming! By giving you sneak peeks, counting down, and dropping hints before the big reveal, we can create an atmosphere of anticipation that you can almost feel.

When I host a live launch, it’s not just about people sitting back and watching. It’s about getting everyone involved, making them active participants in the event. Hosting a live launch means they can give me feedback right away, ask questions in real time, and be part of the whole success story.

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

Show Off What I Offer

In this day and age, when people want things to be clear and honest, it can really make an impact to demonstrate what I’m offering in real time. This interactive showcase gives people a chance to see how useful my product or service is, as well as all the great features and perks it has.

When I do it live, I also create a way for people to give me feedback and ask questions right away. It’s like getting both a product demo and customer support all in one, which is especially great for complicated software or products with a lot of different parts.

It’s kind of like hosting a workshop, where people can really get a hands-on understanding, even if they’re not physically there.

Talk About Problems in My Field

In today’s fast-paced professional world, it’s crucial to stay up-to-date with the latest trends and discussions in your industry. That’s where LinkedIn Live comes in. It’s a powerful tool that allows you to have live conversations about these important topics, positioning yourself as someone who is knowledgeable and connected.

When you engage in dynamic discussions and debates about specific industry issues, it’s like hosting a virtual roundtable. This not only boosts your personal brand as a thought leader, but it also creates a community of professionals who share your interests and goals.

Talk to the Experts

One of the great advantages of LinkedIn Live is that it gives you the opportunity to have one-on-one conversations with industry experts. This is a treasure trove of valuable insights and knowledge. The best part is that these interviews are spontaneous and authentic. Your audience gets to learn from the experts while also having the chance to interact with them directly.

Imagine hosting a live podcast or webinar. It’s like having a conversation with your audience in real-time. And here’s the exciting part – you can make it even better by including audience questions and running polls. This turns it into a two-way engagement, where you and your audience interact and share ideas. The best part? When your content is actively shared across networks, its reach expands exponentially!

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

Got any Tricks or Guides to Share?

In this era of how-to content, tutorials play a big role in how we learn online. On LinkedIn, where professionals like you hang out, sharing industry-specific tutorials can make a real difference.

Whether it’s explaining the ins and outs of a new software integration, helping you navigate the maze of digital advertising dashboards, or giving you tips on creating captivating presentations, these sessions bring real value.

They’re not just videos; they’re hands-on lessons that you can use right away in your professional life.

Create a Regular Series

When it comes to creating content, consistency is super important. It’s kind of like hosting a regular digital hangout on LinkedIn Live. Whether you choose to do it every week or every month, having a set schedule makes sure that your audience knows when to join in.

This also helps you build a loyal following, just like fans of a TV show. But it’s up to you, as the content creator, to keep the series interesting and relevant.

To make sure your series stays exciting, it’s important to promote it regularly. You can send out reminders and teasers leading up to each episode. This will get your audience excited and make sure they’re looking forward to it.

LinkedIn Live: A Powerful Tool to Boost Your Company's Success

10 Smart Ways to Boost Your LinkedIn Live Engagement

If you want to make the most out of LinkedIn Live, I’ve got you covered! I’m going to share with you 10 effective strategies that you can use to increase engagement and get the best results possible: