27 December 2023

Why Microsoft’s Acquisition of Nokia is Great for Small Businesses

By Ronald Smith

I wanted to talk to you about something really exciting happening in the business world. It’s about how Microsoft recently bought Nokia, a well-known company that makes phones. You might be wondering, Why should I care about this? Well, let me tell you why this is actually a big deal, especially for small businesses like yours.

First of all, let’s talk about what Microsoft and Nokia bring to the table. Microsoft is a giant in the technology industry. They’re known for their software, like the Windows operating system that you might have on your computer. Nokia, on the other hand, is famous for making quality phones. By joining forces, they’re combining their strengths to create something even better.

So, why is this good news for small businesses? Well, now that Microsoft and Nokia are working together, they can develop new and improved tools for small business owners like you. They have the resources and expertise to create technology that can help you run your business more efficiently and effectively.

For example, imagine having a smartphone that seamlessly integrates with all the software programs you use for your business. That means you can access your emails, manage your schedule, and keep track of your expenses all in one place. It’s like having a personal assistant right at your fingertips!

Not only that, but Microsoft and Nokia are also focusing on making their products more affordable for small businesses. They understand that budget is often a concern for small business owners, so they’re working to provide cost-effective solutions. This way, you can get access to top-notch technology without breaking the bank.

But wait, there’s more! Microsoft and Nokia are also committed to providing excellent customer support. They want to make sure that you have the help you need whenever you encounter any issues or have any questions. They’re all about making your experience as a small business owner as smooth and hassle-free as possible.

In conclusion, the Microsoft and Nokia acquisition is fantastic news for small businesses like yours. It means you’ll have access to cutting-edge technology, affordable solutions, and top-notch customer support. So get ready, because exciting things are coming your way!

Why Microsoft's Acquisition of Nokia is Great for Small Businesses

So here’s the deal: Microsoft just dropped a bombshell by announcing that they’re gonna pony up a hefty $7.2 billion to acquire Nokia. And surprise, surprise, this news is actually pretty great for both Microsoft and Nokia, as well as for us small businesses.

But of course, you know how it goes. There’s always gonna be those naysayers, and man, there sure are a bunch of ’em when it comes to this deal. They’re saying it’s all a case of too little too late for Microsoft, and that Nokia ain’t gonna be able to save ’em. One guy, Vivek Wadhwa, who watches these industry happenings, is downright convinced that Microsoft is in for a bumpy ride ahead. His solution? Split Microsoft up into smaller, more agile pieces.

I think some people, like Henry Blodget from Business Insider, view this as a smart move. However, he also thinks it’s a risky move that might not succeed. Kind of like throwing a Hail Mary pass in football. If it works, it could be a game-changer. But there’s a good chance it won’t work for various reasons.

Blodget points out that the popular trend in mobile devices has been tablets, but Nokia doesn’t have a strong presence in that market. On the other hand, Microsoft does have tablets, but they haven’t been very successful because they were expensive and didn’t attract a lot of customers.

Microsoft’s perspective on the matter was nicely summarized in an announcement sent to the members of Microsoft’s Voices for Innovation community. Jonathan Friebert, Microsoft’s public policy manager, explained:

“ So, here’s the scoop. This deal is super exciting because it’s gonna give a big boost to Windows Phone. As more and more people around the world hop online with their mobile devices, this is gonna help Windows Phone grow even faster. Plus, Microsoft is getting some awesome geospatial and mapping technologies out of it. Pretty cool, right? Oh, and here’s the best part: when you combine hardware and software, it makes the Microsoft ecosystem even stronger. And that means more choices for people like you and me!”

Now, let’s talk about why this Microsoft-Nokia partnership is especially great for businesses. If your company is all about Windows, having a bunch of Windows smartphones and tablets to choose from is seriously awesome. It gives you a real alternative, and that’s a big deal.

Apple and Google’s Android are the kings of the mobile devices market right now. Trying to grab a big piece of that pie would be really tough. But when it comes to business users… if Nokia and Microsoft team up, they could have a stronger presence in the business market.

And businesses want that. For people who use their phones and tablets for work, it’s a huge plus to have devices that work seamlessly with your desktop or laptop computers. It saves time and effort. It’s especially great for businesses that already use Windows. There’s less of a learning curve.

When a device makes it easier to do business, it gives small businesses and big companies a good reason to go with a Windows smartphone or tablet.

Tablets used to leave a bit of a gap in the market, especially for people who use them for work. Sure, iPads and Android tablets are fun to use, but they don’t offer much in terms of business value. Take my own Google Nexus tablet, for example. I mostly use it for entertainment, like watching movies or reading emails that are longer than a few sentences when I’m on a business trip. But when it comes to actual work, it’s not very practical. On the other hand, my old and slow netbook computer may not be great for entertainment, but it’s much more useful for getting work done. That’s why I often bring both of them with me when I travel for business—one for playing movies and checking social media, and the other for getting real work done.

Some people believe that Microsoft buying Nokia is not just about smartphones but also about tablets. This deal allows Microsoft to get their hands on Nokia’s hardware technology and tap into their distribution network.

Until now, Microsoft hasn’t had much luck with tablets. Their Windows RT tablet didn’t impress the market, leading to a price reduction. The Surface tablet, running on full Windows 8, was liked better but still expensive, which is why Microsoft also lowered its price.