1 December 2023

Mastercard Invites Small Businesses to Apply for the Start Path Program

By Ronald Smith

Great news! Mastercard has just launched a fantastic opportunity for small businesses like yours. They have expanded their commitment to supporting small and medium-sized enterprises (SMEs) by introducing a new program called Start Path.

Join Mastercard’s Start Path Program for Small Business Support

Start Path is an exclusive program designed specifically for companies that cater to the digital needs of SMEs. If you are a start-up that shares Mastercard’s vision of empowering entrepreneurs worldwide and helping small businesses flourish, then this is the program for you.

Embracing Mastercard’s Empowering Vision

I’m here to tell you about Mastercard’s search for start-ups that help entrepreneurs like you. They want to find companies that offer digital payment solutions, data insights, and innovative tools to make running a business easier and safer.

For the past few years, Mastercard has been working with start-ups all over the world. They’ve partnered with over 350 companies from more than 40 countries through their Start Path program. And guess what? Many of these start-ups have become big successes and are now valued at over a billion dollars – that’s what we call unicorn status! Now, Mastercard is ready to discover even more talented entrepreneurs like you.

Mastercard Invites Small Businesses to Apply for the Start Path Program

Working Together for Small Businesses

I, Sabrina Tharani, the Vice President of Global Startup and Venture Partnerships at Mastercard, believe that it is crucial for us to collaborate in order to support small and medium-sized enterprises (SMEs). SMEs make up 90% of all businesses worldwide and contribute a staggering $50 trillion in annual spending. However, they face a multitude of different challenges and have varying priorities across industries and regions.

Collaboration is at the core of who we are as a company. That is why we are actively seeking out start-ups to join our Start Path Small Business program. We want to work with innovative start-ups that can provide solutions to the pressing needs of SMEs. This includes helping them with tasks like handling payments, accessing working capital, digitizing their businesses, attracting customers, and managing data in a secure and accessible manner.

Every company will get custom access to Mastercard’s customers and partners, along with personalized programming and a mentor dedicated to helping them find collaboration opportunities. You’ll also have chances to collaborate on technology and pitch your solutions to potential clients.

The website also shares the success stories of previous Start Path participants who have established strong partnerships with Mastercard. One example is Aper, which creates marketplace and e-commerce experiences for financial institutions, making it easier and safer for consumers to shop online. Another example is Finpro, which supports small and medium-sized businesses by predicting their financials and providing real-time analytics and dashboards to help them achieve their goals.+

I have some exciting news to share with you. There’s this awesome company called upSWOT, and guess what? They’re part of the Start Path program, just like me! They’ve created some super cool software that helps businesses like yours analyze important data and behaviors. This software is so smart that it can even predict future trends in real-time! Isn’t that amazing?

All About the Start Path Application

If you’re the owner of a small or medium-sized business and you’re thinking about applying for the Start Path program, I’ve got all the juicy details for you. I’ve included a handy link where you can apply, and you’ll find everything you need to know about the application process. It’s super simple, so don’t worry!