20 Fun and Unique Candy Branding Ideas
We all crave something sweet from time to time. But when it comes to choosing a sugary treat, how do you make your decision? Well, it often boils down to the packaging. Believe it or not, the way a candy is wrapped and branded can make a big difference to potential customers like you and me.
And with so many candy brands out there, the competition is fierce! That’s why candy retailers need to get creative with their packaging in order to stand out and boost sales. In this collection, I’ve gathered 20 fantastic examples of candy branding that will make you do a double take. From adorable fish-shaped candies in a cute little envelope to mind-boggling finger-shaped sweets, these unique candy branding ideas will have you wondering if you’ve entered a candy wonderland.
Candy Craft Branding by Dylan Wright. Let me tell you about this awesome candy craft logo created by Dylan Wright. It’s simple yet incredibly effective! When you first set your eyes on it, it just grabs your attention!
Sweet Botanicals by Miguel Yatco. Candy packaging doesn’t have to be bright and noisy all the time. These treats are not only delicious but also elegant.
Jelly.holic by Đức Hữu. Sometimes you gotta let the product speak for itself, and that’s exactly what these jelly beans are doing.
Discover the magic of Sweet Botanicals with me, Meghan Calabro! Let me take you on a delightful journey into the world of sweet treats.
The Perfect Collaboration: Brooks Brothers meets Swedish Fish! At first glance, it might seem like an unlikely pairing. However, let me tell you, once you experience the magic of this collaboration, you won’t be able to resist these adorable little fish swimming their way into your heart.
Marx Design Presents: Uppers and Downers Promo Gift
Hey there, folks! Have you ever wondered how candy can reflect your mood and lift your spirits? Look no further than Uppers and Downers, a special candy collection brought to you by Marx Design. These aren’t your ordinary treats, dear friend, but rather, magical little candies that cater to your every emotion and predicament.
Sugarpova by RED ANTLER. Your lips can reveal so much about who you are, and that’s exactly why Maria Sharapova’s high-quality candy collection relies on a diverse array of lips to represent different personalities.
Allsorts by BOND Creative Agency and Marko Salonen. It’s like having a treasure chest full of sweet treats, just waiting for you to open it up and discover all the delightful surprises inside.
I am Karamelleriet by Bessermachen DesignStudio. The caramels I create are not only crafted with care and precision but also presented in packaging that is both straightforward and impactful.
The Incredible Transformation of M&M’s Packaging. You know how annoying it can be when you have to separate your m&m’s by color. Well, get ready to have your mind blown! I’m here to tell you about a fantastic new invention that will revolutionize the way you enjoy your favorite candy.
Chop Pop by Alex La Chance. This is a design made specifically for lollipops that are meant for men, but don’t worry, the packaging is anything but boring.
Get Your Dose of Happiness with Marion Donneweg’s Happy Pills. No doctor’s note required – you can find your source of joy right at the nearest candy store.
Arctic Candy by Neue. Wow, this little tin is just so adorable! The design on it is absolutely stunning, like a burst of sweet berry goodness!
Candy King by BVD. Wow, candy! It’s like the ultimate solution to any problem you can think of!
Introducing SWEET TOOTH CHOCOLATE, created by Chrystian Guillermo. I’m here to tell you about an interesting trick that this brand uses in its logo design. Instead of just putting the name of the product in the logo, they incorporate an image of the product itself, but in a clever and subtle way. This may seem like a small detail, but it actually adds a lot to the overall branding of the product.
Welcome to Sofie’s Sweet Treats! I’m Karine Kimo Pedersen, the creator of this charming candy shop with a touch of nostalgia. I believe that embracing the vintage charm doesn’t mean being ordinary for candy brands. Instead, it allows us to make a sophisticated and elegant statement.
The Sweet Taste of Brand Success by Workbrands Ltd, bObby peliza and Tom Ovens. You know what’s fascinating? Artisan truffles and Workbrands. Let me tell you why they’re so amazing.
Yumbers by Blanka Kvetonova. You know, there’s something truly magical about the power of flowers. They have this way of making even the most old-fashioned candies shine like a bright star.
