25 January 2024

The Ultimate Guide to Creating Your Perfect Marketing Team

By Ronald Smith

If you’re a business owner looking to hire a marketing team or expand your existing one, you might find it difficult to find the right people for the job. Building a top-notch marketing team can be a challenge unlike any other.

When hiring a software engineer, you know they need coding skills. An administrative assistant must be able to handle phone calls and paperwork. However, a marketer has to do so much more – they need to be a writer, an advertiser, and a strategist all in one. What sets marketing apart is how it can fundamentally change the way a business is perceived, and its impact on the company’s success.

Finding effective marketing candidates can be challenging. But it’s important to locate these top performers because hiring the right person can significantly impact your company’s success. According to a study by Mellon Financial Corp., most new hires take several months to become proficient in their roles. This extended ramp-up time can result in a loss of productivity, costing companies between 1-2.5 percent of their total revenues.

So, how do you tackle this challenging hiring process when building your marketing team? You need to get it right from the beginning. Instead of focusing solely on job titles or position descriptions, it’s crucial to consider the following needs your hires should fulfill to benefit your company:

The Organizer

Every modern marketing program requires someone who can handle the administrative side of things. Depending on your company’s structure, this person may be responsible for a range of tasks, including:

    I am responsible for various tasks related to marketing. This includes researching the market and analyzing our competitors. I also take care of the administrative work that supports our marketing campaigns, such as organizing the list of potential customers who will receive our direct mail ads. In addition, I develop and manage a schedule for our content marketing campaigns to ensure we consistently produce high-quality content. Meeting the deadlines for our campaigns and delivering the promised materials is crucial.

    Now, let’s talk about the role of The Creator. As the creator, I write blog posts, ebooks, white papers, and trade articles. I also design infographics, trade ads, and other graphical elements. Sometimes, I even create promotional or educational videos. And that’s not all! I also write compelling ad text, banner text, and call-to-action messages.

    Moving on to The Engager. In this role, I focus on creating and sharing engaging messages on social media platforms. My goal is to capture the attention of our audience and encourage them to interact with our content. By coming up with interesting and relatable posts, I aim to build a strong connection with our followers.

    In summary, my job involves conducting market research, organizing marketing campaigns, creating various types of content, and engaging with our audience through social media.

    Engaging with Customers on Social Media

  • When you receive compliments or complaints from customers on social media, it’s crucial to respond.
  • Connecting with potential customers, partners, and other important contacts through social media is vital for your business.
  • I make sure to actively shape our brand’s online presence by maintaining consistent interactions and upholding our brand’s standards.

The Data Analyst

  • I set important goals for our business and determine key performance indicators (KPIs) to measure our success.
  • Choosing and utilizing the best tools available, I gather data that helps us track our performance against these KPIs.
  • By running tests and campaigns, I collect clean customer data that provides valuable insights.
  • I then analyze this data to make informed decisions on improving our current marketing campaigns or creating new ones in the future.

How you approach these responsibilities will depend on the size of your company and how much you want to invest in your marketing team. Let’s say you’re aiming to hire just one marketing employee to tackle all of these tasks. In that case, you’ll need someone with a diverse range of skills who can handle multiple job roles.

However, as your team grows beyond your first hire, you can choose to expand it based on either the areas where your initial employee is lacking or the roles that are crucial to your business.

If your company isn’t active on social media, especially if your target audience is older and doesn’t use these platforms as much, you can consider hiring specific employees who specialize in organizing, creating, and analyzing. This way, you can find someone who is well-suited for this engaging role.

This approach can work whether you want to expand from a team of one to a two-person team or build a marketing department with 10 or more members. Instead of just focusing on an individual candidate’s resume, prioritize the skills your business needs to succeed. This way, you can ensure that all crucial functions are covered while growing in a sustainable manner.

How have you gone about building your marketing team?

How have you approached building your marketing team?