26 December 2023

Must-Have Knowledge About Content Marketing Stats

By Ronald Smith

Are you ready to dive into the world of content marketing statistics? Strap in, because I’m about to hit you with some eye-opening facts and figures. Brace yourself!

Did you know that content marketing is all about creating and sharing valuable information to attract and engage an audience? It’s a powerful tool that can help businesses grow and thrive. Let’s take a closer look at some key statistics that highlight its importance.

First up, did you know that content marketing costs 62% less than traditional marketing, but generates three times as many leads? That’s right, by investing in content creation, you can save money while reaching a larger audience. It’s a win-win situation!

Here’s another mind-boggling fact: 70% of customers would rather learn about a company through articles rather than advertisements. It just goes to show that delivering value through quality content is key to capturing people’s attention and building trust.

Now, let me blow your mind with this statistic: companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish four or fewer. Consistency is key when it comes to content creation, folks. Give your audience regular doses of informative and engaging articles, and watch your traffic soar!

But it’s not just about traffic. Content marketing also has a significant impact on conversion rates. Did you know that content marketing provides conversion rates six times higher than other methods? By creating valuable, relevant, and engaging content, you can turn curious visitors into loyal customers.

Lastly, let’s talk about the power of video content. We all love a good video, right? Well, here’s a stat for you: 90% of customers say that videos help them make buying decisions. So, if you want to capture your audience’s attention and persuade them to take action, consider incorporating videos into your content strategy.

So, there you have it, my friend. Some mind-blowing content marketing statistics that showcase the power and importance of this strategy. Now that you’re armed with this knowledge, go forth and create amazing content that captivates your audience and drives your business to new heights!

Must-Have Knowledge About Content Marketing Stats

Do you want to know why content marketing is a great strategy for businesses? Well, let me tell you the latest content marketing statistics. They are pretty amazing!

Did you know that more than 91% of businesses use content marketing? Yeah, that’s right! According to SEMrush, content marketing is one of the most popular strategies for small businesses. And I can see why.

Using content to market your business is not only effective, but it’s also affordable. It’s something that even beginners and small businesses can do. And it’s not limited to big companies either. No matter the size of your business, content marketing can work for you.

So, what can content marketing do for you? Well, it can help you attract new customers, get repeat business, and even sell to your existing customers. It’s a flexible strategy that can adapt to any situation.

If you don’t believe me, I’ve got some stats, facts, and figures to prove it. Check them out!

Content Marketing Statistics

When your business sells to people (B2C) or other businesses (B2B), there are different techniques that can be helpful. It can be overwhelming with all the information available about small businesses, but these statistics and metrics about content strategy will clear things up.

Must-Have Knowledge About Content Marketing Stats

Interesting Facts About Content Marketing Strategies

Did you know that content marketing strategies are really important for digital marketing plans? It’s true! Nowadays, more and more companies are hiring content marketing services to help them grow.

  • I learned that companies with a content strategy have a 27.1% higher win rate compared to those without one. Wow, that’s a big difference! (CSO Insights)
  • Hey, did you know that 80% of people prefer to learn about companies through custom content? It seems like people really like personalized information. (Demand Metric)

B2C Content Marketing – What the Numbers Say

I recently read a report from the Content Marketing Institute all about content marketing for B2C companies. Here’s what they found:

  • Can you believe that 71% of B2C marketers actually agree that their company needs a content marketing strategy? That’s a lot of companies realizing the importance of content marketing!
  • However, only 33% of them actually have a documented content marketing strategy. It seems like there’s still room for improvement. (CMI B2C)

Meanwhile, I find it intriguing that 20% of marketers are planning to develop a written plan for their content strategy in the next year. It seems like a smart move to have a clear roadmap for success.

What’s more, three out of four B2C content marketers believe that their company is doing well when it comes to content marketing. It’s great to see such confidence in their efforts.

When it comes to the preferred format for B2C marketers, a whopping 94% choose social media marketing. It’s no surprise given the popularity of platforms like Facebook and Instagram. Additionally, 80% prefer blogs and short articles, which shows the importance of well-crafted written content.

Interestingly, 39% of B2C content marketers feel that their companies are at an advanced stage of content marketing. They are proud of the progress they have made, and it shows their dedication to this form of marketing.

Moving on, let’s explore the goals that B2C content marketers want to achieve. Brand awareness is a top priority for 84% of them. They understand the importance of establishing their brand in the minds of consumers.

Furthermore, 75% of these marketers aim to educate their audience. They know that providing valuable information to their customers is key to building a strong relationship.

In addition, building credibility and trust is important to 65% of B2C content marketers. They understand that trust plays a crucial role in attracting and retaining loyal customers.

Finally, 61% of these marketers are using content to generate demand and leads. They recognize the power of compelling content in driving sales and business growth.

However, it’s surprising to discover that only 48% of B2C content marketers have used content specifically to generate direct sales and revenue. There is a huge opportunity for them to leverage content as a sales tool and increase their revenue.

Now let’s shift our focus to B2B statistics on content marketing.

If you’re a B2B marketer like me, the stats on content marketing for B2B are a little different. The B2B Content Marketing: Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI B2B) reveals some interesting findings:

  • 43% of B2B marketers have a written content marketing strategy.
  • 36% of B2B marketers have a content marketing strategy, but they haven’t written it down.
  • Another 17% plan to create a content marketing strategy within the next year.
  • 86% of B2B content marketers see their top goal as creating awareness for their brand over the past year.
  • 79% said their main goal is educating their audience. Building trust and credibility, generating demand and leads, and nurturing subscribers, audience, and leads are also important goals for B2B marketers.

Statistics on the Return on Investment (ROI) of Content Marketing

When it comes to measuring the success of content marketing, not many B2C marketers are doing it. According to the Content Marketing Institute (CMI B2C), only 51% of B2C content marketers measure their return on investment (ROI). And out of those who do measure, the most common metric is conversions, with 81% of marketers tracking it. Website traffic, website engagement, and social media analytics are also popular metrics, with 80%, 79%, and 76% of marketers tracking them, respectively.

Fortunately, B2B marketers are doing a better job at measuring their performance. 81% of B2B marketers are using metrics to track their success. However, the majority (90%) are only tracking website traffic. The next most common metric tracked by B2B marketers is email opens, clicks, and other email statistics, with 86% of marketers measuring it. Surprisingly, only 37% of B2B marketers track the cost of acquiring a lead or customer.

But here’s the thing: investing in content marketing can actually be really valuable. In fact, the following statistics show just how beneficial it can be:

  • For subscription-based businesses, the cost of acquiring a new customer through content is about 15% lower than through paid channels (Profit Well).

I have some interesting statistics to share with you about content marketing and its impact on businesses. According to Profit Well, subscription-based businesses that use content experience 5-10% better customer retention rates. This means that customers are more likely to stick around when businesses provide valuable content.

In addition, Zazzle conducted a study which found that an impressive 96% of marketers believe that content marketing is effective for their companies. This shows that the majority of marketers recognize the value and impact of content marketing.

Now let’s talk about content marketing budgets. According to CMI B2C, B2C marketers have an average annual budget of $230,000 for content marketing. However, it’s worth noting that this average includes budgets from large enterprises. For small businesses with fewer than 100 employees, the average content marketing budget is less than half of that, sitting at around $111,000 per year.

Interestingly, the study also revealed that 47% of respondents had an annual content marketing budget of less than $100,000. On the other hand, a small percentage (7%) had budgets exceeding $500,000. When it comes to small businesses with under 100 employees, around 57% of them had budgets under $100,000.

These statistics highlight the importance and effectiveness of content marketing for businesses of all sizes. It shows that creating valuable content can lead to better customer retention rates and that content marketing is considered a worthwhile investment by the majority of marketers.

  • Here’s an interesting fact: 32% of small businesses didn’t have any set budget for content marketing.

The 2020 pandemic changed the way we do business, especially online. This means using content marketing to attract customers became even more important. As a result, budgets were affected. According to the Content Marketing Institute report, one third of respondents expected to increase their spending on B2B content marketing and content creation.

SEO and Content Stats

Having good search engine optimization (SEO) helps bring in more organic traffic, which means you don’t have to spend as much on paid advertising. And to have good SEO, you need to focus on your content. You have to make sure you provide what the search engines need so that your content, website, and products can be easily found by people searching for them.

According to the report, I learned that 55% of people would choose to click on a familiar brand when they see it in the search results. It makes sense, right? I mean, when you see a brand that you recognize, you’re more likely to trust it and want to learn more about it.

And get this, a whopping 85% of people said they actually prefer to click on organic results. That means they like seeing the natural search results that come up, instead of the paid ads. It makes sense to me too. I mean, it feels more genuine and authentic when you know that a brand earned its way to the top of the search results.

Here’s another interesting stat: 89.5% of people use online search to find information about a product or a company. That’s a lot of people! It shows that when we want to learn more about something, we turn to the internet to get all the details we need.

And guess what? 81.3% of people actually visit a brand’s website to learn even more about it. It’s like taking a virtual tour of the company or the product. I think it’s great that we can use the internet to explore and make informed decisions.

But here’s the thing, creating content that gets people interested and excited about a product or a company is not easy. In fact, 54% of marketers find it to be their biggest challenge. So if you’re struggling with this, you’re not alone.

And get this, 60% of marketers actually do all the content creation themselves. They don’t outsource it at all. That’s pretty impressive if you ask me. It shows that they really care about the content they’re putting out there and want to make sure it’s just right.

Oh, and here’s something cool: 94% of marketers use social media content to raise awareness. That’s probably why you see so many brands on Facebook, Instagram, and other platforms. They know that social media is a powerful tool for getting their message out there.

So yeah, search engines and Google are pretty important. They help us find what we’re looking for and learn more about the brands and products we’re interested in. It’s pretty cool how much we can discover with just a few clicks.

  • I must optimize my content for Google Search because Google is the most popular search engine, with a market share of 70.38% (Smart Insights).
  • If I want to grow my business, it’s important to be featured in the top Google results. For instance, 60% of smartphone users have contacted a business directly through the search results (Think with Google).
  • For additional statistics on PPC, please refer to the relevant section.

Stats on Email Marketing and Blogs

Must-Have Knowledge About Content Marketing Stats

Writing blog content is super important for marketers like me. It’s one of the coolest types of content out there!

Did you know that about 86% of B2B marketers use their organization’s blog to spread the word about their products and services? That’s according to the Content Marketing Institute’s B2B Content Marketing: Benchmarks, Budgets and Trends 2020 report. Check out these interesting blogging stats:

  • Creating informative and well-optimized blog posts can help increase the number of people who visit websites. In fact, companies that have a blog receive 55% more internet users to their websites compared to those who don’t have a blog (according to HubSpot). And guess what? The quality of the blog posts’ content is rated as the most important factor for success.
  • Working with an editor can make a real difference in how successful your blog posts are. Did you know that one out of every three bloggers works with an editor? And get this, bloggers who update old blog posts are three times more likely to achieve success (according to Orbit Media).
  • When it comes to blog posts, the length really matters. I’ve learned that longer posts, with around 3000 to 10,000 words, actually get more social shares than shorter ones. It seems like people love diving into detailed, in-depth content. And guess what kind of posts are most commonly shared? Listicles, infographics, how-to articles, what and why posts, and videos! But here’s an interesting tidbit: listicle articles with 10 items tend to get even more shares than others. Pretty cool, huh? (I found all this out from OkDork).
  • Now, let’s talk about headlines. Did you know that a good headline has a huge impact on whether people actually read your content? It’s true! On average, about 8 out of 10 readers will read the headline, but only 2 out of 10 will actually read the rest of the article. That’s why it’s so important to craft a catchy, attention-grabbing headline. You want to hook your readers right from the start. I read about this on Copyblogger, and it really got me thinking!
  • Now, here’s something that really surprised me. About 88% of decision-makers believe that thought leadership is a powerful tool for shaping people’s perception of an organization. It makes sense, right? When a company or individual is seen as a thought leader, it boosts their reputation and credibility. However, what shocked me is that only 17% of people actually think the quality of thought leadership they read is very good or excellent. It seems like there’s a gap between perception and reality when it comes to thought leadership. But hey, that just means there’s an opportunity for you to stand out and deliver truly outstanding thought leadership content!

I want to make sure your emails are easy to read and look good on mobile devices. Did you know that nearly half of all email opens happen on mobile? That’s a lot! So, it’s important to format your emails with mobile in mind. This way, your messages will be visually appealing and easy to read for everyone, no matter what device they’re using.

Next, let’s talk about the power of email marketing. It’s a great way to keep your customers coming back for more. In fact, 80% of businesses believe that email marketing is effective for increasing customer retention. So, by sending regular emails to your customers, you’ll be able to stay top-of-mind and encourage them to keep choosing your products or services.

Now, you may be wondering who actually enjoys getting emails from businesses. Well, it turns out that a majority of millennials do! Studies have shown that anywhere from 53% to 73% of millennials prefer to receive communication from businesses through email. So, if you’re targeting this age group, don’t be afraid to use email marketing as a way to connect and engage with them.

Moving on, let’s talk about lead generation and content marketing. Have you ever heard of white paper marketing? It’s actually quite popular among B2B marketing experts. In fact, almost half of them (47%) have used white papers in the last 12 months. White papers are informative documents that provide valuable insights and expertise on a particular topic. They can be a great tool for generating leads and establishing yourself as an industry thought leader.

In summary, taking the time to create mobile-friendly emails, embracing the power of email marketing for customer retention, and considering white paper marketing for lead generation are all important strategies to help your business succeed. So, keep these tips in mind as you plan your marketing approach.

I just found some interesting statistics about how B2B buyers feel about sharing information in exchange for different types of content. According to Demand Gen’s Content Preferences Survey Report, 57% of buyers are willing to share information for case studies. That’s quite a high number! And it doesn’t stop there. 63% of buyers would do the same for e-books, and 66% are willing to share information for third-party or analyst reports.

But it gets even better. A whopping 76% of buyers would share their information for white papers! That’s a really high percentage. And if you thought that was impressive, 79% of buyers are willing to give their information in exchange for a webinar. It just goes to show that buyers really value informative and educational content.

But there’s more! The Demand Gen Report also found that 19% of buyers are willing to exchange information for podcasts and videos, while 24% would do the same for infographics. It’s interesting to see how different types of content appeal to buyers.

Now, let’s talk about the benefits of content marketing. It’s been found that content marketing generates three times as many leads as traditional marketing for every dollar spent. That’s pretty amazing, right? And not only does it generate more leads, but it also costs 62% less than traditional marketing. So, not only is content marketing effective, but it’s also cost-efficient.

These statistics really highlight the power of content marketing. Buyers are more than willing to share their information for valuable content, and content marketing has proven to be a successful strategy for generating leads and saving money. It’s definitely something worth considering for any business.

Interesting Facts about Podcasts and Videos for Marketing

Did you know that businesses are getting creative with their marketing strategies? They are using different types of content like podcasts and videos to reach their audience. Let’s take a look at some intriguing statistics:

  • When it comes to video marketing, 87% of people say it has brought more people to their websites, and 81% say it keeps visitors on their page for longer.
  • Ever watched an explainer video? You’re not alone. 96% of people have watched one to understand a product or service.
  • Just like before, 87% of people believe that video marketing helps generate more traffic to their websites. And guess what? 81% agree that videos make visitors stick around for longer.

Let me tell you something – video marketing is a big deal on social media. And you know what? A whopping 88% of video marketers are actually pretty happy with the return on investment they get from their video marketing efforts. That’s pretty impressive, don’t you think?

But wait, there’s more! Can you believe that posting a video on social channels can actually help you acquire customers? It’s true! In fact, a staggering 93% of video marketers agree that posting videos on social media leads to getting new customers. It’s like hitting two birds with one stone!

Now, let’s talk about podcasts. These days, a lot of people are into podcasts. And get this – around 82.4% of users actually spend more than 7 hours listening to podcasts each week. That’s a whole lot of podcast time! In fact, people are even dedicating more time to podcasts than they do to social media. Can you believe that?

So, why should businesses consider podcasts as part of their digital marketing strategy? Well, one big reason is that podcasts can actually help sell products. Need proof? Well, a whopping 61.3% of people said they actually bought something after hearing an ad on a podcast. That’s some serious persuasive power right there!

But here’s the flip side – 61.3% of podcasters actually find marketing and building an audience to be a real challenge. It’s not all rainbows and butterflies, you know. So, while podcasts can be a great marketing tool, it’s important to keep in mind that it’s not always easy to get started and gain traction.

So, there you have it. Video marketing and podcasts are both powerful tools in the world of digital marketing. They can help you reach new customers, boost sales, and create a loyal audience. But remember, it’s not always a walk in the park. Just keep pushing forward and you’ll see the results you want.

Did you know that a whopping 55% of Americans have listened to a podcast at least once? It’s true! It seems like podcasts are more popular than ever these days.

Now, let’s talk about visual content marketing. A recent survey found that 49% of respondents said visuals are really important for their marketing strategy. It’s no wonder why – visuals are a great way to catch people’s attention and make your message stick in their minds.

In fact, a staggering 74% of marketers said that more than 70% of their content includes some form of visual. That’s a lot of visuals! And it makes sense, because visuals can really enhance the impact of your message.

When it comes to creating visuals, 62% of respondents said they make visuals for their blogs or landing pages. These are important places to showcase your brand and engage with your audience, so visuals are key.

Nowadays, stock photography is on the rise and more readily available at a low cost. That’s why the most commonly used visuals are stock images – about 40% of marketers use them. They’re easy to find and can add that extra touch to your content.

But it’s not just stock images that are popular. Original graphics are also frequently used – 34% of marketers create their own visuals. Videos and presentations are also common choices, making up 14% of visuals used. And don’t forget about charts and data visualizations – they make up about 8% of visuals.

Now, you might be wondering how much time all of this visual content takes to create. Well, here’s an interesting stat: 72% of marketers spend less than 10 hours each week producing visual content. So it’s definitely manageable, even if you’re a busy marketer.

To sum it all up, visuals are a crucial part of marketing strategy. Whether it’s stock images, original graphics, videos, or data visualizations, they all play a key role in catching people’s attention and getting your message across. And with the availability of affordable stock photography, creating visually appealing content has never been easier. So don’t be afraid to get creative and make your content stand out with visuals!

Frequently Asked Questions about Content Marketing

As a marketer, I often wonder about the best ways to create engaging content. Did you know that 36% of marketers use online tools or graphic makers to create this type of content? It’s true! If you’re interested in making your own beautiful infographics, check out these infographic tools that can help you get started.

Why are images important in social media posts?

You might be surprised to learn that Facebook posts with images receive 2.3 times more engagement than posts without images. That’s a lot! And if you’re using Twitter, you should know that tweets with images get 150% more engagement than those without. So, it’s clear that images can really make a difference in how people interact with your social media content.

What’s the deal with Instagram?

Instagram is a really popular platform, with millions of users checking shopping posts every month. In fact, 130 million Instagrammers are interested in shopping! Additionally, a whopping 200 million Instagrammers look at at least one business profile every day. That’s a lot of potential customers, so it’s definitely a platform to consider for your marketing strategy.

How often do people use Instagram?

Believe it or not, 6 in 10 Instagram users visit the platform at least once a day. That’s a lot of daily engagement! So, if you’re looking for a way to reach a large and active audience, Instagram might be the perfect place to do it.

Can influencers on Instagram make money from brands?

Yes, they can! Influencers on Instagram can earn anywhere from $100 to $2,085 per post from brands. That’s quite a range! So, if you’re an aspiring influencer, Instagram could be a great platform to showcase your content and potentially collaborate with brands.


As you can see, content marketing is a powerful tool for reaching and engaging with your audience. Whether you’re creating infographics, using images in your social media posts, or exploring the opportunities on Instagram, there are plenty of strategies to consider. So, why not give it a try and see how it can benefit your marketing efforts?

Here at USamerica.US, we often get asked these questions by marketers and small business owners:

How many staff members do small businesses allocate for content marketing?

  • 44% of small businesses do not have a dedicated full-time person for content marketing.
  • 29% have one full-time person.
  • 27% have two or more full-time people.

How much should I set aside for content marketing in my budget?

B2B companies allocate 26% of their total marketing budget for content marketing. B2C companies allocate 22% of their total marketing budget for content marketing. However, the most successful companies tend to allocate closer to 40% of their total marketing budget for content marketing. (Marketing Insider Group)

What type of content marketing is the most popular?