11 January 2024

Are you being tricked by brands? Discover the truth about marketing tactics in Martin Lindstrom’s new book.

By Ronald Smith

Hey there, it’s me again, and I’ve got some exciting news to share. So remember that awesome book, Buyology, that I talked about before? Well, guess what? The author, Martin Lindstrom, reached out and thanked me for reviewing it. How cool is that? We even had a quick chat over email. But then, things went quiet… until recently.

Just the other day, I received a review copy of Lindstrom’s latest masterpiece, called Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Trust me, this book is one you don’t want to miss.

Just like in Buyology, Lindstrom continues to pull back the curtain on the sneaky tricks that brands and companies use to manipulate us. We’re talking deep insights here, folks. Lindstrom digs into the reasons why we’re so irresistibly drawn to brands, and why they sometimes have a strange power over us. It’s fascinating stuff.

Lindstrom Takes a Dive into the World of Brands

Let me tell you about an interesting experiment that I did. I decided to go on a brand detox where I challenged myself not to buy any new brands for a whole year. This meant no new gifts, books, or any other products for about six months.

I was doing pretty well, until something unexpected happened. I lost my suitcase in Cyprus and I had to give a speech wearing an I (heart) Cyprus T-shirt. After that embarrassing moment, I felt like buying anything that had a label and a logo on it. It was like I had been brainwashed by brands.

Do you ever wonder if we’re addicted to brands or experiences, or maybe both?

If you enjoyed reading the book Buyology, you’ll definitely enjoy Brandwashed as well. These two books explore the same fascinating topic: how our brains work and how marketers take advantage of our behavior and experiences to influence our choices.

Brandwashed is going to take you on an exciting adventure through the world of brands and how they affect our behavior. From our very first encounters with brands, to the powerful influences of fear, celebrity, fame, and nostalgia – we’ll explore it all. With each chapter, Lindstrom reveals that brands are not just products, they’re actually triggers for our emotions. It’s fascinating how as humans, we naturally connect experiences with meaning. The sights, sounds, smells, and tastes that surround us become emotional cues and personal preferences that marketers cleverly use to sway our choices when we shop.

Let me tell you about this fascinating story I read in a book. It’s about a shopping mall in Asia that discovered something amazing about expectant mothers and their babies. You see, the mall owners noticed that these moms-to-be would spend a long time shopping there. They were curious why, so they decided to do some experimenting.

They came up with a brilliant idea. They filled the stores in the mall with the pleasant smell of baby powder. It created a welcoming atmosphere for expectant moms. And in the food areas, they added a cherry scent to make everything even more delightful. To complete the experience, they played gentle, calming music throughout the mall. It was like a symphony of soothing sounds.

And guess what happened? The owners started receiving letters from many of these moms. They couldn’t believe it, but their babies would actually calm down every time they came to the shopping mall. It was like magic!

Isn’t it incredible how something as simple as the right smells and soothing music can have such a big impact on babies? It just shows how powerful our senses can be.

Let me tell you a surprising story. There was a time when companies hired a special group called the Girls Intelligence Agency to host slumber parties for girls. These parties were not just ordinary gatherings, but a way for companies to promote their products. They would give the girls all sorts of free gifts, hoping they would become loyal customers.

But don’t think boys were left out. Companies like Gillette created special bundles called Welcome to Adulthood packs filled with products meant for teenagers. And then there was Stinky Stink, who made products that smelled like things boys loved, such as snowboard wax or even a Playstation 3 video game machine!

Now let me share with you why reading Brandwashed is so important. In this book, Lindstrom reveals the sneaky tactics companies use behind the scenes to manipulate our buying decisions. It’s not just the usual advertising techniques you might expect. No, it goes much further than that.

I must admit, even though I already knew that companies try hard to influence us, I was amazed by the lengths they will go to. Trust me, reading this book is not only eye-opening, but also a lot of fun!

I’ve got some great news for all you marketers and business owners out there! I’ve found this amazing book called Brandwashed that is chock-full of incredible stories and secrets. It’s a treasure trove of information that will help us understand and connect with our customers in new and exciting ways. But here’s the catch – it’s not going to be easy. We’ll have to figure out how to apply this knowledge in a way that not only endears us to our customers but also exposes the tactics that other marketers are using against us.

Let me give you an example from the book. In one chapter called I Can’t Quit You, the author reveals a secret about Coca Cola. Apparently, the folks over at Coca Cola have a secret formula for how many bubbles they should feature in their print ads to create a craving response in their customers. Now, I know it sounds a little crazy, but think about it – if mega brands like Coca Cola are investing time and money into studying these small details, there must be something to it. It made me realize that we, as regular marketers, often overlook the true motivations behind customer behavior and fail to utilize those triggers in our own products and services.

Now, I won’t promise you that Brandwashed will give you groundbreaking ideas that will revolutionize your marketing strategy. However, what you will get is a collection of entertaining and educational tidbits that will make you the star of any networking event or cocktail party. So, let’s dive into this book together and uncover the secrets of the marketing world!