6 March 2024

50 Amazing Ways QR Codes Can Benefit Your Business and Marketing

By Ronald Smith

If you buy something through the links I provide, I may earn money as an affiliate partner. Let’s dive in and learn more!

Not sure what to do with QR codes for your business? Or maybe you’re looking for fresh ideas to boost your marketing campaign? Well, you’re in luck! I’ve put together a list of 50 creative ways to use QR codes that will help you raise brand awareness, attract more customers, make extra sales, improve your operations, and provide better support to your clients.

A QR code is like a special kind of barcode that you can easily scan using your smartphone camera. It’s called a Quick Response code because it lets you quickly access information or go to a specific website where you can take action.

Did you know that QR codes are everywhere these days? They’re on pizza boxes, flyers, receipts, signs, shop doors, and yes, even on plants and toilet seats! It’s incredible how easy it is for us to scan these codes with our smartphones. All we need is a camera app, and we can do so much with QR codes.

But it’s not just us regular folks who are using QR codes. Small business owners and marketers have also caught on to their potential. Creating QR codes is simple and quick with online tools, and it’s often free too.

Contents

How QR Codes Can Help Your Business

You can use QR codes in many different ways to benefit your business. Once you generate a QR code using a QR code generator, you can simply download it as an image file and place it wherever you want. However, it’s important to have a strategy in mind. Here, I’ll share 50 examples of how QR codes can be used:

Marketing QR Codes

Direct Mail

Ever thought of using a flyer or postcard to boost your local marketing? Well, I’ve got a cool idea for you. You can add a special QR code that takes the person receiving it directly to the carryout order section of your website. Pretty neat, huh?

Print Ads

Listen up! If you want to bring your readers from print ads to your awesome digital platforms, I’ve got just the trick. All you have to do is include a QR code in your print ads, and when someone scans it, they’ll be transported to your digital world. How cool is that?

Infographic

Picture this: You’re creating an awesome infographic to showcase your business. Now, here’s a genius idea. Why not add a QR code to your infographic that leads people straight to a page where they can subscribe to your newsletter? It’s like giving them a shortcut to all the latest updates.

Map Directions

Now, here’s something handy. Let’s say you want to guide people to your place of business. Well, guess what? You can slap a QR code on a brochure, and when someone scans it, they’ll get a handy Google Map with directions right to your doorstep. How convenient is that? Make sure to check out some more tips on retail marketing too!

Contest Entry

Who doesn’t love a good contest or giveaway, am I right? Well, here’s a nifty idea for you. You can use dynamic QR codes to direct people straight to your contest or giveaway entry page. It’s like giving them a secret pass to join in on the fun. And hey, if you want to learn more about SMS marketing, check out some best practices too!

Customer Survey

Imagine this cool idea: we put a QR code on a receipt so that you can easily take a survey without having to manually type in a long URL. Pretty neat, right?

Directly Connect with Salespeople

Want a quick response from a salesperson? Just scan a QR code and you’ll be connected in no time!

Coupons Made Easy

Check out what Wayfair does: they include a QR code on their mailers. By scanning it, you can instantly get a discount coupon without the hassle of typing in all those numbers at checkout during an online purchase.

Real-time Info, No Updates Needed

Here’s the best part: with dynamic codes, you can get up-to-date information without having to change the codes you already have. Cool, right?

Interactive Video Ads

I’ve got a cool idea for you inspired by Burger King. They turned their advertisement into something interactive. How? Well, they had a QR code floating on the screen. If you scanned that code with your smartphone, it took you to a page where you could download some awesome coupons. Check it out on YouTube!

Want to Try Mobile Marketing SMS Lists?

Instead of asking people for their phone numbers, you can use QR codes! So, if someone wants to subscribe to your SMS messages, they can just scan the QR code to opt-in. Pretty neat, huh?

No-Contact Carryout Transactions

Here’s a great idea from Little Caesar’s Pizza. They’ve set up a QR code system for picking up carryout orders without any contact. How does it work? Well, you’ll have to see it in action!

50 Amazing Ways QR Codes Can Benefit Your Business and Marketing

Package it up: Labels that do more

What about cans and jars?

Did you know that you can do more with your product labels? That’s right! You can add QR codes to your labels. These QR codes are like little secret codes that, when scanned with a smartphone, take you to a special webpage with more information about the product. Pretty cool, huh?

Thinking outside the box

Who says boxes can’t be interactive too? Add a QR code to your box with a special message. This message can ask people to give a testimonial about your product or even register it. It’s a fun way to engage with your customers and get their feedback.

Wrap with a bonus

Picture this: you’re unwrapping a gift and suddenly you spot a QR code on the wrapping paper. What could it be? Well, it’s a way for businesses to keep in touch with you. By scanning the QR code, you can subscribe to their email list and receive future deals and offers. And the best part? Businesses don’t even have to spend extra money on custom wrapping paper. They can simply stick on a QR code sticker. Easy peasy!

Less is more

Let’s talk about minimalism, shall we? By reducing the amount of packaging, businesses can make space for more important things. Like what, you ask? Well, they can add extra images, warranties, and other cool stuff that can be accessed through QR codes. So, you get all the important information without the clutter. It’s a win-win situation!

Tapping into social media

Let’s be friends

Want to show your support for USamerica.US? Well, now you can! Just scan the QR code and it will take you to a special social media page where you can like their Facebook page. It’s like giving them a thumbs-up, but in the digital world. Cool, right?

All in one place

Instead of cluttering my marketing materials with icons for Facebook, Instagram, and Twitter, I can use one cool QR code that will send you to a awesome landing page with links to all of my social media pages.

All About Signs

Awesome Digital Signs

I can put a special QR code on my digital signs that will let you scan it and get a cool coupon to save money on your purchase.

For Sale Signs

Check out the QR codes on my for sale signs! They will take you on a virtual tour of the house I’m selling. It’s like being there without leaving your own home!

Super Pop-up Banners

I’ve got some amazing QR codes on my cool banners. If you’re in front of my restaurant, scan the code to see our carryout menu. And in my retail store, the QR codes will give you all the info you need about the product right next to it.

Shopping Made Easy

Scan and Pay

To make things quick and easy, I can add QR codes with scan to pay on my invoices. That way, you can pay me faster. You can also check if my point of sale software has this handy option.

50 Amazing Ways QR Codes Can Benefit Your Business and Marketing

Make Ordering Easier

Simplify the ordering process by providing QR codes for specific products.

Get a Discount

Use a QR code to direct customers to where they can claim a coupon for a discount.

Order and Pay with Ease

The Square Self-serve Ordering solution offers a convenient and contactless option for dining and payment at restaurants. Customers can use their smartphones to view the menu, place an order, and make a payment.

Check Out Reviews

Display a scannable decal on your door to invite customers to check out your business reviews on the Better Business Bureau site. You can get the QR code from the BBB.

Connect to WiFi

Provide guests at your facility with a static QR code to easily join your WiFi network without having to manually enter a password. Read more about QR Codes for WiFi.

Simplify Online Shopping

Let’s talk about a cool way to encourage customers to reorder automatically. What if we refill their shopping carts with items they’ve ordered before? Pretty neat, right?

Now, Let’s Place Orders

I’ve got an interesting story from South Korea. There’s this grocery store that set up a stand in a subway station. They put QR codes of their items for sale, and shoppers can simply scan those codes to buy groceries. And guess what? The store even delivers the groceries to their homes. How convenient!

PayPal QR Code

Speaking of QR codes, did you know that with the PayPal app, sellers can download a QR code? It’s awesome because shoppers can just scan the code and pay with their PayPal account. Easy peasy!

Let’s Talk Events

Tradeshow Banners and Displays

Imagine this: you’re at a tradeshow and see a sign or banner with a QR code. You scan it and guess what happens? You get a special show discount! How cool is that?

Branded Swag and Promotional Items

Have you ever received promotional items like coffee mugs, mousepads, or journal books? Well, why not spice things up by adding QR codes to them? You can even customize the codes to include your branding. It’s a great way to stand out!

Name Tags

Did you know that when you have name tags with QR codes, you can actually measure how many people visit your booth? Pretty cool, huh? Here’s a little trick – offer a prize drawing to attendees who let you scan their QR codes. It’s a win-win situation!

T-Shirts

Here’s another idea for you – get people to wear your t-shirts with QR codes. That way, you can drive them to your booth or any other place you want them to go. It’s like a secret code that leads people right to you!

Calendar

Who needs a boring old calendar when you can have a calendar full of QR codes? Instead of just putting events on dates, you can add QR codes with more exciting and interactive information. It’s like a calendar with hidden surprises!

Lead Follow-up

Following up on leads from a conference can be a pain, but QR codes make it super easy. Instead of manually entering information from business cards, you can collect all the contact details – name, phone number, email address, and company – in a database. No more tedious data entry!

Communication and Contact

Business Card

Now, here’s something really nifty – QR codes on business cards. These little codes can connect your customers to your website, social media, restaurant menu, products, and so much more. It’s like having a mini digital hub right in your pocket!

Emails

Want to boost your email marketing campaigns? Well, I’ve got just the thing for you – Dynamic QR Codes! They’re like secret codes that can be scanned to give you valuable tracking data. With these codes, you’ll know exactly how well your campaigns are doing with each scan.

Let’s make a call!

Oh, and did you know that you can even add a phone number to your QR codes? That way, when someone scans it with their smartphone, it will automatically dial the number for them. Talk about convenience!

Show off your skills!

Imagine this – you’ve got your resume in hand, but you want to impress potential employers even more. Well, why not add QR codes to your resume? These nifty codes can lead your potential employer to videos and projects you’ve done online. It’s a great way for them to learn more about you and your talents!

Get the conversation started!

Are you planning to speak at an engagement or conference? Well, don’t forget to include QR codes in your handouts. It adds a fun and interactive element to your presentation, and people can use their smartphones to access additional information or resources. It’s a sure way to make an impact!

Keep it personal and stylish!

Have you ever thought about putting a custom QR tag on your cell phone case? Not only does it look cool, but it’s also super practical. You can include your name, email address, or any other contact information. That way, if you ever lose your phone, whoever finds it will have an easy way to get in touch with you.

Add some flair to your stuff!

Want to create your own custom QR stickers or decals? You can use them to direct people to your social media pages or website. How cool is that? Get creative and stick them on anything you want! You can find some great ideas on Etsy.

Let’s talk about greeting cards!

Imagine creating beautiful greeting cards that can come to life when scanned. Want to send your clients an interactive greeting? Just scan the card and they’ll be directed to a YouTube video or audio file. It’s a unique way to make a lasting impression. Check out some awesome ideas on Etsy!

Bitcoin Wallet Address

Remembering Bitcoin and other crypto codes can be a real headache. But don’t fret, there’s an easier way! If you’re meeting someone in person, just scan their QR code to send them Bitcoin. Or, you can integrate your Bitcoin address into a keychain or a piece of jewelry, so you always have it nearby. How convenient is that?

50 Amazing Ways QR Codes Can Benefit Your Business and Marketing

Product Information

Parts or Service

When I scan a QR code on a product, it takes me to information about its parts or manuals. If you provide handyman or repair services, you can use QR codes too. Just look at the example above.

Installation

I can direct you to a link where you can find instructions and more information on how to install our products.

Care Instructions

A grower of orchid plants decided to use QR codes on labels to help people like you find out how to take care of the plants. You can even watch a short video of the nursery owner explaining it.

Inventory Management and Tracking

By storing product details, part numbers, and plain text in a QR code, you can quickly access important identifying information.

Scan for Authentication

When you scan a QR code, you can make sure that the item you own is an authentic piece and not a fake.

QR Codes Revolutionize Business: Fueling Marketing and Efficiency

In our modern world of technology, QR codes have become an essential weapon in the arsenal of businesses, connecting the physical and digital realms effortlessly. QR codes, also known as Quick Response codes, are barcodes that can be easily scanned using smartphone cameras, granting immediate access to a range of information and actions. These highly adaptable codes have been embraced by industries far and wide, empowering businesses to interact with customers, streamline operations, and amplify marketing endeavors.

From marketing campaigns to making things easier, QR codes do a lot of cool stuff. They can send you to websites, start text conversation, show you information about products, let you pay without touching anything, and do even more. You see QR codes everywhere now – on things you buy, in stores, on business cards, and even in weird places like plant labels or ads in bathrooms.

The convenience of using online tools to create QR codes has made businesses excited to include them in their plans. Whether it’s for sending direct mail, making interactive video ads, displaying digital signs, or making transactions, QR codes have proven to be a useful and affordable solution. They’re especially helpful for small businesses, as they offer a simple but effective way to connect with customers, give useful information, and improve the overall customer experience.

By adding QR codes to their operations, businesses not only improve their marketing strategies but also make things like payments, placing orders, and collecting customer feedback easier. With their ability to store and send many different types of data, QR codes act as a doorway to digital content, making them an important tool for modern businesses.

In the ever-changing business world, QR codes have emerged as a versatile and innovative solution that helps companies stay ahead in a competitive market. They bring convenience, efficiency, and a touch of technological sophistication to the table.

The Rise of Quick Response Codes

QR codes were actually created in Japan more than 25 years ago. Although they gained popularity in certain parts of the world in the past decade, they didn’t catch on right away in North America.

Partially, it was due to a barrier in technology. When marketers first began using QR codes, consumers were left perplexed, unsure of what to do with them. Additionally, some people didn’t own smartphones with quality imaging capabilities.

Guess what? Things have changed a lot these days. According to the Pew Center, a whopping 81% of Americans now own smartphones. And get this, among young people aged 18 to 29, that number jumps up to a staggering 96%! It’s crazy!

But wait, there’s more. After the pandemic hit in 2020, the adoption of mobile wallets like Apple Pay, Google Pay, and Samsung Wallet skyrocketed to 55%. People were all about the contactless life, and payment platforms made it super easy by incorporating QR codes into their systems. It’s like magic!

Now is the perfect time for all you retailers, restaurant owners, home services providers, franchisees, and other small business owners to jump on the QR code train. Seriously, you don’t want to miss out on this!

Ready to Dive in? Here’s How to Get Started Using QR Codes

  • Let’s Discover the Possibilities: QR codes can do so much! They can help with marketing, engaging customers, and even making your business run more smoothly. There are countless ways you can use QR codes to improve your business.
  • Pick an Example: Start by choosing one or more ideas from the list of 50 creative ways to use QR codes that I showed you earlier. Look for options that match what you want to achieve with your business and the people you want to reach.
  • Find a QR Code Generator: You’ll need a special program to create your own QR codes. There are lots of online tools and software that you can use for free or at a small cost. Take some time to research and find a QR code generator that fits your needs. Some popular ones are QR Code Generator, QRStuff, and QRickit.
  • Choose what to put in your QR Code: First, decide what kind of information you want your QR code to link to. It could be a website, contact details, a video, a document, or anything else that’s relevant.
  • Create the QR Code: Next, use a QR code generator of your choice to make your QR code. Enter the information you chose earlier and customize the design if you want. Most generators will let you download the QR code as an image file.
  • Decide where to use the QR Code: Now that you have your QR code, think about where it will work best. Consider the context and purpose of the code. You could put it on ads, product packaging, business cards, signs, promotional items, or even online platforms.
  • Try the QR Code: Before you share the QR code with others, give it a try yourself to make sure it works correctly. You can use a smartphone with a camera and a QR code scanning app to scan the code and see if it takes you where you want to go.
  • Include it in Your Plan: Make the QR code a part of your business or marketing strategy. Let your target audience know about the QR code and what it’s for. You can do this through advertising materials, signs, or online platforms.
  • Keep an Eye on it: Some QR code makers have features that let you track and analyze how often the code gets scanned. You can use this information to see how successful your QR code campaigns are and make improvements as needed.
  • I say, Experiment and Learn: Don’t be scared to try out different QR code ideas and placements. See what happens and get opinions from customers to figure out what works best for your audience.
  • Keep Up to Date: Stay in the loop with QR code trends and new developments. As technology changes, there might be new ways to use QR codes that could help your business.

Remember, QR codes are a flexible and exciting way to connect with your audience and improve different parts of your business. With some imagination and smart thinking, you can unlock their potential and create special experiences for your customers.

Check out our guide on making QR codes, which includes a list of the top QR code generators.