19 February 2024

5 Tricks for Getting Your Employees Excited about Social Media Marketing

By Ronald Smith

Let me share some awesome tips with you on how to get your team pumped up about social media marketing. It’s an incredible way to spread the word about our company and engage with our awesome customers. So, let’s dive in and get started!

1. Encourage Social Media Savviness

I want you to become social media superheroes! Start by encouraging everyone to explore different social media platforms like Facebook, Instagram, and Twitter. It’s all about getting comfortable with these platforms and understanding how they work. Trust me, it’s not as intimidating as it seems!

Also, don’t be afraid to ask questions and seek advice from fellow teammates who are social media pros. We’re all in this together, and learning from each other will make us a stronger team!

2. Show Off Our Amazing Workplace

Our workplace is awesome, and we want the world to know it! Encourage everyone to take pictures and videos of our fun and vibrant office culture, cool projects, or even our delicious coffee station. Then, share these visuals on our social media platforms to give people a sneak peek into our amazing company.

Remember, authenticity is key. Let’s showcase our uniqueness and make people want to be a part of our team!

3. Embrace Hashtags

Hashtags are the secret sauce to success on social media. They help us reach a wider audience and connect with people who have similar interests. So, let’s brainstorm some catchy and relevant hashtags that represent our brand and the values we stand for.

Once we have our awesome hashtags, encourage everyone to use them when they post about our company or share exciting updates. This way, we create a buzz and make it easy for people to follow and engage with our content.

4. Share, Share, Share!

We have some amazing content on our website and blog, and it’s time to share it with the world! Encourage everyone to share our blog posts, articles, and any valuable resources we have on their social media profiles.

But don’t just stop at sharing our own content. Let’s also support other amazing brands or influencers in our industry by reposting their content and giving them a shoutout. It’s a win-win situation – we show our support and build connections within our industry!

5. Celebrate Milestones and Achievements

Success should always be celebrated! Whenever we reach a milestone or achieve something awesome, let’s make sure to share it on our social media platforms and give credit to the hardworking individuals who made it happen.

Additionally, encourage everyone to engage with these celebratory posts by liking, commenting, and sharing. This boosts morale, creates a sense of pride, and shows the world what an incredible team we have!

So, go ahead and put these tricks into action. Together, we’ll rock social media marketing and take our company to new heights!

5 Tricks for Getting Your Employees Excited about Social Media Marketing

In today’s digital world, it’s really important for small to medium-sized businesses like ours to use social media not just for marketing, but as a tool to grow our business and connect with customers.

A study by Time Warner found that 30% of our customers are likely to avoid businesses that are not on social media. And posting consistently on platforms like Facebook is considered very effective by 47% of women and 32% of men in gaining and keeping customers.

If our company is active on social media, we probably have someone or a team who takes care of everything – from promoting our content and monitoring our brand, to interacting with customers and sharing industry news.

Having a dedicated team is great, but when we all pitch in, our social media marketing can soar to new heights. When every employee gets involved, we amplify our presence and engagement, becoming even more effective.

Why You Should Join In

Why should you become part of the team? Well, first, let’s think about the personal touch. Whether it’s managing our community, nurturing leads, making sales, providing customer service, or building relationships, our customers prefer to interact with real people rather than big corporations.

That’s why it’s important for our company to put our people front and center. We become more relatable and enjoyable to do business with.

Another reason we should all contribute is that our social media efforts can benefit greatly from the expertise that each of us brings. We all have unique knowledge and skills that can make a real impact.

When I create a piece of content – a blog post, video, or anything else – I can ask my colleagues who are experts in the field to help me make sure the content addresses the important topics that our customers care about.

Not only that, but they can also assist me in repurposing that piece into multiple other forms of content. For example, the information in a blog post can be transformed into an eye-catching infographic, an engaging webinar, a captivating podcast episode, or an informative slide deck. These different formats allow for even clearer explanations of complex ideas that may be challenging to understand.

Alternatively, a how-to section of our newsletter can be expanded into a detailed video series that delves deeper into the subject matter, providing our audience with further insights and knowledge.

The diverse nature of social media, as well as the various skills and areas of expertise within our company, highlight the importance of involving everyone in our organization.

Having a strong presence on social media requires the help of many people with different skills. We need people who can write content, record audio and video, take photos and design, analyze data, analyze our competition, build a community, connect with influencers, and create and manage advertisements. The more people we have to assist with these tasks, the better!

If you run a small or medium-sized business and you want to involve your entire team in your social media efforts, there are some really effective ways to make it happen. I’m going to share five tips with you.

Tips for Getting Your Employees Involved in Social Media

1. Encourage Sharing on Social Media

A fantastic way to get your employees engaged with your social media efforts is to encourage them to share content related to your company. This could mean sharing content that our marketing team creates, or it could mean sharing news and trends in our industry.

Let’s talk about the importance of encouraging your team to share content related to your brand. It’s not just good for your business, but also for your employees as individuals. When they share your content, it helps your business reach new people, and it also boosts their own personal brand by positioning them as experts in their field.

If you’re not sure where to start with this social-sharing strategy, you might want to try using a nifty tool called Smarp. It’s an employee advocacy platform that can help you out. It provides gamification tools that incentivize your team to share content.

Now, let’s get the ball rolling by giving your employees some great reasons to share your content. One fun way to do this is by creating competitions around their sharing activities. You can come up with games and weekly challenges. And to make it even more exciting, you can reward the employees who share the most with gifts, discounts, or even donations to a charity of their choice.

5 Tricks for Getting Your Employees Excited about Social Media Marketing

2. Let’s Talk

When we all join in on social media, it’s important to break down the barriers between us. In other words, let’s communicate!

Sometimes, it’s tough enough for people in the same department to talk openly with each other. It may seem nearly impossible to communicate across all departments. But we can make it happen with dedicated social media meetings.

Let’s set up meetings every week or every other week for everyone involved in social media. We can discuss new trends we’ve noticed, what our competitors are doing on social media, and any feedback from our customers. We can ask questions like, What strategies have been successful? What hasn’t been working as well as we thought? What new ideas would you like us to try, and why?

After every meeting, I want you and your team to feel motivated and excited to explore new strategies and contribute to the success of our business and personal brands.

But remember, communication should continue even after the meeting is over. We can use a helpful collaboration tool like Trello to keep everyone connected and updated. With features like file sharing, messaging, tagging, and project management, we can keep the momentum from our meetings going strong.

5 Tricks for Getting Your Employees Excited about Social Media Marketing

Step 3: How to Organize Your Social Media Workflows

Workflows are like the secret to success for any team. They’re the step-by-step guide we follow to get things done. Even if we don’t realize it, our business already has its own unique set of workflows that help us stay organized and efficient.

Let’s take a simple example to understand the concept better. Imagine we have a new blog post that we want to promote on social media. The first step is to make sure the article is live on our website. Then, we need to create some eye-catching images to go along with our social media posts. After doing some research on popular hashtags, we can start writing and finalizing the posts for each social channel. Once that’s done, it’s time to schedule the posts to go out at the right times. But wait, there’s more! We also need to think about promoting the post through email newsletters, community forums, paid platforms, and even collaborating with other businesses and influencers.

While the process I just described may seem pretty straightforward, you’re probably already thinking about all the complex things your team does to succeed in social media marketing. Well, to make sure everything runs smoothly and efficiently, it’s a good idea to map out the workflows that we use most often. We can do this by creating a diagram or list.

When we have a list of our workflows, it helps everyone keep track of how projects are progressing. We can also discuss ways to make things more efficient and improve our processes during our scheduled social media meetings.

If you’ve never documented your workflows before, consider giving Process Street a try. This amazing tool allows us to create interactive checklists for our workflows. Everyone on our team can use these checklists as a starting point for replicating processes and even automating certain steps.

5 Tricks for Getting Your Employees Excited about Social Media Marketing

4. Let’s Stay in the Loop Together

When we all participate in sharing on social media, things can get complicated. I know the benefits are great, but it does require some extra coordination. We need to make sure everyone is on the same page, you know what I mean?

It’s really important for us to have a social media calendar that lays out everything we’ve planned to post each week. This way, we can keep track of the links we’ve shared recently. It’s totally fine if some of our branded accounts and team members’ profiles share the same link within a few days of each other. However, if we have 50 profiles sharing the exact same thing every single day, people might think we’re just trying to spam them.

On the flip side, you wouldn’t want your employees to miss out on valuable industry news. By including these important links on your shared content calendar, you can make sure they won’t be overlooked or forgotten.

CoSchedule is a fantastic tool to help with marketing calendars. It not only keeps your entire marketing plan organized in one place, but it also offers analytics and insights into the progress your team is making.

5. Encourage your employees to find and share awesome third-party content

When my employees share important information about my company and our industry, it shows that we’re leaders in the field. This not only benefits the company, but it also helps my employees build strong reputations.

Let’s talk about the type of content I want my employees to curate and share. Even better, I can provide them with a library of curated links that they can share.

Another option is to use a content curation platform like Anders Pink. This platform can help me find relevant content for my industry. It provides daily briefings with content from various sources, including websites, RSS, and Twitter. It also makes it easy to share this content on multiple social media platforms.

6. Create a Social Media Content Calendar

When it comes to social media, having a plan can make all the difference. That’s why creating a social media content calendar is so valuable. It helps me stay organized and ensures that my posts are consistent and cohesive.

So, here’s what I do. I encourage my team to contribute their ideas and suggestions to the calendar. This collaborative approach not only makes everyone feel involved, but it also brings in a diverse range of perspectives from within our company.

7. Keep Learning with Regular Training and Workshops

Staying up-to-date with the latest social media trends and best practices is key. That’s why I organize regular training sessions and workshops for my employees. We cover topics like creating engaging content, understanding different social media platforms, and using analytics tools. By staying informed, we can make the most of our social media presence.

When you give your employees knowledge and skills, you make it possible for them to contribute more effectively to your social media marketing efforts. It’s like giving them the tools to do their job better and be more successful.

8. Use Employee Accomplishments and Milestones to Your Advantage

Show off the professional achievements and personal milestones of your employees on your social media channels. It’s like celebrating their wins and special moments. For example, you can highlight team successes, work anniversaries, completing a marathon, or volunteering. This makes your brand more human and relatable.

Encourage your employees to share their stories and milestones. You can then showcase these on your company’s social media platforms. This approach not only boosts morale among your employees but also helps you create a stronger connection with your audience.

5 Tricks for Getting Your Employees Excited about Social Media Marketing

Using Employee Advocacy to Succeed on Social Media

To make the most of social media, there are some important things you need to know. Here are a few tips to help you be successful:

1. Get Trained and Have Resources

First, it’s important to learn how to use social media effectively. You can attend training sessions where they will teach you the right way to use social media. You will also learn about the company’s guidelines for using social media. These rules are important to follow so that you represent the company in the best way possible. You will be given templates and ideas to help you create content. This will make it easier for you to participate and engage on social media.

2. Recognition and Rewards

If you are doing a great job on social media, it’s important to be recognized for your efforts. For example, you might be celebrated during team meetings or through company-wide communication. This will motivate others to get involved and do their best as well. Going above and beyond can also be rewarded. This will encourage everyone to contribute and excel in their own way.

3. Show Your Creativity

Lastly, make sure to bring your unique ideas and creativity to social media. This will help your contributions stand out and make a bigger impact. Don’t be afraid to try new things and share what makes you special.

  • To make social media more engaging, let your employees share their own thoughts, updates, and experiences with their followers.
  • Highlight your employees’ individual stories, accomplishments, and important moments on social media.
  • Show the human side of your brand by sharing behind-the-scenes moments, personal stories, and initiatives driven by your employees.
  • Give feedback and work together with your employees to improve their social media content and strategies.
  • Participate in discussions to come up with new ideas, solve challenges, and continuously enhance the impact of your social media efforts.
  • Identify passionate employees who excel at engaging on social media and creating compelling content.
  • Empower these employees as social media ambassadors, allowing them to lead the way and inspire others in their efforts.
  • I want to share some important things with you about using social media for your business. It’s really helpful to share success stories, metrics, and insights with your team. This way, everyone can see the positive impact of their hard work and feel proud of their contributions.

    Another important thing is to stay updated on social media trends and platforms. Social media is always changing, so it’s important to adapt your strategies together with your team. This way, you can stay ahead of the game and make sure you’re reaching your target audience effectively.

    I also want to encourage you to keep learning and experimenting. It’s important to have a culture of growth and adaptability in your team. This way, you can always improve and find new ways to succeed in social media marketing.

    By following these strategies, your business can make the most out of employee advocacy in social media marketing. By working together, you can create an engaging online presence that resonates with your audience, builds trust, and drives sustainable growth for your business.

    In conclusion, employee social media advocacy really works. So let’s work together and make the most out of social media for your business’s success.

    Getting everyone in my company to help with social-media marketing can be really hard. But if we all work together, it will help all of us. It will bring in new people and make us seem more human. Plus, it will help each of us personally. It’s not easy, but it’s worth it. We just need to talk to each other and stay organized. The payoff is really great and it will give us an advantage for a long time.