22 December 2023

40 Tips to Get Your Marketing Videos on Point

By Ronald Smith

Ready to dive into the world of creating amazing marketing videos? I’ve got 40 awesome tips to help you make your videos shine. Let’s get started!

1. First impressions matter, so grab your audience’s attention right from the start. Showcase your unique style and personality.

2. Keep it short and sweet. Nobody wants to watch a lengthy video, so aim for brevity.

3. Use interesting visuals to keep viewers engaged. Choose vibrant colors and compelling imagery.

4. Hook your viewers with a captivating title that piques their curiosity.

5. Don’t be afraid to show some personality! Inject your videos with a touch of humor or quirkiness.

6. Catchy music can work wonders. Choose tunes that match the mood of your content.

7. Show, don’t tell. Use visuals and demonstrations to convey your message effectively.

8. Keep the text on the screen concise and easy to read. Avoid overwhelming your viewers with too much information.

9. Use storytelling to create an emotional connection with your audience. We love a good story!

10. Authenticity is key. Be genuine and relatable in your videos.

11. Always have a clear call to action. Tell your audience what you want them to do next.

12. Don’t forget about mobile optimization. Make sure your videos look great on all devices.

13. Experiment with different video formats like interviews, tutorials, or behind-the-scenes footage.

14. Collaborate with influencers or experts to add credibility and reach a wider audience.

15. Keep your branding consistent across all your marketing videos.

16. Use captions or subtitles to make your videos accessible to everyone.

17. Don’t be afraid to show your expertise. Share valuable tips and insights related to your industry.

18. Engage with your audience by asking questions or encouraging them to interact with your content.

19. Add some variety to your videos by mixing in animations or motion graphics.

20. Make use of testimonials from satisfied customers to build trust and credibility.

21. Be mindful of SEO. Optimize your video titles, descriptions, and tags to improve discoverability.

22. Use analytics to track your video performance and make data-driven decisions.

23. Experiment with different video platforms to reach new audiences.

24. Create a series of videos to keep your viewers coming back for more.

25. Engage your viewers’ emotions by incorporating inspiring or uplifting content.

26. Share your videos on social media platforms to boost visibility and reach.

27. Keep an eye on the latest trends to stay ahead of the competition.

28. Make sure your audio quality is top-notch. Nobody wants to listen to a video with poor sound.

29. Collaborate with other businesses or organizations for cross-promotion opportunities.

30. Use humor strategically to entertain and engage your audience.

31. Incorporate user-generated content to foster a sense of community and involvement.

32. Experiment with different camera angles and shots to add visual interest.

33. Test your videos on different devices and platforms to ensure compatibility.

34. Create a sense of anticipation by releasing teasers or trailers for upcoming videos.

35. Remember to optimize your video thumbnails for maximum clickability.

36. Incorporate relevant keywords in your video descriptions to improve search rankings.

37. Invest in high-quality equipment for professional-looking videos.

38. Consider using a professional spokesperson or presenter for a polished delivery.

39. Keep an eye on your competitors’ videos to stay informed and inspired.

40. Finally, never stop learning and evolving. Keep experimenting and improving your video marketing skills.

There you have it – 40 tips to help you create fantastic marketing videos. Now, go out there and captivate your audience with your amazing content!

40 Tips to Get Your Marketing Videos on Point

These days, videos are becoming more and more popular in digital marketing. Businesses are using videos as a powerful tool to promote their products and services in an exciting and captivating way.

However, there are certain guidelines that businesses should follow when it comes to video marketing. If these rules are not followed, marketing videos can actually hurt a company instead of helping it.

Luckily, if you’re a business that wants to create an effective video marketing plan, you’re in luck. USamerica.US has put together 40 tips to help you create successful marketing videos.

40 Tips to Get Your Marketing Videos on Point


Tips for Making Awesome Marketing Videos

If you want to create killer marketing videos, I’ve got some fantastic tips for you. Let’s dive right in!

  • Tell a Story: When you’re making a video, think about how you can connect with your audience. Tell a story that resonates with their needs and desires. This will keep them hooked and make your video more effective.
  • Grab Attention from the Start: You’ve only got a few seconds to hook your viewers, so make sure your introduction stands out. Start with something intriguing or exciting that grabs their attention right away.
  • Create an Eye-Catching Title: A captivating title is key to getting people to click and watch your video. But don’t forget about SEO! Use keywords that will help your video show up in search results.
  • Focus on the Big Picture: While it’s important to showcase your product, remember that people care more about its mission and how it can benefit them. So, prioritize the mission behind your product rather than just listing off its features.
  • Keep it Exciting: Don’t bore your viewers with a dull video. Instead, make it exciting and engaging! Use visuals, music, and storytelling techniques to keep them entertained and captivated.
  • Add a Dash of Boldness: Sometimes, a little bit of edginess can make your video stand out and grab attention. Just make sure it’s appropriate for your audience and aligns with your brand’s image.
  • Optimize for Mobile: Make sure your videos are mobile-friendly so that people can watch them on the go. Adjust the resolution, format, and size to ensure a smooth viewing experience on smartphones and tablets.

And there you have it! Follow these tips, and you’ll be well on your way to creating marketing videos that truly shine. Happy filming!

  • Think About SEO: When creating your video, it’s important to think about SEO. This means using a well-written description and relevant keywords to improve the search engine optimization of your video. By doing this, you can increase the chances of your video being discovered by more people.
  • Include Your URL in the Video: Want to get more exposure for your website? Make sure to include your URL in the video. This way, viewers can easily find your website and learn more about your brand or business.
  • Educate Your Audience: Want to make your video more interesting and valuable to your audience? Try offering informative content, like advice or tips. By doing this, you can provide your viewers with something useful and keep them engaged.
  • Make the Video More Atmospheric with Music: Choosing the right music can have a big impact on the mood and message of your video. By selecting music that complements your video, you can make it more atmospheric and captivating for your viewers.
  • Use Video Content Generated by Customers: An effective way to showcase your brand or business is by using video content generated by your customers. This can include real customer experiences and testimonials. By doing this, you can provide social proof and show potential customers how others have benefited from your product or service.
  • Include a Call to Action: After watching your video, what do you want your viewers to do? Make sure to include a clear call to action. This can be telling them to visit your website, subscribe to your channel, or take any other desired action. By guiding your viewers, you increase the chances of them taking the next step.
  • Take Viewers Behind the Scenes: Want to give your viewers a glimpse into the inner workings of your brand or business? Consider offering a behind-the-scenes look. This can help build trust and give your audience a deeper understanding of your values, processes, and people behind your brand.
  • Short Videos Get More Engagement: When videos are shorter, more people tend to watch and interact with them.
  • Speak Clearly and Professionally: It’s important to use a clear and professional voice when narrating or having conversations in videos.
  • Try Micro-Video Apps: There are apps available that can help you create short videos specifically designed for sharing on social media platforms.
  • Ask Questions: Engage your viewers by asking them questions and encouraging conversation.
  • Don’t Stress About Perfection: It’s more important to be authentic in your videos than to have flawless execution.
  • Quality Matters: Make sure your videos are produced to a high standard, even if they don’t have to be perfect.
  • Learn from Successful Viral Videos: Watch and analyze viral videos to help you create an effective video marketing strategy of your own.
  • Create Excitement for the Video Launch: Spread the word about the video’s release on different platforms.
  • Add Some Fun: A bit of humor can make your video more relatable and interesting.
  • Showcase the Video on Landing Pages: Strategically place the video to increase the number of people who take action after watching it.
  • Make Content for Your Target Audience: Customize videos to appeal to the specific interests and needs of your viewers.
  • Incorporate Videos Made by Customers: Use videos created by your customers to add authenticity and make the video more engaging.
  • Use Social Proof: Include testimonials, reviews, or case studies to build trust and credibility.
  • Use Animated Explainer Videos: Use animations to create engaging and simplified explanations for complex topics.
  • Show Real People and Stories: Let’s feature real customers or staff members to make a personal connection. It’s important for you to see the faces and hear the voices of the people who have had positive experiences with our products or services.
  • Offer Exclusive Content: I want to provide you with unique insights and behind-the-scenes footage that you won’t find anywhere else. This will give you an inside look at our company and make you feel special.
  • Stay Current with Trends and Topics: I always want to create content that resonates with what’s happening in the world right now. I want to address current issues and interests so that you stay engaged and interested in what we have to say.
  • Make High-Quality Videos: It’s crucial that our videos have a professional and engaging look. I want them to be visually appealing and easy to watch, so I’ll make sure that we have high production values. This way, you’ll be more likely to keep watching and share our videos with others.
  • Try Out Different Video Formats: Let’s experiment with different video styles to see what you like best. We can do live streams, how-to guides, or even product demos. This way, we can cater to different preferences and keep things interesting.
  • Track and Improve Video Performance: I’ll use analytics to see how our videos are performing. This will help me understand what’s working and what can be improved. By monitoring the performance, I can make sure that our videos are as effective as possible and create content that you’ll love.
  • Keep Your Brand Messaging Consistent: Make sure you use the same tone and style in all of your videos.
  • Optimize Your Videos for Different Platforms: Make sure your videos are suitable for each specific social media platform.
  • Encourage Viewers to Take Action: Ask your viewers to like, share, and comment on your videos to get them more involved.
  • Stay True to Your Brand’s Values: Show your brand’s beliefs and values in your video content.
  • 40 Tips to Get Your Marketing Videos on Point

    Now that we’ve covered the basics, let’s dive into each tip to see how you can use them in your video marketing strategy.

    1. Tell a story

    Rather than just trying to sell something, a great video tells a story. The Digital Marketing Institute suggests using the emotional power of video to connect with your customers’ wants and needs.

    2. Grab their attention from the start

    Just like how you’re more likely to open an email with an interesting subject line, one out of every five viewers will click away from a video within 10 seconds if they’re not hooked.

    When it comes to videos, the introduction is super important. It’s what grabs your attention, gets you interested, and convinces you to watch the whole thing.

    Step 3: Come up with an Exciting Title

    The title of your video is key. It’s like the entrance to all of your content.

    If the title isn’t exciting, people might skip over it. Your video’s title needs to catch someone’s eye and show them what the video is all about.

    Choosing the right words, especially important keywords, can make a big difference. When people search for videos on the internet, a good title can make sure yours is the one they click on.

    Instead of just talking about how great the product is and why you should buy it, let’s shift our focus to the bigger picture – the mission behind the product. Take Dove, for instance. They’re known for their amazing viral videos that touch our hearts and make us feel something. And you know what? They don’t spend all their time talking about their product. They focus on their mission.

    40 Tips to Get Your Marketing Videos on Point

    5. Don’t Be Boring

    Hey, who wants to watch a boring video? Not me, and definitely not you! If we want our business’s video marketing campaign to be a hit, we need to create videos that are exciting and inspiring. We’ve got to make sure they’re never labeled as boring.

    6. Add a Bit of Spice!

    When it comes to online content, sometimes we’ve got to break away from the ordinary to get noticed. Now, it’s crucial that we keep our brand’s dignity and credibility intact. However, if we sprinkle in a little audacity, and do it with careful thought, our content can become unforgettable.

    According to Inc., there’s a fine line between grabbing attention and turning people off. The key is to find the perfect balance, where we push the boundaries just enough to spark interest without compromising our brand’s values.

    7. Make it Work on Mobile

    40 Tips to Get Your Marketing Videos on Point

    As more and more people use mobile devices to go online, it’s super important that corporate videos work well on mobile too. In fact, YouTube says that the number of people watching videos on mobile doubles every year! That means marketing videos have to be able to be downloaded and enjoyed on mobile devices.

    8. Don’t Forget About SEO

    In today’s digital age, it’s not enough to just make great videos. You also need to make sure people can find them. Google, the big search engine, really likes video content, especially when it’s optimized correctly. So when you’re planning your video marketing strategy, make sure to use Search Engine Optimization (SEO) techniques to reach more people.

    When it comes to making sure your video gets noticed, an SEO-driven approach is key. It’s not just about the video itself; it’s also about the description that goes along with it. You need to use keywords that relate to your content, so that your video stands out among the sea of other videos on the internet. This way, you’ll reach the people who would be most interested in what you have to offer.

    Now, let’s talk about some specific steps you can take to optimize your video for search engines and increase its visibility.

    First off, make sure you include your website address or URL in your video. This is important because it creates a direct link to your brand. When people watch your video and see your URL, they’ll know exactly where to go to learn more about your company. This can lead to more web traffic and even potential conversions.

    Another important aspect of SEO is educating your audience. When you make videos that provide valuable information or teach your viewers something new, you establish yourself as an authority in your field. This builds trust and credibility, and it also keeps people coming back for more.

    So remember, when it comes to optimizing your videos for search engines, it’s not just about the video itself. The description and keywords you use are just as important. And don’t forget to include your URL in the video to create a direct portal to your brand’s universe. Lastly, make sure you educate your audience with valuable content that keeps them engaged. By following these steps, you’ll increase your video’s visibility and reach the right audience.

    While it’s important to have promotional content, videos that provide information, advice, and practical tips tend to perform better in terms of engagement and remembering.

    If you take an educational approach, you can establish your brand as a trusted authority in your industry. Viewers will see you as someone they can rely on for expert knowledge.

    11. Add Atmosphere to Your Video with Music

    Music is a powerful element in video content. It can evoke various emotions. Don’t be afraid to incorporate music into your video that matches the message and creates a more captivating and emotional experience for the viewer.

    40 Tips to Get Your Marketing Videos on Point

    12. Let Your Customers Show the Way with Video Content

    Nothing beats a real customer sharing their personal experience with your product or service. Their stories are genuine and unfiltered, giving a taste of authenticity that rehearsed promotional videos just can’t match.

    When potential customers see regular people, just like them, vouching for your product, it builds trust. It’s proof that your offerings truly deliver and even go beyond expectations.

    This strategy not only highlights your product, but it also showcases the community of satisfied customers who believe in it.

    13. Make Things Happen with a Call to Action

    When you finish watching a video, think about what you want to do next. Then, I’ll encourage you to take that action without sounding pushy.

    14. Show You What Happens Behind the Scenes

    People like to see what goes on behind the scenes of a brand. Video marketing gives you a chance to bring your customers into your business’s natural surroundings.

    15. Teach with Tutorial Videos

    Make videos that show people how to do things related to your niche. This is a great way to connect with and engage your customers. Tutorials don’t have to give away all your industry secrets, but they should give enough information to be interesting and helpful. This will make people want to learn more.

    40 Tips to Get Your Marketing Videos on Point

    16. Keep Them Short and Sweet

    When it comes to online videos, time is precious. People are always in a hurry to move on to the next site or watch a different video. That’s why shorter videos tend to work better than long ones. As Helen Klein Ross wisely said, The less you say, the more likely people are to remember.

    17. Speak Like a Pro

    In a corporate video, it’s important to sound professional and clear. That’s why it’s better to have someone experienced in front of the camera rather than an amateur who might struggle. You could consider using an employee who’s comfortable speaking on camera or even hiring a professional.

    18. Embrace the Power of Micro-Video Apps

    When we talk about keeping videos short for you, it’s also true that shorter content works better on most social platforms. According to Forbes, short and concise content is more successful than longer forms, especially on social media channels.

    If you’re a video marketer, you might want to try using micro-video apps. These apps can shorten videos to less than 10 seconds, making them perfect for sharing on platforms like Instagram and Twitter.

    19. Ask Questions

    Engaging with you is the key to creating a loyal and active community around your content. One of the best ways to do this is by asking questions.

    By including questions in my videos, I invite you to actively participate and share your thoughts. This interactive approach makes you feel valued, heard, and like you’re part of a bigger conversation.

    This plan fosters a dynamic back-and-forth interaction, turning people who just watch into people who join in and might even become big fans of the brand.

    20. Don’t Stress About Being Perfect

    Videos made for marketing aren’t Hollywood blockbusters, and nobody expects them to be flawless. While you do want the video to have a polished look, don’t get so fixated on perfection that you end up doing 50 takes and still can’t get it right.

    40 Tips to Get Your Marketing Videos on Point

    21. Remember to Prioritize Production Quality

    But here’s the thing, making a great marketing video is not just about the content. It’s also about how it looks and sounds. That’s why it’s a good idea to seek professional help. They know all about cameras, lighting, editing, and voice-overs. With their expertise, you can ensure that your video is top-notch and of the highest quality.

    22. Learn from Other Successful Videos to Improve Your Marketing Strategy

    If you want to create an effective video marketing strategy, take a trip to YouTube. There, you’ll find countless videos from successful businesses that have gone viral. Have a look at the ones from Coca-Cola and other big brands. These 10 Epic Viral Marketing Videos can give you some valuable tips on how to make a video that captures attention and spreads like wildfire.

    23. Generate Excitement for Your Video Launch

    24. Add Some Fun

    Not all business videos have to be serious. In fact, adding a bit of humor can be a great way to make your video more interesting. Let me give you an example. There’s a company called Taulia that makes cloud invoicing software. They created a funny video that parodies a popular commercial by Direct TV. And you know what? It was a huge hit!

    This funny video not only made people laugh, but it also helped Taulia’s customers feel more connected to their brand. It made them stand out in the market and attracted more attention. So, don’t be afraid to add some humor to your videos!

    25. Put Videos on Your Website

    When you’re thinking about where to put your marketing video, make sure to strategize. One great place to put your videos is on your website’s landing pages. Why? Well, studies have shown that adding videos to landing pages can increase conversion rates by up to 80 percent. That’s a big jump!

    26. Create Videos for Your Target Audience

    To make videos that really connect with your audience, it’s important to understand what they’re interested in, what they like, and what problems they have. When you create content that’s tailored specifically to your target audience, it’s much more likely to grab their attention, keep them engaged, and convince them to become your customers.

    27. Let Your Customers Do the Talking

    Why not ask your customers to share their experiences with your products or services in their own videos? When people see real customers talking about how great your brand is, it adds authenticity, creates a sense of community, and builds trust.

    28. Show That Others Love Your Brand

    Don’t be shy about including customer testimonials, reviews, and case studies in your videos. When potential customers see that others have had positive experiences with your product or service, it helps validate what you’re offering, builds credibility, and can influence their decision to buy.

    29. Use Animated Explanations

    Did you know that animated explainer videos are a super cool way to explain complicated ideas or show off your product or service? With animation, you can grab people’s attention and make your message easier to understand and remember.

    30. Use Real People and Stories

    Guess what? When you use real people in your videos, like your employees or customers, it adds a personal touch. Sharing real stories helps your viewers connect with your brand on a more human level. Pretty cool, huh?

    31. Share Exclusive Stuff

    Want to really wow your audience? Make videos that have something special, like behind-the-scenes peeks, sneak peeks of new products, or exclusive interviews. When you offer exclusive content, it gets people curious and keeps them coming back for more.

    32. Stay with the Times

    33. Make Video Quality a Priority

    When it comes to videos, it’s important to always keep an eye on quality. If your videos look and sound bad, they won’t deliver your message effectively. That’s why it’s worth investing in good lighting, clear audio, and high-quality editing. These factors will make your videos look professional and keep your audience engaged.

    34. Try Different Video Formats

    Don’t stick to just one type of video. Why not experiment with different formats? You can try live streams, QA sessions, how-to guides, or product demos. By trying out different formats, you’ll be able to discover what resonates best with your audience and keeps them coming back for more.

    35. Keep an Eye on Performance

    It’s not enough to just create videos. You need to know how they’re performing as well. By using analytics, you can track important metrics like view count, watch time, engagement, and conversion rates. These metrics will give you insights into which videos are working well and which ones need improvement. This knowledge will help you refine your video marketing strategy and get better results.

    36. Incorporate Videos into Your Marketing Strategy

    When it comes to video marketing, it’s important to make sure that you’re aligning your efforts with your overall marketing strategy. This means integrating your videos into various marketing channels such as email campaigns, social media, blogs, and more. By doing this, you can create a cohesive brand message that resonates with your audience.

    37. Stay True to Your Brand

    It’s crucial to ensure that your videos are consistent with your brand’s voice, style, and messaging. When your videos align with your brand identity, it helps reinforce who you are as a company and builds trust with your audience.

    38. Optimize for Different Platforms

    Every social media platform has its own set of rules and guidelines for video content. To get the most out of your videos, it’s important to optimize them for the platform you’re posting on. This includes considering the length, format, and style that works best for each platform to ensure maximum engagement.

    39. Get Your Viewers Involved

    Make your videos interactive by encouraging viewer interaction. You can do this by asking viewers to leave comments, like the video, or share it with others. When viewers engage with your videos, it not only increases their level of engagement but also helps spread your message further.

    40. Be True to Your Brand’s Heart

    When it comes to videos, it’s important to stay true to what your brand believes in and stands for. Trust me, expressing your genuine self in your messages will help you find loyal customers and set you apart from the rest of the pack.

    40 Tips to Get Your Marketing Videos on Point

    The Art of Successful Video Marketing: What to Do and What to Avoid

    If you’re venturing into the world of video marketing, it’s vital to know the dos and don’ts. Let me guide you through the essentials to ensure your success:

    Did you know that by 2019, videos are expected to make up more than 80 percent of all web traffic? Not to mention, 90 percent of customers rely on product videos to aid their purchasing decisions. This means it is absolutely crucial for companies to create videos that truly connect with their target audience, helping to effectively promote their products and services.