14 Tips to Crush Local Marketing on Your Phone

Hello there! Are you ready to take your local marketing game to the next level? Well, you’ve come to the right place. I’ve got 14 killer tips that will help you dominate the local marketing scene, all from the convenience of your phone. Let’s dive in!

1. Stay Social

Social media is your BFF when it comes to local marketing. I’m talking Facebook, Instagram, Twitter – you name it! Create engaging posts and share them with your followers. Make sure you’re connecting with your audience and keeping the conversation going.

2. Get Reviewed

People love reviews, and they trust them. So, ask your customers to leave reviews on platforms like Yelp or Google My Business. Positive reviews will boost your credibility and attract new customers like bees to honey.

3. Be Consistent

Consistency is key. Make sure your business information – like your address, phone number, and hours of operation – is up to date on all online directories. Don’t leave potential customers guessing!

4. Mobile-Friendly Website

More and more people are browsing the web on their phones, so your website needs to be mobile-friendly. Make it easy for people to navigate, find information, and contact you. A smooth user experience will keep them coming back for more.

5. Pay Per Click

Want to drive more traffic to your website? Try pay-per-click advertising. You only pay when someone clicks on your ad, making it a cost-effective way to reach your target audience. Get those conversions rolling!

6. Location, Location, Location

If you have a physical store, make sure it’s easy to find online. List your business on Google Maps and other location-based platforms. People need to know where to go to find your amazing products or services.

7. Email Marketing

Don’t underestimate the power of email marketing. Build an email list and send out regular newsletters or promotions. It’s a direct way to reach your customers and keep them in the loop about what you’re up to.

8. Get Personal

Personalize your marketing efforts for your local audience. Use location-specific keywords in your content, tailor your offers to meet their needs, and show them that you understand their community.

9. Video Marketing

Video is king in the digital world. Create short, engaging videos that showcase your business, products, or services. Share them on social media or your website, and watch the views (and customers) roll in.

10. Collaborate with Influencers

Influencer marketing is all the rage. Find local influencers in your industry and collaborate with them to promote your business. Their endorsement can go a long way in attracting new customers.

11. Partner with Other Local Businesses

There’s power in numbers. Partner up with other local businesses to cross-promote each other. You scratch their back, they scratch yours. It’s a win-win situation that can expand your reach and customer base.

12. Use Local Keywords

Optimize your website and content with local keywords. Think about what people in your area would search for when looking for businesses like yours. Incorporate those keywords naturally and watch your website climb up in search rankings.

13. Online Directories

Get your business listed on online directories like Yellow Pages or TripAdvisor. These platforms have a huge user base and can drive valuable traffic to your website or physical location.

14. Track and Measure

Last but not least, track and measure your marketing efforts. Use tools like Google Analytics to see what’s working and what needs improvement. Data is your best friend when it comes to optimizing your local marketing strategies.

Well, my friend, with these 14 tips in your arsenal, you’re ready to conquer the world of local marketing on your phone. Get out there, connect with your audience, and watch your business soar to new heights. Remember, you’ve got this!

A recent study found that almost half of small retailers are having trouble keeping up with the latest mobile marketing trends. That’s where I come in – I’ve got 14 fantastic tips to help you with your local mobile marketing efforts.

Your Guide to Local Mobile Marketing Success

Master the Basics

Before we dive into the world of local mobile marketing, we need to make sure we have a solid foundation. The first step is to update and improve your website. It needs to be user-friendly, responsive, and up-to-date. Your social media channels should also be current and engaging. Take a good look at your Google profile as well – it’s an essential tool for drawing in local customers.

Before you launch any marketing campaigns, take the time to review and fine-tune all the elements of your online presence, advises Marty McDonald, Co-Founder and Chief Strategist at Bad Rhino, a Philadelphia-based marketing agency. I recently had the chance to chat with Marty and get some invaluable tips on local mobile marketing for small businesses.

Bring Your Content closer to Home

When it comes to promoting your area, it’s essential to emphasize what sets it apart. So, when sharing any kind of content, make sure it showcases the uniqueness of your locality.

For instance, writing a blog post about the top five restaurants in your area not only provides valuable information to your readers but also allows search engines to connect your business with the local community. Remember, this applies to all types of content you create.

Get Ready for Mobile Users

Your customers want convenience, which means they want to buy, review, and contact you through their smartphones. To meet their expectations, it’s crucial to have the right technology in place. One way to do this is by ensuring that your website is mobile-friendly.

Embrace Mobile Payments

I want to make sure you know how to accept payments using a mobile device. It’s really important because these days, people love buying things on their phones and tablets. And as a small business, you want to stay up-to-date and cater to your customers’ needs. So, here are a few ways you can do that:

First, there’s the good old PayPal. Many people already have PayPal accounts, so it’s a popular choice. It’s easy to set up and secure, and it works on both Apple and Android devices.

Then, we have the newer option called Apple Pay. If you have an Apple device, you can use this payment method. It’s quick and convenient, and a lot of people love using it.

Of course, there are many other choices in between these two. Different companies offer their own mobile payment options, like Google Wallet or Samsung Pay. You can explore these and find the one that suits your business best.

So, whether you choose a trusted option like PayPal or try out the latest technology with Apple Pay, make sure you’re ready to accept payments from mobile devices. It’s an essential step in keeping your customers happy and growing your business!

Get Great Deals!

I learned something interesting about using technology to offer deals.

Guess what? There are lots of ways you can use text messaging to give people cool deals and discounts. This guy named McDonald said so. He also thinks it’s a good idea to use software to find people in your area who might be interested in what you’re selling.

Show Off Where You Are

Did you know you can use special websites like Foursquare or Google My Business to tell people where you are and get them to visit you? These websites let you make special offers just for people who come to your spot. That way, more people will come to see you and maybe even come back again!

Make Searching Easier

As digital assistants like Siri and Google Assistant become more popular, it’s important to optimize your content for voice search. Make sure to include conversational keywords and phrases that people are likely to use when speaking, rather than typing.

Create Exclusive Offers for Mobile Users

Create special offers that are only available to people using their mobile devices. You can promote these offers through social media or mobile ads, creating a feeling of exclusivity and urgency that encourages people to act right away.

Use SMS Marketing

Using SMS marketing can be a powerful way to reach local customers directly on their mobile devices. Send timely messages about sales, special events, or new products. Just make sure that your SMS campaigns follow the rules and that customers have agreed to receive these messages.

So, there are a bunch of different apps to pick from, you know? Just gotta find the one that fits with what you do. Like, if you have a restaurant, maybe look for an app with a rewards program for diners.

But here’s a thing to keep in mind. No matter which one you go with, make sure it’s easy for customers to sign up and leave whenever they want.

Get Listed in Mobile Directories

Here’s another thing that can be super helpful. Look for more than just the big names like Google Local and Yelp. See if there’s a directory that’s specifically for your area. That might be even better for you.

Create Landing Pages on Google

If you have many locations, you should make a separate landing page on Google for each one, McDonald suggests. Remember to include keywords that are relevant to your search, as well as the name of your city and the Zip Code.

Monitor Your Progress

Once you have optimized everything, it’s important to keep track of your progress. However, it’s crucial to know what to look for in order to see the big picture. Don’t just focus on the number of clicks. Make sure you are also ranking well for the keywords you have chosen.

Using simple online surveys can be a helpful way to confirm the patterns you observe from analytics. Asking people how they found you may even give you new ideas for keywords.

Stay Persistent

The key to successful local mobile marketing is to keep going and never give up.

Once you’ve got the analytics, don’t give up, McDonald tells me. You’ve gotta keep at it for more than just a month to make sure you’re doing everything right.

He also mentions that a lot of small businesses don’t really dive deep into their analytics like they should.

The Difficulties of Mobile Marketing for Small Retailers

When it comes to mobile marketing, small retailers face a unique set of challenges. I want to discuss three of these challenges that I believe are particularly impactful.

• Limited Resources: Let’s start with limited resources. As a small retailer, I know that you may not have a lot of money or staff to devote to mobile marketing strategies. This puts you at a disadvantage when competing against larger businesses who have more resources at their disposal.
• Technical Expertise: Another obstacle you may encounter is the need for technical expertise. Understanding and implementing mobile marketing technologies and tools can be overwhelming, especially if you don’t have a dedicated IT team or marketing experts to rely on. It can feel like a daunting task to navigate the ever-changing landscape of mobile marketing.
• Rapidly Changing Trends: Lastly, staying up to date with rapidly changing trends in mobile marketing can be a real challenge. Consumer preferences evolve quickly, and it’s crucial for small retailers to adapt just as fast. However, without a dedicated team or experts to guide you, it can be tough to keep pace.

These challenges may seem daunting, but remember that you’re not alone. By acknowledging and understanding the difficulties of mobile marketing as a small retailer, you can start strategizing and finding solutions that work for you. It’s important to stay determined and seek out resources and support options that can help you overcome these obstacles. With persistence and creativity, you can make mobile marketing work for your business.

Questions People Often Ask

Why is it important to learn the basics before starting to market locally on mobile devices?

It’s really important to make sure your website, social media pages, and Google profile are up to date and optimized before you start a marketing campaign. This way, you’ll have a strong foundation for your mobile marketing efforts.

How can I make my content more focused on my local area for better local marketing?

Show off what makes your area special in your content. For example, write blog posts about the best places or attractions in your area to help your website show up better in search engine results.

Are you looking to make your website more smartphone-friendly? Well, you’re in luck! I can help you out with that. Customers nowadays want to be able to buy products, leave reviews, and get in touch with you straight from their smartphones. So, it’s crucial that your website is mobile-friendly and offers options for mobile engagement.

So, how do you enable mobile payments for your business?

No worries, I’ve got you covered! To start accepting payments from mobile devices, you need to integrate payment options like PayPal or Apple Pay into your system. That way, your customers can easily make payments using their smartphones.

Now, let’s talk about attracting more customers through mobile marketing.

Here’s a cool idea: consider offering special deals and incentives through text messaging or targeted software. This way, you can attract local customers with awesome discounts and rewarding perks. Who doesn’t love a good deal, right?

And hey, are there any specific mobile directories you should join for local marketing?

Don’t just stick to the popular ones like Google Local and Yelp. Look for niche directories that specifically cater to your industry and location. By joining these specialized directories, you’ll be able to reach a more targeted audience and increase your chances of attracting customers.

Why Do I Need Google Landing Pages for Each of My Locations?

I’m sure you’re wondering why it’s important to have separate landing pages for each of your locations on Google. Well, let me tell you! Having dedicated landing pages for each location actually helps improve your local search optimization, especially on mobile devices. This means that when people are searching for businesses like yours in their area, they are more likely to find you. And when they find you, that means more potential customers and more visibility for your business!

How Can I Track the Success of My Mobile Marketing Efforts?

If you want to know how well your mobile marketing strategies are working, you need to do more than just count clicks. One way to track your progress is by using analytics and metrics. These tools can give you valuable insights into how your marketing efforts are performing. But don’t stop there! Another thing you can do is look for the keywords you’re ranking for. This will give you an idea of what your target audience is searching for and what they’re interested in. And finally, consider using online surveys to gather feedback from your customers. Their insights can be incredibly valuable in understanding how effective your mobile marketing strategies are.

What Is the Key to Successful Local Marketing on Mobile?

If you want to succeed in local marketing on mobile, there’s one thing you need to remember: persistence is key. Don’t give up after a short time and assume that your efforts aren’t working. Instead, keep track of your progress, analyze the data, and continuously optimize your mobile marketing strategies. It’s a long-term game, and with dedication and persistence, you can achieve great success!