22 February 2024

12 Things You Need to Track Your Digital Marketing Campaign

By Ronald Smith

I know you’re probably wondering what you need to keep an eye on when it comes to your digital marketing campaign. Well, let me tell you, there are 12 essential things that you can’t afford to ignore.

First and foremost, you need to track your website traffic. Knowing how many people are visiting your site and where they’re coming from is crucial.

Next up, you want to keep tabs on your conversions. It’s not just about getting people to your site, but also getting them to take action.

Now, let’s talk about bounce rate. This tells you how many visitors leave your site without doing anything. A high bounce rate is a red flag that something is off.

Moving on, you need to track your click-through rate (CTR). This measures how many people are clicking on your ads or links. It’s an important indicator of how well your messaging is resonating with your audience.

And speaking of ads, you can’t forget about tracking your ad spend. Knowing how much you’re investing and what return you’re getting is vital for making informed decisions.

In addition, monitoring your social media engagement is a must. Likes, shares, comments – they all matter in gauging how well you’re interacting with your audience.

Then, there’s email marketing. Keeping an eye on your open rates and click-through rates is key to understanding the effectiveness of your campaigns.

Let’s not forget about SEO. Tracking your keyword rankings and organic traffic can help you see how well you’re doing in search engine results.

Furthermore, monitoring your cost per acquisition (CPA) is essential. This tells you how much you’re spending to acquire a customer or generate a lead.

Moving on, you need to track your customer lifetime value (CLTV). This helps you understand how much revenue you can expect from each customer over their lifetime.

And finally, you can’t ignore your return on investment (ROI). Tracking this shows you how much revenue you’re generating compared to your marketing expenses.

So there you have it – the 12 must-haves for tracking your digital marketing campaign. By keeping an eye on these metrics, you’ll have a better understanding of how well your efforts are paying off.

12 Things You Need to Track Your Digital Marketing Campaign

In the final weeks of the year, businesses like ours come together to brainstorm new ideas for products or services and refine our business vision. It’s a time to review our internal processes and update our communication strategies with the outside world.

It’s also a great opportunity for us to create a digital marketing plan that aligns with our specific goals, whether it’s increasing brand awareness, gaining more leads, or entering a new market.

No matter what our goal is, it’s crucial to consistently keep an eye on how our campaign is performing. We need to make sure we’re investing our resources in the right direction.

That’s why I want to talk about 12 important metrics we should be tracking to ensure our digital marketing campaign is a success. Let’s get started!

First off, we have online sales.

So, here’s a super simple way for you to see how your digital marketing campaign is doing. All you gotta do is use a web analytics platform like Google Analytics, and boom, you’re good to go! Just copy and paste a small piece of code onto your website, and voila! You’ll instantly know which of your digital campaigns are making the most sales. Easy peasy, right?

12 Things You Need to Track Your Digital Marketing Campaign

2. Getting leads from web forms

Did you know that most websites have forms where you can book appointments, ask about services, or get free downloads? These forms are a great way for businesses to connect with potential customers. If you fill out one of these forms, the business can reach out to you and provide the information or help you need.

One way to measure the success of a marketing campaign is by tracking how many people submit web forms. By using a tool called Google Analytics, businesses can see which campaigns are driving the most form submissions. This information helps them understand which marketing efforts are working well and which ones can be improved.

3. Getting leads from phone calls

If you’ve got a special business number that people can call if they have questions or want to buy something, it’s important to keep track of those calls. This is where dynamic number insertion (DNI) comes in handy. It lets you show different phone numbers to different visitors, depending on how they found your website. This way, you can check your phone records to see which campaigns are bringing in the most calls.

12 Things You Need to Track Your Digital Marketing Campaign

4. Get Instant Answers through Live Chat

I have a cool feature on my website called live chat. It’s like having a real-time conversation with someone who can answer all my questions right away. It’s super handy when I’m browsing a site and need quick help or information. The best part is that I can track which of my digital campaigns are driving the most live chat conversations using a special tool or even Google Analytics. It helps me understand what’s working and what’s not when it comes to engaging my visitors.

5. Keep an Eye on Site Visits

Do you know how many people visit your website? It’s important to keep track of the number of site visits, even though they may not always lead to sales or inquiries. Why? Well, it helps me see how popular my site is and if there are any trends in the traffic over time. For example, if I notice a drop in organic SEO traffic, it’s a signal that something might be wrong with my site or my content. So, by keeping an eye on site visits, I can identify and fix any issues before they become a big problem.

12 Things You Need to Track Your Digital Marketing Campaign

6. Pageviews per visit

Let’s talk about something important – how many pages people check out when they visit a website. You see, just counting how many times people visit doesn’t always show us if they’re really interested. Sometimes they leave right away without even looking at what we have to offer. So, it’s also good to keep an eye on the number of pages each person views during their visit.

With Google Analytics, we can get some cool insights into how people click around our website. We can see which pages they visit the most, which is super helpful! That way, we can focus on promoting the pages that are doing really well, like our popular products or blog posts.

7. Time spent per visit

Now, let’s talk about how long people stay on our website. It might not directly tell us how much we’re selling, but it can give us some clues. You see, when people spend more time browsing through our pages, it’s a good sign that they might come back later to buy something.

Let’s talk about bounce rate – it’s an important metric to consider. Bounce rate tells us how many people leave our website as soon as they arrive. It’s like hitting the back button right away.

If the bounce rate is high, it might mean that our digital marketing campaign and our landing page content aren’t connecting well. This could also cause problems with our website’s ranking on Google if it’s flagged as spam. So, keeping track of our bounce rate is vital. It helps us find any issues and fix them as soon as possible.

12 Things You Need to Track Your Digital Marketing Campaign

8. Keep track of your customers with CRM tracking

Do you ever wonder if your marketing campaigns are effective? Well, with customer relationship management (CRM) tools, you can find out!

CRM tools are usually used to track sales and prospecting, but they can also help you keep tabs on your digital marketing efforts. You can use these tools to filter your prospects by campaign or lead source, so you can see in real-time how well your marketing is working.

But that’s not all! Good CRMs like SuperOffice even have a feature that lets you automate your marketing emails. You can create personalized and relevant content based on how you’re tracking your leads.

9. Reach more people with social media

When I share posts on social media, it’s important for me to know how many people actually see what I’ve posted. Tracking the social reach helps me with that. There are a few things I can do to increase my reach. First, I need to make sure all my social media pages have a consistent brand. This means using the same colors, logos, and overall design. It helps people recognize my brand no matter which social page they visit. Second, I should have a regular schedule for posting high-quality content. This keeps my followers engaged and interested in what I have to say. Finally, I need to engage with my social community. This means responding to comments, asking questions, and starting conversations. It shows that I care about my followers and builds a stronger connection.

10. Social engagement

To measure the success of my digital marketing campaigns, I look at the engagement rate. This tells me how many people are actually interacting with my posts. While the social reach may be higher, it’s important to aim for an engagement rate of at least 2-5%. So what exactly counts as engagement? Likes, shares, retweets, clicks, and comments all count. By paying attention to which posts get the most engagement, I can adjust my content strategy. I can give my followers more of what they want and encourage them to engage even more.

11. Email open rate

If you haven’t already, you should make email marketing a key part of your digital marketing campaign. Your email open rate tells you how many people opened your email compared to how many received it.

There are several ways you can increase your open rates. First, make sure you properly segment your email list. This means organizing your contacts into groups based on their interests or characteristics. When you send emails, make sure to send them at the right times. Also, create a catchy subject line that grabs people’s attention. Another helpful tip is to A/B test your emails. This means sending out two versions of an email to see which one performs better, and then using that information to improve your open rates over time.

12. Track your KPIs properly

It’s important to track your key performance indicators (KPIs) in one comprehensive report. This way, senior management can easily review the data and see if there are any issues or trends. By identifying problem areas, you can determine what needs improvement and what can be skipped in the future.

Discover Advanced Tips to Boost Your Digital Marketing Strategies

Explore the Power of Heatmaps for Analyzing User Behavior

Ever wondered how your website captures the attention of your visitors? Heatmaps are here to show you! These nifty visual representations display where people click, move, and scroll on your site. By studying these heatmaps, you gain valuable insights into user behavior and preferences. This knowledge helps you identify the most captivating parts of your site and areas that could use improvement.

Dive into Conversion Rates

Conversions are a marketer’s best friend! That’s why it’s important to monitor your conversion rates meticulously. Conversion rates represent the percentage of visitors who take a desired action, such as purchasing a product or signing up for a newsletter. By keeping a close eye on these rates, you gain a deeper understanding of how effective your website and landing pages are at motivating visitors to take action.

Uncover the Power of Customer Lifetime Value (CLV)

Understanding how valuable a customer is for your business in the long run is super important. This metric helps me figure out just how much a customer is worth to my company throughout our whole relationship.

Keep an Eye on Referral Traffic

When people come to my website through links on other websites instead of going directly or from search engines, that’s called referral traffic. Analyzing this kind of traffic gives me some cool insights into which external platforms or partnerships are really paying off for me.

See How Blog Posts Are Performing

If I’m doing content marketing, it’s important for me to track how engaged people are with my blog posts. This means looking at things like comments, shares, and the average amount of time people spend on each page. It helps me understand what topics and types of content my audience likes the most.

Make Use of Artificial Intelligence (AI) for Predictive Analysis

Let’s talk about how we can use AI tools to predict the future and understand what our customers want.

Check out Sentiment Analysis on Social Media

Have you ever thought about the emotions behind what people say on social media? Well, sentiment analysis tools can help us figure that out! By analyzing social media comments and mentions, we can get a better understanding of how our customers feel and how satisfied they are.

Try A/B Testing Regularly

Do you ever wonder what’s working best for our audience? We can find out by regularly doing A/B testing. This means testing different versions of our digital campaigns, like trying out different email subject lines, landing pages, and call-to-action buttons. By doing this, we can figure out what really catches our audience’s attention.

Get a Handle on Enhanced SEO Tracking

When it comes to SEO, it’s important to go beyond the basics. We can take a closer look at our website’s performance by tracking things like domain authority, backlink quality, and keyword rankings. By doing this, we can fine-tune our SEO strategy and make sure we’re reaching the right people.

Get to Know Your Content Better

I’m here to help you evaluate how well your different types of content are performing and find out which ones are really capturing the attention of your audience and driving them towards taking action. Whether you’re using videos, blogs, infographics, or podcasts, it’s important to measure their effectiveness.

Discover How Your Audience Engages

Did you know that your audience interacts with your digital presence in different ways depending on the device they’re using? By understanding these patterns across desktop, mobile, and tablet, we can make sure that your website or app provides the best possible user experience on each platform.

Simplify Tracking with Tag Management

Tracking codes can be a hassle to manage, but with the help of tag management systems, we can streamline the process and gather more comprehensive data from your digital platforms. This means more insights and opportunities to improve your marketing strategy.

By including these additional steps and insights in your digital marketing campaign tracking, I can provide you with a more complete picture of how your campaign is performing. Together, we can uncover new opportunities for optimization and growth, helping you reach even greater success.

Using Predictive Analytics to Understand Data and Make Better Decisions

  • Understanding your Customers: By examining previous behaviors and engagement levels, predictive analytics can help us predict how customers will interact with our campaigns. This knowledge allows us to create personalized content and choose the best timing, increasing the chances of customer engagement and sales.
  • Getting the Most out of our Resources: Predictive analytics helps us identify which channels and campaigns bring us the highest returns. This allows us to allocate our resources more efficiently, making sure we focus our efforts where they are most likely to give us the best results.
  • Spotting Trends Early: By using predictive models, I can find out about new trends before they become popular. This helps my team take advantage of these trends quickly and create campaigns that fit perfectly.
  • Better Lead Scoring: With predictive lead scoring, I can predict how likely it is that a lead will become a customer. By looking at different characteristics and behaviors, I can prioritize leads with a high chance of converting. This allows my sales team to focus on the leads that are most likely to turn into customers.
  • Customized Content: Predictive analytics helps me personalize the content in real-time. As people interact with my campaign, the predictive models adjust the recommendations based on their actions. This ensures that each individual gets a customized experience that resonates with them personally.
  • Preventing Customers from Leaving: Predictive analytics can help me spot when customers are about to stop being engaged. It lets me take action ahead of time and maybe save my relationship with them.
  • Perfect Timing for Campaigns: By looking at how customers have behaved in the past, predictive analytics can help me figure out the best times to send emails, post on social media, or launch campaigns. This makes sure my messages get seen and get people interested.
  • Adapting Campaign Strategies: With continuous insights from predictive models, I can keep changing and improving my campaign strategies. This way, I can make sure my efforts always match what customers want.
  • To tackle the Challenges and Considerations: Although predictive analytics can be incredibly useful, we need to address some obstacles like data quality, model accuracy, and interpretability. Working together with data scientists and analytics experts will ensure that our predictive models provide us with reliable insights.

In Conclusion

But keeping track of KPIs can take up a lot of time. If our resources are limited, we don’t want our marketing team spending too much time on reports instead of running the actual digital marketing campaign.

That’s why it’s crucial for us to determine when we want to report – on a weekly, monthly, or quarterly basis. Additionally, tracking can be overwhelming for companies or teams that are running a comprehensive campaign for the first time.