4 March 2024

10 Marketing Insights You Can Gain from Viral Memes

By Ronald Smith

Oh boy, do I have something exciting to share with you today! Let’s dive into the fascinating world of memes and explore the valuable marketing lessons they have to offer. Trust me, you don’t want to miss out on this!

Lesson 1: Stand Out from the Crowd

Just like Grumpy Cat captured our attention with their unique frown, you need to find your own distinct voice in the market. Be bold, be different, and dare to be memorable!

Lesson 2: Embrace the Power of Emotion

Memes thrive on eliciting emotions from their audience, whether it’s laughter, surprise, or empathy. Remember, emotions are powerful fuel for your marketing efforts. Connect with your customers on a deep, emotional level, and you’re halfway to success.

Lesson 3: Keep it Simple, Silly

Memes are all about simplicity. They convey their message quickly and effectively. In the same vein, simplify your marketing message. Cut through the noise with clear and concise communication.

Lesson 4: Timing is Everything

Ever noticed how memes pop up at just the right moment? Timing is crucial in meme culture. Similarly, be aware of the right timing for your marketing campaigns. Stay in tune with trends and be ready to strike when the iron is hot.

Lesson 5: Shareability is Key

Memes spread like wildfire because they are highly shareable. Make your content shareable too! Encourage your audience to engage with your brand and share it with their friends. Word-of-mouth is a powerful marketing tool.

Lesson 6: Keep Evolving

Memes are constantly evolving and adapting to stay relevant. As a marketer, embrace change and be willing to adapt your strategy as trends come and go. Stay fresh, stay current, and keep reinventing yourself.

Lesson 7: Authenticity is Everything

Memes have a way of being authentic and relatable. Take a leaf out of their book and show your audience the real you. Be genuine, be human, and build trust with your customers.

Lesson 8: Foster Community

Memes thrive in online communities. Create a sense of community around your brand. Encourage conversations, engage with your audience, and foster a strong community that supports and loves your brand.

Lesson 9: Harness Humor

Humor is the secret ingredient behind many memes’ success. Inject humor into your marketing efforts. Make your audience laugh, and they won’t forget you.

Lesson 10: Experiment, Experiment, Experiment!

Memes are born out of experimentation and creativity. Don’t be afraid to try new things in your marketing campaigns. Be bold, take risks, and who knows? You might just create the next viral sensation.

So there you have it, my friend – 10 valuable marketing insights straight from the world of memes. Now, go forth and conquer the marketing world with your newfound wisdom! May your memes be dank, and your success skyrocket!

10 Marketing Insights You Can Gain from Viral Memes

Did you know that memes can be an important marketing tool? It’s true! If you create products or services that revolve around a popular meme, you might just create an unstoppable brand.

So, let’s dive in and take a look at some of the most important memes of today. We’ll see what marketing ideas we can learn from them to help our own businesses. Sound good? Let’s do it!

10 Lessons in Meme Marketing

1. Your Meme Should Be Instantly Appealing

Have you heard about Grumpy Cat? This online meme stars a funny-looking cat named Tartar Sauce. What makes her so popular? Well, it’s her comical appearance and perpetual frown. That’s what draws people in.

When you see Grumpy Cat, you can’t help but imagine what this grumpy feline might be thinking. And that’s where the magic happens! We can turn those grumpy thoughts into grumpy quotes. But here’s the secret…Tartar Sauce isn’t really grumpy! It’s all in good fun.

I have to tell you about this really unique kitty I saw. She looks so different from other cats, and that’s what makes her stand out.

But let me tell you, we just can’t get enough of her!

2. It’s Important to Combine Online and Offline Efforts

Grumpy Cat has become more than just an internet sensation. Now, she’s even making appearances in person.

For instance, at this year’s famous SXSW Interactive festival in Austin, people waited in line for hours just to take a picture with this legendary feline.

When it comes to your marketing, try to connect with your audience in as many ways as possible, both online and in the real world.

While the internet is crucial for spreading memes, always look for other ways to engage with people.

10 Marketing Insights You Can Gain from Viral Memes

3. Discover New Ways to Enhance Your Brand’s Value

Pictures of an irked and delightful kitty are incredibly adorable, no doubt about that. But have you ever wondered how you can use them to build your brand?

Equally important, how can you provide extra value to your audience, keeping them interested and engaged?

One way to enhance brand engagement is by associating valuable products and services with your brand.

Take Grumpy Cat, for instance. This famous frowning feline’s name and unforgettable face have been utilized to promote various products. You can now find everything from Grumpy Cat coffee drinks to a top-notch weather app for your smartphone, all themed around Grumpy Cat.

4. Keep Your Marketing Message Fresh and Dynamic

Memes need to be simple yet flexible enough to adapt their message over time. Look for ways to continuously evolve your meme, so it never becomes stale or outdated.

For instance, there’s a really unique meme about a cat that has inspired a ton of videos. This meme keeps evolving and encourages everyone to join in and keep it exciting.

Let me introduce you to the orange cat named Fatso who loves playing the keyboard (see picture below). Fatso’s owner, Charlie Schmidt, filmed the cat in the 1980s and posted the video on YouTube in 2007.

In 2009, someone made a popular YouTube video where they combined footage of the Keyboard Cat with a person falling down an escalator. After that, it became a viral trend to create videos where the keyboard-playing cat showed up after something funny or unfortunate happened. Although Keyboard Cat sadly passed away before gaining fame, you can now find their image on all sorts of merchandise like T-shirts, mugs, and bumper stickers.

10 Marketing Insights You Can Gain from Viral Memes

5. Share an Exciting Tale

A lot of memes that become popular actually have a really interesting story behind them. The same goes for your brand’s marketing strategy – it should include an engaging tale. Creating a captivating story around your brand will motivate people to talk about it and pass the story along to their friends. When your marketing message tells a story, the chances of it becoming a hit are much higher.

Think about Jared, the Subway Guy. He was a college student struggling with obesity who found a solution to his problem in the form of Subway’s sandwiches. This gave birth to an unexpected marketing campaign. That’s the power of a compelling story. So make sure you have your own story to share. It will be even more powerful if it comes from a customer’s experience.

Memes, we’re talking about the cool ones, keep using social media in every possible way. If social media didn’t exist, I wouldn’t be writing this article about Grumpy Cat and the valuable marketing lessons we can learn from her fame. If you want your marketing to be successful, you have to use social media to connect with your customers.

If you want your business to go viral, you have to be on social media. Make awesome content that represents your brand and share it regularly with your followers.

10 Marketing Insights You Can Gain from Viral Memes

7. Don’t Obsess Over Content that Will Instantly Go Viral

Did you know that the famous Nyan Cat, also known as Pop Tart Cat, wasn’t made to be a viral sensation? This quirky animated kitty has a body that looks like a popular breakfast treat for kids and a rainbow tail that makes it look like it’s zooming through space. It was created by the talented illustrator Christopher Torres, who owns the website LOL-Comics.

But you know what? It wasn’t until a fan added a catchy pop song to a video featuring Nyan Cat that it blew up and became an Internet sensation. Can you believe that? This cat went viral on platforms like Tumblr and YouTube!

Instead of obsessing over creating content that will go viral instantly, focus on making content that really connects with your audience. Let them spread the word for you. Think about Po, the lovable animated Panda from the Kung Fu Panda movies. He’s become such an icon that he’s even more popular than the movies he stars in!

8. Simplify Your Marketing Message for Easy Understanding

Remember Scumbag Steve, that caricature of the awkward teenager from high school? Yeah, I’m talking about that guy.

Scumbag Steve became so popular because when you read the captions from his perspective, you can totally relate. That’s what made this meme such a big hit in pop culture – its simple messaging. So, it’s important to make sure your marketing message is just as easy to understand and straightforward.

10 Marketing Insights You Can Gain from Viral Memes

9. Forget Brand Loyalty, Aim for Brand Devotion

You know that guy Scumbag Steve, right? He may get a lot of hate, but believe it or not, he actually has a group of die-hard fans who adore him. And guess what? You can do the same for your brand!

So here’s the plan: instead of just trying to make people aware of your brand, let’s aim for something deeper. Let’s create a brand that people fall in love with. You see, it all starts with an idea that resonates with your target customers. It’s like when you find a character in a movie that you can really relate to – except this time, it’s a brand.

Once you have that idea, then comes the fun part – marketing! Use your marketing efforts to spark curiosity and make people even more interested in your brand. Let me give you an example – Apple. You’ve probably heard of them, right? Well, their customers don’t just buy their products and move on. Oh no, they become super passionate about them. It’s like they’re part of a secret club or something!

10. Get People Talking About Your Brand

Now, here’s a tip to really make your brand take off. You want people to talk about it – I mean, really talk about it. It’s like those hilarious internet memes that go viral. Just think about it – people sharing your brand with their friends, chatting about it, and getting more and more people interested. How awesome would that be?

If you want to make your YouTube video or content strategy really stand out, try doing something unique and different. Push yourself outside of your comfort zone and get creative!

Have you ever wondered why certain images become popular memes? Well, understanding the reasons behind their success can actually help you in your own marketing campaign. It’s all about thinking in the same innovative and attention-grabbing way. What are your thoughts on this?