12 December 2023

10 Juicy Marketing Ideas to Boost Your Contracting Business

By Ronald Smith

I’ve got some seriously awesome marketing tips just for you and your contracting business. Let’s dive right in and discover some ingenious ways to make your business shine!

1. Rock Your Website:

Having a killer website is essential. Make sure it’s visually appealing, easy to navigate, and showcases your expertise. Sprinkle it with testimonials and photos of your amazing work to grab people’s attention.

2. Get Social:

Don’t be shy! Social media platforms like Facebook, Instagram, and Twitter are perfect for reaching out to potential clients. Start conversations, share updates, and post captivating photos to get people talking about your business.

3. Word of Mouth Magic:

Never underestimate the power of word-of-mouth marketing. Deliver exceptional service and wow your customers, so they’ll spread the word about how fantastic you are. Happy clients are your best brand ambassadors.

4. Sparkling Online Reviews:

Encourage your satisfied customers to leave positive online reviews on websites like Google, Yelp, and Angie’s List. These reviews act as powerful testimonials that can inspire trust and attract new clients.

5. Unleash the Power of SEO:

Find out what words your potential customers are searching for online and optimize your website with those keywords. This will help your business rank higher in search engine results and increase visibility.

6. Eye-Catching Flyers and Business Cards:

Don’t forget about the good old-fashioned methods! Design eye-catching flyers and business cards to distribute in your community. Make sure they stand out and include all the important details about your business.

7. Be a Local Hero:

Become involved in your community by sponsoring local events, sports teams, or charities. This builds goodwill and raises awareness of your business within your target market.

8. Capture Attention with Videos:

Create captivating videos that highlight your work or provide helpful tips for potential clients. Videos are a powerful marketing tool that can engage and inform your audience in a unique way.

9. Partner Up:

Consider partnering with complementary businesses, like interior designers or architects, to expand your reach. By collaborating, you can tap into their existing client base and grow your own.

10. Stay in Touch:

Don’t forget to nurture your existing client base. Regularly send them newsletters or email updates to stay top-of-mind. Offering exclusive discounts or special promotions can also entice them to return and refer you to others.

So there you have it, my top 10 scrumptious marketing ideas to skyrocket your contracting business. Get out there, put these tips into action, and watch your business flourish!

10 Juicy Marketing Ideas to Boost Your Contracting Business

When it comes to being a successful home remodeling contractor, getting exposure is really important. Advertising is a big deal for contractors who want to get a piece of the huge 338.6 billion U.S. dollar industry. That’s a lot of money!

I talked to Rob Krohn, the vice president of marketing for Epcon Franchising, and he gave me 10 awesome tips for marketing your contractor business.

Rob made a great point right at the start. He said that contractors should be prepared to spend some money on marketing. The wider your marketing net is, the better chance you have to catch business.

Get Lots of Marketing Materials

“It’s a good idea to have lots of marketing materials, even if it costs a bit to make them,” Rob said in an email. “You can reuse things like blog posts, brochures, and photos as part of your ongoing marketing strategy.”

Create a Budget

Let me tell you about the importance of setting aside money for marketing, based on yearly sales numbers. You might think that during good times, or even during downturns, cutting back on marketing is the right thing to do. But according to Krohn, that’s a big mistake.

Krohn compares marketing to investing. Just like with investing, consistent and long-term commitment to marketing yields the best results. So, whether times are good or bad, it’s crucial to allocate funds for marketing.

Why You Need a Website

Let’s talk about websites. They’re like modern-day digital business cards, and there’s no getting around them. Having a website is essential for any business.

Having a strong website that people can easily access and navigate is really important for any business, says Krohn. It should work well on mobile devices, have eye-catching photos that look professional, and be easy to use. Adding features like a blog, search tool, or interactive map can make it even better and help customers find the information they need.

Use a Mix of Old and New

You don’t have to choose between digital advertising and more traditional methods; they can work together. Contractors should have an online presence and use social media, but they should also consider using techniques like print ads. Krohn suggests that if you can afford it, it’s a good idea to work with public relations professionals too.

Invest in High-Quality Photos

To stay ahead of the competition, it’s important to make a good first impression. But don’t underestimate the value of visual appeal.

When it comes to getting images for your marketing materials, small businesses and builders might be tempted to choose a more budget-friendly option like semi-professional photography. However, in both cases, that would be a mistake, says Krohn. Instead, find a photographer who specializes in your industry. They can provide art direction, staging, and ensure the images have the perfect angles and lighting.

By doing this, you can create a unique and distinctive look. Plus, these images can be used over and over again.

Don’t cut corners

Krohn also advises that when it comes to marketing, trying to save money is not the way to go.

When it comes to your business, it’s important to hire professionals who are skilled and knowledgeable in creating and implementing a long-term plan, advises the expert. Whether it’s an individual or a team, make sure they can meet the specific needs of your business. If you prefer, you can even consider hiring an external marketing firm, as long as you maintain clear communication with them.

Choose a Go-To Person

If you decide to entrust all your marketing tasks to an outside source, it’s a good idea to designate a go-to person within your office. This person will be responsible for handling all the information and questions that come from the external team. They should have a deep understanding of your marketing campaigns and know exactly what you expect from them. It’s also vital for them to be able to closely monitor the progress of the outsourced efforts.

Embrace the Latest Technology

To better illustrate the idea of lead time, Krohn uses the homebuilder industry he works with as an example, which can be very relevant for contractors specializing in home renovations as well.

Brand Yourself Professionally

When it comes to promoting yourself online or in printed materials, it’s essential to establish a professional brand as a contractor. Whether you’re using social media or business cards, having a memorable and polished logo is crucial for leaving a lasting impression on people.

An excellent investment is to have a professional graphic artist design your logo. They have the skills and expertise to create a logo that truly represents your business.

Embrace the Power of SEO

Whether you decide to create a website or use social media platforms for your business, understanding search engine optimization (SEO) is vital. Hiring a professional who knows how to effectively utilize keywords and links will greatly improve your website’s visibility on search engines like Google.

It is crucial to choose an SEO professional with solid credentials. This ensures that your website is easily discoverable by potential clients searching for your services online.