25 December 2023

How to Make Money on Social Media by Creating Awesome Content

By Ronald Smith

Do you believe that promoting your blog on social media is a waste of time? Or do you think that focusing on social media is less important than your other marketing efforts? Think again.

More than a third of people who use the internet go to social media to learn more about different brands. More than half of marketers who have been active on social media for two years have seen an increase in sales. And 41% of local businesses use social media to drive sales.

Why People Fail at Social Media

A social media marketing educator says that many people fail to make money on social media because they have the wrong idea.

They believe all they need to do is post an update asking people to buy. When their followers don’t, they think social media doesn’t work.

So, here’s the deal – making money on social media is all about three key tactics:

  1. Getting to know your audience
  2. Addressing their problems
  3. Using both paid and organic traffic

The Importance of Picking a Niche

When it comes to being successful online, the experts all say that choosing the right niche is crucial. You’ve got to understand your target audience inside out, and figure out what makes them tick. This knowledge will help you create blog posts that really speak to their wants and fears.

This means you have to take a stand for something, even if it means not pleasing everyone. If you’re not rubbing someone the wrong way, chances are you’re not resonating with anyone. You don’t have to be rude or argumentative, but if you don’t stand for something, what do you really have to offer?

Let me give you an example. A lot of people who surf the web really enjoy eating meat and have no interest in a blog that focuses on vegan food. But there are many others who would be really interested in such a blog. If you try to appeal to both groups, you won’t be seen as credible and your message will get watered down. You’ll have much more success if you focus on appealing to one group or the other.

Finding Your Speciality

According to online marketer Jerry Low, No matter how well-written your content is or how beautiful your blog looks, if you don’t pick the right topic, you won’t be able to turn your efforts into money.

He suggests a few methods for figuring out your niche. One way is to do some keyword research and see where online advertisers are spending their money. Another useful tool is Facebook, which can help you narrow down your audience (and also generate some revenue, which we’ll talk about later).

If you have a Facebook page, you should take the time to explore the profiles of the people who have already liked your page. It’s a major advantage of social media because it provides an easy way for you to learn about your potential customers. The more you know about them, the more successful your marketing will be (and the more money you’ll make).

You can also learn about your audience by checking out your competitors’ pages. Take a look at which posts are getting the most attention by going to Insights Overview Pages to Watch.

Another strategy that I recommend is studying successful social media marketers and copying their methods. Why are people following them? What problems are they solving? What makes their headlines and posts so appealing?

Did you know that you can actually learn from your competitors’ mistakes? It’s true!

Avoid This Super Common Mistake

Here’s the thing: a lot of people make a really big boo-boo when it comes to social media marketing. They just don’t realize that their customers can be found all over the internet, on different platforms.

What most companies do is they post the exact same thing on all their platforms at the same time, and then they completely forget about it. But here’s the problem: if someone is following you on multiple apps and you post the same thing everywhere, they’re gonna get a bunch of notifications for just ONE post. And let’s be real, they’re only gonna read it once on one of those apps.

And guess what? That means you’re missing out on a golden opportunity to get your followers’ attention multiple times on each platform they love. It’s like giving away free chances to be noticed!

When creating content, it’s important for companies to focus on quality rather than quantity. Instead of churning out a bunch of mediocre content, why not create a few pieces that are truly valuable? You can present this content in various formats to appeal to different audiences. For example, you could turn it into an image, video, blog post, set of slides, list of tips, podcast, or quote.

Now, here’s where the fun part comes in. Rather than posting everything at once, spread out your posts across different platforms and days. This will create anticipation and keep your audience engaged. To make things easier, you can use automation software to schedule your posts.

So, here’s how this strategy could work. Let’s say you have a campaign and you want to promote a blog post. On the first day, you publish the blog post on your website. Then, on the second day, you post a teaser on Facebook along with a comment to generate excitement and interaction. On the third day, you can share the blog post on LinkedIn, making sure to include a link back to the original post. Finally, on the fourth day, you can post a visually appealing image on Instagram, again with a link back to the blog post.

The next day, I’ll post on Pinterest, and then the following day on Twitter. By doing this, I’m creating links and driving traffic back to my blog, maximizing every opportunity to grab my audience’s attention.

How to Make Money from Social Media

As I build connections with my followers, there are various ways I can transform the value I provide into actual income.

One option is to use social media to collect email sign-ups. I could offer an incentive, like a discount, to encourage people to sign up. Alternatively, I could provide a direct sign-up option through Facebook. For instance, Tesla has a Sign-Up button on their Facebook page that takes you straight to a section of their website where you can enter your email address.

Let me tell you about a cool way to make sales called the freemium model. It’s all about giving something away for free or letting people try it out for a little while. This gets them interested in your product and more likely to come back and spend money on it later. Pretty neat, huh?

But here’s the thing, you don’t want to give away too much for free. It’s important to offer something that’s useful, but not so much that people think your product isn’t valuable. Gotta find that balance!

Now, there’s this other idea called affiliate marketing. It’s all about teaming up with someone who has a big following and shares the same interests as you. They’ll promote your product to their audience, and when they make a sale, they get a cut of the profits. It’s a win-win situation!

If you want to sell your products directly, social media is a great option. Facebook is especially helpful for this strategy. You can display your products using pictures, videos, and even Facebook Live. Plus, you can make it easy for your followers to buy from your website by adding a Shop Now button to your page.

On Instagram, many companies will post an attractive picture of their product and then guide their viewers to shop through a link in their bio. With the new Instagram for Business feature, brands might soon be able to include prices in their posts and let people buy without leaving the app.

Generating Leads

There are many social networks that can help you find potential customers and fill your sales funnel. This is especially true for B2Bs. You can use third-party tools specifically designed for lead generation on different social platforms. Socedo, for instance, is a tool that can help you generate leads on Twitter.

Oktopost is another tool that can provide you with social media insights. It can also track previous visits and help you identify when a visitor subscribes to your mailing list or downloads a white paper.

Get Creative

To find the right social platforms for your marketing efforts, you need to use your imagination. Think about which platforms are most suited to your company. For example, while Instagram is a popular choice for learning about favorite brands, SnapChat’s users are not primarily there to shop. So, if you want to directly sell your products, SnapChat may not be the best option for you.

If you want to reach younger people, SnapChat is the way to go. It’s a popular app among younger folks like yourself, so you should think about how you can use it to your advantage.

SnapChat is all about having fun and being silly, so if that fits in with your brand, it could be a great fit for you. Check out this post for some cool ideas on how to use SnapChat to get more leads.

Bottom Line

If you don’t pay attention to social media, you’re missing out on a huge opportunity to make a lot more money. Put out amazing content and connect with your followers. If you do it right, you’ll be amazed at the results.

If you don’t pay attention to social media, you’re missing out on a huge opportunity to make a lot more money. Put out amazing content and connect with your followers. If you do it right, you’ll be amazed at the results.