17 January 2024

How to Find and Hire a Canvasser

By Ronald Smith

If you’re looking to amp up your sales game, hiring a canvasser might just be the way to go. They can help you reach potential customers, gather information, and generate leads. But where do you start? Well, I’ve got you covered. In this guide, I’m going to walk you through the process step by step.

The Role of a Canvasser

A canvasser is a person who reaches out to potential customers or clients for your business. They hit the streets, knock on doors, and chat with people in public spaces, all to spread the word about your products, services, or causes. They can also gather important information for you and even bring in leads. They’re like your sales superheroes, ready to make things happen!

How to Find and Hire a Canvasser

Why Should You Hire a Canvasser for Your Business?

Hiring canvassers can be a smart move for businesses looking to improve their outreach and sales efforts. Canvassers have the ability to connect with potential customers in a personal way that digital and mass marketing strategies often lack. Let’s take a closer look at why your business might benefit from employing canvassers:

  • Personalized Customer Interaction: When you hire a canvasser, they can directly engage with potential customers through face-to-face conversations. This type of interaction allows them to truly understand the unique needs and preferences of each individual customer, which means they can tailor their pitch to meet those specific needs.
  • Get Noticed: More People Discover Your Brand: When I, as a canvasser, walk around wearing our brand’s logo and talk to people, it catches their attention. This not only helps us get leads right away, but it also makes our brand more well-known in the long run. People see us out there, representing our brand, and they remember us.
  • Learn from Your Customers Instantly: As a canvasser, I can gather valuable feedback from potential customers while I interact with them. This feedback is super important because it helps us adjust our strategies, improve our sales pitch, and even make changes to our products or services based on what customers tell us.
  • Cost-Effectiveness: When it comes to promoting businesses, fancy marketing campaigns can be pricey. That’s where canvassing comes in. It’s a more affordable approach that works well for small and medium-sized companies like yours. You can have better control over your spending, while still getting a good return on your investment by generating leads and converting customers.
  • Humanizing the Brand: In this digital age, everything seems impersonal. But that’s where you can stand out by using canvassing. By having real people interact with potential customers, you can bring a personal touch to your brand. It helps people relate to your company and see it as trustworthy.

So, I want to talk about this cool thing called canvassing. Now, I know it might not work for every kind of business, but let me tell you, it can be a really powerful tool for some businesses, especially the ones that need that face-to-face connection with customers. The secret to making it work is all about training your canvassers properly, picking the right spots to do it, and always learning from feedback and results to make it better and better.

How to Find and Hire a Canvasser

What Makes a Great Canvassing Company?

  • First and foremost, a premier canvassing company should have a lot of experience and know-how in the industry or market they serve. They should be experts in their field, with a deep understanding of how things work.
  • When it comes to their canvassers, they need to be well-trained and motivated. These canvassers should know the ins and outs of their job and be passionate about what they do. This is key in creating a positive and effective canvassing experience.
  • Another important characteristic is having a solid grasp of local regulations and best practices. A great canvassing company knows the rules and guidelines that need to be followed. They understand their responsibility to operate within the law and to protect the rights of those they interact with.
  • Communication is crucial. A premier canvassing company should have clear and open lines of communication with their clients. They should be transparent in their approach, keeping clients informed every step of the way. This helps build trust and ensures a successful partnership.
  • Demonstrating a proven track record of delivering results is also a must. A great canvassing company has a history of achieving positive outcomes for their clients. They have a portfolio of success stories and happy customers to show for it.
  • Lastly, flexibility is key. A premier canvassing company is able to adapt their strategies to meet the specific needs of their clients. They are responsive to feedback and always looking for ways to improve and enhance their services.

How to Find and Hire a Canvasser

What Makes a Great Candidate?

Let’s talk about the essential qualities that make someone stand out as a great candidate. Whether you’re applying for a sales role or a canvass management position, these qualities are key to success in any job.

Strong Interpersonal Skills

One important quality is having strong interpersonal skills. This means being able to connect with people from all walks of life and effectively communicate the benefits of your product or service. It’s all about making meaningful connections and showing others the value of what you’re offering.

Resilience and Persistence

Another quality that’s crucial for success is resilience and persistence. In the world of canvassing, rejection is a common occurrence. But it’s important to keep going, to stay positive, and to learn from each experience. It’s all about bouncing back and never giving up.


Being adaptable is another important quality for canvassers. The ability to adjust your approach based on the situation and the feedback you receive from potential customers is key. It’s about being flexible and open to change in order to achieve the best results.


When you’re out there canvassing, you often work independently in the field. That’s why self-motivation is essential. You have to be able to stay focused and driven, even without constant supervision. It’s all about finding the motivation within yourself to stay productive and keep moving forward.

Good Organizational Skills

Finally, strong organizational skills are vital for success in this role. Keeping track of leads, managing your schedule, and reporting back to your employer all require excellent organizational abilities. It’s all about staying on top of things and being able to juggle multiple responsibilities effectively.

How to Find and Hire a Canvasser

How to Hire a New Canvasser: Step-by-Step

Creating a Job Post

If you’re looking for the perfect canvasser, it’s important to clearly describe the job and what you’re looking for. You should mention the qualifications and any special requirements like availability or having a vehicle.

Make sure to highlight the benefits of working as a canvasser for your business. This will help attract potential candidates who might be interested in the job.

How to Find Canvassers: Job Fairs and More

One way to find potential canvassers is by attending job fairs or community events. This gives you the chance to meet people face-to-face and talk to them about the job opportunity.

Another way to find canvassers is by using online job boards, social media platforms, local community groups, and other creative methods. This way, you can reach a wide audience and find the right person for the job.

How to Find and Hire a Canvasser

How to Conduct Interviews

When it comes to finding the right person for a job, interviews are incredibly important. To make sure you’re choosing the best candidate, I recommend preparing a set of structured interview questions. These questions will help you assess a candidate’s communication skills and their ability to handle rejection. It’s also important to see if they truly understand the responsibilities of the job.

During the interview, you may want to try something called role-play scenarios. This means putting the candidate in different situations to see how they would handle interacting with customers. This will give you a better idea of their customer service skills and if they’re a good fit for your company.

The Importance of Open Communication with Potential Canvassers

When it comes to hiring canvassers, it’s important to be honest and open with them from the beginning. Make sure they fully understand what you expect from them in the job. This includes explaining the type of work they’ll be doing, how they’ll be compensated, and any potential challenges they may face.

Don’t forget to give candidates the opportunity to ask questions and address any concerns they may have. This will help them make a more informed decision about whether this role is a good fit for them and if your business is the right place for them to work.

How to Find and Hire a Canvasser

The Art of Finding and Hiring the Perfect Candidate

When it comes to finding the right person for the job, it’s essential to do your due diligence. That means checking references and conducting background checks to make sure candidates have the skills and integrity needed for the role. By using a consistent checklist, you can ensure that candidates meet your qualifications and reduce the influence of bias in the hiring process.

But it’s not just about qualifications on paper. Look for candidates who show genuine enthusiasm, resilience, and a true interest in the products or services your business offers. These traits can make all the difference in finding someone who will excel in the role. Once you identify those individuals who meet your qualifications, reach out to them to move forward in the hiring process. And for those who don’t make the cut, make sure to send a polite and professional interview rejection letter.

Setting Up Your New Canvaser for Success

Getting a new canvasser up to speed is crucial for their success and the success of your business. To accomplish this, it’s important to have a thorough onboarding process in place. This process should familiarize new canvassers with your business, your products or services, and the techniques they will need to excel at their job. If you want to learn more about onboarding new employees, you can find valuable information here.

Welcome to Integrating Canvassers into Your Existing Sales Team

If you’re looking to bring canvassers into your sales team, here are some helpful tips to make it a seamless process:

Opportunities for Joint Training

To foster knowledge sharing and skill development, provide opportunities for joint training sessions or shadowing experiences. This allows both teams to learn from each other and grow together.

Regular Check-Ins and Feedback

To ensure both teams are working effectively, implement regular check-ins and feedback sessions. This allows you to address any challenges and make necessary optimizations.

FAQs: How to Hire a Canvasser

What Makes Canvassers Different from Traditional Sales Reps?

While both canvassers and traditional sales reps have the same goal of generating leads and making sales, there are some key differences between the two roles:

  1. Approach and Environment:
    • Canvassers often directly approach potential customers in public settings, such as door-to-door or on the street, while traditional sales reps typically work in a structured office or store environment.
    • Outreach Strategy:
      • Canvassers focus on proactively reaching out to potential customers, while traditional sales reps may rely more on inbound leads or scheduled appointments.
      • Skills and Expertise:
        • Canvassers require strong interpersonal and communication skills to engage with individuals on the spot, while traditional sales reps may need a deep understanding of product knowledge and be skilled in longer sales cycles.

        By keeping these differences in mind, you can make informed decisions when hiring and integrating canvassers into your existing sales team.

      • Traditional Sales Representative: I’m the kind of salesperson who usually works in a more organized setting like a store, office, or even online platforms. My job involves having appointments scheduled or interacting with customers who come to my place of work.
      • Canvasser: On the other hand, I’m a more dynamic and proactive salesperson. I go directly to potential customers’ homes, businesses, or public spaces. As a canvasser, I often engage in face-to-face conversations with people who may not have shown previous interest in the product or service I’m offering.
      • Lead Generation Method:
        • Traditional Sales Representative: This type of salesperson usually relies on leads that come to them. These leads can come from marketing efforts, referrals, or people who walk into their place of business. They also sometimes reach out to potential customers by making phone calls or sending emails.
        • Canvasser: A canvasser’s main focus is finding new customers by going out and actively seeking them. They approach people in different settings and start conversations to generate interest in a product or service. Their goal is to gather contact information for future follow-up.
        • Nature of Interactions:
          • Traditional Sales Representative: This is the kind of person you talk to when you already have some interest or intention to buy something. They will give you lots of information about the product, answer your questions, and help you complete the purchase.
          • Canvasser: This is the person who comes to you even if you weren’t actively looking for what they’re offering. Their goal is to catch your attention, get you interested in their product or service, and convince you to think about buying it or taking some kind of action.
          • Location and Mobility:
          • Canvasser: I’m someone who goes to different places, like neighborhoods or events, to talk to people and try to get their attention. I move around a lot to reach as many potential customers as possible and cover a wide area.
          • Online Job Platforms: Websites like Indeed, ZipRecruiter, and LinkedIn offer services that allow businesses to post job ads for canvassing positions. These platforms help you reach a larger audience and attract candidates from different backgrounds.
          • Canvassing-Specific Platforms: Some platforms are specifically designed for hiring canvassers. These platforms have features tailored to the needs of canvassing campaigns, such as targeting specific geographic areas, tracking performance, and providing training resources.
          • How can a business measure the effectiveness of a canvasser?

            • Performance Metrics: I recommend setting clear performance goals for each canvasser, such as the number of doors they knock on, the number of leads they generate, or the number of sales they close. It’s important to track these metrics regularly to evaluate how effective each canvasser is.
            • Conversion Rates: I can measure how many potential customers each canvasser turns into actual sales. This will help me understand how good they are at selling our products.
            • Feedback from Customers: I should ask customers who have been approached by canvassers for their opinions. Their feedback can tell me if the canvassers are doing a good job and if they represent our business well.
            • Team Collaboration: I need to see how well the canvasser works with other team members, like our sales or marketing team. It’s important that they can collaborate and work together smoothly.