1 December 2023

Why Snapchat Stories Reign Supreme over Instagram Stories

By Ronald Smith

Let me tell you why Snapchat Stories totally outshine Instagram Stories. Trust me, I’ve got 7 rock-solid reasons that will blow your mind.

1. Personal Touch: When it comes to personalization, Snapchat takes the crown. With its unique filters, stickers, and emojis, you can add a personal touch to your stories like never before. It’s all about expressing yourself and making each story your own.

2. Real-time Connection: Snapchat keeps you connected with your friends in real-time. You can see when they’re online and chat with them instantly. No waiting around for responses, just pure and instant interaction.

3. Authenticity First: Snapchat Stories focus on raw, unfiltered moments. You don’t need to worry about perfect lighting or fancy editing. It’s all about being real and capturing genuine snapshots of your life.

4. Privacy Matters: If privacy is your concern, Snapchat’s got your back. Stories disappear after 24 hours, allowing you to share moments without leaving a permanent digital footprint. It’s a safe space where you can be yourself without worrying about who might see it later.

5. Discover and Explore: Snapchat’s Discover feature lets you explore a world of exciting content from your favorite brands and influencers. From news updates to behind-the-scenes sneak peeks, there’s always something new to discover and explore.

6. The Storytelling Experience: Snapchat’s intuitive interface makes storytelling a breeze. You can effortlessly weave together photos and videos to create a captivating narrative. It’s like having your own personal movie studio at your fingertips.

7. Endless Creativity: With Snapchat, you can let your imagination run wild. From using augmented reality lenses to drawing funny doodles, there are endless ways to unleash your creativity and make your stories stand out.

So, there you have it, my friend! These are just a few of the reasons why Snapchat Stories reign supreme over Instagram Stories. Give it a shot, and prepare to be amazed by the endless possibilities and excitement it brings to your social media experience.

Why Snapchat Stories Reign Supreme over Instagram Stories

Let me tell you why Snapchat stories are way better than Instagram stories. And the best part is, these reasons are unique to Snapchat and can’t be replicated by Instagram or anyone else.

When you compare Snapchat and Instagram, you’ll see that they are totally different. They have their own distinct cultures and vibes.

Now, let’s take a trip down memory lane to the beginnings of Snapchat and Instagram. Back in the day, Snapchat 1.0 and Instagram 1.0 were completely different social media platforms. Instagram was all about sharing cool photos with your buddies. It wasn’t really about talking to each other, but more about showing off how amazing your life was.

When filters, likes, comments, and other features were introduced, Instagram transformed into a curated lifestyle platform. But as time went on, Instagram gave rise to countless Instagram models and Instagram husbands. While Instagram can be used for socializing, you can actually do quite well without responding to comments or engaging with your audience. Essentially, Instagram helps us become better photographers.

On the other hand, Snapchat 1.0 had a completely different purpose compared to Instagram. Snapchat was initially created as a way to send pictures and videos to friends that would disappear. Let’s be honest, it was primarily used for sending risqué photos.

As more features were added to Snapchat, it gradually evolved into more of a messaging app. We discovered new ways to communicate with others through quick snapshots, playful drawings, and amusing face filters.

When I first introduced stories to the world, it added a new dimension to messaging my friends. Stories have always been a powerful way for people to learn and share information throughout history. We would use stories to impart lessons and communicate valuable insights.

And that’s exactly what Snapchat is all about – telling stories and connecting with friends.

Reaching a Wider Teen Audience

Now, let me share an interesting observation I made while casually asking a bunch of teenagers about Instagram stories. Their response was unanimous – meh.

These teens already use Snapchat to keep in touch with their friends. It just doesn’t make sense for them to switch to a watered-down version of the same thing on Instagram.

Hey, did you know that Snapchat has become the go-to app for teens these days? It’s true! A recent survey showed that in 2016, Snapchat dethroned Instagram and became the most popular app among teens.

Making Waves in the Market

Here are some interesting facts about Snapchat:

  • There are over 100 million people who use the app every day. That’s a whole lot of users!
  • Most of Snapchat’s users are young people, with only 14% of them being older than millennials.
  • Believe it or not, up to 8 times more 13-34 year-olds watch live event stories on Snapchat compared to watching the same event on TV.
  • And get this, there are more than 8 billion video views on Snapchat each day. Talk about popularity!

The market has spoken and it’s clear that people are paying attention to Snapchat. Instagram tried to incorporate some popular Snapchat features, but that doesn’t mean they will steal the spotlight from Snapchat.

What’s even more interesting is that older age groups are also getting interested in Snapchat. Recent research shows that 85 percent of millennials use Snapchat, making it the second most popular social media platform in the country.

Obviously, Snapchat is doing something right to attract and retain so much attention from the market.

Creating a Unique Way to Advertise

Advertising is always searching for fresh and exciting methods to reach the right customers. When the Internet first came into play, Google came up with something revolutionary: targeted ads for people who were looking to make purchases.

Facebook’s advertising is a giant force in the world of social media. It has also completely changed how advertisers do business. Instead of only focusing on people who are ready to buy something, Facebook takes into account everything a person likes and dislikes, and shows them ads based on their preferences. Now, people are buying things that they didn’t even know they wanted, all because a clever marketer targeted them with the perfect product.

Snapchat has the potential to be the next big thing in advertising. It can analyze objects in videos and figure out what they are. So, if you take a snap of yourself enjoying a Starbucks drink, Snapchat can recognize the Starbucks logo. As a result, they will show you Starbucks ads because it’s clear that you have an interest in Starbucks.

I’m excited about a new and intriguing opportunity that advertisers now have to create relevant and targeted ads for millennials and teenagers. In the past, millennials haven’t been very responsive to advertising. But I have a feeling that they’ll be more open to ads on Snapchat and other social media platforms.

The Power of Native Guerrilla Marketing

One of Snapchat’s incredible features is its growth mechanism for users, which has many names. It can be called Snapcode, QR code, or even Boo-R code. Regardless of the name, this feature is absolutely amazing. Your Snapcode is like your very own personalized QR code that, when scanned on Snapchat, will find and add a user.

Why Snapchat Stories Reign Supreme over Instagram Stories

This is what a Snapcode looks like:

Check it out! Get your phone ready and snap a photo of this awesome code.

Now, go ahead and open up Snapchat on your phone. Tap on the Add Friends button.

Here’s the fun part – click on Add by Snapcode and then tap the photo of this incredible code.

Sweet! You’re all set now!

Did you know that Snapchat is the king of QR codes? They’re the only company that has really nailed it. Others like Facebook have tried, but they just haven’t quite hit the mark.

One of the reasons Snapchat has been so successful is because they don’t have a built-in way to discover new people. But smart marketers have found a solution – guerilla marketing campaigns!

These clever marketers take their Snapcode and turn it into cool stickers, buttons, and even USB drives. Then, they go out and plaster them all over high-traffic areas to attract more followers.

It’s no secret that millennials love finding these random Snapchat stickers on the street. They can’t resist adding the person and making a new friend to follow.

Instagram will never have this kind of guerrilla marketing because it already has an amazing built-in discovery feature.


Facebook and Instagram are well-established. Mark Zuckerberg is one of the smartest entrepreneurs and marketers of our time, and I don’t underestimate him at all. But Evan Spiegel is a different kind of smart. He’s building something new, an alternative to Facebook, and people are interested in it. Spiegel is like the underdog, fighting against the odds, even though he’s valued at $20 billion.

Spiegel knows that if he does nothing, Zuckerberg will come and slowly destroy him. That’s why I think Spiegel is more agile and adaptable than Zuck. Spiegel knows his whole business and life are at stake. He’ll keep listening to the market and making changes to grab and keep users’ attention.

During the next 16 months, you’ll witness a fierce competition between these two giants. Can you believe it? Snapchat just made a move by copying one of Instagram’s best features – the ability to swipe forward and backward in a story.

In the end, neither platform will come out on top. Instead, they’ll reach a point of balance, much like the famous battle between Mac and PC in the 1990s.

The Power of FOMO-Marketing

Snapchat has something that Instagram stories can’t replicate – true FOMO marketing, or the fear of missing out. It’s one-of-a-kind and embodies the essence of Snapchat’s culture, in my humble opinion.

So, let me tell you something cool about Instagram – did you know that the stories you post there disappear after 24 hours? Yup, they vanish into thin air! But don’t worry, everything else on Instagram sticks around. Those messages you receive from other people? They stay right there in your direct message folder. And those pictures you post? They stay in your gallery for as long as you want them to be. But hey, here’s something interesting – all the data you share with Instagram, like your preferences and stuff, stays with them and helps their advertisers.

Now, let’s talk about Snapchat. Their whole deal is built on disappearing messages. It’s like a magical trick that makes you think you’ll never see that message or story again! This creates a sense of mystery and gets a lot of people hooked, checking out those stories, using the platform, and sending messages. It’s an experience that really gets people going. But Instagram? Well, it just doesn’t have that same effect on the market. It doesn’t make you go wow in quite the same way.

A Little Advantage

About 76% of all Snapchat users are millennials. They pretty much dominate the attention of millennials. Instagram needs to catch up with Snapchat. Being the first to enter the market has given Snapchat an advantage to establish itself and gain a loyal following. Snapchat is now a well-known name and will keep enjoying this advantage.

Sometimes, this alone can be the reason why a company succeeds. Let me give you an example…

Coca-Cola was the first to enter the market, and by the time Pepsi came around 13 years later, Coca-Cola was selling over a million gallons of its product every year. Pepsi has been trying to catch up for over 100 years.

Amazon and Ebay were the pioneers in their field, and because of this, they have transformed the digital world. They have created entire businesses centered around buying and selling on their platforms alone.

Instagram is really going after Snapchat, trying to catch up and become just as popular. But they have a long way to go.

Here’s what I think: it’s not about who comes up with the coolest new feature. It’s about the way people use the platform and what it’s designed to do.

Ultimately, it’s about finding what works best for you and your business. Personally, I’ve found Snapchat to be amazing for marketing and sales, much better than Instagram. But hey, that’s just me.

Of course, I could be wrong. What do you think? Why do you think Snapchat is better than Instagram?