What Sets AdWords Apart from AdSense?
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HigherVisibility
If you’re new to the online marketing world, you might have come across the terms AdSense and AdWords in a similar context. Although they work in similar ways, there is a distinction between AdSense and AdWords.
As a small business owner, it is crucial to understand the difference between Adsense and Adwords in order to benefit from the online marketing options provided by Google. However, it is common to confuse the two.
Thankfully, both concepts are easy to grasp, and you can start utilizing both AdSense and AdWords right away. Let’s start by understanding what they mean so that we can avoid mixing them up.
Contents
How Google AdWords Works: Think Like an Advertiser
So, have you heard of Google AdWords? It’s this thing where small businesses can create campaigns to advertise on Google. And guess what? It’s totally free to open an AdWords account! How cool is that?
As a business owner, you can use your AdWords account to create ads that will pop up on a Google search results page (you know, when you search for something and a bunch of results show up?). It’s like having your business right there in front of people who are looking for something similar to what you offer.
Now, here’s the really neat part – when you set up your campaign, Google helps you out by suggesting relevant keywords. These keywords are like the magic words that make sure your ads show up in the right place on the search results page. It’s all about making sure your ads are seen by the right people.
And just to give you a little visual, check out this screenshot. See that ad right there? That’s what one of your ads could look like on Google:
Let me tell you how Google AdWords works. It’s pretty cool! First things first, setting up your Google AdWords account is completely free. But, actually creating and running a campaign, well, that’s where the costs come in. Don’t worry, though, you control your budget.
There are two ways you can decide how much you want to pay: CPM (cost per thousand impressions) or PPC (pay per click). It’s up to you to choose which one works best for you.
Now, here’s the interesting part. You can set a schedule for your ad to run. So, if you want it to only run until you reach a certain success rate or until you run out of money for that campaign, you totally can! Everything is in your hands.
But wait, I’m not done yet! You also get to manage and track your results through your Google AdWords account. Pretty neat, right? You’ll be able to see how well your ads are doing and make adjustments if needed.
So, if you’re ready to dive into the world of Google AdWords, you can sign up right here. Let’s get your business noticed!
How Google AdSense Works: Think Like a Website Owner
Google AdSense is a cool system that Google uses to spread ads from AdWords. That means it shows ads created in AdWords and other ads that have nothing to do with your company. Basically, people make new campaigns on AdWords all the time and want them to be seen by the right people. Sometimes that means putting them on a relevant website instead of on search engine results pages (SERPs).
Think of it like this: imagine you own a website instead of creating a paid campaign like you do with AdWords. As a website owner, you can make money by putting Google ads on your site. It’s free and it works like this:
- First, sign up here and tell Google AdSense about your website.
- Google will check out your site and give you the thumbs up as a trusted publisher.
Simplified Explanation of AdSense
Let me explain how AdSense works. First, I sign up for an AdSense account. Then, they give me a special code to put on my website. This code helps me display relevant ads on my site.
Once I have the code, I get to decide where I want these ads to appear on my website. It’s all up to me!
Now, when the code is set up, Google takes over. They start showing ads from AdWords that match my website’s content. But here’s the cool part: advertisers bid on having their ads shown on my site, and Google displays the ads from the highest bidder.
How Do People Get Paid?
Now, let’s talk about how everyone gets paid. You see, it’s possible to be both an advertiser and a website owner using AdWords and AdSense. Most people do both! But, being successful in both roles requires strategic thinking.
So, if you want to make money through ads, like many others, taking the leap and getting involved with AdWords and AdSense is a step in the right direction.
So, let’s dive into the difference between AdSense and AdWords and how it all works. To really understand this, we need to first understand where the money comes from and why businesses make certain decisions.
Google makes money when advertisers use AdWords to distribute their ads on Google and other websites. Advertisers have to pay for this service, either based on the number of clicks (PPC) or the number of impressions (CPM).
Publishers Using AdSense
On the other hand, publishers who use AdSense earn a share of the money that Google makes from AdWords. They earn this money by having ads displayed on their websites. Additionally, they may also earn money based on the number of clicks those ads receive.
Advertisers using AdWords
Understanding the Distinction Between AdSense and AdWords
Let me explain the dissimilarity between AdSense and AdWords. Google AdWords provides a platform for businesses to sign up and generate advertisements that will be showcased by Google on relevant search engine result pages (SERPs) and content pages. On the other hand, Google AdSense allows publishers to collaborate with Google and have those advertisements displayed on their own web pages, earning a share of the profit.
Are there any inquiries you have about the disparities between AdSense and AdWords? Feel free to ask!
