15 January 2024

What Sets 360 Product Photography and 3D Photography Apart?

By Ronald Smith

Today, I want to talk to you about an interesting topic: 360 product photography and 3D photography. You might be thinking, Aren’t they the same thing? Well, not quite! Let me explain the key differences between these two exciting techniques.

First, let’s talk about 360 product photography. When you hear 360, think about complete immersion. With this technique, I can capture a product from every angle, giving you a full view. It’s like being able to walk around the product and inspect it closely, as if you were holding it in your hands. Isn’t that amazing?

On the other hand, we have 3D photography. This method takes things a step further. With 3D photography, I can create a virtual model of the product. Imagine being able to zoom in, rotate, and examine every detail of the object on your screen. It’s as if you’re peering at the product in real life, but from the convenience of your own device!

Now you might be wondering, When would I need 360 product photography versus 3D photography? Great question! 360 product photography is perfect for showcasing physical products online. It allows your customers to have a more interactive shopping experience by seeing the product from all angles. On the other hand, 3D photography is ideal for creating virtual or augmented reality experiences. It’s a powerful tool for industries like gaming and architecture, where a lifelike representation is essential.

In summary, 360 product photography and 3D photography are two fascinating techniques that offer unique advantages. Whether you want a complete view of a product or a virtual, interactive experience, both methods have their place. So, the next time you come across these terms, you’ll know exactly what sets them apart!

What Sets 360 Product Photography and 3D Photography Apart?

If you purchase something using the links we provide, we may earn money as an affiliate. Find out more.

Both 360 photography and 3D photography aim to show you an object from all angles. With 360 photography, the object is placed on a turntable and multiple pictures are taken from different angles. A special software controls both the turntable and the camera.

In 3D photography, the product is photographed from all sides on different levels. This means the camera moves up and around the item to capture a complete 360-degree view. This is great for giving customers a lifelike experience of how the product looks.

When it comes to photography, there are some important differences between 360-degree and 3D images. One key difference is the number of photos you need to take. With 3D photography, you have to take a series of images on different planes, which means you end up with more pictures. This can make the process more time-consuming.

Another difference is how you go about taking the photos. 3D photography requires you to move the equipment around for each plane, which takes extra time. You also need to set up the product before you can start taking 3D photos. This can add to the overall time it takes to capture the images.

Furthermore, 3D product pictures take longer to load in browsers. This is because they have more frames and larger file sizes compared to 360-degree product photos. That’s one of the reasons why 360 photography is becoming more popular compared to 3D.

Why You Should Consider Using 360 Product Photos for Your Business

As more and more people turn to online shopping, it’s super important to show off your products in the best possible way. That’s where 360-degree product photography comes in – it can really make a difference!

If your product has lots of cool features that customers might be interested in, investing in 360 product photos is a great idea. Here’s why:

  • Awesome buying experience: With 360-degree photos, you can check out products from every angle. How cool is that?
  • Less product returns: When you can see a product from all sides, you’re less likely to feel disappointed after buying it. That means fewer returns. Hooray!

Why 360 Product Photography is Important for Your Business

I want to tell you about the benefits of using 360 product photography for your business. Trust me, it’s a game-changer!

  • Enhanced competitive advantage: Stand out from the crowd on eCommerce sites by showcasing your products with amazing, high-quality images. This will make you shine!
  • Increased engagement: When you have more 360 degree photos, customers are more likely to stay on your website and explore other products. Who doesn’t want that?
  • Better buyer experience: With 360-degree photos, your target audience gets to experience your products in an interactive and engaging way. It’s like they are right there!
  • Better returns: 360-degree photos have a higher conversion rate compared to static images on eCommerce platforms. So, it’s worth the investment!

The Essential Equipment for 360 Product Photography

Now, let’s talk about the gear you’ll need to take stunning 360-degree product photos. Don’t worry, I’ve got you covered!


If you don’t have a fancy camera, don’t worry! You can use your smartphone to take great product photos too. The Camera app on iPhones even lets you take panoramic shots.

Zoom Lens

A good zoom lens is really useful for capturing all kinds of products. It should be able to cover a wide range of focal lengths, from 40mm to 100mm. Canon and Sigma lenses are great options to try.

When it comes to brightness, a lens with an aperture of f/4.0 should do the trick. But if you’re photographing smaller products, you might need a micro lens to get all the details.


It’s super important to make sure your camera stays put when you’re taking pictures. Trying to hold it steady for a long time is tricky, especially when you have to adjust the product. That’s why you need a strong tripod to keep your camera steady. It’ll prevent any movements or shifts that could make your images blurry or distorted.

Rotating Turntable

When you first look at a 360 product photo, it may seem like the camera moves around the product. But in reality, the camera stays still, and the product is rotated in a circle. This technique ensures that your images don’t get distorted. To achieve this smooth movement, you’ll need a rotating 360 photo turntable to place your products on. There are even electric versions available that automatically rotate the same amount for each turn.

A good product photography turntable allows you to capture dual-row 360 product views effectively.

Using a Remote Shutter Release

Plain Background

When I want to take pictures of my product, I make sure the background doesn’t take away from the focus. That’s why I use a plain white or neutral backdrop. You can get plain white paper from a craft store or use a ready-made photo background. If you want a pop of color, try using a different colored background. Just make sure it’s a solid color so it doesn’t affect the product’s image.

Studio Lights

If you want your product to look great from every angle, I recommend getting some professional photography lights that come with umbrella attachments. These lights will spread the light evenly across your photo area, ensuring that there are no dark or light spots as customers look at the product.

When it comes to lighting, you have two choices: LED lights or flash. LED lights allow you to see the image before you take the photo. For the best results, you’ll typically need two or three lights.

Another option for taking high-quality product photos is a photo lightbox studio. These studios are easy to set up and you can even use them with your smartphone to take great pictures.

360 Viewer

Let me tell you about 360-degree viewers. They’re like fancy computer programs that make your website look really cool. Without them, you’ll miss out on some awesome spinny features like lazy loading, zooming, and interacting.

How to Take Awesome Product Photos: A Step-by-Step Tutorial

So you want to take really awesome pictures of your products? Well, I’ve got you covered! Here’s a step-by-step guide that will make it super easy for you.

Step 1: Get Your Background Ready

First things first, you need a nice bright background for your photos. If you have lamps, set them up on both sides to make sure everything is well lit. If you’re using a lightbox, just switch on the lights and you’re good to go. Oh, and don’t forget to put a shiny acrylic plate on the table to give your products a cool reflection.

If you don’t have enough money for a fancy lightbox or lamps, don’t worry. Just use natural light instead. Set up your table by a big window where there’s plenty of sunlight. And if the sunlight is too bright, you can put a thin piece of white paper over the window to soften it.

Step 2: Get Your Camera Settings Right for Great Product Pictures

When you’re taking pictures from all angles, it’s important to have the right camera settings. Make sure your camera is in manual mode. This way, you can have complete control over the settings and get the perfect shot.

Another important thing is to adjust the aperture, which controls how much of your product is in focus. If you use a wide aperture like f/2.8 or f/4.5, only a small part of your product will be in focus and the rest will be blurred. It’s better to use a narrow aperture like f/8 or f/16. If there’s a lot of light, go for f/16. And if you’re using LEDs, f/8 should work well.

When you take a picture, the shutter speed is important because it determines how long the camera sensor is exposed to light. Basically, it controls how fast the shutter opens and closes. If the shutter speed is faster, things in the picture will look like they’re not moving. But if the shutter speed is slower, you might see some blur because things can move while the picture is being taken.

Since you’re using a tripod for your 360 product photography, you can choose to use a slower shutter speed. This will help you capture sharp images because the tripod keeps the camera steady.

When you take photos of your products, it’s really important to make sure they are in focus. To do this, you should use the automatic focus setting on your camera and lens. This will help you avoid taking blurry pictures.

When it comes to taking pictures of your products, there’s one important thing you need to keep in mind – the format. If possible, always save your images as RAW files. Why? Well, these files are bigger in size and can help you capture high-quality pictures. Of course, you can always convert them to JPEG files later during the editing process. But starting with RAW gives you more control and flexibility to make initial adjustments.

Step 3: Get Your Product Ready

Before you start clicking away, make sure your product looks presentable. Even a tiny speck of dust can ruin your photos. This is where a lint roller can come in handy. Give your product a quick once-over to remove any unwanted particles.

Step 4: Position Your Product Just Right

Step 5: Capture Amazing Pictures

Before you dive into taking lots of pictures, it’s a good idea to start with some test shots. This way, you can see how they turn out and make any necessary adjustments. When you’re satisfied with the results, you can start snapping away. But don’t forget to pause and review your photos as you go. What stands out? What doesn’t quite work? Taking the time to understand what’s working and what’s not will help you capture truly fantastic images.

Since you want to capture your subject from all angles, it’s important to make sure you evenly space out your shots. And don’t forget to have fun and let your creativity shine! Trying out different approaches is the key to discovering which images work best for you.

Top 360 Product Photography Software

It’s pretty awesome how popular 360 product photography has become, right? These days, there are tons of software programs and apps that can help businesses achieve amazing results. And guess what? Depending on what you’re looking for, there are a whole bunch of options out there for you to explore.

But how do you make the right choice? Well, it all comes down to what you actually need. Are you interested in software that comes with cloud storage for extra space? Or maybe you’re looking for something that’s completely automated? And hey, do you really want that cool 360 image viewer feature?

Lucky for you, I’ve got a super detailed guide to the best product photography software right here. So let’s dive in and find the perfect fit for you!


I’m here to tell you all about a super cool software called Glo3D. It’s designed to help you make awesome 360-degree product images. With Glo3D, you have the power to create spin images that can be viewed from any angle.

One of the best things about Glo3D is that there are no limits to how many times your 360-degree image can be viewed. That means anyone can check out your product from every angle, no matter what platform they’re using.

But wait, there’s more! Glo3D also has a high-res spin studio that offers mind-blowing 16K resolution for your spin images. That means your products will look absolutely stunning and crystal clear.

If you’re worried about compatibility, fret not! Glo3D works seamlessly with major eCommerce platforms like Shopify, Magento, and WordPress. Plus, it comes with free add-ons that you can easily install on your online store.

Now, let’s get to the technical stuff. Glo3D is compatible with both Mac and Windows, so no matter what computer you’re using, you can take full advantage of this amazing software.

Introducing the 360 Product View Creator Software

Works on: Mac, Windows, iOS, and Android.

WebRotate 360

If you’re searching for software that makes it easy to take impressive 360 product photos, WebRotate 360 is the answer. It offers plugins for online stores and website platforms, allowing you to create captivating views of your products. Plus, it has a wide range of tools and advanced options for creating complete 360 product views.

Compatible with: Mac and Windows.

Shutter Stream Product Photography Software

Hey there, I’m here to tell you about Shutter Stream Product Photography, a software program that does it all when it comes to photography! This nifty tool combines all the different steps of photography into one easy-to-use application. With Shutter Stream, you can create amazing high-resolution product photos with clean white backgrounds in just a matter of seconds. It even includes features like image composition and capture, camera control, and image processing options to make your life easier.

Wondering if it’s compatible with your computer? Well, you’re in luck! Shutter Stream works on both Mac and Windows operating systems, so no matter what kind of computer you have, you can take advantage of all its awesome features.

Now, let me introduce you to Adobe Lightroom, another amazing software tool!

Adobe Lightroom is a cloud-based program that does so much more than just organizing your images. It’s like having your own personal photo studio in your pocket! With Lightroom, you can create, edit, organize, store, and easily share all your photos across different devices.

One of the coolest things about Lightroom is its editing tools. It comes with handy sliders and presets that allow you to make your photos look even more incredible. Plus, with the power of cloud storage, you can access your images from anywhere, anytime. No more worrying about forgetting your favorite photos at home!

But wait, there’s more! Lightroom also has this amazing feature called Adobe Sensei machine learning. It’s like having a virtual assistant that recognizes themes and people in your photos, making it super easy to organize all your images. Say goodbye to hours spent trying to find that one perfect picture!

Arqspin: Creating Stunning 360 Product Photos Made Easy

Looking to take your product photography to the next level? Well, look no further than Arqspin! This awesome software makes it quick and affordable to create breathtaking 360 product photos. Whether you’re using a fancy DSLR or just your trusty smartphone, Arqspin has got you covered.

Here’s the best part: you don’t need to be a pro photographer to get professional-looking results. With Arqspin, you can easily upload your images and edit them using their user-friendly cloud-based editing suite. So, say goodbye to complex software and hello to stunning product photos that will wow your customers!

Compatible with: iOS.

Adobe Photoshop: Taking Your Product Photos to New Heights

Hey, it’s me again! Now, let’s talk about the magic that is Adobe Photoshop. When it comes to adding that extra sparkle to your product photos, Photoshop is the ultimate tool. This software is all about post-production wizardry – it can take your good photos and turn them into jaw-dropping works of art.

With Photoshop, you can do wonders. You can bring balance to light and dark areas, remove any unwanted objects, and even add that extra pop of color to make your images truly stand out. So, if you want your products to shine like never before, Photoshop is the way to go!

Compatible with: Mac, Windows, iOS, and Android

Affinity Photo: Power-packed Editing for Your Product Photos

I’m here to tell you all about Affinity Photo, a super cool software that helps you edit 360 product photos in a flash. It’s got some awesome tools for retouching, so you can fix up your photos and make them look amazing. But wait, there’s more! Affinity Photo also lets you add fun effects like distortions, lighting, and blurs with its live filter layers. How cool is that?

Oh, and did I mention that Affinity Photo works on Mac, Windows, and iOS? Yup, it’s compatible with all of those!

So, How Much Does 360 Product Photography Cost?

Now, let’s talk about the cost of 360 product photography. Different studios have their own pricing structures, so it can vary. But generally, businesses have three options for payment: by the hour or day, by image, or by product.

With the hourly or daily option, you’ll be charged a flat rate per hour or day. On average, the rates range from $94 to $262 per hour. If you go for the daily rate, you might have to pay anywhere between $300 and $2,000 a day. It really depends on the studio.

When it comes to pricing, there are different options to consider. One option is to be charged by the product. This works well if all your products are similar and the photographer can use the same equipment and techniques for each one. The average rates for this option range from $20 to $90.

Outsourcing Product Photography

  • Product photography
  • Product delivery
  • Image editing and quality control
  • Product return
  • Image format and delivery

If you decide to outsource your product photography, you have the option to choose which services you want to outsource. Depending on your needs and budget, you can outsource all or just a few of the services to professional photographers. Keep in mind that the cost for this option is based on hourly rates, which can range from $75 to $500 per hour.

How can I take a 360-degree product photo?

To create perfect 360 product images, you’ll need a 360 photo turntable. This is where you’ll place your product. The turntable can be controlled using software. It will rotate and stop at specific degree intervals, allowing the camera to capture images. With the help of the software, you can play these images in a sequence.

How can you turn 360 objects into pictures?

When it comes to 360 photography, you place your object on a photo turntable. From different angles, you take multiple photos of the same object. By using a software program, both the turntable and camera can be controlled to turn these 360 objects into pictures.

How can I create flawless 360 product images?

If you want to make amazing 360 product images, it’s important to choose a good camera. But don’t worry, you don’t need to spend a lot of money on an expensive one. A 24-megapixel crop sensor camera will work just fine. You’ll also need the right zoom lens, a tripod, lighting equipment, and a turntable. And don’t forget, having good software to capture and edit your images will be really helpful in getting the best results.

How can I put 360 photos on my website?

Don’t worry, adding 360 photos to your website is not as complicated as it may seem. Most website platforms, like WordPress and Shopify, actually support 360 photos. You can even use the same software you used to edit your photos to embed them on your website. All you need is a special code, called a shortcode, which can be created using a Shortcode block.

How do I upload 360 degree photos to Amazon?

  • First, make sure you meet Amazon’s requirements for product images.
  • Next, you’ll need to be an Amazon vendor.
  • Select the appropriate product category for your 360 photo.
  • Finally, just upload your photo.

Did you know that Instagram doesn’t automatically work with 360 photos? No worries though! I’ve got a cool trick for you. You can use a special app to choose those panoramic images and easily upload them to the site. How cool is that?

And hey, here’s a tip for you to save some money. If you sign up for a Business Prime account from Amazon, you’ll be able to qualify for all sorts of discounts, special offers, and more. Plus, the best part is that you can create a FREE account and get started right away. Now, that’s a great deal, don’t you think?