What’s the Deal with Gangnam Style? And Why Should Businesses Care?
Hey there, have you ever wondered about Gangnam Style? I bet you’ve heard that term before, and let me tell you, it’s got a lot more to it than you might think. Gangnam Style is not just some ordinary phrase – it’s a cultural phenomenon that took the world by storm! So, grab a seat and let me break it down for you.
Gangnam Style is a term that originated from a catchy song and music video created by a South Korean artist named Psy back in 2012. The song became a massive hit, with its infectious beats and entertaining dance moves, capturing the attention of people all around the globe. It quickly became the most-watched video on YouTube at the time, and everyone was talking about it.
But Gangnam Style is more than just a fun song and dance routine. It actually represents a whole lifestyle and mindset. You see, Gangnam is a neighborhood in Seoul, the capital city of South Korea, known for its luxury and opulence. The lyrics of the song poke fun at the extravagance and materialism associated with that lifestyle, while also celebrating it in its own way.
Now, you might be wondering why Gangnam Style is relevant to businesses. Well, let me tell you, it had a significant impact on the music industry and beyond. It opened up doors for Korean artists and brought K-Pop, Korean pop music, into the global spotlight. It showed that music knows no language barrier and that culture can transcend borders.
But Gangnam Style’s influence didn’t stop there. It also sparked a viral marketing trend that businesses started to take notice of. Companies began using catchy tunes and dance moves in their advertisements to grab people’s attention and create a buzz. They realized the power of catchy content that gets people talking and sharing.
So, what does Gangnam Style mean for businesses? It’s all about embracing creativity, thinking outside the box, and capturing the zeitgeist. It’s about finding new ways to connect with your audience and making them excited about your brand. Gangnam Style showed us that sometimes the most unexpected and unconventional ideas can be the ones that make the biggest impact.
So, next time you hear the words Gangnam Style, remember that it’s more than just a catchy tune – it’s a symbol of creativity, globalization, and the power of thinking differently. And who knows? Maybe you’ll come up with the next viral sensation that takes the world by storm.
So, have you heard of this amazing song and music video called Gangnam Style? It’s by this super cool South Korean musician named Psy. The phrase Gangnam Style has actually turned into a way of describing someone who has a totally unique and authentic style.
In the video, Psy is singing and dancing in this totally one-of-a-kind horse style, and he does it in all sorts of different places. It’s a blast to watch, and it has this really energetic and fun vibe to it. You might even say it’s a little bit silly in a good way.
Now, get this – the video was first released back in July 2012, and it pretty much exploded on YouTube. I mean, it went viral in a big way. And get this – in December of the same year, it actually became the very first YouTube video to ever hit one billion views. Can you imagine that? Even today, it’s still the most watched video in the history of YouTube. Mind-blowing, right?
So, what does Gangnam Style mean in the business world?
Well, here’s the cool thing – the success of this video is a perfect example of just how powerful social media can be when it comes to making something go viral. You see, before Gangnam Style took the internet by storm, Psy was actually not that well-known outside of South Korea. But as soon as that video started to spread like crazy, he became a sensation all over the world. It really goes to show you the incredible reach and impact that social media can have in marketing something and getting it noticed.
So, here’s the deal. Thanks to YouTube’s crazy reach and the fact that this video was shared all over Twitter and Facebook, Psy and his Gangnam Style totally exploded across the globe.
And get this, because the song is so catchy and popular, some companies, like Intel, hopped on the Gangnam Style train and used it in their own marketing campaigns.
Crazy, right? But wait, it gets even better! Even in 2013, Gangnam Style is still going strong. Psy is even appearing on TV in the U.S. in a commercial for pistachios, all Gangnam Style. And get this, President Obama even mentioned Gangnam Style at the White House.
Now, you might be wondering, why was Gangnam Style such a hit?
Well, there were a few things that made Gangnam Style go viral.
First of all, the video was just meant to be fun. Psy wasn’t taking himself too seriously. He let loose and went all out.
Firstly, the video offered viewers the chance to get involved. You could try your hand at the Gangnam Style dance and even create your own YouTube parody videos. There was even a version featuring professor and activist Noam Chomsky produced by MIT.
According to online entrepreneur Adeyemi Adisa, Just like the catchy Gangnam Style music video that encourages viewers to join in or create their own parody, businesses should involve their customers and make them more than just customers.
Secondly, Psy’s video stood out from others at the time. This helped it capture people’s attention and provoke discussions and shares.
What can my business learn from the success of Gangnam Style?
Gangnam Style teaches us an important lesson about marketing: injecting personality can be incredibly powerful. What makes this video so memorable is that Psy created it himself, with limited resources, and went all-out with his unique style. It’s a bit over the top, and that’s what catches people’s attention.
According to marketing expert Hamilton Wallace, small businesses should not let their lack of resources hold them back. Instead, they should embrace their authenticity and use it to their advantage. The fact that Psy created the Gangnam Style video himself, had fun with it, and set it free is what attracted so many views.
So, in your small business, why not take a page out of Psy’s book and apply some Gangnam Style to your marketing? Enjoy what you do and let your passion shine through. Infuse your marketing and your business with your own unique personality. Be memorable, just like Gangnam Style.
Image credit: remix from Psy video