11 January 2024

Try These 14 Pro Tips to Make Your Job Listings Really Shine

By Ronald Smith

I’ve learned some awesome tips from the pros that can make your job postings really stand out. Let me share them with you:

  • 1. Catchy Headline: Start with a captivating headline that grabs attention and sparks curiosity. Show the uniqueness of the job.
  • 2. Be Specific: Clearly state the job title, responsibilities, and qualifications. This helps potential candidates know if they’re a good fit.
  • 3. Highlight Benefits: Mention the perks and benefits that make your company special. Let candidates see why they’d love working with you.
  • 4. Standout Culture: Showcase your company’s values, mission, and culture. This helps candidates understand your company’s personality.
  • 5. Use Action Words: Sprinkle your job description with active verbs to make it more engaging and exciting. Get candidates excited about the role.
  • 6. Keep It Simple: Use clear and straightforward language. Avoid jargon or technical terms that might confuse potential candidates.
  • 7. Show Growth Opportunities: Let candidates know about any opportunities for advancement or professional development. Everyone loves room to grow!
  • 8. Mobile-Friendly: Make sure your job listing is optimized for mobile devices. Many candidates search for jobs on their phones or tablets.
  • 9. Include Salary Range: Be transparent and share the salary range. This can save time by attracting candidates who are a better fit for the role.
  • 10. Showcase Success Stories: Share success stories or testimonials from current employees. This builds trust and shows why your company is great.
  • 11. Utilize Visuals: Add images or videos to make your job listing more visually appealing. Showcasing your workplace can make a big impression.
  • 12. Make It Easy to Apply: Streamline the application process. Use a simple and user-friendly platform that allows candidates to apply effortlessly.
  • 13. Proofread: Take the time to proofread your job posting carefully. Errors can reflect poorly on your company and discourage applicants.
  • 14. Stay Active: Keep your job postings fresh and up-to-date. Remove expired listings and update any changes promptly.

These tips will help you create job listings that stand out from the crowd. Good luck with your hiring process!

Try These 14 Pro Tips to Make Your Job Listings Really Shine

Looking for a job can feel like a never-ending cycle of filling out applications and going to interviews. And you know what? It can feel that way for companies too. They want to stand out from the competition and find the perfect person for the job. That’s why they need to keep refining their job posting process. So, we asked some entrepreneurs from the Young Entrepreneur Council (YEC) this question:

How do you make job postings stand out for as long as possible? Why does this approach work so well?

How to Make Your Job Postings Stand Out

Here’s what the YEC members had to say:

1. Target Specific Personalities

When you’re trying to find the right person to join your team, it’s important to understand the kind of employee you want. Think about their personality and how they’ll fit into your company’s culture. Use words and phrases that will appeal to them. Are you looking for someone who’s fun and creative, or someone who’s more serious and focused? Customize your job listing to attract the right candidates and make a real connection with them. – Stephen Beach, Craft Impact Marketing

2. Highlight the Benefits

I want to tell you about the great things you can expect when you work for us. We offer remote work and flexible schedules, which means you can work from anywhere and have a better work-life balance. We also have a fantastic culture that makes this a place you’d love to be a part of. But it’s important for us to find the right fit for our team. If someone doesn’t fit our culture, it’s a waste of time and energy for both of us. They’ll either leave on their own or we’ll have to let them go. Our approach works because the perks attract amazing people, and our culture helps us find the perfect match.

3. Show off Your Skills

4. Get the Team Excited About Sharing Job Postings

One great way I’ve found to get more people to see our job postings is by creating a special newsletter. And you know what? We even give incentives to the team members who find quality candidates for us! We offer a reward of $200 for each successful applicant they bring in. It’s a win-win situation – people get rewarded for their efforts, and we get more eyes on our postings. Plus, when our team members see how valuable this is, they’re more likely to share the postings with the right people. Pretty cool, right? – Nicole Munoz, Nicole Munoz Consulting

5. Get Social With Your Job Ads

Hey, guess what? Instead of just posting our jobs on regular job boards, we’ve started turning them into ads on social networks. This way, we can choose when and where they appear, keeping them front and center in people’s minds. Not only that, but we can also target specific groups of people who might be interested in working with us, just like we’re interested in finding them. It’s like a double win – we get to reach the right people, and they get to see our awesome job opportunities. How cool is that? – John Hall, Calendar.com

6. Spice It Up with Different Media Formats

When creating a job posting, don’t just rely on a plain wall of text. Get creative and incorporate different media formats like photos, videos, or infographics. These additions can help you better describe the job position and showcase your company culture. Not only will this make you stand out from the crowd, but it will also keep candidates engaged and interested.

According to Chris Christoff, the co-founder of MonsterInsights, adding different media formats to your job posting will not only help you stand out for longer, but it will also keep candidates engaged throughout the application process.

7. Consider Offering Remote Work

If you truly want to stand out and attract the best talent, consider allowing remote work. Nowadays, many job seekers are specifically looking for remote job opportunities. If you require candidates to come into the office every day, you may limit the number of interested applicants.

As Syed Balkhi, founder of WPBeginner, suggests, offering remote work options can significantly increase the interest and applications your job posting receives.

8. Simplify the Application Process

If you want your job posting to get noticed, try integrating it with the job board. This means giving users the option to apply easily through LinkedIn’s ‘Easy Apply’ button. When candidates are passively looking for jobs, they can filter and find your posting more easily. They can also conveniently apply to your job opening. – Jared Atchison, WPForms

9. Keep It Simple

Job postings that stand out are simple and easy to read. Use tools like bullet points, italics, numbered lists, and paragraphs to make your posting more enjoyable to read. Just like you go through many resumes when hiring, job seekers have many postings to look through. Make yours as easy as possible to read. – Andrew Schrage, Money Crashers Personal Finance

10. ‘Pin’ Them to Everyone’s Social Profiles

11. Stand Out by Sharing Business Info

You want to catch the attention of job seekers, right? Well, here’s a neat trick: include some info about your company in your job posting. Most businesses focus too much on the specific tasks they want from an employee. But if you start by telling the story of your business and then explain the role, you’ll make it more interesting for potential candidates. Trust me, it works like a charm! ~ Baruch Labunski, Rank Secure

12. Keep Your Posting Fresh

Did you know that updating your job posting can give it a boost? Every week, I make sure to update mine. Some job advertising services will treat your updated post as brand new, putting it at the top of their list. It’s a sneaky little trick that can draw more attention to your job ad. Just remember, not every employment service works this way, so you’ll have to check with each one to be sure. ~ Matthew Podolsky, Florida Law Advisers, P.A.

13. Get Creative and Add a Twist

When we post job listings, we want to showcase our company, our culture, and the unique challenges that come with the position. But we also want to add a special touch to the post that sets it apart and helps us filter out applicants who aren’t detail-oriented. We like to include what we call an ‘Easter egg’ in the post. It could be something like asking applicants to let us know their favorite movie, book, or something similar when they apply.

14. Break the Mold and Stand Out