19 December 2023

The Stuff That Will Probably Get Sent Back to Your Online Store

By Ronald Smith

Today, I want to talk about the items that are more likely to be returned to your eCommerce business. You know, the things that customers are not quite satisfied with and end up sending back to you.

Now, you might be wondering why I’m mentioning this. Well, as an online business owner, it’s important for you to understand what items are most likely to be returned, so you can take some steps to minimize these returns and keep your customers happy.

So, let’s dive in and explore some of the common culprits!

1. Clothing and Apparel: Clothes can be tricky. Sizes may not fit perfectly, colors may not look the same in person as they do online, or fabrics may not be as expected. These are some of the reasons why clothing is often sent back. 2. Electronics and Gadgets: As much as we love our tech goodies, sometimes they just don’t work as advertised or don’t meet the customer’s expectations. This often leads to returns. 3. Shoes: Buying shoes online can be a bit challenging. Customers may buy the wrong size or find that the shoes simply don’t fit comfortably. That’s why shoes often find their way back to the online store. 4. Beauty and Skincare Products: Everyone’s skin is unique, and what works for one person may not work for another. This is a common reason why beauty and skincare products get returned. 5. Home and Kitchen Appliances: Appliances can be complicated, and sometimes they just don’t work the way they’re supposed to. When this happens, customers have no choice but to return them. 6. Furniture and Home Decor: Buying furniture and home decor items online is tricky. Customers may not always get the exact look or size they were expecting, so they send them back. 7. Jewelry and Accessories: Jewelry is a personal choice, and sometimes it’s just not what the customer had envisioned. This is why it’s frequently returned.

Now that we’ve covered some of the categories, let’s talk about what you can do to reduce the number of returns. Providing accurate product descriptions, size charts, and detailed images can help customers make informed decisions. Additionally, offering hassle-free return policies and excellent customer service can also make a big difference.

Remember, reducing returns not only saves you money and resources but also helps build trust with your customers. So, take these tips to heart and make sure you keep those returns to a minimum!

That’s all for today. Until next time, happy selling!

The Stuff That Will Probably Get Sent Back to Your Online Store

If you’re in the business of selling things, whether it’s online or in a store, you’ll probably have customers returning some of the items they bought.

A new infographic from Website Builder Expert has some interesting information about how this affects businesses in the retail industry. The infographic also looks at which countries are the most likely to return items they bought.

Returns have always been a problem for stores, but it’s gotten even worse since online shopping became popular. For small businesses, it’s especially concerning because more and more of them are selling things online.

According to Website Builder Expert, spending on online shopping platforms is going up by 15% every year. And by the year 2040, almost all purchases, about 95%, will be made online.

More Returns than Ever Before

It seems like more and more people are returning their packages these days. On average, there has been an increase of 200 thousand returns. In 2016, there were 1 million packages that were sent back. The number went up to 1.3 million in 2017, and even more than 1.4 million in 2018.

According to UPS, during the holiday shopping season in 2018, they were expecting 1 million return packages every single day leading up to Christmas. And on what they call ‘National Returns Day’, there were a whopping 1.4 million returns!

UPS also found that 75% of people sent their returns back to the retailers. But here’s the interesting part – just because they returned the item doesn’t mean they didn’t want it. Around 65% of people said they were happy with the option to return or exchange their items online. And a staggering 79% of people think it’s important for a retailer to offer free return shipping.

Returns can be a Hassle

Let’s dive into some interesting facts about why customers return items. The infographic has all the juicy details. So, here’s the scoop:

First things first, the biggest reason for returns, at a whopping 59%, is a defective product. That’s when something isn’t working quite right. Pretty obvious, huh? Next up is something called buyer’s remorse – that feeling when you regret making a purchase. It’s responsible for 42% of returns. Then we have the catch-all category of other reasons, which accounts for 35% of returns. And finally, we have misrepresentation of the product. That’s when what you bought doesn’t match what you expected, and it’s behind 29% of returns.

Now, let’s see what exactly people are returning. You ready? Clothing takes the top spot, with a whopping 75%. Looks like our wardrobe choices aren’t always on point, huh? Next on the list is electronics, at 27%. Then we have shoes, at 23%. Beauty and personal products follow at 15%. Outdoor and sports gear make up 7% of returns, and food comes in at 6%. The remaining 4% covers anything else that people might be returning.

But wait, there’s more! Let’s hop across the pond and talk about Europe. Did you know that Germans are the champions of returns? Yep, they returned more items than anyone else in the study. A whopping 52% of Germans returned stuff they bought online. Talk about being picky! And that’s not all – Germans also returned double the average amount of sport and leisure furnishings. On the other hand, Spaniards returned double the average rate of home electronics. Interesting, huh?

A Closer Look at Consumer Behavior

I want to talk to you about how online shopping has changed the way we buy things. It’s important for businesses to adjust to these changes if they want to attract and keep customers.

According to a report, mobile devices play a big role in online shopping. In fact, more than half of shoppers, which is 57%, say they will leave a website if they have to wait more than three seconds for a page to load.

So, if your website isn’t designed to work well on mobile devices, you might lose potential customers before they even get a chance to see what you have to offer.

But it’s not just about mobile optimization. You also need to be upfront and honest with your customers. Over half of online shoppers, 56% to be exact, say they will abandon their shopping cart if they see unexpected costs during checkout.

So what’s the key takeaway from all of this?

If you want to succeed in today’s digital world, you need to understand how everything works together. It’s not just about having a good website; it’s about making sure your customers have a smooth experience from start to finish.

Did you know that understanding what devices and operating systems your customers like can help you serve them better? It’s just one piece of information you can use to meet their needs.

Guess what? Now even small businesses have the tools they need to analyze lots of data about their industry and customers. It’s pretty cool! You can learn so much!

Check Out the Infographic!

Take a look at the infographic below for more details. It’s got some really interesting information!