13 February 2024

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

By Ronald Smith

Are you ready to learn how to write a letter to inform someone about a price increase? Well, you’ve come to the right place! In this guide, I will walk you through each step, providing helpful examples along the way. Let’s get started!

Step 1: Greeting

The first thing you’ll want to do is greet the recipient of your letter. It’s important to be polite and friendly, as this will set the tone for the rest of your message. For example, you could start with: Dear valued customer, or Hello, [Customer’s Name].

Step 2: Explain the Reason for the Price Increase

Next, you’ll want to explain why you’re raising your prices. It could be due to various factors such as increased production costs, inflation, or changes in the market. Be honest and transparent about the reasons behind the increase. Here’s an example:

I’m writing to inform you that, starting from [date], there will be a slight price increase on our products/services. This decision was not made lightly, but due to rising production costs, we have found it necessary to adjust our prices accordingly.

Step 3: Highlight the Value of Your Products/Services

Now it’s time to remind the customer of the value they receive from your products or services. Emphasize the quality, benefits, and unique features that set you apart from the competition. Show them why your offerings are worth the increased price. You can use this example as a guide:

While we understand that a price increase may not be ideal, we want to assure you that we remain committed to providing the highest quality products/services. Our dedication to excellence and customer satisfaction remains unwavering.

Step 4: Offer Options or Alternatives

In order to soften the blow of the price increase, consider offering your customers some options or alternatives that could make the transition easier for them. This could involve discounts, loyalty programs, or bundled packages. Here’s an example:

We want to make this transition as smooth as possible for you. As a thank you for your continued support, we’re offering a 10% discount on your next purchase. Additionally, we are introducing a new loyalty program that will provide exclusive benefits to our valued customers.

Step 5: Closing

Lastly, you’ll want to wrap up your letter with a thoughtful closing. Express gratitude for their understanding and patronage, and invite them to reach out if they have any questions or concerns. End on a positive note, like this:

Thank you for your understanding and continued trust in our products/services. We truly value your business and are here to address any questions or concerns you may have. We look forward to serving you in the future.


Congratulations! You’ve now learned the essential steps for writing a price increase letter. Remember, it’s important to be honest, transparent, and empathetic throughout the process. By following this guide and using the examples provided, you’ll be able to craft a letter that effectively communicates the increase while maintaining a positive relationship with your customers. Good luck!

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

Hey there, I want to talk to you about something important. The thing is, sometimes businesses need to raise their prices. It’s just a reality of the world we live in, with everything getting more expensive. But I understand that price increases can be tough for customers like you. It might make you think twice about buying something.

So, here’s the challenge for businesses: how can they raise prices without driving away their loyal customers like you? Well, one way is by writing a price increase letter. This letter is a way for businesses to explain why they have to raise prices and to show their appreciation for your continued loyalty.

How to Write a Price Increase Letter to Customers

When it comes to raising prices, businesses have to be careful. They need to be open about the reasons behind the increase, show that they understand how you might feel, and still maintain a professional tone. It’s a delicate balance.

Step 1: Letting my Team Know

Before I send any messages to our customers, it’s really important to keep my team in the loop. They need to be aware of any changes we make.

When I decide to change our prices, I make sure to inform everyone on our team. This includes our salespeople, digital marketing experts, and customer support staff. It’s important that everyone knows about the price increase.

An informed team not only helps us work together better, but also ensures that we can handle any questions or concerns our customers have about the price change.

Step 2: Talking to Customers Personally

In today’s world, everything seems to be automated. But when it comes to something as important as raising prices, it’s best to communicate with customers personally. A direct, one-on-one approach can really make a difference.

When I reach out to you personally, whether it’s by letter, email, or phone call, it shows that you’re important to my business. I want to make sure I address you by name, so you know I value you. I also want to explain the reason behind the price change in a clear and concise way. And most importantly, I want to thank you for continuing to support my business.

Writing a carefully crafted letter about a price increase can be a powerful way to share important information while also showing my dedication to providing quality and service. It’s a way for me to strengthen our relationship as customer and business.

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

Step 3: Let Me Give You Plenty of Notice

When I need to tell you about a change in prices, I don’t want to surprise you out of the blue. I know it’s important to give you enough time to plan and manage your money. That’s why I make sure to give you plenty of notice.

By letting you know ahead of time, you have the chance to adjust your budget or even consider other options if needed. It’s all about giving you flexibility and respect.

For services that you subscribe to, like Netflix or Hulu, I’ll give you at least two months before the new prices go into effect. That way, you have plenty of time to make any necessary changes. But remember, the exact amount of time may vary depending on what kind of business we’re talking about and any contracts we have together.

Step 4: Let’s Get Straight to the Point

Step 5: Show Your Appreciation

I want you to know that I really appreciate your support, especially during times of change when money matters. It means a lot to me that you choose to do business with me.

Let’s take a moment to reflect on our journey together. I want to acknowledge that your support has played a big part in my growth and success. We’ve been in this together, and I’m truly grateful for that.

A heartfelt thank you, along with recognizing your role in our shared journey, can strengthen our connection and remind you of our history and future goals. So, thank you for being a part of this wonderful journey!

Step 6: Highlight the Value

When prices change, it’s not just about how much money you spend. It can also affect how you see my brand. I want to assure you that the products or services I offer still have exceptional quality and value, just like you’ve come to expect.

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

Step 7: Exciting News Ahead!

I’ve got some news for you. I know a price increase might not be the best thing to hear, but guess what? I’ve got some exciting stuff to tell you too!

Along with this adjustment in price, we’ve been busy making some awesome improvements to our product line. We’re also introducing some amazing new service features and taking steps towards a greener future.

So, let’s shift the focus from just the cost and talk about the enhanced benefits and value you can expect from our products and services. Trust me, it’s worth it!

Step 8: Let’s Plan Together

When it comes to changes like this, clarity is key. I want to make sure you know what’s happening and when.

That’s why I’m giving you a clear timeline for the price change. Not only does this help you with your financial planning, but it also shows that I respect you and value transparency.

So, let’s navigate this transition together. I’ll make sure you have all the information you need, every step of the way.

A clear schedule, whether it’s a calendar date or a specific billing cycle, helps me avoid confusion and any feeling of being tricked when I see a change in what I’m charged.

Step 9: Listen to Feedback and Help

Change can bring out different reactions in people. Some of us may understand why prices need to go up, but others may not be happy about it. It’s important to be open and willing to hear and address any concerns people have.

Even though I’m not asking directly for feedback, it’s helpful to provide ways for people to share their thoughts. This could be through an email address, a phone line, or an online form. It’s important to be accessible and available to listen.

Make sure the team is ready to handle questions and concerns with understanding and professionalism. This shows that every customer’s opinion matters.

Are you looking for a template to help you write a letter about increasing prices? Well, you’re in luck! I can help you with that. It’s important to be upfront with your customers about the upcoming price changes, so let’s get started.

First off, I want to say a big thank you for your support of [Business Name]. We really appreciate your continued loyalty. But here’s the thing – due to rising costs around the world and unexpected expenses for shipping and raw materials, we need to make a small adjustment to the price of [Produce or Service]. The new price will be [$Amount], and it will go into effect on [Date].

More Examples of Letters Letting You Know About Price Increases

You don’t have to use the example we provided to inform your customers about higher prices. Many other templates are available that can help you explain the new prices to your customers.

Template for Raising Prices

Dripify has a great example of a letter that gently informs customers about an upcoming price increase while also explaining the new pricing plans.

We want to be the most affordable and accessible SaaS company for your business. Unfortunately, certain factors like increased server expenses and currency exchange rates have forced us to make this decision.

I wanted to give you a heads up about some changes coming your way. Starting January 2022, we’ll be adjusting our service charges. The monthly fee will be going up from $18.99 to $20.99.

Now, before you start worrying, let me share some good news with you. Since you’ve been a loyal customer for a while now, you’ll get one more month of service at the current price. Yes, that’s right! You’ll enjoy the same rate for one extra month. Not bad, huh?

We’ll make sure to notify you again when the new price goes into effect. But until then, keep using our service to reach all your goals and milestones. Trust me, you’ve got this!

I just want to take a moment to thank you for your trust and loyalty. We appreciate you, and we promise to always maintain our high standards. If you ever have any questions or concerns, don’t hesitate to reach out to our help center or give us a call at [Phone number/Email]. We’re here for you, always ready to assist.

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

A Friendly Notice of Price Increase

I wanted to give you a heads-up about some important changes happening at Gosite. Don’t worry, it’s nothing bad! In fact, it’s all about delivering even better service to you.

First off, I want to say a huge thank you for your amazing support. We truly appreciate your business, and it means the world to us.

As you probably know, things in the world are always changing. And these changes have brought about some increases in the costs of materials, staff, and maintaining the high quality we strive for.

We want to make sure we can keep delivering top-notch services to you, which is why we need to update our prices a bit.

Starting on DATE, we’ll be implementing a price adjustment. It’s nothing drastic, just a small change that will help us continue providing you with the exceptional service you deserve. You’ll receive an updated invoice soon, showing your new price.

If you have any questions, feel free to ask us.

A Letter Template for Raising Prices while Emphasizing Service

In this template for notifying customers of a price increase, Content Snare demonstrates the importance of informing the customer base while highlighting the exceptional services provided.

Dear [Customer Name],

I wanted to reach out to inform you that our prices will be going up by 3% starting from April 1st. This means that your monthly charge will increase from $800 to $824, beginning with your April invoice.

We value your business and have truly enjoyed working with you, achieving remarkable outcomes together. However, like any business, our operating costs tend to rise gradually over time.

I wanted to let you know in advance that we will be making a small adjustment to our prices. I understand that change can be confusing, but it is necessary to continue providing you with the same level of service that you are used to. Don’t worry, though. We have done our research and believe that our prices are competitive for the quality of service we offer. As always, our main focus is on delivering great results to our clients.

  • Service 1
  • Service 2
  • Service 3

I really appreciate your business and I want to make sure you are well-informed. If you ever have any questions about the new prices, please feel free to reach out to me. Thank you again!

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

Tips for Announcing a Price Increase

Facing the challenges of raising prices can be scary. While it’s risky to potentially upset your loyal customers, for many businesses, this step is necessary for long-term success and progress.

Explain the Reasons

Being honest is really important. Even though customers might not be thrilled about paying more, if you explain why the change is happening, they might understand and accept it better.

Whether it’s because things cost more to make, the product or service has been improved, or there are overall economic factors, make sure you explain it clearly.

  • Inflation and changes in the economy.
  • Operating costs going up.
  • Better quality in the product or service.
  • Business growing and expanding.

Share Information, but Keep it Short

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)

Answer Frequently Asked Questions

When I anticipate the questions and concerns my customers may have and provide a dedicated FAQ section on my website, I am taking a proactive approach to address these issues before they even arise.

In this section, I can address common concerns like potential changes to subscriptions, improvements to features, or even the reasons behind a price change. This shows transparency and support to my customers.

Be Confident and Assertive

When I communicate with my customers, I make sure to maintain a professional and composed demeanor. This reinforces the careful thought and seriousness behind my decisions.

While showing empathy can make the message more relatable, I avoid excessive apologies. It is important to exude confidence and subtly convey that this decision, though difficult, is made to ensure the ongoing quality and service.

Only Increase Prices Once a Year

When it comes to pricing, it’s important to be consistent. That way, customers can feel secure, and constant changes won’t confuse or worry them. So, if you’re thinking about raising your prices, take the time to think about the long-term effects and plan in a way that avoids making too many adjustments in a short period of time.

If you anchor your prices with an eye towards the future, you show your customers that you’re reliable and forward-thinking.

Benefits of Telling Customers about Price Increases

  • Keeps loyal customers’ trust intact
  • Keeps employees informed and ready
  • Gives transparency about changes
  • Gives customers plenty of time to adjust

Step-by-Step Guide: Writing a Price Increase Letter (with Examples)Price Increase Letter: Things to Do and Not to Do

What’s another way to say price increase?

Gee, have you ever heard of inflation? It’s like when prices go up and up, squeezing your wallet tighter and tighter. Another way to put it is a price hike, rising costs, a price boost, or a price raise. It’s all about money, money, money!

How do you introduce a price increase?

Hey, if you gotta jack up your prices, you better let your customers know ahead of time. Keep ’em in the loop, you know? You can do this in a bunch of different ways, like making an announcement on your website, writing a letter, or sending an email. Make it personal, make it meaningful.

Sure, some folks might just slap up a sign in their shop, but that’s a bit impersonal, don’t you think? It’s not the best way to keep those precious customer relationships intact.

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