Spreading Content: 5 Cool Ways to Do It!
I’ve got some awesome tips to help you spread your content far and wide. Whether you’re sharing a blog post or a cool video, these tricks will help you reach more people and make a bigger impact. Let’s dive in!
Contents
1. Get Social
Did you know that social media is a super powerful tool for spreading content? It’s true! Whether it’s Facebook, Twitter, or Instagram, sharing your content on these platforms can help you reach a ton of people. So go ahead, get social, and watch your content go viral!
2. Ask Your Friends
Don’t be shy to ask your friends for a little help. When you’ve got something awesome to share, reach out to your buddies and ask them to help spread the word. They’ll likely be happy to support you, and their network of friends and family will help your content reach even more people.
3. Collaborate with Others
Two heads are better than one, right? Well, when it comes to spreading content, collaborating with others can be a game-changer. Look for opportunities to team up with like-minded people in your niche. This way, you can pool your resources and share each other’s content with your audiences, expanding your reach in a big way.
4. Optimize for Search Engines
Getting your content discovered by search engines is a great way to spread it far and wide. Make sure to optimize your content by using keywords that people are searching for. This will help your content show up in search engine results, meaning more people will find and enjoy what you have to offer.
5. Be Consistent
Consistency is key when it comes to spreading your content. Whether you’re posting on social media or publishing blog articles, aim to be consistent with your schedule. This way, your audience will know when to expect new content from you, and they’ll keep coming back for more.
So there you have it! Five awesome ways to spread your content and make a big impact. Give these tips a try and watch your content reach new heights. Good luck!
So, you’ve just finished writing that awesome article, shooting that cool video, and creating that infographic you’re absolutely positive will go viral. Way to go! Articles, videos, and infographics are fantastic tools for attracting the online audience you’re targeting, converting them into leads, and ultimately turning them into sales.
But here’s the thing – coming up with unique online content is only the first step towards making those sales. The rest of the journey is all about getting noticed, and the best way to achieve that is by finding the perfect places to spread your content.
It makes sense, doesn’t it? You want to grab the attention of your target audience, but if you publish or promote your content in areas where they don’t hang out, then you’re basically performing in an empty theater, and all your hard work goes to waste.
Let’s explore different ways to spread your content, regardless of what form it takes.
When it comes to getting your content in front of the people you want to reach, nothing beats social media updates. Platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn have a major advantage – your target audience is already using them. So by sharing your content on these sites, you increase the chances of them finding you.
But let me give you a heads up – you don’t have to be on every social media platform out there. Don’t fall into the trap of thinking that your business needs to have a presence on every site. This can be overwhelming and time-consuming. Instead, find out which platforms your target audience uses and focus your efforts there.
Don’t forget to give your updates a boost by using hashtags. Facebook, Twitter, and Google+ all let you use hashtags to make sure your updates show up in search results when people are looking for similar content.
Join Social Groups and Communities
Social groups and communities are awesome places to share your content because they bring together people who share similar interests. And guess what? Those interests could be exactly what your company offers!
There are two ways you can make use of groups and communities:
- Post a quick update, just like you would on social media.
- Share the entire piece of content with them.
When I post content in a group or community, I need to avoid self-promotion. I know that might sound strange to you because it’s not what you would expect. But if I focus on being helpful and entertaining, and provide calls to action that benefit members, I’ll get the results I want.
Let me give you an example. Let’s say I sell surfboards and I join a group of surfers. Instead of promoting my surfboards directly, I could create an eBook that shares information about the best surf spots in the world. Then, I can tell the members of the group that they can download the eBook if they fill out a simple form. In this way, they get a useful guide and I get leads – everybody wins.
If I’m using Facebook, I can search for both public and private groups. However, I should be aware that public groups are often flooded with spammers. On the other hand, private groups are usually well-maintained and focused on specific topics, thanks to the hard work of the founder(s). So, if I want to reach a relevant and engaged audience, private groups are the way to go.
If you want to join a group, just send a request to the group manager. It’s that easy! Once you’re in, make sure to follow the rules and warnings. Otherwise, you might end up getting kicked out.
On Google+, groups are called communities. They can be either public or private. The cool thing is, unlike Facebook, many of the public communities are free of spam. However, we don’t know how long this will last.
One of the awesome things about Google+ communities is how big they are. Some groups have thousands of members! When you post your content in these groups and follow the rules, it’s a fantastic way to get your message out there. We’ve seen this strategy work over and over again, and it’s extremely powerful.
But here’s the thing: is your website really the best place to share your content?
Here’s why I’m asking: it takes a ton of time and effort to create and promote content consistently on your website. And even then, it could take over a year to start getting regular traffic. That’s a lot of hard work, especially when there are other platforms out there that already have a big audience.
Take LinkedIn, for example. Since February 2014, they’ve let their users publish long-form posts (basically, blog posts) on their Pulse section. And if you’re in the B2B market, this is a huge opportunity for you.
When I publish a post to Pulse, LinkedIn sends a notification to all of my followers. This notification is powerful because it doesn’t come from me, but from LinkedIn itself. If someone has chosen to receive these notifications, there’s a good chance that they will notice my post. My followers include two groups: my connections and people who have read one of my previous posts and clicked the Follow button.
LinkedIn’s Pulse app is an excellent way to get my content noticed. Using their special algorithm, LinkedIn showcases content from big publishers and a mix of smaller posters like me. If my content gets featured there, my views and followers can increase dramatically beyond what I could have imagined.
Have you ever heard of Quora? It’s a really cool place where you can share your thoughts and give advice to people who are looking for it. It’s kind of like LinkedIn Answers, but even better!
Believe it or not, Quora is actually free from those annoying spam messages, so you can trust that the information you find there is valuable. And here’s the best part: even if you answer a question that was asked years ago, everyone who followed that question will get your answer in their email inbox (as long as they have notifications turned on).
Let’s Talk about Email Newsletters
Guess what? Email marketing is still a thing, and it’s actually pretty awesome.
One of the reasons why email is so great is because the people on your email list chose to be there. They said, I want to receive your content. So you know that whoever is reading your emails is genuinely interested in what you have to say.
Listen up! I gotta tell ya, spreading your content through email is a bit different from the other ways we discussed earlier. You see, your subscribers are already potential customers, and it’s time to turn them into actual sales.
The trick here is to target your content very carefully. First things first, make sure your email system keeps track of the product, service, or offer that got them to sign up in the first place. Then, pay attention to what each subscriber does – which emails do they open and what links do they click?
Once you have all that info, you can send specific content to smaller groups of subscribers. Since this content matches their interests, the chances of making a sale are much higher.
Get Involved in Content Curation Sites
Here’s another way to spread your content: get in on the action of a content curation site like scoop.it.
Hey there, I’ve got something pretty neat to share with you. When you put up a piece of content on scoop.it – whether it’s something you made or a link to yours or someone else’s work – other scoop.it members have the chance to find it using the tags you added. And guess what? They can include it on their own news feed. It’s like passing along a cool secret.
The Wrap-Up
If you want to get your content out there, you’ve got to venture beyond your own website. You need to focus your energy on places where your target audience hangs out online. The more likely they are to be there, the more likely they are to see what you have to offer.
Remember, it’s not just about entertaining or informing your audience; you want to turn each and every one of them into a potential customer. That’s why it’s important to provide a call to action, like a link to a form where they can take action.
