11 December 2023

Shining a Light on a Veteran’s New Adventure with Window Genie Franchise

By Ronald Smith

Starting a business can be a lifelong dream for some. But for others, the journey towards owning a business may take a little longer.

I am one of those who falls into the latter category. After a fulfilling career in the U.S. Army, I realized that I wanted to be the proud owner of my own business.

And now, here I am, Duane Turner, the proud owner of a Window Genie franchise based in Florence, South Carolina. I want to share with you my incredible journey towards business ownership in this week’s Small Business Spotlight.

The Role of My Business

My business offers top-notch services like window cleaning, window tinting, and pressure washing.

My Unique Focus

My goal is to help customers increase the value of their homes.

I cannot stress enough how crucial it is to have clean, well-maintained windows. It makes a significant difference in the overall appeal and worth of a home. As I always say:

Having updated and well-maintained windows can boost the value of your home when you sell it by up to 75 percent. It’s really important for me to understand how our work impacts both the present and the future.

I’m excited to announce that we’re open for business! It’s been a journey, but all the hard work has paid off. The moment I realized we were officially open, I couldn’t stop smiling.

After putting in so much effort to make this happen, it’s a truly rewarding feeling.

Lesson Learned

Being a business owner is really enjoyable. If I had the chance, I would have started my own business much earlier. While I had a successful career in the military and enjoyed it, pursuing my entrepreneurial dreams has brought a whole new level of joy to my life.

I wish I had become an entrepreneur sooner – it’s been an incredible experience.

How I’d Use an Extra $100,000

Expanding is my next goal. I want to grow in my current market and venture into new markets. Having an extra $100,000 would definitely help me achieve that.

Our Team

I’ve hired some incredibly smart, capable, and dedicated young folks. It’s quite entertaining to hear them brainstorm and tackle new challenges that come our way. It might take a bit for them to effectively communicate their different ideas to each other, but in the end, we always manage to come together harmoniously!

If my business were a book, it would be How to Win Friends and Influence People by Dale Carnegie. This business is truly an exploration of capturing people’s attention, building connections, and earning their trust.

One of my favorite quotes is from Zig Ziglar: You can have everything in life you want if you will just help enough other people get what they want. It’s a powerful reminder that by assisting others in achieving their goals, we can achieve our own dreams too.