12 January 2024

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

By Ronald Smith

I’ve got some awesome tips to help you keep in touch with your customers during these challenging times. It’s super important to stay connected and show them that you’re here for them. So, let’s dive in and discover some fantastic ways to stay in touch!

Contents

1. Social Media is Your Friend

Don’t underestimate the power of social media! It’s a great tool to engage with your customers. Post updates, helpful tips, and fun content to keep them interested and connected to your brand.

2. Send Out Personalized Emails

Crafting personalized emails is a wonderful way to show your customers that you care. Let them know what your business is up to, any changes or updates, and offer helpful resources.

3. Be Responsive

When customers reach out to you, be prompt in responding. Show them that you value their inquiries and concerns. Being available and attentive will go a long way in building trust.

4. Create Engaging Videos

Videos are a fantastic way to connect with your customers on a personal level. You can share updates, introduce your team, or provide helpful tutorials. Make it fun and engaging!

5. Offer Virtual Events

Organize virtual events, like webinars or live QA sessions, to keep your customers engaged and connected. It’s a great way to deliver valuable information and interact with them in real-time.

6. Show Empathy and Support

During these tough times, it’s important to let your customers know that you empathize with their challenges. Offer support and useful resources to help them navigate through the pandemic.

7. Provide Regular Updates

Keep your customers informed about any changes in your business operations or services. Regular updates will show that you are on top of things and they can rely on you.

8. Foster Online Communities

Create online communities where your customers can connect with each other. This will not only keep them engaged with your brand but also foster a sense of belonging and support.

9. Offer Special Discounts or Promotions

Everyone loves a good deal! Consider offering special discounts or promotions to your loyal customers. It’s a great way to show appreciation and keep them coming back for more.

10. Collect Feedback

Reach out to your customers and ask for their feedback. It shows that you value their opinion and are constantly striving to improve. Their suggestions will help you better serve their needs.

11. Be Transparent

Honesty is the best policy. Keep your customers informed about any challenges or setbacks your business may be facing. Being transparent will earn their trust and understanding.

12. Collaborate with other Businesses

Join forces with complementary businesses to create exciting collaborations or joint promotions. This will expand your reach and introduce your brand to new customers.

13. Stay Positive

Spread positivity through your communication with customers. Share inspiring stories, uplifting messages, and helpful tips. A positive attitude goes a long way in difficult times.

14. Support Local Causes

Show your support for local causes or charities that are helping the community. Your customers will appreciate your efforts and it creates a positive image for your brand.

15. Offer Virtual Consultations

If your business allows, offer virtual consultations or appointments. This way, you can continue providing your services while ensuring the safety and convenience of your customers.

16. Create Easy-to-Navigate Websites

Make sure your website is user-friendly and easy to navigate. Customers should be able to find the information they need quickly and effortlessly.

17. Keep an Eye on Trends

Stay updated on the latest trends and changes in your industry. This will help you adapt your strategies and offerings to meet the evolving needs of your customers.

18. Celebrate Milestones

When your business achieves a milestone or anniversary, celebrate it with your customers! Share the journey with them and thank them for their continued support.

19. Personalize Your Customer Service

Offer personalized customer service experiences. Address your customers by their names, provide tailored recommendations, and make them feel valued and appreciated.

20. Stay Active on Review Platforms

Monitor and respond to reviews on platforms like Yelp or Google My Business. Show that you appreciate customer feedback and are willing to address any concerns they may have.

21. Use Text Messaging

Send out text messages to keep your customers in the loop with important updates or promotions. It’s a direct and convenient way to communicate with them.

22. Be Authentic

Genuine connections are built on authenticity. Be true to your brand values and let your personality shine through in your interactions with customers.

23. Share Educational Content

Create and share educational content that is relevant to your industry or products. This positions your brand as an expert and reinforces your commitment to customer success.

24. Ask for Referrals

Happy customers are often willing to refer your business to their friends and family. Don’t shy away from asking for referrals. It can lead to valuable new customers.

25. Say Thank You

Last but not least, show gratitude to your customers. A simple thank you goes a long way in building strong relationships and loyalty.

So there you have it, my awesome tips on how to stay connected with your customers during the coronavirus pandemic. Remember, your customers are important and staying in touch is key. Best of luck!

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

I know times are tough right now for businesses all over the place because of COVID-19. Whether your business had to close down or you’re just finding it hard to stay connected during social distancing, talking to your customers is super important. But do you know the best ways to keep in touch with them?

How to Keep in Touch With Your Customers

Chances are, you’ll need to use a few different methods to make sure your messages get through to your customers. Check out these 25 tips on how to stay connected with your customers:

1. Send Email Updates

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

One of the simplest and most direct ways for companies like mine to stay connected with you is by email. We already have a cool email list where we send out newsletters, sales updates, and info on new products. It’s super valuable because we can keep you in the loop about any changes we’re making because of COVID-19, as well as any special offers or updates that might interest you.

Texting is Quick and Easy

If you’re one of our VIP customers and we have your number, we can also send you quick texts to keep you in the know. It’s a non-invasive way to share short bursts of information with you personally. We can either text you one-on-one or send a text to a bunch of people who signed up for updates. Either way, it’s a convenient way to stay connected.

Give You a Call

If you have a few important clients that you focus on, it’s a good idea to personally reach out to them by phone. This way, you can let them know about any changes to your business and answer any questions they may have.

Start a Video Chat

Another option that’s great for businesses with regular clients is video chat. This is perfect for communicating with clients you would normally meet in person or when you need to share visuals.

Use Chat Apps

If you need to provide real-time customer support to your customers, chat apps like Facebook and WhatsApp can be very helpful. You can easily share your chat profile link so people can reach out to you with their questions. Or, you can send individual messages if you have important updates to share.

Host Livestreams

Want to try something cool? How about hosting a livestream to chat with your customers in real time? Livestreams let you share videos and connect with your viewers. You can answer questions, make important announcements, or show off how things work.

Spread the Word on Social Media

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

I bet your company has at least one social media account that you update all the time. It’s a great way to share updates with your customers and also connect with them. Find out what they want from you in this situation and create a community around this shared experience.

Send Mail Directly

If you have a local business or mainly communicate with customers offline, you can still use direct mail. Design a small flyer or write a letter that tells your customers what they need to know.

Include Notes with Online or Delivery Orders

If your business ships or delivers products, you can use that as a chance to communicate. Write a handwritten or personally typed note that lets them know how much you appreciate their business and include any other details they might need to know.

Create Videos

Share Your Thoughts on Online Forums

If there are any online forums that relate to your industry, you can connect with others by posting your own thoughts or responding to what others have shared. It’s important to be responsive and avoid spamming others with your own promotions.

Engage in Conversations on Online Posts

Social media, blogging, and forum discussions are like two-way streets. You don’t have to create your own posts to interact with customers. If you come across relevant posts online, leave a comment and join the conversation.

Keep Your Local Community Updated

For businesses that serve a specific local area, you can reach out to customers in your neighborhood through apps or groups like Nextdoor or your local neighborhood association’s website. This can be particularly helpful for local restaurants offering delivery within a specific radius.

Share Your Insights through Blogs

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

If you have a blog section on your website, writing a simple blog post every now and then can be a great way to keep your customers informed. It gives you a place to share longer messages, in case you have any important information that can’t fit in a tweet or Facebook post.

Start Your Own Podcast

If you’re interested in sharing audio content with your customers, starting a podcast might be the perfect solution. If you don’t have one already, now might be a good time to get started. Alternatively, you could also be a guest on another podcast and then share that episode with your online followers.

Add Live Chat to Your Website

Time to Update Your Google Listing!

When I’m searching for information about businesses, Google is usually the first place I go. That’s why it’s important for you to update your Google My Business Listing. By doing this, you’re sharing the most relevant information with your customers – the information they want and need to know.

Don’t Forget to Respond to Online Reviews!

Responding to online reviews is something every business should do regularly on platforms like Yelp and Google. And now, with a bit more time on your hands, it’s the perfect opportunity to catch up. Take a moment to thank those who have shared their thoughts, and encourage even more people to do the same.

Add Something Fresh to Your Website!

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

When people come to your website, they want to find the latest information about your company. If anything important like your hours, shipping times, or availability has changed, add a short section at the top of your site so people can easily see those updates.

Hold Virtual Events

If your business usually hosts events in person, think about organizing an online event instead. You could create a Facebook group, start a big Zoom call, or even host a Twitter chat to encourage everyone to join and interact with each other.

Collaborate with Online Influencers

If you want to reach a wide range of potential customers in a specific industry or interest area, consider using influencer marketing as a way to communicate. Instead of solely relying on your own connections, you can ask people with a large following to share your message with their network.

Host Webinars

Webinars are a great way to teach new ideas and explore complex topics. If you usually meet with groups of clients or hold workshops, hosting webinars allows you to reach a large audience all at once.

Share Your Expertise with Others

If you have valuable insights to offer during this time but don’t want to limit yourself to your own website or blog, consider sharing them with others. You can reach out to local press outlets or offer to write guest blog posts for others in your industry.

If you have something really important to share, consider purchasing ad space to ensure it gets the attention it deserves. This could be online ads on specific websites or advertisements in local print publications.

Offer Something Valuable

My Guide to Staying Connected with Customers during the Coronavirus Pandemic

When times are tough, actions speak louder than words. And right now, it’s crucial to do something that really grabs your customers’ attention and keeps you in their thoughts. Every business is different, so what you offer may vary. But the key is to give people something they truly need or want during these challenging times.

Let’s say you run a restaurant that offers carryout services. One way to make a strong impression is by offering free delivery to medical workers and first responders. It’s a small gesture, but it can mean a lot to those on the front lines. Or perhaps you have an online business that sells virtual courses. You could consider making certain content free, so people can learn new skills while they’re staying at home. It might not make financial sense right away, but the goodwill you generate could pay off in the long run, when people can afford to invest in your products or services.

Remember, actions have a lasting impact. So take this opportunity to show your customers that you’re there for them, even in difficult times. They’ll appreciate it, and it may just lead to future success.