Traveling is something I love to do. It’s exciting and opens my eyes to new cultures, beautiful landscapes, and amazing adventures. One of the ways I stay inspired and discover new destinations is by following travel influencers on social media. These influencers have a unique way of capturing the essence of their travel experiences and sharing them with the world. Here are 13 of my top travel influencers that I think you would enjoy following:
4. @ytravelblog
6. @nomadicmatt
8. @doitinparis
10. @oneikatraveller
11. @earthtrekkers
12. @jaycation
Seeing their stunning photos and reading about their travel stories always gives me a sense of wanderlust. From epic hikes and breathtaking views to hidden gems and delicious food, these influencers have it all covered. They provide insider tips, recommendations, and personal insights that make me feel like I’m right there with them, exploring the world.
So, if you’re looking for travel inspiration, I highly recommend checking out these incredible influencers. Trust me, they will ignite your desire to pack your bags and embark on your own adventures. Happy traveling!
So you’re starting to figure out what an influencer is, right? Well, now it’s time to think about how to make the most of their amazing skills for your business. These top travel influencers have become super important in creating awesome marketing campaigns for businesses that want to make the most of what they’ve got.
But it’s not enough to just understand what an influencer does. The real game-changer is knowing how to use their expertise to your advantage.
In this article, we’re going to dive into the world of travel influencers. We’ll check out the different platforms they dominate and see how partnering with them can seriously boost your marketing efforts.
Contents
- 1 What exactly is a Travel Influencer?
- 2 The Fascinating World of Travel Influencers
- 3 Why Should You Think About Collaborating with a Travel Influencer?
- 4 Our Approach: How I Found the Top Travel Influencers
- 4.1 Engagement and Follower Base (10/10)
- 4.2 Quality and Diversity of Travel Content (9/10)
- 4.3 Expertise in Travel Niche (9/10)
- 4.4 Posting Consistently and Frequently (8/10)
- 4.5 Having a Global Perspective and Cultural Sensitivity (8/10)
- 4.6 Growing an Audience and Influencing Trends (7/10)
- 4.7 Being Genuine and Relatable (7/10)
- 4.8 Working with Travel Brands and Tourism Boards (7/10)
- 4.9 Creating Visual and Aesthetic Appeal (6/10)
- 4.10 Advocating for Responsible and Sustainable Travel (6/10)
- 4.11 Telling Stories and Inspiring Others (6/10)
- 5 Top Travel Influencers You Should Collaborate With
- 5.1 1. The Bucket List Family
- 5.2 2. Lauren Bullen
- 5.3 3. Brian Skerry
- 5.4 4. Expert Vagabond Travel Blogger
- 5.5 5. Fearless and Far
- 5.6 6. Atlas and Boots
- 5.7 7. The Poor Traveler: Your Go-to Travel Blog for Budget Adventures
- 5.8 8. Chris Burkard: Capturing the World’s Natural Wonders
- 5.9 9. Breathe Dream Go
- 5.10 10. Murad Osmann
- 5.11 11. Curb Free with Cory Lee
- 5.12 12. Angelica Blick
- 5.13 13. Jack Morris
- 6 What Makes a Good Travel Influencer
- 7 How to Collaborate with a Travel Influencer
- 8 Who’s the top travel influencer around?
- 9 Who has the most Instagram followers among travel influencers?
What exactly is a Travel Influencer?
Do you know what a travel influencer is? Well, I’ll tell you. They’re people who love to explore different places and share their adventures with lots of people. Sounds cool, right?
Some travel influencers like to focus on specific things, like fancy vacations or being eco-friendly. Others might concentrate on one particular area or type of trip. These influencers use storytelling, photos, and personal thoughts to inspire and help their followers make travel choices.
When you read or watch their stuff, you not only get to see how beautiful and special each place is, but you also get practical tips and learn about different cultures. It’s like having your own travel expert!
Oh, and sometimes these influencers use other platforms, like Cameo, to connect with their followers. Maybe you’re wondering, What is Cameo? Well, that’s a whole other story!
The Fascinating World of Travel Influencers
Did you know that travel influencers are on the rise and have become an important part of social media? These influencers team up with hotels, tourism boards, and travel companies to showcase amazing destinations and experiences.
What makes travel influencers special is their talent for creating genuine content that resonates with their followers. Unlike traditional advertisements, they offer a personal touch that feels relatable and authentic.
For brands that want to develop a loyal following and increase awareness of their destinations, partnering with travel influencers is a smart move. These influencers have a significant impact on shaping travel trends and the preferences of consumers, and the industry is beginning to recognize their value.
Why Should You Think About Collaborating with a Travel Influencer?
- Connecting with new audiences: When I work with travel Instagram influencers and collaborate with other platforms, I can reach out to new audiences. It’s a great way to expand my reach and connect with people who may not have heard about my business before.
- Building awareness: Influencer marketing has become incredibly popular because it’s an effective way to build awareness for businesses. By partnering with influencers, I can showcase my brand to a wide audience and increase brand recognition.
- Expanding organic reach: By teaming up with a travel influencer, I can tap into their existing network and reach new people without relying on paid advertising. This gives me the opportunity to grow my audience organically and build a genuine following.
- Boosting sales: If I collaborate with travel influencers to offer exclusive deals and promotions for trips, I can attract new leads and convert them into customers. This can ultimately lead to increased sales and revenue for my business.
- Building trust: Audiences tend to trust the content that comes from their favorite influencers more than traditional advertisements. By partnering with influencers, I can leverage that trust and build credibility for my brand.
Our Approach: How I Found the Top Travel Influencers
In the exciting world of travel, influencers have a big impact on inspiring adventures and sharing valuable insights. When I set out to find the top travel influencers on social media, I used a specific approach that focused on engagement, content quality, and their unique perspectives. Here’s how I did it:
Engagement and Follower Base (10/10)
First and foremost, I looked for influencers who had a strong engagement rate and a large number of followers. This showed me that they were able to captivate and influence a wide audience, making them excellent candidates for our list of top travel influencers.
Quality and Diversity of Travel Content (9/10)
The next thing I considered was the quality and diversity of the influencers’ travel content. I wanted to see stunning visuals, insightful travel tips, and engaging storytelling. These evaluation criteria helped me determine which influencers truly stood out in terms of the richness and authenticity of their content.
Expertise in Travel Niche (9/10)
When it comes to travel influencers, I really value those who have a deep understanding and expertise in specific areas, like luxury travel, budget backpacking, exploring different cultures, or eco-tourism. Their knowledge and passion really shine through.
Posting Consistently and Frequently (8/10)
It’s important for influencers to regularly share their travel experiences and insights. By consistently posting and being present, they keep their audience engaged and relevant.
Having a Global Perspective and Cultural Sensitivity (8/10)
I look for influencers who have a broad perspective, showcasing a variety of destinations and demonstrating respect for different cultures. It’s important to be aware and sensitive to cultural differences in their content.
Growing an Audience and Influencing Trends (7/10)
I also consider an influencer’s ability to grow their audience and whether they can set or predict travel trends. It’s interesting to see how their influence can shape the way people travel.
Being Genuine and Relatable (7/10)
When it comes to sharing my travel experiences, I believe in being authentic and relatable, sharing both the highlights and challenges that come along the way. It’s important to me to provide an honest account of my adventures.
Working with Travel Brands and Tourism Boards (7/10)
The number and quality of collaborations I have with travel brands, tourism boards, and other industry entities are important factors that determine my credibility and marketability. These partnerships demonstrate that I am trusted and respected by professionals in the field.
Creating Visual and Aesthetic Appeal (6/10)
I strive to create visually engaging content that captivates my followers. By using high-quality photography and developing my own unique style, I aim to make my content visually appealing and distinct. This makes me more attractive to both my audience and potential brands looking to collaborate.
Advocating for Responsible and Sustainable Travel (6/10)
One of my goals as an influencer is to promote responsible travel practices and sustainability in tourism. By doing so, I hope to have a positive impact on the places I visit and inspire others to be mindful travelers. This aspect of my content is given extra consideration when evaluating my influence.
Telling Stories and Inspiring Others (6/10)
I believe that being able to tell exciting stories and inspire people to explore new places and have new experiences is really important.
To figure out who the best travel influencers are, we have a specific way of doing things. We look for people who not only share interesting and helpful information about travel, but also motivate and teach their audience about the world.
Our goal is to recognize influencers who are genuine, know a lot about travel, and make a big impact in the travel community. They’re the ones who help promote global exploration and understanding different cultures.
Top Travel Influencers You Should Collaborate With
If you’re not sure which travel influencers to work with, I’ve got you covered! Here’s a list of some of the best influencers in the travel industry and the social media platforms where they shine. This will make it easier for you to choose.
But before we dive in, let’s quickly compare these top influencers. I’ll highlight their main niches, the platforms they dominate, and arrange them based on their number of followers.
1. The Bucket List Family
The Bucket List Family is incredible! They have a fantastic YouTube channel that focuses on family travel vlogs. You’ll get to see their amazing adventures as a family, forever exploring.
Niche: Family travel content
Main Social Media Channel: YouTube, @thebucketlistfamily
Followers: 1.39 million followers
2. Lauren Bullen
I’m Lauren Bullen, and I have a travel Instagram account that’s all about wellness. Meanwhile, my twin sister Elsa’s account focuses on living a healthy lifestyle.
Here are some specifics about my account:
- Niche: Wellness travel adventures
- Main Social Media Channel: Instagram, @gypsea_lust
- Followers: 2 million
3. Brian Skerry
Let me introduce you to Brian Skerry, a world-renowned photographer for National Geographic. He takes incredible photos of tropical and ocean adventures, and you can see them all on his Instagram feed. He showcases breathtaking destinations from around the world.
Here’s what you need to know about his account:
- Niche: Marine photography
- Main Social Media Channel: Instagram, @brianskerry
- Followers: 942,000
4. Expert Vagabond Travel Blogger
Hi there! I’m Matthew Karsten, and I run this blog where I share my love for adventure travel and photography. I’m always up for exploring crazy places and documenting my experiences to give you travel tips and show you some breathtaking photographs.
Keywords: Matthew Karsten, adventure travel, photography, experiences, travel tips, scenic photographs
Niche: I mainly focus on adventure travel and the digital nomad lifestyle.
Keywords: adventure travel, digital nomad lifestyle
Main Social Media Channel: You can find me on Instagram and YouTube, where my handle is @expertvagabond.
Keywords: Instagram, YouTube, @expertvagabond
Followers: Currently, I have 140k followers on Instagram and 60k followers on YouTube.
Keywords: 140k followers, 60k followers
5. Fearless and Far
Let me introduce you to Fearless and Far, one of the top travel influencers on YouTube. His channel is all about seeking out thrilling adventures, trying delicious food, and immersing himself in new cultures.
Niche: Fearless and Far specializes in epic adventure travel.
Keywords: Fearless and Far, epic adventure travel
Main Social Media Channel: You can find him on YouTube, and his handle is @MikeCorey.
Keywords: YouTube, @MikeCorey
Followers: Currently, he has an incredible 1.05 million followers.
Keywords: 1.05 million followers
6. Atlas and Boots
I just had to share something really cool with you. So, I came across this amazing travel blogger called Atlas and Boots. They’re seriously top-notch! They take us on these incredible journeys to the most exotic places on Earth.
What sets Atlas and Boots apart is that they don’t just show us pretty pictures. Nope, they go above and beyond by doing extensive research on each destination, and sharing all the fascinating details with us. I mean, talk about going the extra mile!
And the cherry on top? Their landscape photography is absolutely breathtaking. It’s like you’re right there, experiencing the beauty yourself.
Want to know more about them? Well, their niche is all about outdoor travel. They embrace the thrill of exploring the great outdoors and uncovering hidden treasures.
So where can you find them? They have this awesome blog on their website that’s just full of travel goodness. That’s their main social media channel, so you know it’s the real deal.
Oh, and check this out: they have a whopping 250k followers! Yep, you heard me right. These guys are the real deal and they’ve got a massive fanbase.
So, if you’re into adventure and want to explore the world through the eyes of a true travel connoisseur, you should definitely check out Atlas and Boots. Trust me, they won’t disappoint!
7. The Poor Traveler: Your Go-to Travel Blog for Budget Adventures
If you’re on the lookout for a travel influencer who knows how to explore the world on a budget, The Poor Traveler is where your journey should begin. This amazing blog has caught the attention of famous publications thanks to its savvy money-saving tips and comprehensive travel guides, all designed to help you make the most of your adventures without breaking the bank!
What’s their specialty? Budget travel, my friend!
Where can I find them on social media? You can connect with The Poor Traveler through their Facebook page, where they share loads of awesome content.
How many followers do they have? A whopping 800k! That’s a whole lot of globetrotters following their lead.
8. Chris Burkard: Capturing the World’s Natural Wonders
Let me introduce you to the incredible Chris Burkard, a successful travel influencer and a masterful photographer. Chris has an incredible talent for capturing breathtaking shots of our planet’s most awe-inspiring landscapes. From stunning vistas to pristine beaches, his camera lens transports you to gorgeous locations you’ve only dreamed of visiting.
Chris’s social media feed is a treasure trove of not just nature’s wonders but also glimpses into the lifestyle, surfing, and outdoor scenes of the places he’s visited. Whether it’s Costa Rica, Kazakhstan, or any other destination, he’ll show you the hidden gems and secret spots that make these places truly special.
Niche: Lifestyle and nature photography
Main Social Media Channel: Instagram, @chrisburkard
Followers: 3.8 million
9. Breathe Dream Go
Let me tell you about Breathe Dream Go, a travel blog that focuses on slow travel. They create thoughtful travel guides for all you travel enthusiasts out there. This amazing travel brand has collaborated with big travel companies to share their unique experiences in India, Canada, Asia, and more, on various social media platforms.
Niche: Slow travel
Main Social Media Channel: Facebook, breathedreamgo
Followers: 14k followers
10. Murad Osmann
I’m here to talk about Murad Osmann, who is one of the top influencers on Instagram when it comes to travel. He has a huge number of people following him and he’s known for starting the popular trend of the ‘follow me’ travel shot. His pictures went viral and now he’s got millions of followers on Instagram. The reasons for his success are his incredible travel destinations and his impeccable taste in aesthetics. As he gained popularity, local brands started reaching out to him, and now his feed features some of the most sought-after hotels.
Niche: Murad focuses on capturing exotic locations in a unique way through his photography.
Main Social Media Channel: Murad’s main presence is on Instagram, where you can find him at @muradosmann.
Followers: He currently has a whopping 3.5 million followers.
11. Curb Free with Cory Lee
When it comes to travel blogging, Curb Free with Cory Lee does things differently than others on the list. Cory shares his experiences of traveling in a wheelchair, shedding light on accessible travel for people like him. His unique perspective has earned him recognition on TV shows and in publications.
Specialty: Traveling in a wheelchair
Main Social Media Channel: Facebook, curbfreewithcorylee
Followers: 28k
12. Angelica Blick
Angelica Blick is not only a travel blogger but also a successful fashion icon. As an influential figure on Instagram, she has built a brand around travel and stunning fashion designs. Her feed showcases incredible photos of tropical destinations, fashion shoots, collaborations with brands, and much more. Angelica has even won awards for her travel content, recognized by Veckorevyn blog.
Category: Fashionable Travel
Primary Platform: Instagram, @angelicablick
Follower Count: 1.1 million
13. Jack Morris
Let me tell you about Jack Morris. He’s a huge travel blogger with a massive following. His pictures are all about beautiful getaways to faraway places and capturing the amazing cultures of those destinations. Jack is one of the biggest travel bloggers out there and his following is constantly growing.
Category: Travel
Primary Platform: Instagram, @jackmorris
Follower Count: 2.5 million
What Makes a Good Travel Influencer
When it comes to finding a good travel influencer, there are a few key things to consider:
- Number of followers: Take a look at how many followers they have and whether that number is consistently growing. This can give you an idea of their reach and popularity.
- Engagement: It’s important to not only consider the size of their following, but also how engaged their audience is. Pay attention to the number of views on their videos, likes on Instagram, and comments they receive. This will give you an indication of how well their content resonates with their followers.
- Brand ambassador and partnerships: Look into the kind of content they post and the brands they typically work with. This will give you an idea of their style, and whether they align with your marketing campaign. It’s also worth considering their experience working with brands in the past.
- Content: Think about the type of content you want to feature in your campaign, such as travel posts on Instagram or longer, detailed content. Make sure the influencer you choose is able to deliver that kind of content and that it aligns with your goals.
By considering these factors, you can find a travel influencer who not only has a large following, but also engages their audience, aligns with your brand, and can create the kind of content you’re looking for. Happy searching!
How to Collaborate with a Travel Influencer
- Reach Out: Contact the travel influencer directly through their Instagram page using the direct message feature or the contact information mentioned in their bio.
- Get Noticed: Leave a comment on their Instagram posts, kindly asking them to check their messages to ensure they see your outreach.
- Explore Options: Once you receive a response, inquire about the different packages or deals they offer. Share more details about what you’re looking for and the timeline you have in mind.
- After we both agree on the content, tasks, and timeline, we can create a contract that clearly states what we’ve discussed and what needs to be accomplished.
- Throughout the campaign, we can have check-ins at different times to make sure everything is going well, and once it’s finished, we can have a debrief to go over the results and what was achieved.
Who’s the top travel influencer around?
Let me tell you about Jack Morris, or as you may know him, @jackmorris on Instagram. He’s widely recognized as one of the absolute best travel influencers out there. With a whopping 2.5 million followers on Instagram, it’s clear that people all over the world love what he brings to the table.
What makes Jack Morris stand out is his magical ability to capture gorgeous images and tell captivating stories about the places he visits. When you see his posts, it’s like you’re right there with him, experiencing the beauty and wonder of each destination.
And it doesn’t stop there! Jack Morris also shares personal stories and useful travel tips in his content. So, not only do you get to enjoy breathtaking scenery, but you also get insider information and inspiration for your own adventures.
Who has the most Instagram followers among travel influencers?
Have you heard of Murad Osmann? He’s a super popular travel influencer on Instagram, with a whopping 3.5 million followers! What makes him stand out is his awesome FollowMeTo photo series. In these photos, his partner leads him by the hand to amazing landmarks all around the world.
But it’s not just about the numbers for Osmann. He’s not only famous, but he’s also earned praise from big-name publications like Forbes for his unique approach to travel photography and storytelling.
And it doesn’t stop there. Osmann’s impact goes way beyond his massive following. He’s a true inspiration, constantly shaping how we see and experience travel through his innovative and visually stunning content.
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Hello! I'm Ronald Smith, a dedicated finance consultant based in the USA and the author behind usamerica.us. My passion lies in empowering individuals and businesses to navigate the complex world of finance with confidence and ease. With a wealth of experience in financial planning, investment strategies, and economic insights, I've established usamerica.us as a premier destination for those seeking to enhance their financial literacy and achieve their economic goals. Whether you're aiming for personal wealth management, understanding market trends, or seeking strategic investment advice, my mission is to provide you with the tools, knowledge, and support needed to make informed financial decisions. Welcome to my world, where your financial success is my top priority!