6 December 2023

Mastering Customer Reviews on Your Online Store

By Ronald Smith

Are you wondering how to make the most of customer reviews on your ecommerce site? I’ve got you covered! Let me guide you through the amazing potential of these reviews and show you how they can help boost your online business.

The Power of Customer Reviews

Customer reviews are like golden nuggets of information. They provide valuable insights into what your customers think about your products and services. These reviews serve as social proof, giving potential buyers the confidence to make a purchase. Moreover, they offer you a chance to engage with your customers and build a loyal community around your brand.

1. Displaying Reviews

To harness the power of customer reviews, make sure you prominently display them on your ecommerce site. Place them strategically on your product pages to catch the attention of visitors. By showcasing positive feedback from happy customers, you create a favorable impression that can sway potential buyers towards making a purchase. Remember to include a mix of different review ratings to provide a balanced view.

2. Encouraging Reviews

Do you want more customer reviews? I’ve got a few tricks up my sleeve. Firstly, ask your customers to leave reviews after completing their purchase. You can send them follow-up emails or include a review reminder within your order confirmation page. Secondly, make the review process quick and easy. Nobody likes filling out lengthy forms, so keep it simple and hassle-free.

3. Responding to Reviews

Customer reviews offer a fantastic opportunity to engage with your customers and show them that you care. Make it a habit to respond to both positive and negative reviews. Express your gratitude for positive feedback, and address any concerns raised in negative reviews. By doing so, you demonstrate excellent customer service and build trust with your audience.

4. Filtering and Moderating

While customer reviews are valuable, it’s essential to keep them authentic and reliable. Implement moderation measures to filter out spam or fake reviews. You want your customers to trust the reviews they read on your site, so take the necessary steps to maintain their integrity.

5. Utilizing Feedback

Lastly, make sure you put the insights gained from customer reviews into action. Analyze the feedback you receive and use it to improve your products, services, or customer experience. Pay attention to common themes or suggestions that arise from the reviews and take steps to address them. This demonstrates your dedication to providing an exceptional shopping experience.


Customer reviews are a powerful tool in your ecommerce arsenal. By thoughtfully incorporating them into your online store, you can enhance your brand’s reputation, attract new customers, and retain existing ones. Master the art of harnessing customer feedback, and watch your business thrive. Remember, listening to your customers is key for success!

Mastering Customer Reviews on Your Online Store

When I go shopping these days, I always check for reviews before I trust a new brand or product. Having customer reviews on an ecommerce site gives me an extra sense of security. They help me avoid scams and products that aren’t very good. The good news is, it’s really easy to set up an ecommerce site and include customer reviews.

In this article, I’m going to talk about how you can create and use customer reviews on your ecommerce site. I’ll show you different ways to gather and manage these reviews, and I’ll explain how you can make the most of them. By following these strategies, you can build trust with your customers and improve your business.

Start with the Basics: Installing a Product Review App

  • Reviews by Shopify. This app is free and provides the essential features you need to collect reviews and create a space for customers to leave their feedback.
  • Yotpo offers both free and paid versions for Shopify and Bigcommerce. The free version includes basic features like social integration, review email requests, and moderation. If you choose the paid version, you’ll also get cool features like shoppable Instagram, rich snippets, and coupons.
  • Judge.me. This app has both free and paid versions and works well with many other Shopify apps. It has similar features to Yotpo, so you can choose the one that suits your needs.
  • TrustPilot is a free app that can be integrated with both Shopify and Bigcommerce. What I really like about this app is that it showcases reviews from a trustworthy third-party site, which adds credibility to your business.

Creating a Strategy: Segmenting Customers and Orders

Now that you have a place where you can gather and show off reviews, it’s time to ask your customers to leave reviews. Asking is really important. Most customers won’t leave a review unless you remind them to. So, you have to take an active approach to create a system for getting product reviews that actually works.

Connect your Store with an Email Marketing Platform

If you want to ask for reviews, you’ll need to connect your store to an email marketing platform like MailChimp. This way, you can send email requests to your customers. Start by saving your customers’ information in an email list. This list should be different from the one you use to collect emails for newsletters.

It’s okay for one customer to be on both lists, but make sure you separate your paying customers from the ones who just signed up for an email newsletter.

Organize your Customer List

So here’s the deal – if you want to get the most responses, there are two things you need to keep in mind: timing and knowing your customers. It’s all about striking while the iron is hot!

Here’s the thing. You gotta send out your requests at just the right time. You want to catch your customers when they’re still buzzing with excitement about their new purchases. That way, the whole experience is fresh in their minds and they’re more likely to leave a review.

But if you wait too long to ask for their feedback, well, you might be out of luck. By then, the thrill of the new product might have worn off, or they might not remember their experience as well. Timing is everything!

On the flip side, if you send your request too soon, it’s not gonna do you much good. Your customers need time to actually receive their orders before they can leave a review. So, patience is key!

When it comes to reaching out to your customers, it’s not just about being on time. You’ll also want to organize your customer list so you can tell who are the customers that consistently make big orders, and who are the ones that tend to make smaller ones. The customers who spend a lot and come back often are more likely to leave a review. And of course, you’ll want to make sure you’re sending the right message to the right customer, with the right incentive.

MailChimp gives you a bunch of different options to help you with this. You can use their pre-made segmentations, or you can create your own custom ones. All you have to do is come up with a plan, like the example below, to create those segments.

Mastering Customer Reviews on Your Online Store

How to Send Email Requests

Now that you’ve divided your customers into groups and everything is set, it’s time to get those emails up and running. The secret to making this process easy-peasy is using automation. That way, you won’t have to do everything by hand! Remember, it’s super important to personalize your message for each person you email. This will really help boost your chances of getting a response.

Mastering Customer Reviews on Your Online Store

When it comes to reaching out to my high-spender group, I prefer to take a more personal approach that doesn’t feel like a generic email. Instead of including a button for them to click, I replace it with a text message and a link.

  • Send a warm thank you note. Showing gratitude for their purchase helps them feel appreciated.
  • Highlight the value of their review.
  • Request their feedback.
  • Offer an extra incentive to write a review. This could be a discount code or a free gift.

Mastering Customer Reviews on Your Online Store

Improving Performance and Getting More Reviews

When I’m trying to get a product review, there are several things I focus on along the way. It’s not just about reaching the final goal, but also achieving smaller goals that can help me get there. One important goal is improving the open rate and click-through rate of my emails. If more people open my email and click on the request, I have a better chance of getting a conversion.

  • Open rate – To improve the open rate, I work on my subject line. I try to make it more interesting and intriguing so that people are tempted to open the email.
  • Click-through rate – To enhance the click-through rate, I focus on the copy of my email and provide a more attractive incentive. This encourages people to click and engage with my request.
  • Low completion rate (leaving feedback) – If I notice a low completion rate in terms of people leaving feedback, I ask myself a few questions. Am I linking directly to the products they purchased? Is my review system user-friendly and easy to navigate? By addressing these issues, I can increase the chance of people leaving feedback.

Now it’s your turn. What has been your experience with customer reviews? Have you tried any of the tactics I mentioned in this post? Leave a comment below and let me know!

The Value of Ecommerce Customer Reviews

Customer reviews matter, not only for new Ecommerce websites, but also for well-known brands. They play a crucial role in giving customers confidence in the quality of products, regardless of the brand’s reputation.

Let’s say you trust a particular brand, but you still want reassurance about whether a product will fit well, meet your requirements, and be of good quality. This is where customer reviews become important. They offer genuine and unbiased feedback, almost like a personal recommendation.

So, here’s the deal – whether you’re a new kid on the block or an old pro, every Ecommerce site needs product reviews. Why? Well, it’s simple. Product reviews make the whole shopping experience better. When you don’t have any reviews, people start hunting for them elsewhere. That’s why it’s a smart move to gather those reviews and keep an eye on them right on your site.

What You Need to Know: Boosting Your Ecommerce Game with Customer Reviews

Let me break it down for you – adding customer reviews to your site is a game-changer. It’s like molding clay to shape your brand’s success. To help you level up your strategy, I’ve put together some key insights on how these reviews make a big impact in the world of Ecommerce.

Building Trust and Making Better Choices

How Important Reviews Are at Every Stage of Ecommerce

Whether your website is just starting out or already well-established, it’s crucial to include customer reviews. These reviews not only enhance the shopping experience, but they also show potential buyers that they can trust your site. By hosting reviews on your website, you create a place where shoppers can find all the information they need and promote transparency and community engagement.

Smart Strategies for Collecting and Managing Reviews

If you want customer reviews to have a big impact on your business, it’s important to have a strategic approach to collecting and managing them. Using apps and email marketing platforms specifically designed for gathering product reviews can make the process easier. By timing your review requests and separating customers based on their purchase history, you can increase the number of responses you receive. And when you communicate with customers in a personalized way, they feel valued and are more likely to provide reviews.

Always Striving for Better Results

Let’s talk about how we can continuously improve and get the best outcomes for our business. It’s super important to keep an eye on certain numbers, like how many people open our emails and click on the things we send them. This way, we can figure out what works best and make our customer interactions even better. And you know what that means? More happy customers and lots of great reviews!

So, why are these reviews so important, you ask? Well, they play a huge role in the success of our Ecommerce business. They help us build trust with our customers, increase our conversions, and ultimately, make our business grow. By fully embracing these reviews and really listening to what our customers have to say, we can take our venture to the next level. We’ll become even more focused on our customers’ needs and desires, making us stronger than ever.