26 January 2024

Groupon Comes Up with Its Own Version of Yelp – Kind Of

By Ronald Smith

I’ve got some exciting news to share with you today. Groupon has just launched a new feature called Pages, and it’s kind of like Yelp, but with a twist. Let me tell you all about it.

Remember when you used to check out Yelp to find great local businesses and read reviews? Well, now you can do something similar on Groupon. With Pages, you can discover awesome places to eat, shop, and explore in your city, all in one convenient location.

Imagine this: you’re looking for a new restaurant to try. Instead of spending hours scrolling through countless web pages, you can head over to Groupon’s Pages and find everything you need. It’s like having a personal guide who knows all the best spots in town.

But wait, there’s more. Groupon’s Pages not only show you detailed information about each business, such as their address, opening hours, and phone number, but they also provide you with exclusive deals and discounts. Yes, you heard that right. Now you can find great places to visit and save money at the same time. How awesome is that?

It gets even better. Groupon has partnered with local experts, influencers, and even businesses themselves to curate these Pages. This means you’re getting recommendations and reviews from people who really know their stuff. You can trust that the information you find on Pages is reliable and up-to-date.

So, how does it work? It’s simple. Just like with Yelp, you can search for a specific business or browse through different categories. You can read reviews, view photos, and see what other customers have to say about their experiences. And of course, if you find a deal that catches your eye, you can purchase it right then and there.

I don’t know about you, but I’m super excited about Groupon’s Pages. It’s like having the best of both worlds – the convenience of Groupon’s deals and the trustworthiness of Yelp’s reviews – all in one place. So, why not give it a try? Discover new experiences, support local businesses, and save money along the way. Happy exploring!

Groupon Comes Up with Its Own Version of Yelp – Kind Of

Have you heard about Groupon’s latest move? They’re taking a cue from Yelp and introducing a new feature called Groupon Pages. This is part of their ongoing efforts to go beyond just offering online discounts and provide more comprehensive services to small businesses.

So, what exactly are Groupon Pages? Well, they share some similarities with Yelp. They provide basic information about a business, such as their location, hours of operation, and contact details. You’ll also find a tips section, where customers can leave their thoughts, just like the reviews on Yelp. And of course, there’s a place where customers can recommend the business.

Groupon wants businesses to use these new Groupon Pages to share specials, interact with customers, and get feedback. On the other hand, they want customers like you to use this feature to connect with, follow, and recommend businesses you love. It’s all about building a stronger relationship between businesses and customers.

Let me tell you about some cool stuff happening on Groupon Pages. You know, Groupon, the place where you can find awesome deals? Well, now they’ve added a new feature called request a deal. It’s their way of giving you even more opportunities to save money.

But that’s not all! Groupon also has something called Verified customers. Basically, if you’re a Verified customer, you get special perks. For example, you can give feedback about a business and share your thoughts on things like the perfect wine pairing, the most delicious appetizers, or the best night to hear live music.

This new feature is just one way that Groupon Pages is setting itself apart from Yelp. They want to offer you something unique and exciting.

When announcing this cool new feature, Groupon’s CEO, Eric Lefkofsky, said:

I wanted to share something exciting with you. You know how Groupon brings you amazing deals on things to do, see, or buy? Well, they’ve now introduced a new feature called Groupon Pages. It’s like a special space just for businesses to connect with us, the Groupon community, and reach even more people through our mobile devices.

With Groupon Pages, millions of businesses can showcase their products and services and attract new customers to their doors. It’s a win-win situation! Groupon gives these merchants their own space to shine and provides them with tools to highlight their business.

Now, let’s talk about what makes Groupon Pages different from Yelp review pages. One noticeable difference is the Request a Deal feature. It reminds us of Groupon’s original online coupon business model. Even though Groupon has expanded its range of services, this feature shows that online coupons are still a big part of what they offer.

So, while Groupon Pages and Yelp review pages might have some similarities, they also have their unique qualities. Groupon is all about bringing you the best deals in town, and with Groupon Pages, they’re creating new opportunities for businesses and customers alike.

I want to tell you about this cool feature called Request a Deal that you’ll find on all the new Groupon business Pages. It’s right there on the page, asking you to sign up and encouraging businesses to offer amazing Groupon deals on their products or services.

But that’s not all – Groupon Pages also want to help you discover new places in your area. They have these sections called Explore Nearby, Nearby Places, and Related Reads that are all about showing you other cool local businesses. It’s like a little adventure, where you can explore and find new places to love. And who knows, maybe even local businesses can work together and do some cool marketing stuff in the future!

Oh, and here’s something really important. Groupon wants to make sure that the reviews you see are from real customers, not fake ones. That’s why they have this feature called Verified Groupon Customers. They’re trying to solve a big problem with online reviews – you never know if they’re honest or not. But with Groupon, they’re taking steps to make sure the feedback you see is genuine.

In 2013, a study discovered that 16 percent of Yelp reviews might be fake. Can you believe that? It’s pretty shocking to think about. But here’s the thing – Groupon is working on a solution. They want to establish trust and credibility for online reviews, and they’ve come up with a plan.

A New Direction for Groupon

Groupon is always trying to reinvent itself. They started off strong with their online deals, and it seemed like a win-win for everyone. Small businesses were excited about the idea of bringing in new customers through Groupon.

But as time went on, small businesses started to have mixed feelings. Yes, Groupon brought in foot traffic, but it also brought some problems. And that’s where Groupon Pages comes in.

Groupon Pages is a new feature that aims to address these issues. It’s like a mini-website for businesses on Groupon. Here, businesses can showcase their offerings, share important information, and connect with customers directly.

First, I struggled to figure out how people would respond to my business and I felt overwhelmed when they finally came. Then, I wasn’t sure if the customers I attracted with deals would continue to come back and spend more money. Eventually, I realized I needed to find other ways to help small businesses like mine.

In 2012, I decided to acquire an app called Breadcrumb. This app allowed restaurants, bars, and other local businesses to replace their old cash registers with a new system using an iPad.

The following year, I expanded the Breadcrumb system to include a special attachment for the iPad that allowed customers to easily swipe their credit cards. This made it even more convenient for businesses to process payments.

In 2014, I remember when Groupon made a big change. They replaced the free Breadcrumb, which was a basic service, with something called Gnome. Gnome cost $10 per month, but it was worth it because it had more features than the original Breadcrumb. Plus, with Gnome, Groupon included hardware that you used to have to buy separately.

Groupon is always looking for ways to improve their services, and they’re already planning something new. They want to make an even better version of Groupon Pages that works with Gnome. This new version would let businesses use Gnome to promote their deals, engage with customers, and even track how well their marketing is working on the Groupon Pages website.

Groupon is also thinking about adding other services, like reservation systems or online ordering, to Gnome in the future. That would make it even more useful for businesses.