27 February 2024

Get the Hang of Instagram Ads with This Easy Guide (Infographic)

By Ronald Smith

Hi there! Are you ready to become an expert in Instagram ads? I’m here to help you master the basics with this straightforward overview. Let’s dive in!

Instagram ads are a powerful way to promote your business or reach a wider audience. By creating compelling ads on this popular platform, you can boost your brand’s visibility and engage with potential customers.

So, where do we start? Well, let me break it down for you. First, you need to understand that Instagram offers different types of ads: photo ads, video ads, carousel ads, and story ads. Each type has its unique features and requirements, so it’s crucial to know which one suits your goals best.

Now, let’s talk about targeting. To ensure your ads reach the right audience, you can use different targeting options. You can target people based on their interests, demographics, behaviors, or even by using custom audiences. By narrowing down your target audience, you can increase your ad’s effectiveness and save money.

When it comes to creating your content, visual appeal is key. Your ads should grab attention, so make sure to use high-quality images or videos that reflect your brand’s style. Captions are also important, as they provide additional context and call-to-action for your viewers.

Once your ads are up and running, it’s time to monitor their performance. Instagram provides analytics to help you track important metrics such as reach, impressions, engagement, and conversions. By keeping an eye on these metrics, you can assess your ad’s effectiveness and make necessary adjustments.

Remember, practice makes perfect! Don’t be afraid to experiment and test different ad formats, targeting options, and content. This way, you can optimize your ads for better results and keep improving your Instagram advertising strategy.

Are you feeling more confident now? Great! With this overview, you’re equipped with the knowledge to get started with Instagram ads. So, go ahead and give it a try – I’m sure you’ll find success! Good luck!

Get the Hang of Instagram Ads with This Easy Guide (Infographic)

Did you know that there are over 700 million people using Instagram? That’s a whole lot of users! And if you want to reach them with ads for your small business, it’s important to know how much it will cost you. Fun fact: Sunday evenings are the priciest time to buy ads on Instagram. Who would have thought?

So, here’s the deal: AdEspresso, a company that was recently acquired by Hootsuite, created an infographic called How Much Do Instagram Ads Cost in 2017 to break down the pricing for Instagram ads. It’s pretty handy if you’re curious about how they come up with those prices.

Instagram for Your Small Business

Guess what? Instagram is becoming a popular platform for small businesses. It keeps on growing and adding new features. In fact, it’s catching up to Facebook’s other brands and even surpassing Twitter in popularity. Can you believe it? And get this, Instagram was actually founded four years later than Twitter. Isn’t that interesting?

Let’s talk about Instagram. Did you know that many industries use this social media platform? But I’ve noticed that businesses in entertainment, fashion, beauty, and fitness, as well as influencers in these areas, are the ones benefiting the most from it. It’s pretty amazing, right? In fact, the influencer market has recently hit a major milestone by becoming a billion-dollar industry!

So, how much do Instagram ads cost?

When it comes to advertising on social media, it’s both an art and a science. It can be quite challenging to find the right mix. But don’t worry, AdEspresso is a company that specializes in simplifying Facebook advertising for small and medium-sized businesses. And guess what? They also have expertise in Instagram advertising!

Considering the huge number of Instagram users, its growth rate, and the fact that users are more likely to interact with brands on this platform, you might be wondering: how much do ads on Instagram actually cost?

Let’s find out!

Did you know that the cost of ads depends on a bunch of different things? It’s all because ads have to compete with every company that wants to reach the same people as you, not just those in your industry. And to make things even more intense, there’s an auction system where you can bid for your ad placement.

I know it might sound scary, especially for small businesses trying to connect with customers in their area. But don’t worry, it can be affordable!

The Real Cost

A recent study found that the average cost per click (CPC) for Instagram ads is between $1 and $2. So if you set a budget of $500, you could get anywhere from 250 to 500 clicks. That’s not too bad for a small business looking to get noticed! The average cost per thousand impressions (CPM) was $5.68.

Some Interesting Info from the Infographic

When you want to pay for ads on Instagram, you have two options: Cost per Click (CPC) or Cost-Per-Thousand Impressions (CPM). The cost of these ads can vary depending on when you choose to place them.

I need to mention that Sundays are the most expensive days for ads, but holidays can be costly too. Keep in mind that Christmas, Black Friday, Cyber Monday, Labor Day, and New Year’s Eve are particularly pricey.

There are certain events, like the NBA finals, that cause a surge in Instagram activity for specific demographics. When planning your CPC or CPM budget, make sure to take these spikes into account.

The most expensive ads target females aged 18 to 34. Fashion and beauty brands often use influencers to reach this audience. On the other hand, the least expensive demographic is males, especially those over 65 years old.

If you want more detailed information about buying ads on Instagram, check out AdEspresso’s full infographic below.