29 January 2024

Get Ready for a Frozen Yogurt Revolution with 16 Handles!

By Ronald Smith

Today, I want to share with you an exciting business that’s shaking up the frozen yogurt scene – 16 Handles. They’re taking the traditional frozen yogurt model and giving it a modern twist that’s sure to blow your taste buds away!

Now, you might be wondering, what makes 16 Handles so special? Well, let me tell you. It’s all about choice and creativity. When you step into a 16 Handles store, you become the master of your own frozen yogurt universe!

First off, let’s talk flavors. With 16 Handles, you don’t just get your plain old vanilla and chocolate. Oh no, my friend! They offer a mind-boggling selection of sixteen unique and delectable flavors. From classics like strawberry and mint chocolate chip to more adventurous options like salted caramel and cookies and cream, there’s something to satisfy every craving.

But here’s where it gets really interesting – you’re not limited to just one flavor. Nope, at 16 Handles, you can mix and match to your heart’s content. Want a swirl of birthday cake and peanut butter cup? Go for it! How about a blend of mango sorbet and raspberry lemonade? The choice is all yours!

Now, onto the toppings. Prepare to have your mind blown, because 16 Handles takes their toppings seriously. They have over fifty tantalizing toppings for you to pile onto your frozen yogurt masterpiece. From fresh fruits like strawberries and blueberries to a mouthwatering assortment of candies, cookies, and sauces, the possibilities are endless!

Oh, and here’s something that sets 16 Handles apart from the rest – they let you pay by weight. That means you can load up your cup with as much or as little frozen yogurt and toppings as you desire. It’s all about creating the perfect balance that suits your palate.

But wait, there’s more! 16 Handles loves to surprise their customers with special limited-time flavors and promotional events. So you never know when you might stumble upon a unique creation that will leave you wanting more!

So, what are you waiting for? Head on over to your nearest 16 Handles store and dive into the frozen yogurt revolution. With their endless flavor possibilities, bountiful toppings, and a dash of creativity, you’re sure to have an unforgettable frosty treat experience. Get ready to indulge your taste buds like never before!

Get Ready for a Frozen Yogurt Revolution with 16 Handles!

Have you ever thought that the frozen dessert world couldn’t surprise you anymore? Well, let me tell you, 16 Handles is here to prove you wrong. This awesome frozen yogurt shop is shaking things up in the most innovative ways possible. Let’s dive into this week’s Small Business Spotlight and find out more!

What We Do

We bring a whole new twist to the traditional frozen yogurt shop experience.

Hi, I’m Neil Hershman, the owner and CEO of 16 Handles. Let me tell you, we are the modern version of your favorite self-serve frozen yogurt shop. We’ve taken everything you love and upgraded it to meet the tastes of today’s consumers. Our soft-serve treats range from vegan options to nonfat and no sugar added frozen yogurt. And if you’re feeling extra indulgent, we’ve got rich and creamy ice cream too. The best part? We offer over 50 different toppings and fresh fruit for you to add on top. How cool is that?

I run a bunch of awesome stores here in the Big Apple. I’ve got seven of them scattered across NYC, where you can find an incredible assortment of goodies. We’ve got it all – fruit smoothies, milkshakes, acai bowls, and even some irresistible cookie dough. You name it, we’ve got it, perfect for satisfying your sweet tooth!

The Specialty

Delivering a top-notch indulgence.

I’m Hershman, and let me tell you about our incredible lineup of frozen treats. We’ve got a selection of frozen yogurt, sorbet, and vegan soft serve that are truly special. Our flavors are carefully crafted, using top-notch ingredients that will have you coming back for more. They’re seriously addictive!

But it’s not just about the flavors. When you step into our shop, you’ll be greeted by a modern and comfortable setting. It’s like walking into a cool lounge designed specifically for millennials and families with young children. We’ve created a space that’s perfect for hanging out and enjoying some delicious treats.

What sets us apart from our competitors is our higher Average Unit Volume. That’s a fancy way of saying that we make more money per location than other frozen dessert places. Customers love our products, and our sales numbers reflect that. Year after year, our stores consistently see increases in sales, and we’ve received tons of positive reviews.

One of the reasons we’ve been so successful is because we’re always staying consistent and relevant. Our marketing strategies and loyalty programs keep our customers engaged and coming back for more. We know how to keep people excited about our brand.

And let me tell you, our tech stack is truly cutting-edge. We’re lightyears ahead of any other frozen dessert shop when it comes to technology. We’re always looking for new ways to improve and innovate.

Get Ready for a Frozen Yogurt Revolution with 16 Handles!

How I Started My Business

I wanted to bring something new and exciting to the frozen dessert scene in NYC.

Let me tell you how it all began. 16 Handles was the very first self-serve soft serve frozen yogurt shop in NYC. When I started, my goal was to compete with Pinkberry and other frozen yogurt shops in Manhattan. I noticed that these places had limited flavors and toppings, and customers weren’t able to customize their creations. I wanted to change that.

Since those early days, we’ve come a long way. Our product lineup has expanded, and so has our brand. But one thing remains the same – our focus on selling spoonfuls of happiness. And the best part? Our frozen yogurt is actually healthier than traditional ice cream!

I first discovered 16 Handles when I visited their store in the East Village. I quickly became a loyal customer, enjoying their delicious frozen yogurt after workouts, dinners with friends, or even as a midday treat. When I decided to leave my job in finance and start my own business, I saw an opportunity to take 16 Handles to the next level of success. Using my experience and the data collected over the past decade, I planned to expand the brand and create a nationwide presence for the 30-unit company.

My Greatest Achievement

Opening new stores.

I’m Hershman, and let me tell you, the grand opening of a new 16 Handles store is the highlight of my job as the franchisor. It’s incredible to see all the hard work pay off when we unveil a perfectly designed store. The smiles on the faces of the excited guests in the crowd and the optimism of our local franchise partners are so rewarding. It feels like a big family reunion! During the development and training stage, I work closely with each franchisee to ensure their success. With 15 more openings planned in the next 6 months, I won’t ever take these special moments for granted.

A Valuable Lesson

Let me share with you a lesson I’ve learned – creating a winning marketing strategy. In today’s business world, especially for a growing company like ours, deciding whether to keep marketing in-house or work with an agency can be tough. Having an in-house team means they know our brand inside out and have more time for our projects. On the other hand, agencies bring a wealth of knowledge, powerful software, and a vast network. At 16 Handles, we found a balance. We have a bit of a hybrid approach, but recently, we’ve started expanding our in-house team to focus on marketing in new areas where we’re building stores. Looking back, I could have started building the team sooner, but our agencies have played a significant role in getting us where we are today. We’re gradually transitioning and increasing our advertising presence in Texas, Florida, and the Carolinas over the next few weeks and months.

Get Ready for a Frozen Yogurt Revolution with 16 Handles!

If I had an extra $100,000…

I would be all about improving the franchise experience. See, when you’re a franchise business like ours, finding the right partners in key markets is everything. We want to help them open stores that are guaranteed to make profits for years to come. Because when they succeed, we succeed. So, we take all of our profits and pour them back into the franchise operation.

That means we’re always on the lookout for new technologies that can make our stores even better. We invest in better training and provide oversight to ensure our stores are running smoothly and efficiently. It’s all about staying relevant and consistent. After all, those are the two things that will keep our same store revenue increasing. So, that’s how we choose to spend our hard-earned money.

The Task I Love the Most

My absolute favorite thing to do is to launch new flavors. There’s something so exciting about bringing something fresh and delicious to our loyal customers. It’s like a burst of flavor that keeps them coming back for more. Whether it’s a new ice cream flavor or a unique blend of coffee, the thrill of creating something new and seeing people enjoy it is what keeps me going. It’s my favorite task, and I wouldn’t trade it for anything.

So here’s the deal, folks. As part of our job, my team and I have the awesome privilege of trying out a whole bunch of new flavors every month. It’s one of the perks that make our work so much fun!

Coming up with new flavors is quite a process. We do some market research and trend analysis to get some ideas brewing. But sometimes, we just get a little wild and think to ourselves, What if we mix this and that?

Now, I have to be honest with you. Some of our flavor experiments turn out to be a disaster. They taste absolutely awful! But on the flip side, we’ve also created some truly amazing, artisan flavors that will blow your taste buds away. And guess what? We have some awesome new flavors in the works!

Here at 16 Handles, we like to keep things exciting. That’s why every month, on the 16th, we introduce a brand new flavor. So mark that date on your calendar, because you don’t want to miss out!

Image: Images: 16 Handles, Neil Hershman