Discover These 8 Hidden Strategies to Establish Your Influence
Have you ever wondered how you can become a known and respected influencer? Well, today I’m going to share with you eight secret techniques that can help you build your very own influencer brand. Are you ready? Let’s dive in!
Contents
- 1 1. Define Your Niche
- 2 2. Find Your Authentic Voice
- 3 3. Create Compelling Content
- 4 4. Engage With Your Audience
- 5 5. Collaborate With Others
- 6 6. Be Consistent
- 7 7. Leverage Social Media
- 8 8. Stay Curious and Evolve
- 9 Here’s How You Can Build Your Influencer Brand in 8 Simple Ways
- 9.1 1. Lay a Strong Foundation in the Right Places
- 9.2 2. Set specific and small goals
- 9.3 3. Let’s Do Some Research on What Works
- 9.4 4. Don’t Forget that Your Brand Represents You
- 9.5 5. Wow Your Audience
- 9.6 6. Be Yourself, Always
- 9.7 7. Keep Creating Helpful and Strategic Content
- 9.8 Step 8: Pay Attention to What Your Followers Say
- 10 What I Think About It
1. Define Your Niche
The first step in establishing your influence is to determine your niche. Ask yourself, what are you passionate about? What expertise do you have that sets you apart from others? Once you figure this out, you can focus your efforts on becoming the go-to person in your chosen field.
2. Find Your Authentic Voice
Now, it’s time to find your own unique voice. Be true to yourself and let your personality shine through your content. Authenticity is key when it comes to building trust and forming genuine connections with your audience.
3. Create Compelling Content
To capture the attention of your audience and keep them coming back for more, you need to create compelling content. Share useful tips, engaging stories, or entertaining videos that resonate with your target audience. Remember, quality over quantity!
4. Engage With Your Audience
Building a strong relationship with your audience is essential. Take the time to respond to comments, ask questions, and show genuine interest in their thoughts and opinions. This level of engagement will not only make your audience feel valued but also help you understand their needs better.
5. Collaborate With Others
Collaboration is a powerful tool to expand your reach and influence. Partner with like-minded individuals in your industry to create joint content, host webinars, or organize events. By combining your strengths, you can attract a wider audience and grow your brand together.
6. Be Consistent
Consistency is key when it comes to building your influencer brand. Post regularly and stick to a schedule. Show up for your audience consistently and deliver content that meets their expectations. This will help you establish yourself as a reliable source of valuable information and insights.
7. Leverage Social Media
Social media platforms are invaluable tools for building your influence. Identify the platforms where your target audience is most active and create a strong presence there. Share your content, engage with your followers, and use hashtags strategically to increase your visibility.
8. Stay Curious and Evolve
Finally, never stop learning and growing. The world is constantly changing, and so should your approach. Stay on top of industry trends, experiment with new content formats, and adapt to the evolving needs and preferences of your audience. Remember, the key to long-term success is to keep innovating!
So, there you have it – eight secret techniques to help you establish your influence and build your very own influencer brand. Now, go out there, embrace your uniqueness, and start making an impact!
In 2017, a whopping 85% of companies were using influencer marketing, and 90% of them agreed that it’s the best way to promote their brand. This means a whole bunch of people want to become influencers, but it’s not an easy job. It takes a ton of time, effort, and energy. And the worst part? Many of them don’t even know where to start!
Here’s How You Can Build Your Influencer Brand in 8 Simple Ways
If you want to become an influencer, I’ve got your back. Here are some tried and true tips to help you get started on building your influencer brand.
1. Lay a Strong Foundation in the Right Places
First things first, you need to establish a solid online presence. You want to make it super easy for people to find you and see what you’re all about.
When you’re thinking about social channels, start by picking just one or two platforms where your target audience spends the most time. Let’s say you write a blog for moms in the midwest. You might realize that the moms you want to reach don’t use Twitter. So instead of wasting your time trying to be present on every platform, focus on the ones that will help you connect with the people you want to reach!
2. Set specific and small goals
As you continue on your journey to become a successful influencer, it’s important to set goals for yourself that are attainable.
Let’s think outside the box when it comes to gaining followers. Sure, having a lot of followers is great, but there are other important things to consider too! We want to keep our followers engaged and active on our social profiles. As the saying goes, it’s better to have quality over quantity. So, we need to pay attention to things like how much engagement we’re getting, such as the number of likes, comments, and shares.
Now, let’s evaluate our progress by asking questions that we can actually measure the answers to. For example, does our content lead to engagement from a certain percentage of our followers? And do we notice an increase in new followers when we post specific types of photos?
3. Let’s Do Some Research on What Works
It’s important to always work on creating high-quality content. But let’s also take some time to figure out what type of content is going viral on the internet and understand why it’s so successful. If possible, we can even try to learn from that success by studying and analyzing it.
Let me give you an example. Right now, memes are super popular on social media. They can really get people interested in what you have to say. Just be sure to use humor that relates to your specific audience.
If you see something on social media that’s getting a ton of attention, take some time to research it. Figure out why it’s been so successful. Doing this research will help you understand what works and what doesn’t. You might even be able to apply the same strategy to your own content.
4. Don’t Forget that Your Brand Represents You
As someone who wants to be an influencer, it’s important to make sure everything you do reflects positively on your brand. Define your brand as who you are and what you believe in. Also, be mindful of the brands you choose to work with – they should align with your personal brand.
If you don’t share the same values as a brand, it’s best not to work together. Otherwise, it can harm both the brand and your reputation.
It all starts with having principles and personal beliefs that are considerate and open-minded towards others’ opinions. Your words and actions directly affect the brand.
Koa Organic Beverages partnered with fitness micro-influencers to promote their product. The drink is made from organic fruits and is perfect for people who love fitness. One of the fitness influencers they teamed up with was Andrea Taylor.
I was amazed by the success of the campaign! Andrea’s picture got over 800 likes, which was incredible. It’s a perfect example of when a brand and an influencer share the same values, and it leads to the campaign’s triumph. When you read the comments on the post, you can see that the influencer’s audience loved it too.
Image Source – Instagram
5. Wow Your Audience
You have to make sure to captivate your followers. Find ways to leave a lasting impression on their minds. You can share top-notch content or stunning pictures on your social media accounts. And don’t forget to make the content interesting and exciting!
The reason I want to captivate my followers is so that I can get more people to engage with my posts, increase my visibility, and ultimately grow my follower count. Achieving this requires me to put in the time, effort, and maybe even some money to create a visually stunning feed. By doing this, I can also increase the amount I can charge for each sponsored post.
As my brand continues to grow, I might eventually be able to hire a team of experts to help me with my photography and editing, just like many top influencers do. But for now, there are thankfully affordable tools and services available to assist me at any stage of my journey.
One of these helpful tools is Mendr, a photo editing platform that acts like a professional editing team. With this app, certified professionals take care of all the high-quality editing for you. They can remove unwanted objects or people from the background of your photos, change colors, replace certain objects with something else, and much more.
As an influencer, I have a little trick up my sleeve to make my photos look extra amazing. It’s like having a secret weapon in my back pocket! This tool is so incredible because it makes my pictures more visually appealing without me having to spend money on fancy equipment or training.
I’m here to tell you about a cool watch brand called Daniel Wellington. They love working with people who have lots of followers on social media, like Instagram. These people are called influencers. Daniel Wellington asks influencers to take really pretty pictures with their watches and then share them on Instagram.
Let me show you a picture taken by Maria Philibert. She’s an influencer with over 30,000 followers on Instagram. Maria just posted this amazing picture of herself wearing a Daniel Wellington watch. Can you believe it? In just one day, the picture got more than 27,000 likes! That’s a lot of people showing their love for the watch and the great picture Maria took.
6. Be Yourself, Always
If you want to become a successful influencer, it’s crucial to stay true to your own voice. You need to find your authentic self. Brands prefer working with influencers who can create genuine and high-quality stories that represent their brand well.
It’s important to keep your work real, honest, and unique throughout your professional journey. This will not only help you increase your engagement rate, but also drive organic traffic to your website and boost your visibility. By staying authentic and original, you’ll also attract new followers.
Below is a screenshot from a tutorial video by Omar El-Takrori. He’s a professional freelance photographer with 8.8K subscribers on his YouTube channel. The tutorial video discusses the usage of Adobe Lightroom.
Image Source – YouTube
In my own experience, I learned some tips and tricks for using Adobe Lightroom, and I want to share them with you. The video I made about it has been really popular, with over 147K views and 2.4K likes. I think that’s because I’m a professional photographer, so the video has a lot of originality and authenticity.
7. Keep Creating Helpful and Strategic Content
As an influencer, it’s important for me to keep creating content. But it’s not just about quantity, it’s about quality too. I want to make sure that the content I create is actually useful, informative, engaging, and helpful for all of you who follow me. That way, I can position myself as an effective and successful influencer.
When I create something that’s really helpful and engaging, like a video, blog post, or image, it immediately grabs your attention. And that’s what I love to see! I even like to ask you for suggestions on what tips or guides you’d like to see next. Your input is really valuable to me.
Let me tell you about Samantha Jane, a popular YouTuber who has 58K subscribers on her channel. She’s an expert in all things beauty and shares amazing content like makeup tutorials, shopping hauls, reviews of new beauty products, and helpful beauty tips.
Samantha is constantly uploading videos to her channel, posting at least two new ones every week. And let me tell you, her videos are top-notch! They are not only informative but also engaging and super useful for her followers. I mean, who doesn’t want to learn new beauty tricks and stay up to date with the latest trends?
Samantha Jane is truly an inspiration when it comes to consistency. She keeps delivering high-quality content that her subscribers love. It’s no wonder why she has such a loyal and growing fan base!
Image Source – YouTube
Step 8: Pay Attention to What Your Followers Say
When you’re trying out different things and learning, it’s crucial to also listen to what your current followers have to say. The feedback they provide and the ideas they share can be a valuable source of inspiration and help you form strong connections. This is a key ingredient in developing a winning strategy that will make you a successful influencer.
Whenever your followers give you positive feedback, take the time to show your appreciation and thank them. On the other hand, when you receive negative feedback, it’s important to acknowledge it and make an effort to resolve the situation. This simple trick can work wonders in strengthening the bond with your existing customers.
By following these steps, you’ll be well on your way to becoming an effective and successful influencer who stands out from the rest. Remember to build a unique and distinct brand that sets you apart from other influencers in your field.
What I Think About It
Creating a brand as an influencer is a big deal. It takes a ton of time, work, and a whole lot of waiting. When you first start out, don’t expect it to happen right away.
Got any other helpful tips to offer someone who wants to be an influencer? Leave a comment down below; we’re all ears!