Discover the 5 Perks Your Potential Customers Are Eager to Enjoy
As I delve into the fascinating world of selling, I’ve come to understand that there are certain things that potential customers like you truly value. These are the perks that make you excited and eager to engage with a product or service. Let’s explore these perks together, shall we?
1. Enhanced Comfort:
Imagine a world where you are surrounded by comfort at all times. From cozy beds to ergonomic chairs, this perk ensures your utmost comfort and relaxation. Picture yourself lounging in a plush chair, feeling like you’re floating on a cloud. Now that’s the kind of comfort that makes you feel truly content.
2. Time Savings:
Time, the most precious resource of all. We all want more of it, don’t we? Well, imagine a product or service that saves you time so you can spend it on things that truly matter to you. From automated tasks to streamlined processes, this perk gives you the gift of extra time. Just imagine what you could do with those extra minutes or hours in your day!
3. Improved Health:
We all strive for a healthier and happier life, don’t we? This perk offers you just that. Say goodbye to stress and hello to vitality! Imagine a product or service that helps you take care of your physical and mental well-being, boosting your immune system and giving you a radiant glow from within. It’s like having your own personal wellness coach by your side.
4. Financial Freedom:
Oh, how we dream of the day when money is no longer a concern! This perk offers you the possibility of financial freedom. Picture yourself in a world where you have enough money to pursue your dreams and achieve your goals. Whether it’s building your dream home or traveling the world, this perk ensures that money is no longer a barrier holding you back.
5. Peace of Mind:
In a world filled with uncertainty, this perk is priceless. Imagine having the peace of mind that comes from knowing you have a safety net. Whether it’s comprehensive insurance coverage or a reliable support system, this perk offers you a sense of security. It’s like having a guardian angel watching over you, ensuring that you are protected from any unforeseen events.
So, there you have it, my friend. These are the perks that potential customers like you truly desire. They are the key to a life filled with comfort, time freedom, vibrant health, financial independence, and peace of mind. Now go out there and find the products and services that can bring you these amazing benefits. You deserve them!
If you want to sell better, you need to understand what your customers want. You can’t convince anyone to do something if you don’t know what motivates them. You have to find out what they really desire.
Selling is a skill that anyone can learn with enough practice and following the right principles. But the most important principle of all is learning how to show the benefits of your product to your customers. People like to believe they make decisions based solely on logic and objectivity, but the truth is, people use words (logic) to express their emotions. So, you need to make them feel as well as think.
When you come to me for a solution to your problem, it’s important for me to understand the positive emotions you’re seeking. You may not always consciously think about these benefits, but you certainly feel them. There are different kinds of benefits that my product or service can offer.
As Zig Ziglar once said:
If you help enough other people get what they want, you will get all you want in life.
In this post, I will explore the various types of benefits my offering can provide to you, my valued customers.
Contents
What You Want
1. Pleasure
Don’t we all want to experience pleasure? This is one of the primary benefits people seek when they desire a product or service. Even when something is not necessarily necessary, the motivation behind wanting it usually lies in the pursuit of pleasure.
Everyone finds pleasure in different things. It could be something fun, like watching a movie, or something prestigious, like achieving a high status. It could even be finding relaxation and relieving stress. The important thing is to understand what brings pleasure to your customers, and use words that evoke those emotions when you talk about your product. Remember, people often buy things based on how they feel.
2. More Money
Who doesn’t want to have more money? This may be especially appealing to business owners, but even regular consumers would like to make some extra cash. The key to showing this benefit is to establish trust. Share stories of past clients who have used your services and made a lot of money as a result.
3. Convenience
Let’s be honest. Sometimes people are just lazy. But you know what? That can actually work in your favor! It means that people naturally want to take the easiest and most efficient path to reach their goals. And if you can help make their lives easier, they’ll be more likely to buy from you.
Kevin Baldwin, the founder of Wedding Tropics, knows this all too well. He’s seen it in action as he’s grown his business.
Everyone is always searching for ways to simplify their lives. If you can offer a solution that saves them time and effort, you’ll close the deal.
Let me tell you a story about how my product can make your life easier. Imagine this, you’re running a business and you have to manage all your employees and keep track of your sales by hand. It’s a lot of work and can be really difficult, right? But what if I told you that there’s a simple and easy solution to all your problems? That’s where my point of sale systems come in.
4. Get Some Relief
We all have problems, don’t we? And when we have problems, what do we want? Solutions. If you’re facing a problem, and I know that my product or service can solve it, then the best way to make you realize how much you need it is to talk about that problem in detail. Let’s dive into it and really feel that pain for a moment.
Let’s put yourself in his shoes and imagine how frustrating it is when you’re facing a problem. You want to feel the same frustration he experiences when he’s overwhelmed by his issue. Once you’ve empathized with him, you can then offer a solution. For instance, if you’re selling a dating service to individuals who want to enhance their love life, first get them to reflect on their feelings of loneliness and disconnection. Only then can you introduce them to the solution that will help them escape those emotions.
5. The Benefits of Saving Money
I don’t know about you, but I hate wasting money. Money is like our hard-earned efforts, and it feels terrible when those efforts go to waste. Some products are designed to make people money, while others are great at helping us save the money we already have. Actually, your product doesn’t have to specifically be about saving money. You can simply offer a similar product to your competitors but at a lower price, and your potential customers might see the value in that right away.
Of course, relying solely on lower prices to get customers isn’t the best approach. There are many reasons why you should avoid basing your sales strategy solely on price. However, if you can demonstrate to your prospective customers the amazing value your product offers, price might just be the deciding factor that seals the deal.
Even if the upfront cost isn’t lower than your competitors’, it can still be a better value in the long run by saving money in other ways. So, I want to make sure I mention this to you. For instance, getting good solar panels might require a big investment upfront, but they can actually save you a lot of money over time. When it comes to highlighting the benefit of saving money with a product like this, I might have to take you on a little journey into the future so you can see the long-term results for yourself.
The Point
These are some of the main things you’ll want to consider when deciding whether our service or product is right for you. So, I want to really emphasize them. Just remember, I should focus more on the benefits rather than the specific features because what you really want is a solution to your problem.
