According to a Report, 71% of People Enjoy Watching Funny Videos on Social Media

I’ve got some interesting news for you. Did you know that a recent report revealed that a whopping 71% of people like to watch videos on social media just to have a good laugh? It seems like we all enjoy a good chuckle!

I find it fascinating how social media has become this amazing platform where we can find all sorts of entertaining videos. It’s like having a virtual comedy show right at our fingertips. Whether it’s a funny cat video or a hilarious prank, there’s always something that can make us burst into laughter.

Now, let me tell you a little more about this report. It’s based on a study that looked at the habits of internet users. They found that the majority of us, 71% to be exact, actively seek out videos on social media that tickle our funny bones. It’s no wonder why funny videos go viral so quickly!

Think about it – scrolling through your social media feeds and suddenly stumbling upon a video that makes you burst out laughing. It’s like a breath of fresh air, a moment of pure joy in the midst of our busy lives. And it’s not just me; millions of people find solace and laughter in these videos every day.

But why do we enjoy funny videos so much? Well, laughter is indeed contagious, and it has the amazing ability to bring people together. It’s a universal language that transcends cultural and language barriers. Plus, laughing releases endorphins, those feel-good chemicals that boost our mood and make us feel happy.

So, my friend, next time you find yourself mindlessly scrolling through your social media feeds, keep an eye out for those funny videos. They can truly brighten your day and give you a good laugh. After all, we all need a little bit of laughter in our lives, don’t we?

Remember, 71% of us are doing it, so why not join in on the fun? Share a funny video with your friends and spread the joy. Laughter truly is the best medicine, and social media is the perfect place to find your daily dose of hilarity. Enjoy!

Let me tell you something, one of the best things in life is laughter. And guess what? A whopping 71% of people on social media say that’s why they love watching videos!

Now, here’s the deal: the 2018 Sprout Social Index report did a study to figure out where exactly businesses should focus their social media efforts. And let me tell you, it’s super important to nail down this target audience, because these days, social media is absolutely essential for marketing.

But here’s some good news for small businesses like ours: social media marketing is not only crucial, but it’s also super affordable and easy. It’s a great way to connect with the people we want to reach without breaking the bank. Whether we handle our own social media or hire experts, the digital world we live in today allows us to expand our reach without any limits.

When it comes to how organizations should approach social marketing, the Social Sprout report emphasizes that social media is a personal platform. One of the main reasons people use social media is to connect with their family and friends. This is something that marketers need to keep in mind when they’re creating a marketing campaign.

The report states, When brands create campaigns and messages, they should remember that they are guests at a dinner, not members of the family. Their presence in a user’s news feed is fragile, valuable, and should be handled with care.

The Sprout Social Index is based on a survey of 1,253 consumers and 2,060 marketers. The survey of consumers was conducted online by Survata between April 12, 2018 and May 1, 2018. The survey for marketers was done through email using Google Forms between April 4, 2018 and May 1, 2018.

What I Learned from the Latest Social Media Marketing Stats in 2018

Guess what? I’ve got some interesting facts about social media marketing in 2018. Let me share them with you!

When it comes to watching videos on social media, you won’t believe what tops the list of what people are looking for. Can you guess? It’s laughter! Yep, 71% of people said they watch videos to have a good laugh. Isn’t that amazing?

But that’s not all. The second most popular reason people watch social videos is for a good story. About 59% of people said they love videos that tell a compelling tale. Stories have a way of drawing us in, don’t they?

And finally, at number three, we have inspiration. More than half of the people surveyed, 51% to be exact, said they watch videos to feel inspired. That’s a pretty big number, don’t you think?

So there you have it – the top three things people are looking for when they’re watching videos on social media. Laughter, a good story, and inspiration. Keep these in mind when planning your own social media marketing strategy!

When it comes to why people pick a video to watch, there are a few technical factors that play a role. These include how long the video is, whether it has captions or a description, and whether it feels like an ad or more natural.

If you want to grab people’s attention with your videos, the most common watch time should be between 1 and 2 minutes. In terms of the platforms people prefer, YouTube gets the top spot with 49% of viewers, followed by Facebook with 40%.

When it comes to sharing videos as part of social marketing, an impressive 74% of people said they share branded content. However, in order for them to share it, the video needs to be entertaining, inspiring, or share valuable knowledge with their friends.

The Best Social Media Platform

When it comes to social media, the clear winner is Facebook. Almost everyone, around 97% of social marketers, said that they use Facebook more than any other social network. That’s a big number!

The second most popular platform is actually owned by Facebook too. It’s called Instagram, and 83% of marketers use it. On the other hand, only 13% of marketers use Snapchat. But things change a bit when we look at consumers. 51% of them use Instagram, while 30% use Snapchat. So Instagram is more popular among consumers, even though Snapchat is catching up.

The Challenges Social Marketers Face

Now, let’s talk about the difficulties that social marketers face. According to the report, there are three main challenges. First, it’s hard for them to measure the return on investment (ROI) of their social media efforts. This is a challenge for 55% of social marketers. Second, understanding how social media works across different channels is a problem for 42% of marketers. And third, 39% of marketers struggle to come up with a strategy that supports their business goals. These are tough challenges to tackle, but they’re not impossible.

There are a few other challenges as well, but they are not as big as the top three. Figuring out what content to post is a challenge for about 27% of social marketers. And securing enough budget and resources is a challenge for 25% of them. So, these challenges are important, but they are a bit lower on the list.

My Final Thoughts

So, here’s what I think after reading through this report. Social media has really become a big deal when it comes to marketing in 2018. It’s no longer something we can ignore or underestimate.

But here’s the thing: things are changing. There’s a new wave of evolution happening, and as marketers, we need to adapt. We have to rethink what success means in this world of social media and get in tune with what our customers actually want.

That’s why Sprout Social hopes that this survey, report, and analysis can be a catalyst for real change. They want businesses like yours, no matter how big or small, to use this information to make decisions that will really make a difference. It’s all about creating a content strategy that’s focused on the needs of your consumers.

So don’t just sit on this report. Take action. Download the 2018 Sprout Social Index report right here and start making those important changes. Your business and your customers will thank you.