A Guide for Changing Your Company’s Logo
So, you’ve finally approved the new logo for your company. You might think your job is done and you can go back to focusing on your business. But I have some news for you – your work is just beginning.
Changing your logo is an important step, but it’s not the only thing you need to consider. Your brand promotion is just starting. See, your brand is not just what you think or say about your company, product, or service. It’s about what your customers and prospects think and say about YOU.
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Making the Most of Your New Logo
If you want to get the most out of your new logo, you need to think about how it’s positioned and used in every aspect of communication. The great thing is, every opportunity can be a way to showcase your company’s message.
What’s Your Main Message?
Right now is a great time to focus on your messaging. The way you share information with your clients and potential customers says a lot about who you are.
Are you clear and straight to the point? Do you take the time to review, check, and rewrite your content so that it makes sense to the people you want to reach? Can you answer this question: Why did you decide to create a new logo?
Imagine that you’re being interviewed on CNN and they’re asking you why you changed your company’s logo. Do you want to talk about the old logos and new colors and improved positioning? No way! You want to talk about what your new logo really represents: listening to what people want, adapting for the future, and reflecting your company’s values. That’s what your new logo should truly be all about.
When someone asks about your logo, take the opportunity to discuss your company’s mission and values. Let the designers handle the details of color, typeface, and corporate identity. Your focus should be on conveying substance that truly connects with your clients and represents where you aspire to be as a company.
When is the Right Time to Make the Switch?
You have two options when it comes to changing your company logo. You can make the transition gradually by introducing new materials over time, or you can go for a radical change and have everything new and in place by a specific date. Regardless of which approach you choose, there are many materials to consider in this process.
When it comes to announcing important news about your company, there are several effective ways to do it. One option is to send out a formal announcement that includes a clear and straightforward statement of your company’s values and mission. This can be done through mail, press releases, online eBlasts, and by posting it on your home page and blog.
What needs to be different?
To make the most of your new logo and create a strong branding system, it is important to consistently and uniquely use your logo whenever possible. Here is a checklist that can help you as you collect samples and review business records.
Logo Change Checklist
Announcement
Eblast
Printed announcement
Trade advertisement
Stationery
When it comes to stationery, I’ve got you covered. I can help you create the perfect set of business cards, envelopes, fax sheets, letterheads, mailing labels, memo pads, news release forms, postal meters, white papers, and reports.
Online/Social
In today’s digital world, online and social presence is crucial. Let me assist you in creating an impressive email signature, a captivating web masthead, a catchy web favicon (that mini logo in your website URL), and eye-catching profiles on Twitter, Facebook, and LinkedIn.
Listings and Certificates
Stand out from the competition with professional-looking listings and certificates. I can help you create attractive business directories, certificates of incorporation, credit certificates, directory listings, licenses, permits, stock certificates, and ticker symbols.
Business Forms
When it comes to business forms, I’ve got the expertise. Let me assist you in creating corporate checks, invoices, payroll checks, purchase orders, and statements that are both organized and professional.
So, when it comes to communicating with employees, there are a few important things to consider. We’ve got benefits books, ID badges, medical plans, pension plans, recruiting materials, and service awards to keep everyone in the loop.
Now, let’s talk advertising and promotions! This is all about getting the word out. We’ve got advertisements, apparel, binders, literature, novelty items, packaging, presentation formats, and even a listing in the Yellow Pages to make a splash.
Oh, and signage! This is all about showing people where to go. We’ve got buildings, directional signs, doorways, and even exhibit booths to help guide you along.
And guess what? We’ve got more signage! Just in case you missed it earlier, we’ve got buildings, directional signs, doorways, and exhibit booths to make sure you don’t get lost.
