28 December 2023

7 Awesome Ways You Can Make Your Brand Feel More Human and Win Big!

By Ronald Smith

I’m here to tell you something important: we humans are social creatures. We love making connections and having interactions – especially with other folks like us. When given a choice, we’d pick a friendly face over a faceless corporation any day. Now, this might put brands at a bit of a disadvantage, but fear not! You’re not out of the game just yet.

Take a look at the big players like Coca Cola, Apple, and Nike – they understand this challenge, but they don’t let it stop them from bonding with their customers. Instead of trying to change the way people think and act, they embrace our natural instincts. They find ways to make their brands more relatable and attractive, and you can do the same!

Here are 7 Awesome Tips to Give Your Brand a Human Touch:

When you humanize your brand, you make it feel like a friend that your customers have known for a long time. It’s not about being predictable, but about being familiar. Your goal is to be relatable and magnetic, consistent and honest, reliable and warm.

Here are some ways you can make your brand feel more human online and achieve great success:

1. Be True to Yourself

For many brands, being human is just a facade rather than a reality. However, sounding human is not the same as being human, GetCraft points out. Humanizing your brand is not just the responsibility of social media managers. It should be ingrained in your company’s culture.

I think it might sound cheesy and overused, but it’s really important to be true to yourself. And I don’t mean just chasing your dreams. I’m talking about being authentic and consistent.

When it comes to your branding, it should align with who your company truly is. If you’re a fun and quirky group of individuals, then your branding should be creative and spontaneous. If your company is all about professionalism and thoughtfulness, then your branding should reflect those qualities.

When you stay true to your brand, your marketing becomes so much easier. You don’t have to stress about filtering, censoring, or tweaking your message. It naturally comes out of what you’re already doing. And people really notice and appreciate that!

2. Teach, Don’t Sell

Imagine your online audience as a group of your friends. Don’t give them a sales pitch. Instead, focus on teaching them. Understand their problems, acknowledge the challenges they face, and casually mention how your products solve these issues.

When describing your products, emphasize the solutions they provide rather than the features they offer. In other words, don’t just brag about your flashlight having more lumens than the competition. Instead, help your audience understand why a brighter flashlight is beneficial and how your model improves visibility and safety.

3. Explore Behind the Scenes

People love to see what happens behind the scenes. That’s why film bloopers, documentaries, backstage tours, and biographies are so popular. Whenever possible, share glimpses of what goes on behind the scenes with your audience. It will greatly enhance your brand.

When it comes to sharing and connecting with others, Facebook Live is a fantastic option. But even something as simple as sharing pictures from a company picnic or writing a blog post about how the idea for our latest product came about can work wonders.

4. Get creative with visual content

Now, I love a good piece of written content as much as the next person. But let’s face it, nothing quite compares to the power of visual content. Our sense of sight is incredibly strong and has a profound impact on how we connect with things. So, if we really want to connect with people, we need to make the most of visual content. Here are a few ideas:

  • Create professional-quality videos to build our audience and communicate meaningful ideas in a way that a traditional blog post can’t. We can use video to showcase our awesome employees and tell the story of our amazing company.
  • Having a sense of humor is really important. You just need to know when and where to use it. Memes can work really well and make people laugh. (But make sure they’re related to your brand and suitable for your audience. Otherwise, they might just confuse people.)
  • Using original photos is key. Your customers want to see the real people behind your brand, not just the logo. So, try to mix things up on your Instagram feed. Instead of just posting product pictures and graphics, throw in some photos of your team members to show the human side of your business.

5. Consistency is key

People sometimes do things out of character, but most of the time, they behave in ways that match who they are. The same goes for your brand.

6. Keep the Conversation Going

A relationship between people is like a road that goes both ways. If one person suddenly stops talking, the relationship will fade away. The same thing goes for a brand.

It’s important to have a back-and-forth communication. Make sure you ask and answer questions, share ideas, and listen. Social media is the perfect place for this, but you can also do it through blog comments, forums, emails, and even podcasts.

7. Collaborate with Influencers

It’s not easy to be in many places at once, even if you have a big marketing team. One way to ease the pressure and still get lots of engagement is to work with social media influencers.

When it comes to choosing influencers, you have to be very careful (and keep an eye on them regularly). You want people who reflect your brand values and understand your goals. They can be themselves, but their true selves should align with your brand’s identity. If there’s too much inconsistency, it can cause problems for your brand.

Give Your Brand an Advantage

There are many good brands out there, but only a few go the extra mile to connect with customers on a personal level and build strong, long-lasting relationships. But you can be the exception.

Humanizing your brand simply means ditching all the cold, business jargon and showing the world who you really are, what you stand for, where your passion lies, and how you can help people achieve their goals. If you do these things well, you’ll surpass your competition with consistency and reliability.