28 December 2023

6 Companies that are Absolutely Crushing It on YouTube – Here’s What You Can Learn

By Ronald Smith

So, I wanted to talk to you about something pretty awesome. There are these six companies, right, and they are just absolutely killing it on YouTube! I mean, they are totally rocking that YouTube game! And guess what? There’s a lot you can learn from them too!

Let’s dive right in. First up, we’ve got Company A. They have this amazing YouTube channel where they share all kinds of videos that their audience just eats up. From funny skits to helpful tutorials, they’ve got it all. And you know what? They’ve built such a strong community around their content that people keep coming back for more!

Next on the list is Company B. These guys are all about creativity. They really know how to tap into what their audience wants to see. I mean, they’ve got these super cool video series that people just can’t get enough of. It’s like a never-ending stream of awesomeness!

Now, let me tell you about Company C. These guys are masters of storytelling. They know how to captivate their audience with compelling narratives and emotional hooks. Plus, they always leave you wanting more, eagerly waiting for their next video to drop. It’s like they have this magical power!

Moving on to Company D. These guys are all about bringing value to their viewers. Whether it’s through educational content or practical tips and tricks, they consistently provide information that their audience finds useful. They’re like the ultimate teachers on YouTube!

Company E is up next, and let me just say, they’ve got some serious style. Their videos are so visually appealing, it’s like you’re watching a work of art. And they’re not afraid to take risks and experiment with different formats. It’s like they’re constantly reinventing themselves!

Last but not least, we’ve got Company F. These guys are the masters of connection. They really know how to engage with their audience and make them feel like they’re part of something special. They’re always responding to comments, hosting live streams, and creating a real sense of community. It’s like they’re your best friends!

So, there you have it – six companies that are absolutely crushing it on YouTube. And the best part is, there’s so much you can learn from them! Whether it’s building a strong community, tapping into creativity, becoming a master storyteller, providing value, embracing style, or fostering connection, these companies have got it all figured out.

So go ahead, take some inspiration from these YouTube superstars and create your own amazing channel. You’ve got what it takes to be the next big thing on YouTube – I believe in you!

6 Companies that are Absolutely Crushing It on YouTube – Here's What You Can Learn

I gotta tell you, video marketing is becoming more and more essential in today’s world of company marketing strategies.

Did you know that watching videos is one of the most popular things people do on their smartphones? Yep, almost half of smartphone users watch videos regularly!

So, if you’re thinking about joining the YouTube bandwagon and using it as part of your company’s marketing plan, you should definitely take some pointers from these amazing companies who are absolutely killing it on YouTube.

The Power of YouTube: Successful Advertising Campaigns

Blendtec: Will it Blend?

Have you heard of Blendtec? They became really famous because of their first Will it Blend? videos. Those videos were all about blending new iPhones that just came out. I mean, can you believe it? They actually took expensive phones and destroyed them in their blenders. Crazy, right? But you know what? This stunt showed everyone just how powerful their blenders are. Now, they have almost 775,000 people subscribed to their channel and some of their videos have been viewed almost a million times. That’s a lot of people who want to see what crazy stuff they’ll blend next!

6 Companies that are Absolutely Crushing It on YouTube – Here's What You Can Learn

Here’s the key thing to remember: Show how special and one-of-a-kind your product is by doing something that proves its toughness, dependability, or originality.

Red Bull

Red Bull is an energy drink that loves to promote a lively and active way of life. They have a YouTube channel with a whopping 4 million subscribers, and in just 6 years, their videos have been watched over a billion times! Their most popular videos feature incredible athletes, thrill-seekers, and risk-takers taking on incredible challenges. Just imagine climbing frozen Niagara Falls, building a bike from scratch, or driving a race car on ice! It’s pretty awesome, right?

Remember this: Show how your product or service can make your ideal customer’s life better and more exciting.

The Ellen Show

Did you know that even though Ellen DeGeneres’ talk show isn’t a company, they have a super cool YouTube channel? They split up all the amazing parts of the show (you know, the bits that they air) into separate videos on YouTube every day. And guess what? They also bring together video marketing with other social media channels. How awesome is that?

Now, check out this example they shared on Twitter. They posted a brand-new video and tagged all the people who were in it. They even gave a quick summary of what the video was all about. Pretty cool, right?

Here’s the important thing to remember: When you’re sharing things across different platforms, make sure you’re really clear about what people are clicking on. That way, they know exactly what to expect!

Now let’s talk about PlayStation.

Guess what? Adweek actually said that Sony’s Playstation YouTube channel is one of the top 10 brand channels out there. That means there’s gotta be a whole bunch of smart stuff we can learn from the almost 3,500 videos they’ve put out. You know what really sticks out? They always have their logo in the corner of their videos, just so you don’t forget who made it. It’s all about that company branding, baby!

Here’s the big idea: When you make videos, make sure your company’s name is right there for everyone to see. That’s how you get noticed!

Walmart

Now we all know Walmart has some people who love it and some who hate it. But we can’t deny that their YouTube channel has a little something for everyone. They’ve got easy recipes, stories about how they match prices, tutorials on new products, and even bloggers who give their own opinions about stuff they sell.

Having a diverse range of content is really important. It not only gives you something new to look at regularly, but it also helps to inspire creativity. You don’t want to feel like you’re making the same video over and over again.

Here’s the main idea: Keep your content interesting and gain more subscribers by using a variety of content.

About Ramit Sethi

Ramit Sethi is a blogger and author who focuses on personal finance and entrepreneurship. Although he’s not a company like The Ellen Show, he’s a thought leader who builds a business around what he teaches. His YouTube channel offers many useful strategies that companies can learn from.

I break my videos into specific sections, giving you the variety you love (as I mentioned earlier), and making sure everything is organized so you don’t feel overwhelmed. When you visit my main channel page, you’ll find different categories like Ask Ramit and Salary Negotiation tactics.

Here’s the main point: Having a well-organized YouTube page is crucial in preventing indecisiveness and keeping you engaged.

Now, I understand that not every brand can reach the level of popularity that Walmart or Red Bull has achieved. However, the 6 key lessons I’m sharing in this post can benefit businesses of any size. These lessons can help you enhance your YouTube presence by creating better channels, videos, and online content across various platforms.