1 March 2024

5 Tips for Making Your Website Design Simpler and More User-Friendly

By Ronald Smith

Let me share with you five practical tips to simplify your web design and improve the overall user experience. By implementing these strategies, you can enhance your website’s performance and attract more visitors.

Simplicity is key! When a website has a clean and uncluttered design, it not only looks sleek but also reduces confusion for users, making it easier for them to navigate. Additionally, a simplified design can help you achieve your desired goals and results, such as increasing signups, subscribers, and sales. However, achieving simplicity in your website design can sometimes feel like a daunting task, especially when comparing your work to the likes of Apple. But fear not! I have gathered five starting points that will help you simplify your website design effectively.

When it comes to website design, simplicity is key. It might seem overwhelming to tackle it all at once, but you can make the process easier by taking small steps. You don’t need to do it all at once; just focus on the essential elements of your website. Get rid of anything unnecessary that might clutter your design and confuse your visitors. By simplifying, you create a better user experience.

One way to simplify your design is by reducing the number of pages your site has. Do you really need all those pages? Maybe you can consolidate some of them or eliminate others that aren’t essential. This not only makes your website simpler but also easier for your visitors to navigate.

Another important aspect when it comes to simplicity is to have more of your content above the fold. What does that mean? It means that the most important information should be visible without the need for scrolling. When visitors land on your site, they should immediately see what you offer or what your message is. This helps grab their attention and encourages them to explore more of your site.

Finally, limit the number of colors you use in your design. Too many colors can be overwhelming and can distract from the important elements. Stick to a simple color scheme that matches your brand and helps create a cohesive design.

Remember, you don’t need to have a perfect design from the start. You can always fine-tune and improve it as you go. The most important thing is to get started. So, are you ready to simplify your website design? Let’s dive in!

Now let’s take a look at 5 starting points to simplify your website design:

5 Tips for Making Your Website Design Simpler and More User-Friendly

Okay, so here’s the deal: I bet you already know that you should focus on the important stuff on your website. I mean, duh, right? But here’s the thing: lots of websites out there totally miss the mark on this, and what you end up with is a hot mess of important and not-so-important stuff all over the place. I’m not pointing fingers here – I’ve been guilty of it too. It’s tough to be objective and figure out what really matters when everything feels important. But if you want a simpler website design, you’ve gotta identify the things that truly deserve your attention, just like a dope piece of art.

Follow the 80-20 rule

Have you ever wondered what makes a webpage truly valuable? What if I told you that just a small portion of the content on a page is responsible for most of its value? It’s true! Let me explain.

Out of everything you see on a webpage, there’s a special 20% that accounts for a whopping 80% of its usefulness. This includes things like the text you read, reviews from others, testimonials, media badges, and even buttons that encourage you to take action.

So, when it comes to your own website, it’s crucial to focus on highlighting this important 20%. That’s where the real value lies. Take a moment to think about what elements on your site provide the most value and make sure they take center stage.

You see, by prioritizing the most beneficial parts of your webpage, you can ensure that visitors are getting the information and experience they crave. It’s all about delivering the best content and features in the most efficient way.

Remember, less is often more. By trimming away the unnecessary 80% and focusing on the essential 20%, you can create a website that truly delivers. So, take a look at your website, both as a whole and on each individual page, and concentrate on showcasing only what truly matters.

Let me share with you a guiding principle that can help simplify your website design. It’s called the 80-20 rule, and it’s pretty cool because it not only simplifies your design but also improves your chances of achieving the desired results on your website – like getting more visitors to subscribe, sign up, or make a purchase. How does it work? Well, it’s all about reducing distractions and giving visitors fewer reasons to leave the page.

We all know how easy it is to find excuses not to make a purchase, especially when we’re at the final step. Any little thing that tempts us to navigate away seems like a good enough reason. But by following the 80-20 rule, you can eliminate those temptations and click-away options, and keep your visitors focused on what really matters.

According to Chris Pearson, the genius behind the widely beloved Thesis WordPress theme framework, doing away with all extraneous and unnecessary elements is the secret to boosting sales on your website.

5 Tips for Making Your Website Design Simpler and More User-Friendly

Let’s stick to the 80-20 rule, okay? Now that we’ve identified the 20% of things on the website that will give us 80% of what we want, it’s time to get rid of everything else that we don’t need. Basically, 80% of the website elements only give us 20% of the results. This might include things like social media sharing buttons, sidebar features, details about blog posts (like the date, time, author, and number of comments), or links at the bottom of the page (especially when people use them as an excuse to leave the page).

Here’s the third tip: we should reduce the number of pages on our website.

5 Tips for Making Your Website Design Simpler and More User-Friendly

You know, when it comes to making your website easier to use, it’s all about keeping things simple. And one way to do that is by cutting down on the number of pages. Seriously, do you really need separate pages for “about the site” and “about me”? I don’t think so. So go ahead and get rid of any unnecessary pages, or better yet, combine a few pages into one. By doing this, you’ll make it a lot easier for people to navigate your site because they won’t have so many places to click around. Trust me, it’ll make a big difference.

First, put yourself in the shoes of a visitor to your website. If I were to visit your site, what would be the main things I would want to do? Maybe I’d want to learn about what your site is all about or perhaps I’d want to get in touch with you. It’s important to consider these key actions.

Now, it’s crucial to ensure that your website pages enable these actions and nothing more. There’s no need to include unnecessary pages just because you think you should or because other websites have them. Simplify your website by reducing the number of pages. This not only helps your visitors to focus on your content with fewer distractions, but it also streamlines your navigation menu.

Have you ever visited a website with a bunch of menu options? It can be so confusing to know where to go! Sometimes, there are just too many choices, and we end up not choosing anything at all. But, what if I told you there’s a way to make your website simpler and more welcoming? By keeping your navigation menu short and sweet, you’ll not only make things easier for your visitors, but you’ll also create a friendlier atmosphere. Let’s dive into some tips on how to make your website more user-friendly.

One great way to improve your website is to put more important content right at the top of the page. You see, when people visit a website, they usually only see what’s visible without scrolling. So, if you have important information or a call-to-action, make sure it’s “above the fold” – that means it’s right there when someone lands on your site. That way, they won’t have to search or scroll to find what they’re looking for. By doing this, you’ll grab their attention right away and make them more likely to stay and explore further. Pretty nifty, huh?

Now that you have an idea of how to simplify your navigation and get crucial content front and center, let’s move on to the next tip.

5 Tips for Making Your Website Design Simpler and More User-Friendly

You know, I’ve learned that most people spend their time on web pages looking at what’s immediately visible, without scrolling. It’s called “above the fold.” So, if you want your website to really make an impact, you should put your most important content and call-to-action stuff right there at the top. You could even try making the header a bit shorter if you have a logo and navigation menu up there.

It’s actually super easy to do. All you have to do is change the “height” value in your stylesheet – you know, that file called style.css or stylesheet.css. Oh, and if you have a sign-up form or a button below the fold, move it up so it’s the first thing people see. Because that’s the whole point, right? You want visitors to take action, so why not make it easier for them by not making them scroll?

5. Stick to a Few Colors

5 Tips for Making Your Website Design Simpler and More User-Friendly

When it comes to colors, it’s tempting to go all out. Why settle for just a couple when you can have a whole bunch? But, to make your website design easier on the eyes, you should limit your color choices. If you’re not sure, less is more.

The exact number will depend on your design, but it’s a good idea to start with no more than 2 or 3 colors. If you want to add some depth and variety, you can use different shades of the same color – like a pale blue for the background and a darker blue for the headers and menu items.

I have to admit, I’ve made the same mistake before. I would splash colors all over my website without thinking twice. One color after another, like a wild rainbow explosion. But here’s the thing: if the colors on your website are too overwhelming and distract the eye from your content, all your hard work goes down the drain. That’s why it’s important to use fewer colors in your website design.

But I know what you’re thinking – how do you choose the right color to start with? Well, lucky for you, Before & After magazine has a fantastic free e-book that can help. They’ve got a color scheme generator that will guide you in finding the perfect color scheme for your website.

Last, but certainly not least…

5 Tips for Making Your Website Design Simpler and More User-Friendly

Now that you have all the tools you need, let’s simplify your website design. You’ll be proud to show off your website because it will look absolutely amazing. Plus, your visitors will have a much better time browsing through it.

Just to summarize, here are five starting points to simplify your website design:

  1. Focus on the essential elements only
  2. Get rid of anything unnecessary
  3. Reduce the number of pages
  4. Bring more content above the fold
  5. Stick to a limited color palette