5 Tips for Attracting Mall Shoppers to Your Store
Are you struggling to get shoppers to visit your store in the mall? Don’t worry, I’ve got you covered! Here are five awesome tips to help you bring in those customers:
1. Create an Eye-Catching Storefront: First impressions are everything, right? So let’s make it count! Make sure your storefront stands out and catches the eye. Use bright colors, beautiful displays, and signage that tells people what your store is all about. Let’s make them curious and wanting to step inside!
2. Offer Irresistible Promotions: Shoppers love a great deal, so why not give it to them? Offer special promotions, discounts, or even freebies to entice them into your store. People can’t resist a good bargain, and this is a sure way to bring them in!
3. Provide Exceptional Customer Service: When shoppers come into your store, make sure they have an amazing experience. Greet them with a friendly smile, be helpful, and answer any questions they may have. Let’s create an environment where they feel valued and taken care of.
4. Engage with Social Media: In this digital age, social media is a powerful tool to reach potential customers. Create engaging posts about your store, its products, and any ongoing promotions. Encourage people to like, share, and comment on your posts to increase your store’s visibility. Let’s make sure everyone knows about your awesome store!
5. Collaborate with Other Stores: Sometimes, two heads are better than one. Find other stores in the mall that complement your products and create partnerships. Offer joint promotions or cross-promote each other’s stores to drive more foot traffic. It’s a win-win situation for everyone involved!
There you have it – five fantastic tips to attract mall shoppers to your store. Remember, creating an enticing storefront, offering great deals, providing excellent customer service, utilizing social media, and collaborating with other stores are all effective ways to bring more customers through your doors. Good luck, and let’s get those shoppers flocking to your store!
Don’t believe the gossip about the mall going extinct. Actually, a recent study reveals that people are spending more time at the mall than ever before. And they’re not just there to shop. They’re also enjoying entertainment, dining out, and socializing. You may think the busiest times are during back-to-school season and the winter holidays, but in reality, malls have consistent traffic all year round. So, how can you take advantage of this and attract more shoppers to your store? Let me fill you in.
Increase Your Store’s Footfall and Earnings
Wow, have you noticed how malls have really stepped up their game lately? With more people shopping online, mall developers have been working hard to make the mall experience even better. And you know what? It’s actually working! According to a recent survey, almost 3 out of 10 shoppers (that’s 28 percent) are going to the mall more often than they did two years ago. And in the 18-to-44 age group, a whopping 40 percent are spending more time at the mall. Talk about a mall frenzy!
When you go to the mall, how long do you usually stay? On average, shoppers spend 2 hours and 42 minutes on each mall trip. That’s plenty of time to explore and shop till you drop. And during that time, they visit an average of 6.1 stores. So many choices, so little time!
But guess what? It’s not just the number of people going to the mall that’s increasing—it’s also the amount of money they’re spending. In fact, it’s the highest average in four years. And get this: the number of shoppers spending $100 or more each visit has gone up by 12 percent since 2011! It seems like people can’t resist splurging when they’re at the mall. And guess what else? A whopping 82 percent of shoppers plan to spend the same amount or even more at malls this year compared to last year. Looks like the mall is the place to be!
How to Get More Customers to Visit Your Store at the Mall
When I go to the mall, I usually have something specific in mind that I want to buy. But you know what? I also like to browse around and see what catches my eye. And guess what? I’m not alone. A lot of shoppers (about 73 percent to be exact) do the same. So, if you want to attract customers to your store at the mall, here’s what you can do:
1. Embrace the power of mobile: These days, everyone is glued to their smartphones, and mall shoppers are no exception. They use their phones to talk to friends, get opinions on what to buy, look up product information, and compare prices. If you want to reach them, consider using SMS messaging. Ask your customers if they want to receive special offers and discounts via text. You can even use technology that targets people who are close to your store or your competitors’. It’s a cool way to remind your loyal customers to swing by your store, even if they didn’t come to the mall just to see you.
1. Get to know who you’re talking to: It’s important to understand the people you want to connect with. Teenagers and men often go to the mall on weekends. On the other hand, women prefer visiting from Monday to Thursday compared to men. Older shoppers, specifically those aged 55 and above, are more likely to visit from Monday to Thursday than younger consumers. Most visits, regardless of age, happen during the afternoon and early evening. Knowing when your target customers are likely to show up can help you plan exciting promotions or events that attract them. For example, a bookstore can organize a storytelling hour for parents of young children during weekdays.
4. Understanding how holidays impact shopping: Beyond just the winter holidays, special occasions like Mother’s Day and Valentine’s Day drive more men to the mall in search of gifts. On the other hand, the back-to-school season and the winter holidays attract more teenagers who are shopping for clothes and school supplies. If your customer base includes either of these groups, you can go all out to attract them during these specific times.
5. Expanding your perspective beyond shopping: Remember that when people visit the mall, they are not only there to shop. They might also be heading out for a meal, catching a movie, or enjoying other entertainment options like arcades or bowling alleys. Additionally, everyone needs to eat, so many shoppers will make a stop at the food court at some point. By advertising or having a presence near these areas, you can catch the attention of consumers who may not have originally come to shop.