6 January 2025

29 Tools That Can Supercharge Your Pay Per Click Campaigns

By Ronald Smith

Are you looking for some powerful tools to give your Pay Per Click (PPC) campaigns a major boost? Well, you’ve come to the right place! I’ve put together a list of 29 incredible tools that can help take your PPC game to the next level. Trust me, you won’t want to miss out on these!

1. Keyword Planner: This nifty tool helps you discover relevant keywords for your PPC ads. It provides valuable insights into search volume, competition, and cost per click.

2. AdWords Performance Grader: Want to know how well your AdWords campaigns are performing? This tool analyzes your account and provides you with a comprehensive report.

3. SpyFu: Uncover your competitors’ strategies with this amazing tool. Find out what keywords they’re bidding on, what ads they’re running, and more.

4. SEMrush: Dive deep into your competitors’ PPC campaigns with SEMrush. Discover their top-performing keywords, ad copies, and landing pages.

5. Google Analytics: Track and analyze your PPC campaigns with this powerful tool. Get insights into your website traffic, conversions, and more.

6. Optimizely: Test different variations of your landing pages to find out which ones convert better. This tool helps you optimize your PPC campaigns for maximum results.

7. Crazy Egg: Visualize how your visitors interact with your website using heatmaps. Identify areas that need improvement and make data-driven decisions.

8. Unbounce: Create high-converting landing pages in minutes with Unbounce. This tool offers a variety of templates and a drag-and-drop builder.

9. WordStream: Simplify your PPC campaign management with WordStream. It provides automation tools, keyword suggestions, and performance tracking.

10. Google Ads Editor: Manage your PPC campaigns offline with this handy tool. Make bulk changes, copy campaigns, and sync with your online account.

11. Optmyzr: Optimize your PPC accounts effortlessly with Optmyzr. It offers advanced reporting, bid optimization, and other time-saving features.

12. Bing Ads Editor: Similar to Google Ads Editor, Bing Ads Editor allows you to manage your Bing Ads campaigns offline.

13. Google Trends: Explore trending topics and discover new keyword ideas with Google Trends. Stay ahead of the game and adapt your PPC campaigns accordingly.

14. Siteliner: Ensure your website is free from duplicate content and other issues with Siteliner. It provides a comprehensive analysis of your site’s structure.

15. Buzzsumo: Find out what content performs best for specific topics or keywords using Buzzsumo. Use this data to create engaging ad copies and landing pages.

16. Facebook Audience Insights: Get to know your audience better with Facebook Audience Insights. Understand their demographics, interests, and online behaviors.

17. Google Ad Preview and Diagnosis: See how your ads appear in Google search results with this tool. It helps you identify any issues and optimize your ads.

18. AdRoll: Retarget your audience across multiple platforms with AdRoll. This tool helps you stay top of mind and boost conversions.

19. Google Tag Manager: Simplify the process of adding and managing tags on your website with Google Tag Manager. No coding required!

20. KISSmetrics: Dive deep into your website analytics with KISSmetrics. Understand how users interact with your site and optimize your PPC campaigns accordingly.

21. Wordtracker: Discover profitable keywords with Wordtracker. It offers comprehensive keyword research and competitive analysis.

22. SE Ranking: Track your keyword rankings with SE Ranking. Get insights into your SEO and PPC performance in one place.

23. AdEspresso: Optimize your Facebook and Instagram ads with AdEspresso. A/B test your creatives, audiences, and placements.

24. SimilarWeb: Uncover your competitors’ website traffic sources with SimilarWeb. Understand where their visitors come from and adjust your PPC strategies.

25. Google Optimize: Run experiments on your website to improve conversions with Google Optimize. Test different variants and optimize your PPC campaigns.

26. CallRail: Track phone call conversions from your PPC campaigns with CallRail. Get insights into which ads are driving phone calls and optimize accordingly.

27. Hotjar: Understand how users navigate your website with Hotjar. Heatmaps, session recordings, and surveys help you make data-driven decisions.

28. AdStage: Manage your PPC campaigns across multiple platforms with AdStage. This tool offers automation, analytics, and reporting in one place.

29. Mailchimp: Nurture your leads with email marketing using Mailchimp. Create automated email campaigns to stay connected with your audience.

There you have it, folks! A handpicked selection of 29 incredible tools to supercharge your PPC campaigns. Happy optimizing!

29 Tools That Can Supercharge Your Pay Per Click Campaigns

If you decide to buy anything using the links I provide, it’s possible that I could earn some money as an affiliate partner. Just wanted to give you the heads up!

Throughout history, humans have been pretty creative in inventing tools to help us out and conquer challenges. Even monkeys have figured out how to use tools to make their lives easier! Pretty impressive stuff.

Fast forward to 2016 – tools have become absolutely essential for professional marketers. The right Pay Per Click tools not only save you time, but also give you valuable insights, spark inspiration, and ultimately help you make more money for your company or clients.

If you’re feeling ready to make your own leap forward in evolution, then you’re definitely going to want to check out these Pay Per Click tools that are making waves this year. They’re game-changers!

Let me share with you some awesome tools that I personally use and highly recommend for Pay Per Click. These tools are super helpful and can save you a lot of time. I want to assure you that none of the creators of these tools asked to be on this list or paid to be mentioned here. They truly are valuable!

Let’s dive into the management tools for Pay Per Click:

1. AdWords Editor

If you work on big campaigns or manage multiple accounts in Google AdWords, then you absolutely need to check out AdWords Editor. It’s a game-changer! It has all the tools you need for making changes and optimizing your campaigns. Plus, it’s much faster than the online AdWords interface you’re used to. It’s a must-have!

2. Bing Ads Editor

If you’re using Bing Ads (and you definitely should), then Bing Ads Editor is a total game-changer. It’s like having your very own superhero tool for handling all your Bing Ads campaigns.

29 Tools That Can Supercharge Your Pay Per Click Campaigns

3. WordStream Advisor

Hey there, I have a confession to make: I might be a little biased since I’m the CTO of WordStream. But hey, don’t just take my word for it. Let me share a review from Sharon H. on G2Crowd: “WordStream makes sense out of AdWords and helps eliminate frustration and unnecessary costs. It provides important feedback on key performance factors and makes it super easy to adjust and improve campaigns.”

4. AdWords Performance Grader

This one’s a real winner and it’s absolutely free! Brace yourself, because you’ll get a comprehensive audit of your AdWords account in just 60 seconds or even less with the AdWords Performance Grader.

29 Tools That Can Supercharge Your Pay Per Click Campaigns

5. AdEspresso

If you’re a Facebook advertiser looking to create, optimize, and analyze your campaigns, let me introduce you to AdEspresso. It’s an awesome tool that can help you with all of that! And guess what? You can try it out for free with a 14-day trial. If you decide to continue using it, monthly pricing starts at just $49. Isn’t that great?

Keyword, Competitor Research Pay Per Click Tools

6. SEMrush

Ever wondered how you can gain valuable insight into your competition? Well, wonder no more because SEMrush is here to help! It’s one of the best tools out there for finding detailed keyword and domain data. And the best part? It only costs $58 per month if you sign up for their annual plan. A small price to pay for all the information you’ll gain!

7. Spyfu

Hey, check out SpyFu! It’s got some really cool features that other tools just don’t have. For example, you can download all of your competitors’ keywords. How awesome is that? Plus, its interface is sleek and user-friendly, giving you easy access to important information at a glance. And guess what? Annual plans start at just $49. It’s definitely worth a try!

29 Tools That Can Supercharge Your Pay Per Click Campaigns

8. iSpionage: Get an Edge on Your Competitors

Let me introduce you to iSpionage—a powerful tool that’s going to give you an advantage over your competitors. It’s super easy to use, and most importantly, it gives you accurate and up-to-date information on what your rivals are up to in their online marketing efforts. Now you can size them up and stay one step ahead. And guess what? It starts at just $59 per month.

9. Google Keyword Planner: Your Secret Weapon

You’re probably already familiar with Google’s Keyword Planner, right? Well, if not, you’re about to discover a fantastic tool. It’s an absolute must-have for any savvy marketer—whether you’re into Pay Per Click or on the hunt for the perfect SEO keywords. Yup, this baby has got you covered.

10. Google Trends: Tap into Seasonal Trends

Ready to take your campaigns to the next level? Google Trends is here to help. This free data source is a goldmine for smart PPC marketers like you. Why? Because it gives you valuable insights into the latest search trend data. By staying on top of seasonal demand, you can make sure your campaigns are always tailored to what your audience wants. Now, that’s smart marketing!

29 Tools That Can Supercharge Your Pay Per Click Campaigns

Call Tracking Pay Per Click Tools

11. Invoca

Do you know how important phone calls are for businesses like yours? I can help you with that. With Invoca, you can capture, manage, and track all those valuable calls. It works together with 30 different platforms, making it super convenient. And guess what? Pricing starts at just $1,000 per month!

12. Twilio

If you’re looking for an excellent option for call tracking and analytics, Twilio is the way to go. Here’s why: you can easily and affordably purchase local or toll-free phone numbers, and you can even record your phone calls. Best part? You only pay for what you use. It’s that simple!

29 Tools That Can Supercharge Your Pay Per Click Campaigns

13. Call Rail

Have you heard of CallRail? It’s an awesome tool for tracking, recording, and analyzing phone calls. It even integrates with Google Analytics and AdWords. The best part? You can get started for just $30 per month, and they offer a 14-day free trial to try it out.

Analysis Pay Per Click Tools

14. Google Analytics

Now, let me tell you about Google Analytics. It’s like a treasure trove of information for tracking the success of your PPC campaigns and your website’s performance. Guess what? It’s absolutely free! But if you’re a big enterprise, they also offer a premium option.

15. Twitter Analytics

Okay, get ready for some exciting stuff. Twitter Analytics is a goldmine of data. Seriously, I’m hooked on it! You can find out how many people are actually seeing and engaging with your tweets. Plus, it tells you if your Twitter campaigns are doing the trick. Oh, and it gives you all sorts of valuable info about your followers, like demographics and stuff.

29 Tools That Can Supercharge Your Pay Per Click Campaigns

16. Get Certified Knowledge

I’ve got some awesome tools for you at Certified Knowledge. They’ll help you analyze your data, create loads of ads, and make your Quality Score even better. And guess what? Prices start at just $79 per month.

Tools to Make Awesome Landing Pages

17. Discover Unbounce

Looking to build a killer landing page? Look no further than Unbounce. They have over 80 templates for all kinds of landing pages you can think of – products, sales, lead generation, ebooks, and more. Starting at just $49 per month, but you can try it out for free with a free trial.

18. Check out LeadPages

LeadPages offers a super simple landing page builder and they have dozens of templates for both landing pages and mini-sites. Starting at just $25 per year, they’ve got you covered!

Find Inspiration for Your Ad Copy

19. Explore BuzzSumo

Let me tell you about BuzzSumo, it’s really cool! It helps me find the most popular stuff on the Internet. I can search for specific topics, websites, authors, and more. BuzzSumo even shows me articles with catchy headlines that get a lot of shares and links. And you know what? Those headlines can also make great ads for pay-per-click campaigns! BuzzSumo offers different plans, starting at $99 per month.

29 Tools That Can Supercharge Your Pay Per Click Campaigns

Discover answers with Answer the Public

Imagine having a special tool that helps you find out what questions people have about a certain topic. Well, Answer the Public is just that tool! It’s a free keyword research tool that shows you questions related to your topic.

Why is that important, you might ask? Well, by knowing the questions people ask, you can understand their problems and try to solve them in your ads. It’s like having the key to unlock their needs and concerns.

29 Tools That Can Supercharge Your Pay Per Click Campaigns

Getting Inspired and Creating Display Ad Images

21. Sharing Images

Looking for a quick and easy way to create eye-catching display ads? Well, you’re in luck! Share as Image is a tool that’s perfect for content marketers like me, but it can also help you create awesome ads. One thing to keep in mind though, always check image copyrights before going live with your ad. Safety first, right? The best part is that Share as Image is completely free, but if you need more advanced features, they also have a monthly plan starting at just $8.

22. Canva, your Creating Comrade

Now, if you’re looking for another incredible tool to make your ads stand out, give Canva a try. It’s super user-friendly, so even a fifth-grader like you can easily create striking ads. The best part is that you can upload your own images and work with them for free! And if you want to take your ads to the next level, you can pay a small fee to use images from Canva’s library. Oh, and did I mention that Canva is also an awesome social media tool? It’s like having a creative genius by your side!

23. Discover on Pinterest

Need even more inspiration? Well, my friend, look no further than Pinterest. It’s a treasure trove of incredible visuals that will get your creative juices flowing! Spend some time exploring and saving ideas on Pinterest. Trust me, you’ll find a goldmine of inspiration for your display ad images. It’s like having your very own secret weapon!

I have some frustrating news about Facebook. They have a rule that says your ad can’t have more than 20 percent text, including images and video thumbnails. It’s a real pain, but there’s a solution! If you want to make sure your ads can run on Facebook and Instagram, you can use the Facebook Text Overlay Tool. It will help you check if your text takes up too much space on the ad. If it spills into six or more boxes on their grid, you’ll have to edit your ad and check again until it’s just right.

25. gifntext

Let me tell you about gifntext. It’s pretty awesome and not well-known. With this tool, you can create fantastic GIFs for your social media and display ads! It’s so good that I almost don’t want to share it because I love that it’s still a secret. So, promise me that you won’t use it, okay? #128578;

Pay Per Click Automation

26. AdWords Scripts

Man, AdWords Scripts are the bomb! Seriously, they’re like little superheroes that can automate all those super annoying things you have to do in AdWords. And let me tell you, they save you a boatload of time and effort. Daniel Gilbert and Brainlabs are like the Avengers of AdWords Scripts—they’ve got a whole arsenal of scripts that will blow your mind. They’ve got everything from fancy A/B testing to tracking your sneaky competitors. It’s seriously mind-blowing stuff. You’ve gotta check it out.

Pay Per Click Apps

27. Google AdWords App

So, picture this: you’re in a taxi, or maybe an Uber, or whatever, and suddenly you need to manage your AdWords campaigns. Well, guess what? There’s an app for that! And it’s pretty darn amazing. This app works on Android and iOS, and it lets you do all sorts of things on the go. You can tweak your keyword bids, turn stuff on and off (like campaigns, ads, and ad groups), and even take action on recommendations from AdWords. The only downside is that you can’t create new text ads or campaigns, or add keywords manually. But hey, you can’t have everything, right?

29 Tools That Can Supercharge Your Pay Per Click Campaigns

28. Facebook Ads Manager App

Did you know that you can manage your Facebook campaigns right from your phone? It’s true! With the Facebook Ads Manager App, available for iOS and Android, you can take control of your ads wherever you go. Keep track of how your ads are performing, make changes to them, adjust your budgets, and even create new ads – all from the convenience of your mobile device. Pretty cool, huh? Give it a thumbs up!

29. Google Analytics App

Okay, so here’s the deal. The Google Analytics app may not have all the bells and whistles of the desktop version, but it’s still pretty handy when you’re on the move. Need to take a quick peek at your stats or reports? This app has got you covered. It may be a bit limited, okay, maybe a lot limited, but it’s perfect for those moments when you just need a quick update. So go ahead, check it out!

29 Tools That Can Supercharge Your Pay Per Click Campaigns

I’m curious to know, what Pay Per Click tools are your go-to favorites? Are there any from this list that you simply can’t get enough of? I’d love to hear your thoughts!