20 Halloween Ads to Get Your Creative Juices Flowing

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Halloween is such a spooky and exciting time of the year for many people. It’s the highlight of the fall season! But Halloween is more than just ghosts, goblins, and trick-or-treating. It’s also a perfect opportunity for businesses to create amazing marketing campaigns. Halloween advertising can help you connect with your target audience and boost sales before the big holiday shopping season.

Why You Should Consider Halloween Advertising

Halloween is not only for kids anymore. It has become a commercialized season where people of all ages actively participate each year. Even if you run a small business, you can still benefit from marketing with a Halloween theme. Here are some advantages:

• Attract new customers – Halloween is a huge opportunity to attract new customers. The National Retail Federation found that over 95% of Americans planned to buy something related to Halloween in 2021.
• Get your customers excited – Your customers are already excited about Halloween, so it’s the perfect time to connect with them through Halloween-themed advertising that gets them engaged with your brand.
• Boost your brand recognition – Halloween advertising can help your brand stand out to a wider audience. When consumers see a Halloween promotion, they’ll remember and recognize your brand.
• Get more customers – Halloween is a perfect time to find new people who might be interested in your business. You can let them know about a special Halloween deal either in person or through your website. They can enter their contact information to take part in the promotion.
• Boost your sales – Halloween ads are a great way to make people notice your brand and bring in new customers. Did you know that people spend about $10 billion on Halloween every year? That’s a lot of money, and your small business can benefit from it too!

Awesome Halloween Costume Ads

Are you going to dress up for Halloween and go trick-or-treating? Even if you don’t, Halloween is a great time to promote your brand. Many adults in America spend money on Halloween costumes, so it makes sense for brands to advertise their festive outfits. Take a look at some of the most successful Halloween campaigns that promote different types of costumes.

1. Amazon Banner

Are you trying to promote your Halloween costumes in your store, but not sure how to go about it? Well, you’re in luck! Amazon has an eye-catching banner available in various sizes that can help you advertise your costumes effectively. This fun and lively banner features a cute parade of children dressed in costumes that are sure to draw attention from anyone passing by your store.

2. Heinz Tomato Blood

Did you know that ketchup can double as fake blood for vampires? It’s true! When you’re in a hurry and need a quick costume, ketchup can save the day. That’s what one brand highlighted in their Halloween ad campaign.

3. The Best Halloween Costumes at Target

Can you even imagine a Halloween season without those awesome Target weekly ads that show off all the coolest costumes? I mean, seriously, it just wouldn’t feel like Halloween without them. Those ads are not only super fun to look at, but they also help the brands sell more stuff and make sure that everyone has a happy and smile-filled Halloween.

4. The Best Halloween Costumes from Spirit

Every year, Spirit Halloween launches a big advertising campaign for the spooky season. It totally makes sense because Spirit Halloween is a store that only operates during Halloween time, just like its name suggests. In this scary yet imaginative campaign, Spirit Halloween puts the spotlight on a Halloween pumpkin with eye-catching, informative headlines.

5. Awesome Halloween Ad with an Exciting Message

I love how many Americans turn to Goodwill for affordable and creative Halloween costumes. It’s a great place to find something fun and unique. Back in 2008, Goodwill of Southern California came up with an awesome marketing campaign for Halloween. They created animated Halloween characters that actually looked like the letter g in the Goodwill logo. It’s a cool little detail that you might notice if you pay close attention.

Check out these Amazing Vintage Halloween Ads

Halloween marketing campaigns have been around for a long time. Some of the best and most memorable ads in the industry were created for Halloween. If you’re looking for inspiration for your own small business, take a look at these incredible vintage Halloween advertising campaigns:

6. Kool-Aid Halloween Drinks

No matter what occasion it is – Halloween, Christmas or just a regular Tuesday – Kool-Aid is a super fun drink for both kids and adults. In a really cool advertisement back in 1964, the folks behind Kool-Aid got creative and made a Kool-Aid pitcher look like a pumpkin for Halloween. How awesome is that?

7. Post Cereal Treat-Paks

Instead of giving out candies to trick-or-treaters on Halloween, wouldn’t it be fun to hand out cereal instead? That’s exactly what Post cereal suggested in this amazing campaign from 1959. It’s like a spooky surprise that keeps on going! And in the advertisement, they even showed a cute kid wearing a costume from way back in the day. Adorable!

8. Brach’s Halloween Candy

Have you ever noticed the ads for Halloween candy that pop up every year? They’re pretty common in the Halloween retail industry. One brand that has been a favorite for a long time is Brach’s. They’ve been making holiday print and commercial ads for years. I found an example from 1958 that is really cool! It shows a Halloween pumpkin and all the tasty treats that Brach’s is famous for.

9. Leaf Treats for Tots

In 1970, Leaf took on the title of Halloween headquarters in a clever ad. It showed a beautiful witch and a huge collection of candy, declaring them as treats for tots. But you don’t have to wait for Halloween night to enjoy some delicious sweets.

10. Halloween Ad for Griffin Boot Polish

Looking to add some extra sparkle to your Halloween kicks? Well, back in the day, Griffin was all about promoting their microsheen shoe polish. In this old-school print ad from the 1950s, they featured a seductive witch and a spooky headless figure. Talk about a perfect October campaign! This ad was a hit and had people talking for many Halloween seasons.

Get ready for Spooky Season with Scary Candy Ads

What’s Halloween without some frightfully delicious treats? Candy and Halloween go hand in hand, whether you’re out trick-or-treating or just indulging in some tasty sweets. If you’re a candy brand looking for some eerie inspiration for your Halloween ad or commercial, I’ve got some ideas for you. Check ’em out!

11. The Reese’s Halloween Doorbell Ad

I want to tell you about this cool marketing campaign that Reese’s did for Halloween. It’s kind of like when you go trick-or-treating and get candy from all your favorite brands. Reese’s made this really famous video that everyone loved. It was part of a whole series of videos that Reese’s made for Halloween in 2016. It was a really exciting and scary time!

12. Hershey’s Vampire Kisses

Hershey’s is always on top of its game during Halloween. They come up with awesome new Halloween campaigns every year, and this time is no different. I was blown away by their ad for Vampire Kisses, their seasonal candy. Not only does the ad give us great ideas for Halloween advertising, but Hershey’s also knows how to do a holiday promotion right.

13. MM’s Ghost Story

When it’s Halloween time, MM’s takes its advertising seriously. You know what’s really spooky to kids who go trick-or-treating? Getting healthy snacks instead of candy in their treat buckets. In this well-known ad, MM’s wants everyone to remember that there’s only one sweet treat that truly belongs in October, and it definitely didn’t begin as a grape.

14. The Scary Snickers Headless Horseman Advertisement

Imagine this: there’s a Halloween commercial that gets people excited every single year. It’s called the Snickers headless horseman commercial, and it’s become a modern favorite. This awesome ad first came out in 2012, and it tells the story of a headless horseman who’s both hungry and totally lost. He stumbles upon a bunch of trick-or-treaters, and things get interesting from there.

15. Cadbury Screme Egg

Need some ideas for a Halloween campaign on social media like Twitter and Facebook? Well, check out this awesome online ad from 2012 for Cadbury’s Screme Egg. It’s all decked out in spooky colors and sure to catch people’s attention. Plus, you can even get it ranked higher in search results!

Other Cool Halloween Ads

If you’re looking to go all out and impress your customers this Halloween, why not take inspiration from these amazing Halloween ads?

16. The Burger King Halloween Whopper

I’m going to tell you about this incredible fast food chain that everybody knows. They did something really cool for Halloween back in 2015. Instead of just doing regular ads and commercials, they came up with a special version of their famous sandwich. They made it extra special by giving it a black bun that tasted like barbecue sauce. How awesome is that?

17. Spooky Ads for Disneyland Resort Paris during Halloween

I have to say, Disney really knows how to nail it with their Halloween ads. They always come up with the cutest promotions. This time, they went all out for the Disneyland Resort in Paris. They brought in some of their beloved characters like Cruella de Vil and Captain Hook to make it even more special.

18. McDonald’s Trick or Cheese

When it comes to Halloween ads, McDonald’s is always coming up with new and creative ideas. One of their famous campaigns in Finland features a melted cheese that forms a spooky face, with the catchy slogan “Trick or Cheese?”

19. Chipotle’s Boorito Halloween Celebration

Chipotle knows how to celebrate Halloween with their Boorito event. Although it’s not free, if you dress up in costume and visit Chipotle on Halloween, you can get a $3 burrito. Their ads for the festivities can also give you great ideas for your own Halloween promotions.

20. Mini Cooper’s Boo Halloween Ad

So, let me tell you about some cool and creative Halloween ads that different brands have come up with. They sure know how to get into the spooky spirit!

First up, we have Mini Cooper. They had this awesome Halloween ad back in 2009. They made these posters with a Mini Cooper car dressed up as either a ghost or a jack-o’-lantern. Pretty neat, huh?

Now, let’s talk about Amazon. They really know how to advertise Halloween costumes. They make these bold and festive banners with cute kids wearing costumes. It’s a great way to show off all the different options they have and get parents and families excited.

Next, we have Heinz. They got really creative with their marketing. They started promoting their ketchup as fake blood for Halloween costumes! Talk about thinking outside the box, right?

Target is another brand that goes all out for Halloween. Every year, they come up with these amazing ads featuring colorful costumes. People can’t wait to see what they have in store! It’s become a tradition for them to make these ads and it helps them sell even more.

Spirit Halloween is a store that pops up just for the spooky season. They have this cool campaign with a Halloween pumpkin and catchy headings. They know how important it is to keep things consistent and show off their Halloween spirit!

The Goodwill of Southern California had a really unique Halloween campaign back in 2008. They used animated characters that look like the letter ‘g’ in their logo. It’s a fun way to show that they have affordable and creative costume options.

Kool-Aid, yeah! Even they got into the Halloween spirit. They had this ad back in 1964 where their iconic Kool-Aid pitcher dressed up as a pumpkin. It’s a great example of how brands can have fun with Halloween even if they’re not selling costumes.

Post Cereal had this spooky campaign back in 1959. They suggested handing out cereal instead of candy for Halloween! They even had a cute child in an old-fashioned costume in the ad. It just goes to show that brands can come up with alternative ideas for Halloween traditions and still stay connected to their products.

Brach’s, a candy brand, came up with a Halloween-themed ad back in 1958. They had a pumpkin and a bunch of popular candies in the ad. It’s a classic example of how brands can use Halloween symbols to capture the holiday spirit and attract candy-loving consumers.

Leaf had this attractive witch in their Halloween ad back in 1970. They had a huge display of candies and called them treats for tots. It’s a great way to show off the festive and generous side of Halloween and make people want to get their hands on some sweet treats.

Griffin, a shoe polish brand, had a really cool Halloween print ad in the 1950s. They used a witch and a headless figure in the ad. It just goes to show that brands can combine unexpected elements with Halloween themes to create unique and attention-grabbing ads.

Reese’s, oh boy, they know how to make Halloween exciting! They had this campaign in 2016 that reminded people of the joy of trick-or-treating and getting their favorite candy, which is Reese’s, of course. They tapped into nostalgia and brought back those Halloween memories.

Hershey’s had a Halloween-themed promotion for their Vampire Kisses. They know that limited-time offers and seasonal variations are a big hit during the holiday season. Adding that Halloween touch to their products creates a sense of urgency and exclusivity.

Now, let’s talk about MM’s. They had this funny Halloween ad that reminded everyone that MM’s are the only acceptable sweet treat in October. They used humor and creativity to connect with people and establish themselves as the go-to candy brand for Halloween.

Snickers had this classic Halloween commercial back in 2012. It featured a hungry and confused headless horseman encountering trick-or-treaters. They used humor and memorable characters to make a lasting impression. People still remember and love that ad!

Cadbury had this online ad for their Screme Egg in 2012. They had colorful graphics and optimized the ad for social media platforms. It just goes to show how important it is to use eye-catching visuals and create engaging content for online audiences during Halloween.

Lastly, Burger King had this Halloween Whopper campaign in 2015. They had print ads and a special version of their Whopper burger. It was a fun and spooky way to celebrate Halloween with their customers.

So, those are some of the awesome Halloween ads that different brands have come up with over the years. They sure know how to get into the Halloween spirit and make their products stand out during this spooky season!

What’s the Best Way to Market Halloween?

The best way to market Halloween is by using social media. When we run Halloween campaigns on platforms like Instagram, TikTok, and Twitter, we reach a huge audience that includes people of all ages. And the great thing about social media campaigns is that we can make them even more effective by using the right keywords and hashtags. For example, the hashtag #Halloween2020 was used in nearly 964,000 posts and had a total of 5.5 billion impressions!

How Can You Create an Attention-Grabbing Halloween Advertisement?

I want to share with you some tips on how you can create a captivating Halloween advertisement that will boost your sales. Looking at the examples above, it’s clear that there isn’t a one-size-fits-all formula for a successful design. Famous brands use vibrant colors and incorporate Halloween elements like costumes and candy in their ads. Many also feature Halloween characters and clever puns to make their advertisements stand out.

So, what’s the bottom line?

1. Attracting New Customers: Halloween is a massive market, with over 95% of Americans making Halloween-related purchases in recent years, according to the National Retail Federation. So, it’s an opportunity you don’t want to miss.
2. Engaging Existing Customers: Halloween naturally excites your customer base, making it the perfect time for them to connect with your brand. Take advantage of the season to strengthen your relationship with them.
3. Boosting Brand Recognition: When you advertise during Halloween, more people will notice and remember your brand. This is because Halloween brings out the excitement in consumers, leading to greater engagement with your brand.
4. Generating Leads: Halloween promotions are a great way to get more people to sign up for your emails. By offering fun holiday activities, you can entice potential customers to provide their contact information, helping you grow your email list.
5. Increasing Sales: Advertising during Halloween can bring in new customers and boost your sales. According to the National Retail Federation, people spend around $10 billion on Halloween-related items every year. By tapping into this market, you can attract more customers and increase your profits.

Let me show you some really cool Halloween ads! These ads are all about being creative and capturing the spooky spirit. We’ve got everything from vintage campaigns to modern social media strategies. Take a look at Amazon’s festive banner, Hershey’s Vampire Kisses, and McDonald’s clever Trick or Cheese ad. They all prove how incorporating Halloween themes and creativity into marketing can be really powerful.

Now, when it comes to the best way to market for Halloween, social media is where it’s at. Platforms like Instagram, TikTok, and Twitter reach a huge audience of different people, so you can connect with lots of potential customers. Plus, you can use keywords and hashtags to make sure your posts get seen by the right people. If you have a great strategy, your social media campaigns can get a ton of attention, just like the super popular #Halloween2020 hashtag.

• Use bright colors and Halloween images like costumes and candy to catch people’s attention.
• Use Halloween characters and themes to showcase your products and make them more appealing to customers.
• Add clever Halloween-themed puns and slogans to grab people’s attention and make them remember your brand.

In the end, advertising during Halloween not only captures the spirit of the season but also gives businesses a chance to connect with their audience, increase brand recognition, and ultimately boost sales during this festive and profitable time of year.

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