16 November 2023

20 Cool Things About Having a Real Store

By Ronald Smith

Let’s talk about all the awesome perks that come with having a physical store. Trust me, there are plenty of reasons why it’s so great to have a real space where customers can walk in and say hello. Let’s dive right in!

1. Connect with people: When you have a brick-and-mortar store, you get to meet customers face-to-face. It’s all about making real connections and forming lasting relationships.

2. Personal touch: By having a physical store, you can create a warm and inviting atmosphere that simply can’t be replicated online. You have the power to make your customers feel special and valued.

3. Tangible experience: Shopping in a real store allows customers to see, touch, and try out products before making a purchase. It’s a hands-on experience that online shopping can’t quite match.

4. Instant gratification: With a physical store, customers can take their purchases home right away. No waiting around for packages to be delivered – it’s instant satisfaction!

5. Customer service: Having a physical presence means you can provide top-notch customer service. You can resolve issues on the spot and offer helpful advice in person.

6. Local connection: A real store allows you to become an integral part of your local community. You get to know your customers personally and contribute to the growth of your neighborhood.

7. Showcase your brand: Your store becomes a living and breathing representation of your brand. You can create a unique and memorable space that truly reflects your business.

8. Eye-catching displays: Showcasing products in creative and visually appealing ways is much easier in a physical store. You can use eye-catching displays to capture attention and draw customers in.

9. Impulse buying: Physical stores tempt customers with exciting displays and unexpected finds. It’s hard to resist the allure of those spontaneous purchases!

10. Social experience: Shopping in person gives customers the opportunity to share their experiences with friends and family. It becomes a social event that adds to the enjoyment of the whole process.

11. Immediate feedback: With a physical store, you can easily gather real-time feedback from customers. Their comments and suggestions can help you improve your products or services.

12. Brand loyalty: When customers have a positive experience in your store, they’re more likely to become loyal fans. They’ll keep coming back for more and spread the word about your fantastic business.

13. Flexibility in pricing: Pricing can be more flexible in a physical store. You can offer special discounts or negotiate prices to create a win-win situation for both you and your customers.

14. Targeted marketing: Having a physical store allows you to tailor your marketing efforts to your specific location and target audience. You can connect with local customers in a more personal and targeted way.

15. Show off your expertise: In a physical store, you can showcase your knowledge and expertise in person. Customers can ask questions and get valuable insights directly from you.

16. Build trust: Meeting customers face-to-face builds trust and credibility. It shows that you stand behind your products and are willing to engage with your customers on a personal level.

17. Create a memorable experience: When customers have a positive and memorable experience in your store, they’re more likely to share it with others. Word-of-mouth can do wonders for your business!

18. Instant problem-solving: In a physical store, you can quickly address any problems or concerns that customers may have. You can provide immediate solutions and make sure they leave satisfied.

19. Test and experiment: Having a physical store gives you the opportunity to test new ideas and experiment with different strategies. You can see what works best for your business and make adjustments accordingly.

20. Embrace the human touch: Above all, having a physical store allows you to embrace the human touch. You can connect with people on a personal level, create memorable experiences, and build a thriving community around your business.

So, there you have it – 20 awesome benefits of having a physical store. It’s all about the personal connections, the tangible experiences, and the chance to create something truly unique. Don’t underestimate the power of a real space where customers can come in and say hi. It’s a special opportunity that can take your business to new heights!

20 Cool Things About Having a Real Store

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Have you ever thought that having a physical store puts you at a disadvantage compared to online retailers? Well, let me tell you something, that’s not true at all. People still prefer shopping in physical stores. In fact, according to Deloitte, more than 91% of retail purchases in the U.S. happen in brick-and-mortar stores.

Why Physical Stores are Great

We all know that shopping online is popular, but that doesn’t mean people don’t love going to a physical store. There are many advantages to having a store that you can’t get online. Let me share with you 20 benefits of having a physical store and how it can boost your sales.

They are Convenient

So, shopping online is super easy and all, but you know what? Sometimes we need things right away! Like, imagine you’re right in the middle of fixing a plumbing issue and you realize you need a specific part. Waiting for it to be delivered just won’t cut it, right?

Well, guess what? I’ve got a solution for you. If you happen to sell things online, why not give your customers the option to pick up their purchases in-store? Talk about convenience!

And here’s another reason why it’s awesome to have a physical store:

See, people still love going to physical stores because they get to touch, try on, and test out products. It’s kind of hard to do that online, right?

It’s important to have a variety of products available. If we have 10 different types of toasters, we should have all of them on display. We can also offer testers for cosmetics or lotions. Our salespeople can demonstrate or point out features that customers might not notice on their own. We should take advantage of the sensory experiences that a physical store provides by using music, lighting, and scent to enhance the overall experience.

They help you make a decision

Sometimes, especially when it comes to complex or major purchases like technology or appliances, it can be overwhelming to choose from the many options and opinions available online. That’s when you need expert guidance to help you make a decision.

You want to ensure that your salespeople are well-trained to sift through all the unnecessary information. Sometimes, a customer can spend weeks pondering over whether or not to buy a dishwasher online. But when they have a knowledgeable sales representative to show them different models and explain the advantages and disadvantages, they can make a decision in a matter of minutes. When customers come in feeling overwhelmed from reading reviews and ratings online, you and your staff can serve as guides, helping them figure out what really matters and making sure they choose the best option.

They give you ideas

Many people love to shop for inspiration, to pass the time, or just to see what’s new. Going to the mall to check out the latest fall fashion trends or visiting a home store to get decorating ideas are examples of this type of shopping.

They Make Customers Feel Good

When people are bored, lonely, or sad, they often go shopping to feel better.

I can make you feel happier. When I, a friendly salesperson, talk to you and make you feel welcome, it brightens your mood and makes you want to come back. And if I remember your preferences, suggest additional items, or let you know when your favorite things are back in stock, it’s even better.

They Feel Safer than Online Shopping

Some people worry about giving their payment information online. For these customers, shopping in a physical store feels more secure.

I can protect your information. By regularly updating our software, hardware, and point-of-sale system, we make sure your data is safe. And if we provide free Wi-Fi in our store, we separate it from our business network to keep your information even more secure.

It’s Easy to Pay

Paying with a credit card online can feel like a hassle, especially when compared to simply swiping a card at a store.

Make sure your store accepts a wide range of payment methods. You want to give your customers the freedom to pay however they like.

A Personal Touch

Getting a recommendation from Amazon is nice, but it’s not the same as having your favorite salesperson make a suggestion.

Make use of technology to personalize your service. One way to do this is through loyalty programs that track customer preferences and purchases, allowing you to suggest the perfect item when they visit again (just like Amazon does).

They’re Polished

When you’re searching through thousands of options online, it can feel overwhelming. That’s why stepping into a store where the choices have already been made for you feels like a breath of fresh air.

Why not make it easy for your customers by curating a selection of the very best products? They’ll appreciate not having to make so many decisions and knowing that you, someone they trust, have chosen the best options for them.

But shopping isn’t just about buying things.

Many people go shopping as a way to spend time with loved ones or simply for entertainment. Maybe they’re at a mall or shopping center to grab a bite to eat or catch a movie, and shopping becomes part of the experience.

Ensuring your store has a fun and welcoming atmosphere is crucial. Things like live music, poetry readings, craft sessions for kids, or cooking demonstrations can all help attract people passing by and keep them engaged in your store for longer. Creating a lively and cheerful ambiance with vibrant decorations, playing upbeat background music, and having friendly staff members all contribute to creating a party-like atmosphere.

They promote your business

Consider your storefront and signage as a constant advertisement. They showcase your business all day, every day.

It’s important to ensure your signage is in good condition. It should be easy to read, reflect your brand identity, and be well-maintained—no burnt-out lights or peeling paint. Keep things fresh and interesting by regularly changing up your window displays to catch the attention of customers.

They inspire impulse buying

Don’t forget to entice shoppers to spend. Put lower-priced or additional items near the checkout to encourage spur-of-the-moment purchases. Teach your employees to suggest extra items and upsell.

They give you the opportunity to showcase your excellent customer service

Online customer service may be great, but it’s still quite impersonal. In-person customer service, on the other hand, leaves a lasting impression and builds strong loyalty.

Make sure you hire employees who are good with people. Provide thorough training and empower your employees to go the extra mile in satisfying customers.

They help build relationships

No matter how frequently you shop on a specific website, it’s a rather anonymous experience. In a physical store, shoppers can connect with the owner and the salespeople personally.

It’s important for you to build relationships with your customers. Use loyalty programs to identify your best customers and give them special attention.

There’s no need to pay for shipping

Customers really dislike having to pay for shipping – they would rather go to the store in person to avoid it.

Make sure your store is convenient for customers to access. Clearly mark parking areas and try to reserve some spaces for your store. Keep your information updated on local search directories so people can easily find directions.

Shopping is a social experience

In this day and age, when people spend a lot of time on their phones and devices, shopping can provide an opportunity for them to get out and engage with others.

It’s important to build a community around your store. You can organize events for your customers or encourage them to participate in a charitable event sponsored by your store. Look for opportunities to help your customers get to know each other.

We are all part of the community

Your store is not just in the cloud – it is a part of a physical community. Take advantage of this.

Make sure to participate in local community events. Get involved with charitable organizations, local sports teams, and local business networking groups. Give back to the community and let your business be known as a positive influence.

We are all unique

While not all brick-and-mortar stores are small, independent businesses, yours is. Emphasize this fact.

Don’t forget to emphasize the importance of supporting local businesses. When you do your marketing, encourage people to shop at independent, community-based stores like yours. Share your own story in your marketing and show that you are the friendly face behind your business.

Returns made easy

Sending a product back to an online retailer can be a hassle. You have to go to the post office and wait a long time to get your refund. And there’s always the worry that the package might get lost.

Make sure your return process is simple. Make it easy for customers to return products and never make them feel like they’re bothering you. Did you know that many customers will even buy something else while they’re returning an item?

A treat for your senses

It’s important to make sure that your store appeals to all of your customers’ senses and reflects the essence of your brand.

Have you ever thought about why customers choose your store over others?