4 March 2024

15 Tips to Make Awesome Videos for Online Advertising

By Ronald Smith

Creating videos for online ads can be exciting and challenging at the same time. I’ve compiled a list of 15 tips that will help you make your videos stand out and capture your audience’s attention. So, let’s dive right in!

1. Keep it Short and Sweet: It’s important to keep your videos concise. People have short attention spans, so aim for videos that are around 30 seconds to a minute long. This way, you’ll deliver your message effectively without losing their interest.

2. Begin with a Bang: Start your video with a captivating opening. Grab the viewer’s attention from the get-go with something intriguing or exciting. This will make them curious and more likely to watch the whole video.

3. Show, Don’t Tell: Instead of just talking about your product or service, show it in action. Use visuals and demonstrations to engage your audience and make them understand how your offering can benefit them.

4. Use Clear and Simple Language: Avoid using complicated jargon or technical terms. Speak in a language that your target audience understands. Keep your message straightforward, and use words that are relatable and easy to grasp.

5. Add Captions and Subtitles: Including captions and subtitles in your videos is important for accessibility. They make your content more inclusive and allow people with hearing impairments to follow along. Plus, they can also help with viewers who watch videos without sound.

6. Optimize for Mobile: More and more people are consuming video content on their mobile devices. Make sure your videos are optimized for mobile viewing by using the appropriate dimensions and file sizes. This way, your videos will look great on any screen.

7. Use Eye-Catching Visuals: Your video should be visually appealing. Use high-quality images, graphics, and animations to enhance your message. Remember, a picture is worth a thousand words!

8. Tell a Story: Everyone loves a good story. Use storytelling techniques to make your video more engaging and memorable. It could be a customer success story, a journey, or simply an emotional narrative that resonates with your audience.

9. Include a Call to Action: Clearly state what you want your viewers to do after watching the video. Whether it’s visiting your website, subscribing to your channel, or purchasing your product, a clear call to action will guide them to the next step.

10. Keep the Branding On Point: Consistency is key. Ensure that your video reflects your brand’s identity and uses your brand colors, logo, and fonts. This will help increase brand recognition and create a cohesive visual experience.

11. Add Background Music: Music sets the mood and adds an extra layer of emotion to your video. Choose a soundtrack that complements your message and enhances the overall viewing experience. Just make sure it’s not too distracting.

12. Use Humor (If Appropriate): Humor can be a powerful tool to engage your audience and make your video more entertaining. But be careful – what’s funny to some may not be funny to everyone. Ensure the humor aligns with your brand and target audience.

13. Test, Analyze, and Improve: Don’t be afraid to experiment with different video styles or techniques. Test your videos, analyze the results, and learn from them. This way, you can continuously improve and create even better videos in the future.

14. Include Customer Testimonials: People trust reviews and testimonials from real customers. Incorporate testimonials into your videos to build credibility and show the positive impact your product or service has had on others.

15. Have Fun and Be Authentic: Lastly, remember to enjoy the process of creating videos. Show your genuine passion and excitement for your product or service. Authenticity goes a long way in building trust with your audience.

I hope these tips help you create amazing videos for your online ads. Remember to be creative, think outside the box, and always put yourself in the viewer’s shoes. Good luck!

15 Tips to Make Awesome Videos for Online Advertising

I’ve got some awesome news for you. Google just released a fancy new app that can help small businesses like yours create amazing video ads. If you’re planning on using video ads as part of your marketing strategy, I’ve got some important tips to share with you. These tips will help you make your ads super effective.

How to Make an Awesome Ad Video

Start with a Clear Goal

Saying you want your video ad to help your business is great, but it’s not specific enough. You need to have a clear goal in mind. There are lots of different ways you can use video ads to support your mission. For example, you can create a video ad to boost sales of a specific product. Or you can make one to raise awareness about your brand. Another option is to create a video ad that explains exactly what your business does, so there’s no confusion. And those are just a few examples. There are plenty more goals you can choose for your video.

When you create video ads, it’s important to have a clear purpose for each one. You can even make multiple ads to support different goals.

Tell a Story

Each video ad, no matter its purpose, should tell a story. It’s best to tell a story that your potential customers can relate to.

For example, if you’re promoting a software product, you can start by explaining a problem that your customers might face, such as confusion with accounting. Then show how your software can solve that problem by simplifying the accounting processes.

Even a simple narrative can help you convey your message in a way that people will understand. It can also make your video more entertaining.

Get to the Point

When you’re watching a video online, you have the option to skip past the ads and jump straight to the content you really want to see. That’s why it’s important to make a strong impression right from the start if you want to reach as many viewers as possible.

In those first few seconds, you have to either deliver your main message or do something that catches people’s attention. If you don’t, they’ll probably just skip the rest of your video and miss out on your important message.

15 Tips to Make Awesome Videos for Online Advertising

Find the Right Style for You

When it comes to online video ads, funny ones usually grab a lot of attention. But everyone is jumping on the comedy bandwagon, and if that’s not your strong suit or doesn’t align with your brand, it won’t benefit your business.

There are many other effective styles to consider, such as instructional, inspirational, dramatic, and more. So, think about your brand’s personality and what you want to achieve with your ad, then choose the style that best aligns with your goals.

Be Unique with Your Format

One advantage of video ads is that they allow you to do things you can’t do with other formats. So, take advantage of this opportunity and think outside the box. Don’t be afraid to get creative and try something different that will make your ad stand out.

One mistake that many businesses make is using video for messages that could easily be conveyed in other formats. Instead of simply sitting in front of a camera and reading a script, why not try writing a blog post?

However, if you incorporate captivating visuals or answer customer questions in your own words, then your video becomes something worth watching.

Give It a Professional Look

You don’t need top-of-the-line video equipment to create an effective advertisement. But if your video looks like it was shot on an outdated flip phone, not many people will stick around to watch.

Make sure you have decent equipment that captures clear, non-blurry footage. Take the time to find or create good lighting so that your subject is easily visible.

15 Tips to Make Awesome Videos for Online Advertising

Avoid Confusing Words

When you work in a certain industry every day, it’s easy to forget that your customers think differently. If you’re making a video that explains how to use a product or highlights important features, make sure you explain it in a way your customers will understand and appreciate.

For instance, when explaining a software, don’t just use technical terms that you and your team use. Instead, explain what that feature actually does for small businesses.

Saying that your product simplifies accounting by providing fill-in-the-blank forms is more effective than using technical words that are only used in the office.

Show Examples

Video ads can be powerful tools for demonstrating the benefits of your product or service. Instead of just telling customers how it works, you can actually show them. Seeing it in action gives them a real-life view of how it could benefit them, making it more compelling and convincing. Plus, it adds an interesting visual element to your video.

To make your video ad even more effective, don’t forget to include a call to action. What do you want viewers to do after watching your ad? Whether it’s purchasing your product or subscribing to your YouTube channel, you need to be clear and direct. Provide the necessary links and tell them exactly what they can expect. Make it easy for them to take that next step right after watching your video ad.

Get Them Hooked in Different Ways

Maybe some people who watch your video aren’t quite ready to purchase your product or service right away. However, if your video ad has piqued their interest, they might want to stay connected with you. That’s why it’s important to offer them various options.

By the end of your video, you can encourage them to visit your website and make a purchase as the main call to action. Additionally, you can let them know that they can sign up for email updates to stay informed about new products, in case they aren’t ready to buy yet.

Alternatively, you can provide links to your social media accounts. This way, they can easily remember your business and keep you in mind for future reference.

Boost Your Visibility on Search Engines

If you want your online ad video to reach as many people as possible, it’s crucial to optimize it for search engine visibility. To achieve this, make sure to include relevant keywords in the video’s title, description, and tags. This will greatly improve its searchability and help more people find your video.

When it comes to making your video stand out in search results, this SEO approach can really make a difference. By optimizing your video content, you have a better chance of attracting more viewers and potential customers. And here’s why.

Put Mobile Users in Focus

With smartphones being used more than ever, it’s crucial to create videos that are easy to watch on mobile devices. Make sure your videos are responsive and can be viewed on smaller screens.

Consider the aspect ratio, video length, and loading times specifically for mobile users, who often have shorter attention spans and different internet speeds.

Capture Attention with a Strong Opening

When I create a video, I know that the first few seconds are incredibly important. That’s when I have the opportunity to capture your attention and make you want to keep watching. So, I always start with something that will hook you right away. It could be a really interesting question that gets you thinking, or a surprising fact that grabs your attention. Sometimes, I’ll even use a striking image that makes you stop and take notice. That way, I’m not only capturing your attention, but I’m also setting the tone for the rest of the video.

Don’t Forget About Sound

Did you know that the audio quality of a video is just as important as the visuals? It’s true! Even if a video looks great, poor audio can ruin the experience. So, when I’m making a video, I always make sure to invest in good microphones. I also take into account the acoustics of the recording environment to ensure clear audio without any distracting background noises. After all, I want you to have the best viewing experience possible.

Track and Analyze

I want to talk to you about how you can make your online ad videos even better. It’s all about keeping tabs on how well they’re doing and analyzing their performance. By using analytics tools, you can get an idea of how engaged your viewers are, how long they’re sticking around to watch, and how often they’re clicking through or taking action.

This data is super important because it gives you insights into what’s working and what’s not. It helps you figure out what strategies are effective and can guide you in making smart decisions for your future videos. So, if you want to keep honing your skills and making awesome ad videos, tracking and analyzing their performance is key.

15 Tips to Make Awesome Videos for Online Advertising

The Ever-Changing World of Video Advertising

  • Embrace Short Videos
  • With our attention spans getting shorter, it’s important to focus on creating videos that are brief and to the point.
  • Try out short videos that deliver concise messages and capture your viewers’ interest right away.
  • Go Live and Stay Real
    • Live streaming is a fantastic way to engage with your audience in real time.
    • Take advantage of platforms like Facebook Live, Instagram Live, and YouTube Live to connect with your audience directly and authentically.
    • Make it Interactive
      • Encourage your viewers to actively participate in your videos.
      • Add clickable elements, quizzes, polls, and choose-your-own-adventure storylines to make your videos more engaging.
      • Create for Mobile
        • Mobile devices are where people watch videos the most.
        • Make sure your videos are optimized for mobile viewing to reach your audience effectively.
        • If you want more people to watch your videos on their phones, make sure they’re in a vertical format, with subtitles, and have clear visuals.
        • Ask your fans to make and share their own videos about your brand. It makes your content feel more real and creates a sense of togetherness.
        • Make different videos for different groups of people to keep them interested. Look at the data and feedback you have to make sure your messages connect with the right audiences.
        • Use tools powered by artificial intelligence to make your videos better and reach more people. This technology can help you with creating, sharing, and targeting your content.
        • Try using virtual reality and augmented reality to give your viewers an amazing experience they won’t forget.
        • If you’re looking to showcase your products, create cool experiences, or tell captivating stories, these technologies might be just what you need.
        • You know what’s awesome? Emails with videos! They get more people engaged and clicking through.
        • So, why not spice up your email marketing campaigns by adding videos? It’ll make your messages more exciting and dynamic.
        • It’s important to keep an eye on how your videos are doing. Check out those performance metrics!
        • By using analytics, you can improve your strategies, figure out what’s working well, and adapt to what your audience likes.
        • When you embrace these trends, you’ll be creating video content that not only connects with your audience but also keeps your brand up to date with the latest technology. As video advertising keeps changing, your ability to adapt and come up with new ideas will determine how successful you are in the online world.

          15 Tips to Make Awesome Videos for Online Advertising

          A Final Thought

          With Google’s new video ad creation app designed specifically for small businesses, the way we create powerful video ads has become more important than ever before. To navigate this ever-changing landscape, I want to share some key principles that will help you make video ads that truly stand out. These steps, which include setting clear goals, telling captivating stories, using engaging styles, and taking advantage of unique features, are all crucial in making sure your video ads resonate with your target audience. As technology and consumer behavior continue to change, these strategies will serve as a compass to guide your video marketing efforts towards the best possible results.

          When I think about video ads, I realize they’re not just about promoting something. They’re also about telling stories, creating a connection, and building a relationship with the audience. I understand that and I’m ready to take full advantage of this medium. I know that to make the most of video advertising, I need to be professional in how I present my visuals and my message. But it’s not just about that. It’s also about creating opportunities for interaction and engagement. I want to make sure that the experience people have with my ads goes beyond just watching them on a screen. I want them to feel something, to be drawn in, and to connect with my brand on a deeper level. That’s why I pay attention to the evolving landscape of video advertising. I know that things are always changing, and I need to stay on top of the latest trends. Right now, I see a growing emphasis on short-form content. People have shorter attention spans these days, so it’s important to grab their attention quickly and make an impact in a short amount of time. I also recognize the power of interactive elements. Giving people the chance to participate and engage with my ads can be incredibly powerful. It’s a challenge, but I know that by staying aware of these trends and embracing them, I can stay ahead of the competition and make my video ads truly stand out.