22 January 2024

15 Awesome Ways You Can Help Boost Our Company’s Image

By Ronald Smith

Today I want to talk to you about something super important: branding. You might be wondering, what exactly is branding? Well, it’s all about how people see and perceive our company. And guess what? We can all play a role in making sure our brand shines bright. So, here are 15 cool and easy things I think we can do to help!

15 Awesome Ways You Can Help Boost Our Company's Image

When I work with the company’s services and products every day, I gain insights that no one else can. But if a business owner were to suggest that employees help with branding, some team members might feel uncomfortable or overwhelmed.

So how can we get employees more involved in branding efforts without being pushy or intrusive? It takes tact, understanding, and the right approach. That’s why I turned to 15 members of the Young Entrepreneur Council for their advice:

What’s one way to encourage employees to help with our branding efforts, without seeming demanding or nosy?

Great Examples of Employee Branding

Here’s what they said:

1. Form Committees

Every few months, my team and I form committees to work on new branding and marketing projects. These projects don’t take away from our daily tasks but actually help strengthen our brand. We give each committee a budget and let them set their own goals. When the quarter ends, we have a team day where the committees present their work. It’s a fun and structured way for us to accomplish a lot of great projects.
– Tony Scherba, Yeti

2. Making Them Proud

Our team might be small, but we’ve been lucky enough to participate in incredible conferences all over the world. Traveling and experiencing these events has made our team really proud to be a part of our company. And that pride motivates them to contribute to our branding efforts. They understand that the better we do and the more people know about our brand, the more opportunities we’ll have.
– Zach Binder, Bell + Ivy

Show Off Your Skills

How about letting your amazing employees shine and show off their talents? One cool way to do this is by hosting personal interviews with each team member and streaming them on your company website and social media. This gives your employees a chance to be recognized for their hard work and achievements. And you know what? They’ll be so pumped about it that they’ll want to share this awesome content with everyone they know! Who knows, potential customers might even see one of your employees and feel a connection, reaching out to them directly. How cool is that?

Get Some Career Wisdom

I ask my employees, mainly software developers, to write career tips and we share those on LinkedIn, Medium, and other platforms. This helps us spread the word about our brand to developers. The team is enthusiastic about writing this kind of content because it relates to their current job and it’s easy to do. It also helps us attract more applicants for our job openings.
– Piyush Jain, SIMpalm

5. Have a Casual Meeting

You can arrange a short, relaxed meeting with your team to talk about branding and see what new ideas they come up with. Instead of pressuring them to become brand ambassadors, your goal is to get them excited about the possibilities of branding in the future. Encourage them to come up with their best ideas. You can even offer a prize to the person with the best idea.
– Stephanie Wells, Formidable Forms

6. Workshop It (And Make It Fun)

Let’s have a workshop together and make it enjoyable. We’ll keep it brief and engaging, lasting no more than one to two hours. The goal is to spark creativity and encourage discussion. Here’s an example: I want you to bring an object that symbolizes your vision for our brand, as well as an image that represents the brand’s personality. Take turns sharing and explaining what these items mean to you. Afterwards, I will gather all the ideas and organize them into brand attributes, benefits, values, and essence.
– Robby Scott Berthume, Bull Beard

7. Develop Long-lasting Incentives

I’ve noticed that people are changing jobs more often nowadays compared to 20 years ago. It seems like there are more industries and disruptors offering different job opportunities. If you want your employees to be involved in promoting the company, it’s important to give them a reason to do so. One way to encourage their participation is by recognizing and praising those who take part in company charity runs. You can also keep track of who joins these events on LinkedIn or other social media platforms, and reward them with useful and stylish company merchandise.

8. Get Company Swag

If you want your employees to assist in promoting the company, invest in company swag. At our company, we provide our employees with high-quality, branded merchandise like T-shirts, sweaters, hats, and more. Our employees really appreciate these free gifts, and they proudly wear their company swag wherever they go. This is a fantastic way to increase brand awareness.

9. Ask for Input

When you ask your team for feedback on our brand, it’s a great opportunity for them to become more invested in our brand and feel like they’re making a difference. This is the best way to introduce them to the idea of helping with our brand’s initiatives. It’s also a good idea to have a lot of social media pictures with our team members, especially when they’re tagged in the company photos. This will encourage them to share and spread the word about our brand.

10. Make it a Game

Let’s create a fun game where employees can share our company’s posts and try to get the most engagement on their shares. At the end of the quarter, the employees with the most engagement will receive a bonus in the form of an Amazon gift card. Gamifying the experience not only improves customer experiences but also encourages our employees to get more involved in our business.

11. Let’s Get Everyone Involved in the Creative Process!

I want to include the whole team in our efforts to build our brand. And I don’t mean just asking them to repost something from our corporate Facebook page. I want to make them a real part of the process. Lately, we’ve been making a YouTube series where our own team members are the stars of each episode. It’s exciting, it’s enjoyable, everyone loves it, and it’s really working well for our brand.
– Solomon Thimothy, OneIMS

12. Share Useful Content with Everyone

Just like we ask you to share our content when you find it helpful, we also ask our employees to do the same. We believe that if our posts have provided value to you, it would be awesome if you could share that value with your friends too. And you know what? We trust our employees to do this without monitoring them on social media. We hire people who genuinely want to share our posts because they find them valuable.
– Chris Christoff, MonsterInsights

13. Help Us Update Your Professional Profiles

Did you know that most people already have public and professional social media profiles? Here’s a request for you: could you help us with our branding by including information about our company on platforms like LinkedIn? Your support would mean a lot to us! And don’t worry, we’ll make it easy for you. We can provide you with a template or a format to follow, something that truly reflects our brand.
– Syed Balkhi, WPBeginner

14. Let’s Build a Social Media Training Program Together

Branding is super important for social media, just like any other platform. But hey, guess what? You can actually create a social media branding program! It’ll teach you and your team how to use branding strategies on your company’s social media accounts. This way, you’ll not only build up some experience, but also make a big impact on your overall branding efforts.
– Jared Atchison, WPForms

15. Design Awesome Graphics for Social Media

Here’s a cool idea: why not make it super easy for your employees to help brand your company? You can do this by creating some awesome graphics that they can use on social media. This way, they won’t have to spend extra time figuring out what to post. Plus, when you make the graphics fun and cool, it’ll boost their pride and make them even more willing to help with your business’s branding.
– Blair Williams, MemberPress