13 February 2024

15 Awesome and Clever Strategies for Winning Over Local Customers

By Ronald Smith

Want to know the coolest tricks to attract customers in your area? Well, I’ve got you covered! Here are 15 amazing and inventive ways to market your business to local folks like a pro.

1. Optimize your website for local searches: Make sure your website shows up when people nearby search for products or services like yours. Use keywords that include your location to boost your rankings and get noticed.

2. Create a Google My Business listing: Claim your free listing on Google My Business, so locals can easily find you on Google Maps and Search. Add photos, hours of operation, contact details, and don’t forget to encourage happy customers to leave reviews.

3. Master the art of social media: Engage with your community on platforms like Facebook, Instagram, and Twitter. Post interesting content, respond to comments, and share local news or events. Building connections online will help you build a loyal customer base offline.

4. Partner up with local influencers: Collaborate with popular social media influencers or bloggers in your area. Their endorsement can introduce your business to their followers and generate buzz within the local community.

5. Offer special discounts for locals: Give locals an incentive to choose your business by offering exclusive discounts or promotions specifically for people in your area. This will make them feel special and encourage them to become loyal customers.

6. Create informative local content: Write blog posts or create videos that highlight interesting aspects of your community. Share tips, stories, or trivia related to your town or city. This will not only engage locals but also position you as an expert who understands and cares about the community.

7. Host local events or workshops: Organize events or workshops related to your industry. This will not only attract customers but also establish your business as a local authority. People will remember you and recommend you to others.

8. Get involved in local charities: Offer your support to local charities or community organizations. This will not only help a good cause but also create positive associations with your business in the minds of locals.

9. Create eye-catching signage: Make sure your business catches the attention of those passing by. Use bold and attractive signs that clearly display your business name, logo, and contact information. This will make a lasting impression and pique the curiosity of potential customers.

10. Join local business networks or chambers of commerce: Connect with other business owners in your area. Attend networking events, exchange ideas, and seek opportunities for collaboration. Building relationships with fellow entrepreneurs can lead to referrals and new customers.

11. Participate in local trade shows or fairs: Showcase your products or services at local trade shows or fairs. This will allow you to directly interact with potential customers and create a memorable experience that separates you from your competitors.

12. Collect and display customer testimonials: Ask your satisfied customers for testimonials and proudly display them on your website and social media. Positive reviews from locals will build trust and credibility in your business.

13. Create a referral program: Encourage your existing customers to refer their friends and family by offering rewards or discounts. Word-of-mouth recommendations are powerful in the local community and can lead to a steady stream of new customers.

14. Collaborate with other local businesses: Form partnerships with complementary businesses in your area. Invite them to promote your business, and in return, promote theirs. This way, you can leverage each other’s customer base and mutually benefit.

15. Go the extra mile for your customers: Provide exceptional customer service and personalized experiences. Remember people’s names, preferences, and celebrate important milestones with them. These small gestures will make customers feel valued and keep them coming back.

There you have it – 15 amazing strategies to win over local customers and make your business thrive! So, what are you waiting for? Start implementing these ideas, and watch your local customer base grow. Good luck!

15 Awesome and Clever Strategies for Winning Over Local Customers

Hey there, as a new small business owner, it’s super important to connect with your community. Building strong relationships with your neighbors will help your business grow and make more people aware of your brand. But here’s the thing – forming genuine connections takes time and a good plan.

Lucky for you, I’ve got some tips from 15 experts in the Young Entrepreneur Council (YEC) on how to do just that. They answered this question:

How can small businesses market to their local communities and get new customers in a cool and unique way?

Follow their advice, and you’ll become a real part of your community in no time.

1. Join Forces with Other Local Businesses

When it comes to promoting yourself in your local area, reaching out to other local businesses is a key strategy. It’s amazing how many businesses are open to partnering up in some way. For instance, a business might have a lot of foot traffic but a small email list, so you could offer to feature them in your newsletters in exchange for them displaying your ads at their location. The possibilities are endless, so feel free to get creative. ~ Ismael Wrixen, FE International

2. Be a Part of Your Community

We believe in giving back whenever and wherever we can. Over the years, we’ve met so many wonderful people, some of whom have become clients or referred us to others. Volunteering is a win-win situation. You not only get to help those in need, but also expand your network and increase awareness of your business. ~ Zach Binder, Bell + Ivy

3. Organize an Event for the Whole Family

Even if my business doesn’t cater to children, I can still think of a fun event to host that families would enjoy. Parents are always on the lookout for affordable or free activities to do with their kids, especially during school breaks. By organizing such an event, I’ll not only serve the community but also forge genuine connections with potential customers. – Reuben Yonatan, SaasList

4. Collaborate with a Nonprofit Organization

As a small business owner, I can join hands with a local nonprofit organization and work together on an event or provide support in some other way. Nonprofits have a special knack for bringing people together and building strong relationships within their community. People love to support businesses that are actively making a positive impact, particularly those acts of kindness that they can witness firsthand. – Charles Bogoian, Kenai Sports

5. Get More Customers with Local Discount Codes and Free Shipping

Want to attract more customers to your business? Well, I’ve got a great tip for you – offer local discount codes and free shipping! When you give these special deals to people in your community, it’s like a magnet that pulls them in to order from you. And the best part is, when they’re happy with their purchase, they’ll spread the word! This love from your local community will help take your business to the next level and earn you loyal customers.

6. Make Your Branding and Messaging Personal

Have you ever felt a special connection when you buy something? It’s because the brand has personalized their products just for you! And that’s exactly what you should do too. If you’re selling physical products, create a special edition just for your community. This unique offering will make your customers feel extra special and close to your brand. They’ll see the value behind the product and be even more excited to make a purchase.

7. Support Your Community by Sponsoring a Project

Why not lend a hand and get involved in a community project that can make a positive impact on a school, town, or neighborhood? You can choose something like hosting a seminar on public speaking, which will attract students and adults who want to better themselves and view you as an expert in the field. Look for a cause that resonates with your brand or personal interests. This way, you’ll experience great results both for potential prospects and for yourself. ~ Duran Inci, Optimum7

8. Join Forces with Other Organizations

One of the best ways for my small business to grow and support other businesses is through collaboration. By working together, we can provide valuable information to our customers and establish ourselves as a reliable source. Collaboration also helps us expand our network and reach a wider audience that we may not have come across otherwise. Additionally, it can inspire us to explore new tools and techniques that can save us time and money. It’s a win-win situation.

9. Donate Your Services

Another way to give back and support our community is by offering our services to charities or nonprofits. This not only allows us to contribute to a worthy cause but also opens up opportunities for business. The members of these organizations often share our values and are more likely to support our business in return. It’s a way for us to make a difference while also benefiting our own success.

10. Get Listed in Local Business Directories

When it comes to promoting your small business to the people in your community, there’s one important strategy you shouldn’t overlook – local listings. By listing your business on Google My Business, you can ensure that those nearby will see your information when they search for related results. This can make a big difference for potential customers who want to see ratings, reviews, photos, and more before making a decision.

11. Support a Local Sports Team

Another great way to reach new customers is by getting involved in local events or sponsoring a local sports team. For example, you could have your business logo displayed at a local ballpark, which can help introduce your business to people who may not even know it exists. If you prefer, you can also make a donation to a charitable event to achieve the same result.

12. Tag Your Social Media Content with Your Location

One effective way to get noticed locally is to create stories on social media and add a location geotag to your story. It’ll show up for people looking for content in that area, and you have a great chance of getting noticed and drawing people to your business, especially from the younger generation who historically influence their family’s buying behavior. ~ Blair Williams, MemberPress

13. Use Your Facebook Business Page to Your Advantage

A lot of people don’t realize that creating a business page on Facebook is actually a great way to get visibility online. Facebook has specific page formats designed just for local stores. You can provide information about your location, hours, and other details, and search engines take these pages into account when displaying local search results. So make sure your brand has social media profiles and pages. ~ Syed Balkhi, WPBeginner

Hey there, folks! I wanna talk to you today about advertising. You know, those big ol’ billboards you see around town? Well, guess what? They still work! Yup, even in this digital age where everyone’s glued to their phones, there’s still ad space out there in the real world that can really grab people’s attention. – Nicole Munoz, Nicole Munoz Consulting, Inc.

15. Get up close and personal with your customers

Listen up, guys! The way businesses connect with customers has changed a lot, thanks to these fancy direct-to-consumer brands. They’re all about giving personal instruction or coaching to their customers. Think about gyms like Orangetheory Fitness – they offer on-demand classes and really cater to their members. Nowadays, with everything that’s been going on in the world, people have changed their priorities and how they spend their hard-earned cash. This is a chance for small businesses to step up and create digital products and services that really get customers engaged. – Ryan Stoner, Dendro