So you’re looking to create some video brand guidelines, huh? Well, you’ve come to the right place! I’m here to help you out with that. Let’s get started, shall we?
1. Logo Usage: First things first, you gotta establish some rules about how your logo should be used in your videos. Make sure it’s placed in a prominent spot and that it’s always clear and easy to read.
2. Color Palette: Colors can make a big impact on how your brand is perceived. So, decide on a set of colors that represent your brand and stick to them. This way, your videos will have a consistent look and feel.
3. Typography: Fonts matter too! Choose a font or a set of fonts that align with your brand’s personality. Make sure they’re legible and well-spaced, so your viewers can easily read any text in your videos.
4. Tone and Voice: How do you want your brand to sound? Friendly? Professional? Funny? Determine the tone and voice you want to use in your videos and make sure it’s consistent across all your content.
5. Storytelling: Videos are a great way to tell stories. Think about the types of stories you want to tell and how they align with your brand. This will help you create engaging and meaningful video content.
6. Video Length: Attention spans are short these days, so it’s important to consider the length of your videos. Decide on an ideal duration that keeps your viewers engaged without overwhelming them.
7. Background Music: Music can add a whole new dimension to your videos. Choose background tracks that complement your brand and enhance the mood of your content.
8. Video Format: Different platforms have different video format requirements. Make sure you’re aware of the formats accepted by the platforms you’ll be sharing your videos on.
9. Call-to-Action: What do you want your viewers to do after watching your video? Include a clear call-to-action that tells them what steps to take next. This could be visiting your website, subscribing to your channel, or making a purchase.
10. Branding Elements: Apart from your logo, consider other branding elements you want to include in your videos, such as watermarks or lower thirds. These small details can go a long way in reinforcing your brand identity.
11. Video Thumbnails: Thumbnails are like the covers of your videos. Make sure they’re eye-catching and representative of the content. You want to entice viewers to click on your videos.
12. Video Transitions: Transitions can add a professional touch to your videos. Use them wisely to create seamless and visually appealing transitions between scenes or shots.
13. Video Effects: Don’t be afraid to experiment with video effects to make your content stand out. However, make sure they align with your brand and don’t overshadow the main message of your videos.
14. Brand Consistency: Last but certainly not least, ensure that all these guidelines are followed consistently throughout all your videos. This will help you build brand recognition and trust among your viewers.
Alright, I hope these tips will help you create amazing video brand guidelines. Just remember, be true to your brand and have fun with it!
Video brand guidelines are crucial in keeping a brand consistent across different platforms. We all know how important traditional brand guidelines are, but do we update them enough to fit in with new media, like video?
A study by B2B Marketing found that video is the best type of content to help you stand out from your competitors.
What’s interesting is that video also helps you connect with your audience. That means you can’t ignore it any longer. And it seems like more and more marketers are realizing this, based on the data collected by B2B Marketing.
Seventy-eight percent of survey respondents said they plan to use video in the next year. And those who have already started using it to promote their companies have had positive experiences – 58% of respondents found it to be a successful marketing tool.
So, get this – almost 70% of the people who took the survey confessed that they don’t have any guidelines when it comes to creating videos for their brand. Can you believe it? This means that they’re just winging it and, as a result, their customers might end up feeling confused.
Contents
- 1 What You Should Put in Your Video Brand Guidelines
- 1.1 Tone
- 1.2 Language
- 1.3 Colors
- 1.4 Using Your Logo
- 1.5 Choosing Typography
- 1.6 Sound
- 1.7 Promotions
- 1.8 An Exciting Boost for Videos: Enhancing Visual Storytelling
- 1.9 The Power of You: Incorporating User-Generated Content
- 1.10 Celebrating Diversity and Inclusion
- 1.11 Being Sustainable and Socially Responsible
- 1.12 Making Videos That Work Everywhere
- 1.13 Adding Interactive Elements for Engagement
- 1.14 Using Analytics to Get Better
- 2 Why Do You Need Video Brand Guidelines?
- 3 A Closer Look at General Brand Guidelines versus Video Brand Guidelines
- 4 In Conclusion
What You Should Put in Your Video Brand Guidelines
- Tone: First things first, decide on the kind of mood you want your videos to have.
- Language: Next up, pick the language, tone, and words that best describe your company.
- Colors: Think about your brand’s colors and whether you want to use any new ones for specific purposes.
- Logo Usage: You should also decide on how your logo will be shown in your videos.
- Typography: Define what fonts and sizes you’ll be using in your videos, and if there are any restrictions.
- Sound: Choose the type of sound and the kind of mood it should create.
- Promotions: Lastly, indicate which promotional channels you prefer to use.
- Creating Powerful Stories through Visuals: When making videos, focus on telling engaging stories using captivating images and creative visuals to effectively share your brand’s narrative.
- Using Customer-Created Content: Include content created by your customers or fans in your videos to add authenticity and encourage community involvement.
- Celebrating Diversity and Inclusion: Present a wide range of voices and perspectives in your videos to connect with a larger audience and promote inclusivity.
- Promoting Sustainability and Social Responsibility: Showcase your brand’s dedication to sustainability and social responsibility in your video content to align with the values important to modern consumers.
- Bringing Platforms Together: Make videos that can be easily shared and viewed on different digital platforms, so people can see your brand and message everywhere.
- Getting People Involved: Include interactive elements in your videos like buttons to click or questions to answer. This will make viewers more interested and engaged.
- Using Data to Get Better: Take a close look at how your videos are doing. Analyze the data to see what people like and don’t like. Use this information to make your videos even better in the future.
Tone
When I make a video, the tone I use is really important because it affects how my message comes across. I have to think about what kind of tone will match my brand and what I want to say.
Do I want my video to be funny or playful, so that it appeals to younger people? Maybe I can add some jokes or clever remarks.
Or do I want to be more serious and professional, so that people see my brand as trustworthy and reliable?
Language
The way I talk in my videos has to match my brand’s voice. I need to use words and phrases that are connected to my company. I also have to think about how I want my company’s name to be said or emphasized.
Furthermore, how are you planning to present your products or services? Will there be a specific set of words or phrases that you need to use to make sure everything is clear and there are no misunderstandings?
Colors
While your brand has a set of colors that you usually use, videos give you more flexibility and might require some changes. If you’re launching a new product or campaign, using different colors strategically could be a good idea.
However, it’s important to decide on these color changes beforehand to make sure they still fit well with your brand and don’t unintentionally make it less recognizable.
Using Your Logo
Your logo is the visual representation of your brand. When creating videos, it’s important to consider how and when your logo will be shown. Will it appear at the beginning, end, or as a watermark throughout?
Some brands choose to be subtle, allowing other elements to speak for their identity. Make sure to decide on the size, placement, and any accompanying elements to ensure that your logo stands out and is easily recognizable among other graphics or text.
Choosing Typography
The way text looks in videos, just like in print, goes beyond the words themselves. It helps convey mood, importance, and your brand’s identity.
While many of your standard typography guidelines can be applied to videos, there may be unique challenges to consider.
I wanted to chat with you about something important. You know how sometimes the fonts on your screen don’t look quite right? Well, it turns out that different devices and platforms can have restrictions that affect how fonts are displayed. This means that certain fonts might not look as good as they should.
Sound
Sound is a powerful tool that often gets overlooked when creating video content. It brings your videos to life and adds an extra layer of depth. Whether it’s background music, a voiceover, or sound effects, the sound should enhance the visuals and evoke the right emotions.
Think about what kind of emotions you want the sound to evoke. Do you want it to be uplifting, somber, or energetic? Choosing the right licensed music and sound effects is important to ensure you’re legally compliant.
If your brand has a theme or jingle, make sure you have guidelines for how to use it consistently in your videos.
Promotions
Promoting your video is just as important as the content itself. You need to choose the right channels that align with your brand’s image.
For example, if you’re a B2B company, it might not make sense to promote your video on a platform that is mostly used by teenagers.
An Exciting Boost for Videos: Enhancing Visual Storytelling
Wow, let me tell you about the amazing power of visual storytelling in videos. It’s really, really important! When we tell stories visually, it’s like magic. And I’m here to help you learn how to do it!
Now, visual storytelling is all about using specific pictures, camera angles, and even how fast or slow things happen to tell a story. And guess what? It’s not just any story, it’s your brand’s story! When we use visual storytelling, we can really connect with people on an emotional level. It’s like we’re speaking right to their hearts and minds. And when we do that, our message becomes super memorable and impactful. It’s like we leave a lasting impression!
The Power of You: Incorporating User-Generated Content
Hey there, trendsetter! In this day and age, being genuine is totally cool. That’s why I’ve got a fantastic idea for you: incorporating user-generated content (UGC) into your video branding strategy. Trust me, it’s a game-changer!
So what’s UGC? Well, it’s all about using content created by your own customers. How awesome is that? By bringing their voices and experiences into your videos, you create a stronger and more authentic connection with your audience. It’s like you’re saying, Hey, we’re in this together! And that’s a powerful way to build trust and loyalty.
But here’s the thing: to make it work, you need some guidelines. These guidelines will help you keep your brand consistent while making the most of UGC. It’s like having a roadmap that ensures you’re staying true to your brand’s style and personality. And the best part? You get to celebrate the creativity and relatability of your customers. It’s like a win-win!
When you approach creating content, it’s not just about getting people interested, it’s also about building a community around your brand.
Celebrating Diversity and Inclusion
When you make video content, it’s important to show the diversity of your audience. Make sure to include guidelines that promote representation in terms of race, gender, age, and other demographics.
This doesn’t just expand your reach, it also shows that your brand is inclusive and socially aware. Videos that celebrate diversity can connect with a larger audience and create a positive brand image.
Being Sustainable and Socially Responsible
As people become more conscious of the environment and social issues, it can make a big difference if you showcase your brand’s commitment to sustainability and social responsibility through your videos.
When it comes to reaching out to your audience, there are a few things you can do to make a positive impact. One way is to showcase eco-friendly practices, like using sustainable materials or supporting green initiatives in your community. This not only shows that you care about the environment, but it also positions your brand as responsible and forward-thinking. Your audience will appreciate your efforts to make a difference.
Making Videos That Work Everywhere
In today’s digital world, it’s important to have videos that can be seen on multiple platforms. Whether it’s YouTube, Instagram, or LinkedIn, your videos need to be versatile and adaptable. That means considering the length, format, and style of your content for each platform. By creating a cross-platform strategy, you’ll be able to reach a wider audience and have a consistent brand presence online. It’s all about making the most of every channel.
Adding Interactive Elements for Engagement
When it comes to interactive elements in videos, it’s important to make sure they match the style and feel of your brand. Guidelines should show how to align these elements with your brand’s voice and looks. By getting viewers involved, interactive videos not only keep them interested but also create a special and memorable brand experience.
This way of doing things can work especially well in videos for education, product demos, or promotions. It makes the content more lively and focused on the user.
Using Analytics to Get Better
Last but not least, guidelines should talk about using analytics to see how well your videos are doing. This means keeping track of how engaged viewers are, getting feedback from them, and seeing how the videos perform on different platforms. Analytics give you insights to keep improving your video strategy. They help make sure your videos not only follow your brand guidelines but also connect with your audience in a meaningful way.
Why Do You Need Video Brand Guidelines?
- To make sure your brand stays consistent, no matter where it appears.
- To help you communicate your brand effectively and consistently.
- To provide boundaries for how your brand can be presented.
Without these three things, your brand promise and brand story are at risk and you might confuse your customers. And let me tell you, that’s not good for your brand.
With solid guidelines, you can be sure that no matter how you communicate, your brand will always be portrayed consistently. This helps customers understand your brand, its promise, and most importantly, it builds trust.
Lastly, I want to talk about guidelines and how they are not only important internally, but also when working with other companies who promote your brand. It’s crucial to provide them with clear instructions on how to represent your brand in their promotional materials. This way, you can ensure that your message is consistent and aligned with your brand’s values across all channels.
However, if you neglect to include guidelines specifically for video content, it can lead to problems. Your marketing campaigns may end up conveying different ideas about your brand, which can confuse your audience and dilute your message. This happens when the people responsible for creating the videos interpret your core message differently.
For example, a designer or a production house may create a video that doesn’t align with the tone of voice your brand aims to maintain. Or a writer may create a script for the video that completely deviates from your brand’s messaging strategy. These discrepancies can damage your brand’s reputation and lead to a loss of trust.
Given the increasing popularity of video as a means of communication with audiences, it is absolutely essential to update your guidelines to include this medium. By doing so, you can ensure that your videos accurately reflect your brand and effectively convey your message. This will help you maintain a consistent brand image and strengthen your connection with your audience.
A Closer Look at General Brand Guidelines versus Video Brand Guidelines
Let’s take a moment to explore the distinctions between general brand guidelines and those designed specifically for video content. By examining these two types side by side, we can gain a better understanding of their unique features and purposes.
In Conclusion
While some may still view video as a new and developing marketing platform, it has already established itself as a potent tool for setting yourself apart from your competitors and connecting with your target audience.
However, in order to effectively harness the power of video, it is crucial to establish clear video brand guidelines that dictate how your brand should be presented on this medium. By doing so, you can ensure a consistent and impactful representation of your brand.
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Hello! I'm Ronald Smith, a dedicated finance consultant based in the USA and the author behind usamerica.us. My passion lies in empowering individuals and businesses to navigate the complex world of finance with confidence and ease. With a wealth of experience in financial planning, investment strategies, and economic insights, I've established usamerica.us as a premier destination for those seeking to enhance their financial literacy and achieve their economic goals. Whether you're aiming for personal wealth management, understanding market trends, or seeking strategic investment advice, my mission is to provide you with the tools, knowledge, and support needed to make informed financial decisions. Welcome to my world, where your financial success is my top priority!