29 November 2023

132 Questions to Ask for Market Research

By Ronald Smith

Are you curious about gathering some information to help with your market research? Well, I’m here to help! I’ve got a bunch of questions lined up that you can ask. These questions will give you valuable insights into your target market and help you make informed decisions. Let’s dive in!

1. Who are your target customers?

2. What are their demographics, like age and gender?

3. Where do they live?

4. What are their interests and hobbies?

5. How do they prefer to communicate?

Now let’s move on to questions about your product or service:

6. What problem does your product/service solve?

7. How does it differ from the competition?

8. What are its unique features?

9. How satisfied are your current customers with your product/service?

10. What improvements would they like to see?

Next, we’ll focus on pricing and packaging:

11. How much would your customers be willing to pay for your product/service?

12. Do they prefer a one-time purchase or a subscription model?

13. What pricing strategy appeals to them?

Now, let’s dig deeper into your competitors:

14. Who are your main competitors?

15. What do they offer that you don’t?

16. How can you stand out from the competition?

17. What are their weaknesses that you can capitalize on?

Moving on to marketing and branding:

18. How do your customers currently perceive your brand?

19. What is your brand’s reputation in the market?

20. Which marketing channels do your customers use the most?

21. What messages resonate the most with your target audience?

Let’s explore customer preferences:

22. What factors do your customers consider most important when making a purchase decision?

23. What are their preferred methods of payment?

24. How do they prefer to receive customer support?

Now, let’s talk about distribution:

25. Where do your customers usually buy similar products/services?

26. Would they prefer to purchase online or in-store?

27. What are their preferred shipping/delivery options?

Next up, we’ll focus on customer satisfaction and loyalty:

28. How likely are your customers to recommend your product/service to others?

29. What can you do to improve customer satisfaction and loyalty?

30. How can you reward loyal customers?

Now, let’s shift our attention to market trends:

31. What are the current trends in your industry?

32. Are there any emerging technologies that could impact your business?

Moving on to customer behavior:

33. How often do your customers make a purchase in your industry?

34. What are their buying triggers?

35. What would make them switch to a different brand?

Let’s touch on branding again:

36. What emotions and values do you want your brand to evoke?

37. How can you create a strong brand identity?

Now, let’s dive into your marketing strategy:

38. What are your marketing goals?

39. How effective are your current marketing efforts?

40. Which marketing tactics are most successful for your industry?

Next, let’s explore customer feedback:

41. Do your customers provide feedback on your product/service?

42. How can you encourage more feedback?

Now, let’s talk about customer acquisition:

43. What are the most effective channels for acquiring new customers?

44. What marketing techniques have been successful in attracting new customers?

Moving on to customer retention:

45. How do you currently retain customers?

46. What can you do to increase customer loyalty?

Next, let’s focus on customer segmentation:

47. How can you segment your customers based on their preferences?

48. What are the distinct customer personas in your market?

Now, let’s shift our attention to market analysis:

49. What are the size and growth trends of your target market?

50. What is the market share of your competitors?

Moving on to new product development:

51. Are there any unmet needs in the market?

52. What new products/services would your customers be interested in?

Now, let’s explore partnerships and collaborations:

53. Are there any potential partners that could help you reach your target market?

Next up, let’s talk about pricing again:

54. How do your prices compare to the value you provide?

Now, let’s touch on customer experience:

55. How can you improve the overall customer experience?

56. What touchpoints do your customers have with your brand?

Moving on to product testing:

57. Have you conducted any product tests with potential customers?

58. What feedback did you receive?

Now, let’s dive into online presence:

59. How strong is your online presence compared to your competitors?

60. What online platforms do your customers use the most?

Next, let’s focus on customer loyalty programs:

61. Do you currently have a loyalty program?

62. How effective is it in retaining customers?

Now, let’s talk about pricing strategies again:

63. How do your prices compare to those of your competitors?

Moving on to customer satisfaction measurements:

64. How do you currently measure customer satisfaction?

65. What metrics are you tracking?

Now, let’s dive into customer preferences:

66. What are the most important factors for your customers when choosing a brand?

67. What types of promotions do they prefer?

Next up, let’s talk about distribution channels again:

68. Are there any new distribution channels you could explore?

Now, let’s touch on customer service:

69. How effective is your customer service in resolving issues?

70. What improvements can you make to provide a better customer experience?

Moving on to product positioning:

71. How do you currently position your product in the market?

72. What unique value do you offer?

Now, let’s focus on market segmentation:

73. How can you segment your market to better target your customers?

Next, let’s shift our attention to customer reviews:

74. How do your customers rate your product/service?

75. What are the key points mentioned in their reviews?

Now, let’s talk about customer retention strategies:

76. What strategies can you implement to increase customer loyalty?

Moving on to pricing strategies:

77. What pricing models are most appealing to your customers?

Now, let’s dive into customer loyalty again:

78. How can you reward loyal customers for their continued support?

Next up, let’s focus on brand loyalty:

79. How do you currently build brand loyalty?

80. What loyalty programs do your competitors offer?

Now, let’s touch on customer feedback again:

81. How can you collect regular feedback from your customers?

Moving on to new market opportunities:

82. Are there any untapped markets you could explore?

Now, let’s talk about customer expectations:

83. What are your customers’ expectations for your product/service?

Next, let’s shift our attention to competitor analysis:

84. How do your competitors market their products/services?

85. What are their unique selling points?

Now, let’s dive into market segmentation again:

86. How can you further segment your market for more targeted marketing?

Next up, let’s focus on customer satisfaction:

87. How satisfied are your customers with your product/service?

Now, let’s touch on pricing strategies again:

88. How can you adjust your prices to better meet your customers’ expectations?

Moving on to product quality:

89. How does the quality of your product/service compare to that of your competitors?

Now, let’s talk about customer loyalty programs again:

90. How can you make your loyalty program more appealing to customers?

Next, let’s shift our attention to customer feedback:

91. How can you use customer feedback to improve your product/service?

Now, let’s dive into competitive advantage:

92. What sets your product/service apart from the competition?

Next up, let’s focus on customer satisfaction measurements:

93. What metrics can you use to measure customer satisfaction?

Now, let’s touch on customer preferences again:

94. How can you better meet your customers’ preferences?

Moving on to market trends:

95. What market trends should you be aware of?

Now, let’s talk about branding again:

96. How can you improve your brand image?

Next, let’s shift our attention to marketing channels:

97. Which marketing channels are most effective for reaching your target audience?

Now, let’s dive into customer loyalty again:

98. How can you encourage repeat purchases?

Next up, let’s focus on customer segmentation again:

99. How can you further segment your customers for more personalized marketing?

Now, let’s touch on pricing strategies once more:

100. How can you position your prices to maximize sales?

Moving on to customer satisfaction measurements:

101. How can you track and measure customer satisfaction?

Now, let’s talk about customer feedback again:

102. How can you use customer feedback to drive product/service improvements?

Next, let’s shift our attention to competitor analysis:

103. How do your competitors attract customers?

104. What strategies can you learn from them?

Now, let’s dive into market segmentation again:

105. How can you create targeted marketing campaigns based on customer segments?

Next up, let’s focus on brand loyalty again:

106. How can you foster brand loyalty among your customers?

Now, let’s touch on customer expectations once more:

107. How can you exceed your customers’ expectations?

Moving on to pricing strategies:

108. How can you adjust your prices to be competitive in the market?

Now, let’s talk about customer satisfaction again:

109. How can you improve the overall customer experience?

Next, let’s shift our attention to customer segmentation:

110. How can you further refine your customer segments?

Now, let’s dive into market research:

111. What market research methods have you used in the past?

112. How can you gather more data for a better understanding of your market?

Next up, let’s focus on customer feedback again:

113. How can you collect feedback on a regular basis?

Now, let’s touch on pricing strategies once more:

114. How can you set prices that are attractive to your customers and profitable for your business?

Moving on to customer satisfaction measurements:

115. How can you measure and track customer satisfaction over time?

Now, let’s talk about customer retention again:

116. How can you retain your existing customers and prevent them from switching to a competitor?

Next, let’s shift our attention to competitor analysis:

117. How can you stay updated on your competitors’ strategies and offerings?

Now, let’s dive into market segmentation once more:

118. How can you better understand the needs and preferences of different customer segments?

Next up, let’s focus on branding again:

119. How can you strengthen your brand identity in the market?

Now, let’s touch on customer expectations again:

120. How can you meet and exceed your customers’ expectations?

Moving on to pricing strategies:

121. How can you set prices that provide value to your customers and nneys));

122. What pricing models are used by your competitors?

Now, let’s talk about customer satisfaction measurements once more:

123. How can you measure customer satisfaction accurately and effectively?

Next, let’s shift our attention to customer segmentation:

124. How can you further segment your customers based on their preferences?

Now, let’s dive into market analysis again:

125. How can you stay updated on the latest market trends and changes?

Next up, let’s focus on customer feedback:

126. How can you encourage your customers to provide feedback on your product/service?

Now, let’s touch on branding once more:

127. How can you create a strong and memorable brand?

Moving on to customer loyalty:

128. How can you build long-term relationships with your customers?

Now, let’s talk about pricing strategies again:

129. How can you set prices that are competitive and fair?

Next, let’s shift our attention to customer satisfaction measurements:

130. How can you measure and track customer satisfaction consistently?

And finally, let’s dive into market research:

131. How can you gather valuable insights from your target audience?

132. What methods and tools can you use for market research?

Phew! That was a lot of questions, but trust me, they will help you gather the information you need for your market research. Remember, the more you know about your customers and the market, the better decisions you can make. Good luck!

132 Questions to Ask for Market Research

Market research may sound fancy, but it doesn’t have to be. In fact, you can make it a part of your everyday marketing by doing one simple thing: asking questions.

By asking market research questions, you can discover new insights that will take your marketing to the next level. For example, you can gather information about your competition to help you develop better products and services.

Another way to use market research is to create customer personas, which are detailed profiles of your ideal customers. This will help you target your marketing efforts more effectively. You can also gather feedback from your existing customers to see how satisfied they are.

The secret to achieving greatness is knowing the right questions to ask. I’ve compiled a handy list of 132 market research questions that you can use as templates for your own inquiries. Feel free to ask these questions to your team or even directly to your prospects and clients.

Different Kinds of Market Research Questions

Specific Market Research Questions

132 Questions to Ask for Market Research

So, if you’re looking to do some market research, I’ve got a great way to get started. The first thing you need to do is size up and describe your target audience. Trust me, this step is super important!

Now, to assess your target market, you’ll want to gather both primary and secondary research. But what exactly does that mean? Well, primary research is information collected directly from your target audience. It’s like talking to them and getting firsthand knowledge. Secondary research, on the other hand, is information that already exists, like surveys or studies conducted by others.

Okay, let’s get into the nitty-gritty. Here are some important marketing parameters to consider:

  • First things first, let’s figure out how big your target market is. How many potential customers are out there? This will help you understand the scope of your business.
  • Next, do you have a good set of customer personas? These are basically profiles of your ideal target customers. They help you understand who you’re trying to reach and what they’re all about.
  • Now, let’s dig into some demographic questions. You’ll want to know things like gender, age, and ethnicity. It’s also helpful to include information about annual income, education, and marital status.
  • Don’t forget about firmographic questions! These focus on the characteristics of the companies you’re targeting. Think about things like size, industry, and annual revenues. These factors can really impact your marketing strategy.
  • Alright, let’s dive into psychographic questions. These are all about your customers’ habits, preferences, and interests. Understanding what makes them tick will help you tailor your marketing messages.
  • Now, let’s look at the big picture. What key consumer trends do you see? This will give you insights into what’s hot right now and how you can capitalize on it.
  • Lastly, think about how you can identify new target segments. What sets these new segments apart from the ones you already have? Understanding these differences will help you expand your customer base.
  • I need to know where most of our customers come from today. Which neighborhoods and zip codes do they mainly reside in?
  • It’s important to understand which geographic areas are experiencing growth. Are the demographics of these growth markets similar to the ones in which we already operate? If not, what changes should we consider making?
  • Have we explored the potential for growth through online commerce or online service delivery? Do our competitors already have an online presence?
  • Are there any potential marketing partners out there that we can collaborate with to expand our reach?

Questions I Should Ask Our Customers

132 Questions to Ask for Market Research

I’ve got some great survey questions for you to use. You can ask these questions after a sale or to get feedback on your customer support. You can also use them during a focus group, interview with individual customers, or even while talking to potential customers.

Make sure to include people who may not be completely happy with your customer service. You can learn a lot more from them than just talking to satisfied customers. So, here are the questions:

  • How did you hear about us?
  • What made you choose us?
  • What features do you like the most about our product or service?
  • Is our product or service easy, fast, and convenient to use?
  • What is something you wish our product or service could do that it doesn’t do currently?
  • Did you know that we offer _________?
  • Were our staff friendly and helpful in all of your interactions with us?
  • Did we answer all your questions or solve your support problem?
  • Can we help you get started using our product or service?
  • Were you satisfied with our promptness and speed?
  • Would you be willing to tell friends, family or colleagues about us?
  • How do you rate your experience with us?
  • Would you buy from us again?
  • Why have you decided to leave us / not renew?
  • How likely are you to recommend our product/service to others on a scale of 1-10?
  • What is the primary reason for your score?
  • Can you describe a situation where our product/service exceeded your expectations?
  • What changes would most improve our product/service?
  • If you could change one thing about our product/service, what would it be?

How do our products and services fit into your everyday life?

I’m wondering, how do our products and services fit into your daily life or routine? Do they make things easier for you or bring you joy? I’d love to know how they are a part of your everyday routine.

What other products or services do you wish we offered?

Is there anything missing from our lineup that you wish we had? Are there any other products or services that you think would make your life even better? I’m all ears and open to suggestions!

Pricing and Value

132 Questions to Ask for Market Research

I have a few important questions about pricing research that you should consider. If you’re a small business owner or a marketer, it might be a good idea to assign someone to do a competitive analysis. This means gathering data from your competitors’ websites and organizing it into a spreadsheet.

But conducting research doesn’t stop there. You also need to gather information internally. For example, you should meet with the Sales team and discuss the feedback they receive from potential customers.

  • Do we have a strong sales pitch that focuses on the value our product offers, rather than just the price?
  • How can we create even more value to justify our prices?
  • What can we do to position our product as premium in the market?
  • How much are our competitors charging? Are our prices higher, lower, or similar?
  • Are our prices allowing us to make enough profit to stay in business?
  • How often do our sales and support staff hear objections about our prices? And how often are they able to overcome those objections?
  • Are we finding enough people who can afford what we sell, or who want to pay the price we ask for?
  • Can we narrow down our target audience based on their income, where they live, and other factors, so we can focus on people who are more likely to buy at our price?
  • When it comes to selling to other businesses, are we focusing on the right industries that have problems we can solve?
  • Are we targeting the right people with the right job titles? Do they have the power to make decisions and spend money?
  • How does our business compare to others in our industry? Are there opportunities we’re missing out on?
  • What kinds of deals are our competitors offering? Are they selling in bulk or offering annual subscriptions? Are they giving away free gifts with purchase? Are there any discounts or sales events?
  • How do our prices compare to the value you think our products or services have?

Questions about Pricing

  • Which pricing model do you like the most – subscription, one-time purchase, or pay-per-use?
  • How much does the price of our products/services affect your decision to buy?
  • What kind of discounts or promotions would make you more likely to make a purchase?

Questions about our Products or Services

132 Questions to Ask for Market Research

  • Are our new stuff or services unique enough compared to what already exists?
  • What exactly is the reason customers should choose us? How can we explain our benefits best?
  • How are customers currently solving the problem that our product solves?
  • What do competitors offer? How do people in our target market see these competitive offerings?
  • How do competitors deliver service? Is their process different from ours? Are there any clear advantages like saving money or time if we make some adjustments?
  • Customers have been asking for a particular service — do others in the market offer it? How much do they charge?
  • What changes will customers probably want in the future that technology can provide?
  • How can we gather feedback from our customers to help us improve our product and determine what to emphasize in our sales and marketing messages?
  • What kinds of technology are currently available in the market that can help us increase productivity and reduce costs? What solutions are our competitors or larger corporations using?
  • When we are considering developing a new product, should we interview customers to gauge their interest?
  • Are there any specific groups or niches in the market that our products or services would be a perfect match for?
  • What challenges or obstacles do our customers encounter when using our products or services?
  • Have we conducted surveys to measure customer satisfaction and identify areas where we can make improvements?
  • Are there any additional products or services that we could offer to enhance the overall experience for our customers?
  • How do I know if our products or services are better than what our competitors offer? Are customers happy with what we provide?
  • What problems do our products or services solve for customers? Do we effectively communicate this to them?
  • Have we considered teaming up with other businesses to offer more to our customers?
  • Are there any new trends or technologies that could change how we do things?
  • Do we listen to customer feedback and complaints to fix recurring issues promptly?
  • What does the future of our industry look like? How can we stay ahead?
  • What can we add to our upcoming products to make them even better?

Questions to Improve User Experience

  • How can we make our product/service better for you?
  • Why would you choose our product/service instead of our competitors’?
  • Are there any parts of our product/service that you don’t use or think are unnecessary?

Questions About Online Visibility

  • How much traffic does our website get compared to our competitors? You can use free tools like Alexa and SimilarWeb to get a rough idea of the relative levels of traffic.
  • How high do we rank in search engines like Google and Bing?
  • Do we show up in search engine results when people search using the same words our audience uses? Or do we need to invest in search engine optimization?
  • Which search queries actually bring traffic to our website? You can check with Google Search Console or another SEO tool.
  • How does our website’s search visibility compare to our competitors? Tools like SEMRush or Ahrefs can give us an advanced look at this.
  • Have we analyzed the gaps and identified the keywords our competitors are ranking for? Do we have a plan for content marketing to attract more visitors?
  • Have we claimed business listings on platforms like Google My Business and Bing Places? Have we filled them with interesting content, like photos?
  • How prominently do we appear on Google Maps, Apple Maps, and Bing Maps?
  • Do we offer visitors something to do on our website to engage them, like filling out a lead generation form, reading a blog, or scheduling an appointment?
  • Is our website optimized for fast loading speed and performance to give users a better experience?
  • Do we have a mobile-friendly website that caters to the increasing number of people using mobile devices?
  • Am I using social media platforms effectively to connect with the people I want to reach?
  • Did I study how people use my website using Google Analytics or other tools so I know what needs improving?
  • Am I keeping track of what people say about my business online and responding to their reviews and comments?
  • Did I try strategies to get more links to my website so it looks more important and shows up higher in search results?
  • How do my online ads compare to my competitors’ ads? Are they reaching more people and convincing them to buy?
  • Did I use email campaigns to keep in touch with potential customers and stay connected to the people who already buy from me?
  • Did I think about working with popular people on social media to make more people know about my brand?

Feedback and Online Presence

Do we use online customer feedback surveys to gather insights and improve our online presence?

What kind of content would you like to see more of on our website?

How easy is it to navigate our website and find what you’re looking for?

Are there any online channels (like social media or forums) where you think we should be present?

How would you prefer to interact with us online – through email, live chat, social media, or other channels?

Managing Our Reputation

Today, customers hold great power when it comes to discussing a brand and its products and services. Customers have the option to choose from many different social media platforms and review sites, such as Yelp, to share their thoughts and opinions.

I wanna talk to you about something super important: market research. Basically, it’s all about finding out what you and other customers think and say about a business. So, here are some questions I have for you:

  • Are there any bad reviews about us online?
  • Have you heard any negative things about us in our local community?
  • Are our competitors trying to trick people with fake reviews?
  • What can we learn from those not-so-great reviews?
  • Do we show appreciation to those who give us positive reviews and referrals? Or do we just ignore them?
  • When we get negative reviews or complaints, do we try to make things right or just fix the wrong facts?
  • Could we use an app like GatherUp.com to make it easier for customers to leave reviews?
  • Do we have awesome testimonials on our website?
  • When you think of our brand name, what is the first thing that pops into your head?
  • If you had to explain our company to a friend or coworker, how would you describe it?
  • Do you think there are any misunderstandings about our brand that we should clear up?
  • What do you think of our efforts to address and solve customer complaints or problems?

Communication and Marketing

132 Questions to Ask for Market Research

  • Have we figured out the important steps that customers take when they interact with our product, and are we addressing those steps?
  • What feelings motivate our customers to buy? Are they scared or do they have big dreams? Do our messages match these emotions?
  • What places do potential customers go to find information? Do they watch TV, use the internet, check social media, listen to the radio, or read newspapers?
  • Which marketing and advertising methods have been the most successful for us?
  • Have we created good content to teach and persuade potential customers?
  • What are the best ways to advertise and where should we put our ads to reach potential customers?
  • Are we spending our advertising money to target the people we want, or are we just guessing and hoping for the best?
  • Where do our competitors advertise and how often? What messages do they use in their ads?

Here are some questions I need to think about when it comes to our marketing strategy:

1. Do we have catchy ads and attractive web pages to attract potential customers? How do they compare to what our competitors have?

2. What social media platforms do our target customers use? Should we focus more on those platforms to increase our presence?

3. What are the main topics and issues that our target buyers discuss on social media?

4. Do we use tools like heat maps and A/B testing to analyze the effectiveness of our content and call-to-action?

5. Do our marketing messages reflect the values and image we want to present to our target audience?

6. How do our marketing messages address the common problems and challenges that our customers face?

7. Have we gathered direct feedback through surveys or focus groups to understand how effective our marketing messages are?

These questions will help us evaluate and improve our marketing strategy.

  • Are there any cultural or regional factors that might affect how well our messages connect with different groups of people we’re trying to reach?
  • What makes us stand out from our competitors, and do we highlight those unique features in our ads?
  • Have we tested different ad messages to see which ones resonate the most with the people we’re targeting?
  • Are we using storytelling techniques effectively to create emotional connections with our customers?
  • How do we measure the success of our ads in terms of how many people see them, how engaged they are, and how many people take action as a result?
  • Have we looked at data about how customers experience our brand to find any areas where our messages might be lacking?
  • What are the keywords and phrases our customers often use, and how can we incorporate them into our messages?
  • Which messages in our ads do you like the most?
  • Do you think there are any advertising channels where we aren’t present enough?
  • How do you usually respond to our ads? Do you visit our website, follow us on social media, or make a purchase?
  • What do you think would make our advertising campaigns more effective?

These 132 questions and examples of market research should give you plenty to explore. But remember, the most important question of all is: what can we do better? Answering this question can help your brand grow in the long run.