11 Awesome Tips for Writing an Amazing Product Description That You’ll Absolutely Love!
Today, I want to share with you some super cool tricks to help you write the most incredible product descriptions ever. These tips are going to blow your mind and make your descriptions stand out from the rest. You ready? Let’s do this!
Contents
- 1 1. Know Your Audience
- 2 2. Use Descriptive Words
- 3 3. Show, Don’t Tell
- 4 4. Keep it Concise
- 5 5. Inject Some Personality
- 6 6. Use Bulleted Lists
- 7 7. Create a Sense of Urgency
- 8 8. Include Social Proof
- 9 9. Use Clear and Simple Language
- 10 10. Focus on Benefits, Not Just Features
- 11 11. End with a Strong Call-to-Action
- 12 How to Write a Product Description
- 12.1 Make a List of Product Features and Benefits
- 12.2 Optimize Your Product Description with Keywords
- 12.3 Use Words That Influence
- 12.4 Ensure Your Description Represents Your Brand
- 12.5 Put Yourself in Your Shoppers’ Shoes
- 12.6 Consider Your Target Audience
- 12.7 Highlight Important Words and Phrases
- 12.8 Make the Description Easy to Read
- 12.9 Check for Mistakes
- 12.10 Test Different Descriptions
- 12.11 Talk it Out
1. Know Your Audience
First things first, you need to know who you’re writing for. Think about the people who will be reading your descriptions and tailor your language and tone accordingly. Speak directly to your audience and make them feel like you’re talking specifically to them.
2. Use Descriptive Words
When describing your product, don’t just say it’s nice or cool. Use words that paint a vivid picture in your reader’s mind, like luxurious, stunning, or one-of-a-kind. Get creative and make your product sound absolutely irresistible.
3. Show, Don’t Tell
Instead of just listing the features of your product, show your audience how it can improve their lives. Use examples and stories to demonstrate how your product solves a problem or makes their life easier. Help them envision themselves using your product and experiencing all its benefits.
4. Keep it Concise
Ain’t nobody got time for long, boring descriptions. Keep it short and sweet by focusing on the most important details. Don’t overwhelm your readers with unnecessary information. Keep them engaged by getting straight to the point.
5. Inject Some Personality
Show off your brand’s personality by adding a touch of humor or wit to your descriptions. Make your readers smile or laugh while they’re reading about your awesome product. This will make your brand more memorable and build a connection with your audience.
6. Use Bulleted Lists
Break up long paragraphs by using bulleted lists to highlight key features or benefits. This makes your description easier to read and allows readers to quickly scan the important information.
7. Create a Sense of Urgency
Make your readers feel like they need to have your product right now by creating a sense of urgency. Use words like limited time offer, exclusive, or selling out fast to motivate your audience to take action.
8. Include Social Proof
If you have positive reviews or testimonials about your product, make sure to include them in your description. This helps build trust and credibility with your audience and shows them that other people love your product too.
9. Use Clear and Simple Language
Avoid using complicated jargon or technical terms that your readers might not understand. Keep your language simple and easy to comprehend, so that everyone can follow along and truly appreciate what your product has to offer.
10. Focus on Benefits, Not Just Features
While it’s important to mention the features of your product, don’t forget to emphasize the benefits. Explain how your product will make your readers’ lives better or solve a specific problem they’re facing. This will grab their attention and make them more likely to purchase.
11. End with a Strong Call-to-Action
Finally, wrap up your description with a clear and compelling call-to-action. Encourage your readers to take the next step, whether it’s making a purchase, signing up for a free trial, or contacting you for more information. Make it easy for them to take action and watch those sales roll in!
So there you have it – 11 amazing tips to help you write killer product descriptions. I hope you’re as excited as I am to put these tricks into action and create descriptions that will totally rock your audience’s world. Happy writing!
If you buy something through our links, we might make money from our partners. Find out more.
Product descriptions are super important. They can make a big difference for online stores. They help improve search rankings and sell more products.
I can show you how important good product descriptions are. Just look at the numbers for Overstock.com. After they worked on their product descriptions, their website saw a huge 84% increase in people coming from search engines. And this happened on 10% of their pages that are the best at getting people to buy.
How to Write a Product Description
Writing great product descriptions is not easy. But don’t worry, I’m here to help! Check out these 11 tips to write a great product description:
Make a List of Product Features and Benefits
Before I start writing the actual product description, it’s important to take a moment and jot down all the great features and benefits of the product. This will ensure that I cover all the important selling points when describing the product.
Optimize Your Product Description with Keywords
Did you know that product descriptions can play a role in improving your ecommerce site’s Search Engine Optimization (SEO)? By using keywords strategically in your descriptions, you can increase your chances of ranking higher on search engine results.
Before I begin writing the description, I should write down the keywords that potential customers might use when searching for this product online. Then, I can incorporate these keywords naturally into the text to give my SEO a boost and attract more visitors to my products.
When it comes to finding the best keywords for your product, tools like On Page SEO Checker can really come in handy.
Use Words That Influence
Don’t just rely on keywords alone. Incorporate strong and influential words into your product descriptions to capture people’s attention and persuade them to take action. These words will make your product feel important and create a sense of urgency.
In Buffer’s list of 189 converting words, you’ll find terms like new, sensational, remarkable, improvement, amazing, inspires, free, and instantly. These words have been proven to convert customers.
Ensure Your Description Represents Your Brand
When it comes to describing your products, it’s important to capture the essence of your brand. If your brand is all about being fresh and exciting, let that energy shine through in your descriptions. On the other hand, if your brand is professional and classy, make sure your descriptions exude that same level of sophistication.
Put Yourself in Your Shoppers’ Shoes
When I write product descriptions, I always ask myself, What are my shoppers looking for? It’s crucial to understand their needs and desires. By addressing these specific qualities in my descriptions, I can offer a solution that resonates with them.
Consider Your Target Audience
As I craft my product descriptions, I keep my target audience in mind. I think about who they are and what language will connect with them. It’s important for the tone of my descriptions to align with the interests and preferences of my audience.
Highlight Important Words and Phrases
Don’t be scared to make certain words and phrases stand out by using bold and italic fonts. This will help your audience notice important messages.
Make the Description Easy to Read
When people read online, they don’t have a lot of time. They like to quickly scan through text and find the information they need right away. So, it’s important to make your product description easy to scan and understand. Use bullet points, sub-headings, and keep it concise.
Check for Mistakes
If your descriptions have typos, spelling errors, or bad grammar, it won’t make your brand look professional. Before you publish your descriptions, make sure you proofread them to catch any mistakes.
Test Different Descriptions
Talk it Out
Before ya put your descriptions out there for everyone to see, make sure ya give ’em a good ol’ read out loud. Once ya think your descriptions are gonna grab people’s attention, make ’em believe, and make ’em wanna buy, then it’s time to show off your products to the folks who really matter.