What is Medium and How Can You Use It for Your Business?
Have you ever wondered what Medium is all about and how it can benefit your business? Well, let me break it down for you in a simple and straightforward way.
First off, what is Medium? Think of it as a platform where people can share their thoughts, ideas, and stories with a wide audience. It’s like a big community where you can read, write, and connect with others who have similar interests. Pretty cool, right?
Now, you might be wondering how Medium can be used for business. Well, let me tell you, there are plenty of ways you can leverage this platform to grow your business and engage with your audience.
One way is by publishing articles or blog posts related to your industry. You can showcase your expertise and share valuable insights with your target audience. By consistently providing high-quality content, you can establish yourself as a thought leader and attract potential customers to your business.
Another way to use Medium for business is by repurposing your existing content. You can take your blog posts, for example, and republish them on Medium to reach a new audience. This way, you can maximize the visibility of your content and increase your chances of getting noticed by the right people.
Oh, and did I mention that Medium has a built-in audience? That’s right! When you publish on Medium, your content is exposed to a large community of readers who are actively looking for interesting and informative articles. It’s like having a ready-made audience at your fingertips.
But wait, there’s more! Medium also allows you to interact with your readers through comments and discussions. This means you can engage with your audience, answer their questions, and build a loyal community around your brand. Talk about building strong relationships!
So, whether you’re a small business owner, a freelancer, or even a big company, Medium can be a valuable tool in your marketing arsenal. It’s a platform that allows you to reach a wider audience, establish your authority, and connect with your target market.
In conclusion, Medium is a powerful platform that you can use to share your knowledge, attract customers, and grow your business. So, why not give it a try? Start writing and see how Medium can take your business to the next level. Good luck!
When Medium launched in August 2012, people had a lot of different ideas about what it was. Some called it a blogging platform, others saw it as a mix of publisher and platform, and some even compared it to an online magazine.
But what exactly is Medium?
Contents
Let me explain what Medium is, really.
Just imagine this: a platform where you can write about what you’ve learned, your thoughts, and your tips, and then share them with an audience that’s built right into the platform. This means your content has the potential to go viral and bring you a lot of traffic. And the best part? It’s incredibly easy to start a blog on Medium, with no upfront costs or technical headaches. It’s like having a high-quality content management platform and a fantastic writing app all in one. It’s sleek, it’s fast, and it’s definitely worth taking a closer look at, whether you’re a beginner blogger, a small business owner, or a digital marketer.
So, how does it all work?
Well, Medium accounts are completely free and open to everyone, whether you’re an individual or a brand. You can simply sign up and start writing right away.
On this platform, you can post anything you want, from short to long posts, covering a wide range of topics. We’ve got it all!
Creating an account is a piece of cake. All you have to do is link your Twitter account (whether it’s your personal, company, or brand account) and customize your profile by clicking the M in the top left corner of your homepage.
By default, your profile picture is taken from your Twitter account, but don’t worry, you can change it. You can also edit your display name and description. It’s a great opportunity to include a link to your blog or website!
When you go to your Medium homepage, you’ll see three different sections. The first one is called Top 100, and it shows the 100 most popular posts of the month. Then there are your reading lists, which recommend content based on the people and collections you follow. And finally, there’s Bookmarks, where you can save stories to read later.
Ready to Start Writing?
To start writing a new post, click on Write Story. You’ll be taken to a simple editor where you can add a header image, title, and subtitle, and then write your story.
If you want to add something below the subtitle, just click and a plus sign will appear. You can use the toolbar that appears to add online content or insert an image.
One cool thing about this platform is that you can make notes on specific parts of a paragraph that really speak to you. It’s like leaving a comment on just the right spot. To make a note, just click on the plus sign inside the speech bubble on the right side of the page.
Another awesome feature on Medium is the ability to share your drafts with your community before you hit that publish button. This way, you can gather feedback to make your writing even better.
To share your draft, simply click the Share Draft button in the upper right-hand corner. It’s as easy as that!
Let me tell you how to get your story out there and reach your intended audience. See, on Medium, we’ve got these cool things called collections. They’re like organized categories that group together articles on specific themes. Readers love following collections that interest them, whether it’s Editor’s Picks, Consumer Technology, or IMHO. It’s a great way to connect with people who are into the same things as you.
Now, submitting your story is a breeze. Just find the collections that best match your story and click on the submit your story button in the upper right corner. Simple, right?
Medium Best Practices
- Make sure your headline really grabs attention and reveals what your story is about.
- Choose a high-quality photo for the top of your story. It should be at least 900 pixels in size.
- Before publishing, get some feedback on your draft. It’s always helpful to have a fresh pair of eyes.
- Stories that are 400 words or longer tend to be the most popular, but there’s no strict word count. So write as much as you need to tell your story.
- To get your content out to the right audience, submit it to relevant Medium collections, which are now called publications.
Analytics
With Medium analytics, you can see how many people are interacting with your stories.
Just go to the Stats section on the left-hand sidebar. There, you can see how many people you’re following and who’s following you back. You’ll also get the total number of reads, views, and recommendations for your stories.
Medium for Business
Using Medium can bring several benefits to your business.
One obvious benefit is that Medium takes care of setting up and maintaining your blog, so you can focus on your content. And the best part is, you don’t need a budget to get started on the site.
Did you know that Medium can help get your content in front of the right people? It’s true! With its focus on themed publications, Medium ensures that your stories reach your target audience.
Here’s the lowdown:
Medium is a platform that combines content creation and social sharing. It’s a cool mix, right?
And the best part? It’s free and easy to get started, making it perfect for anyone who wants to start blogging.
But wait, there’s more! Medium also provides exciting opportunities for brands and businesses to connect with a ready-made audience. Pretty neat, huh? Got any thoughts? Let’s chat in the comments section below!